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Cumulus Media Inc (CMLS)
OTHER OTC:CMLS
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Cumulus Media (CMLS) AI Stock Analysis

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CMLS

Cumulus Media

(OTC:CMLS)

Rating:41Neutral
Price Target:
$0.00
▼(-100.00% Downside)
Cumulus Media's overall stock score is heavily impacted by its poor financial performance, which is the most significant factor. The company's financial instability, characterized by declining revenues, negative equity, and cash flow challenges, poses substantial risks. The earnings call provides some positive insights into digital growth, but these are overshadowed by broader revenue declines. The lack of technical indicators and poor valuation metrics further contribute to the low score.
Positive Factors
Cost Management
Management has been diligent in reducing its fixed cost base, making room for growing variable expense tied to its digital businesses, executing on $35 million in cost reduction in Q4.
Digital Segment Growth
The DMS business has been the main source of growth in the digital segment, growing 30% in the quarter, and is expected to grow at a similar pace in Q2.
Negative Factors
Ad Sales Relationship Loss
The end of an ad sales relationship towards year end is expected to be a $15 million headwind for 2025.
Cash Flow Strain
The company has $24 million of principle due next year, and the difficult ad environment is a strain on cash flow trends.
Macro Uncertainty
Macro uncertainty, particularly around tariffs and rates were noted as adding to uncertainty and pressuring ad spend, in addition to the shorter-term challenges from the loss of some content relationships.

Cumulus Media (CMLS) vs. SPDR S&P 500 ETF (SPY)

Cumulus Media Business Overview & Revenue Model

Company DescriptionCumulus Media Inc. (CMLS) is a leading media and entertainment company that operates a diversified portfolio of radio stations across the United States, focusing on both AM and FM broadcasting. The company is also engaged in the production and distribution of digital content, including podcasts and online radio, and offers advertising solutions to reach various audiences. Cumulus Media's core products include traditional radio programming, digital streaming services, and advertising packages tailored for local and national businesses.
How the Company Makes MoneyCumulus Media generates revenue primarily through advertising sales, which is the largest portion of its income. The company sells airtime to advertisers who want to promote their products or services to the station's listeners. Additionally, Cumulus earns money from digital media initiatives, including online streaming and podcast advertising, which have become increasingly important as consumption habits shift. The company also benefits from partnerships with local businesses for cross-promotions and event sponsorships. Furthermore, Cumulus Media has engaged in strategic acquisitions to enhance its market presence and expand its revenue base, allowing it to capitalize on synergies and improve operational efficiencies.

Cumulus Media Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: 0.00%|
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture. While the company showed strong growth in its digital marketing services and increased its market share across several channels, it faced significant challenges with revenue declines in its broadcast and network businesses due to macro pressures and unfavorable market conditions. Cost reductions and strategic investments in digital growth areas are positive, but ongoing revenue pressures suggest a cautious outlook.
Q2-2025 Updates
Positive Updates
Digital Marketing Services Growth
Digital marketing services business was up 38% year-over-year, showing significant growth and outperforming radio peers nearly double, with an annual run rate of nearly $80 million.
Digital Revenue Increase
Total digital revenue for the quarter was up 20%, driven by strong performance in digital marketing services and podcasting, which normalized for Daily Wire and Dan Bongino was up over 30%.
Market Share Growth
The company grew its revenue market share in all broadcast spot revenue channels, reflecting 11 straight quarters of ratings share growth in PPM markets.
Cost Reductions
Executed an additional $5 million of annualized fixed cost reductions, bringing total to over $175 million of fixed cost reductions over the last 5 years.
Cash and Flexibility
Finished the quarter with $97 million of cash, inclusive of a $55 million draw on ABL revolver, providing significant flexibility.
Negative Updates
Total Revenue Decline
Total revenue declined by 9.2%, with ongoing macro pressures and weak national advertising impacting both spot and network revenue.
Broadcast Revenue Decline
Continued decline in national advertising impacting the company's broadcast business, with total revenue pacing down low double digits into Q3.
Network Revenue Challenges
Network revenue was down approximately 20% due to lack of meaningful sports programming, weak national demand, and unfavorable comparisons related to Daily Wire and Dan Bongino.
High Leverage Environment
Operating in a capital-constrained environment due to high leverage, limiting investments to strategic opportunities with immediate ROI.
Company Guidance
During the Cumulus Media earnings call for the second quarter of 2025, several key metrics and guidance points were highlighted. The company reported a total revenue decline of 9.2%, slightly better than previous guidance, with digital revenue up 20% year-over-year, driven by a 38% increase in their Digital Marketing Services (DMS) business. Despite macroeconomic pressures, Cumulus achieved 11 consecutive quarters of ratings share growth in PPM markets and reduced fixed costs by an additional $5 million, totaling over $175 million in reductions over five years. The company ended the quarter with $97 million in cash, including a $55 million draw on their ABL revolver, and anticipates their DMS business to surpass a $100 million run rate by early next year. However, national advertising, particularly in the broadcast segment, remains challenged, pacing down low double digits for Q3, partially offset by digital growth. Cumulus is also leveraging AI for growth and efficiencies, contributing to their strategic cost management.

Cumulus Media Financial Statement Overview

Summary
Cumulus Media faces significant financial challenges with declining revenues, high leverage, and net losses. The negative equity and cash flow issues pose substantial risks, although there are slight improvements in operating cash flow. Urgent strategic and operational adjustments are needed to stabilize and improve financial health.
Income Statement
30
Negative
Cumulus Media is experiencing declining revenue and negative profitability. TTM (Trailing-Twelve-Months) revenue decreased compared to the previous periods, with a current gross profit margin of 68.84%. The company reported significant net losses, and negative EBIT and EBITDA margins, indicating operational challenges.
Balance Sheet
20
Very Negative
The balance sheet shows high leverage with a debt-to-equity ratio of -31.82 due to negative stockholders' equity, indicating financial instability. Return on equity is not meaningful given the negative equity. The equity ratio is also negative, highlighting potential solvency issues.
Cash Flow
40
Negative
The company shows some improvement in operating cash flow to net income ratio, but overall free cash flow remains negative. The free cash flow to net income ratio is also negative, suggesting difficulties in generating cash relative to net losses.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue795.54M827.08M844.55M953.51M916.47M816.22M
Gross Profit491.23M502.83M511.19M596.03M557.78M479.14M
EBITDA65.60M59.20M81.83M158.40M119.65M59.51M
Net Income-286.59M-283.25M-117.88M16.23M17.28M-59.72M
Balance Sheet
Total Assets1.11B1.12B1.44B1.61B1.72B1.86B
Cash, Cash Equivalents and Short-Term Investments96.75M63.84M80.66M107.43M177.03M271.76M
Total Debt845.92M794.71M813.08M862.35M952.96M1.13B
Total Liabilities1.14B1.11B1.15B1.20B1.30B1.46B
Stockholders Equity-37.09M6.95M286.58M408.40M419.50M397.59M
Cash Flow
Free Cash Flow-4.57M-22.58M6.85M47.42M39.43M18.34M
Operating Cash Flow13.41M-3.12M31.66M78.48M68.52M33.21M
Investing Cash Flow-17.15M-4.23M-6.82M-26.24M-1.54M64.36M
Financing Cash Flow46.99M-9.47M-51.61M-121.84M-161.71M157.19M

Cumulus Media Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.17
Price Trends
50DMA
0.13
Positive
100DMA
0.20
Negative
200DMA
0.49
Negative
Market Momentum
MACD
<0.01
Negative
RSI
52.08
Neutral
STOCH
41.60
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CMLS, the sentiment is Negative. The current price of 0.17 is above the 20-day moving average (MA) of 0.15, above the 50-day MA of 0.13, and below the 200-day MA of 0.49, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 52.08 is Neutral, neither overbought nor oversold. The STOCH value of 41.60 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CMLS.

Cumulus Media Risk Analysis

Cumulus Media disclosed 19 risk factors in its most recent earnings report. Cumulus Media reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cumulus Media Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
$86.94M40.491.23%7.72%-1.72%-66.67%
60
Neutral
$44.01B1.91-11.93%4.00%2.46%-39.70%
54
Neutral
$271.71M86.54%3.18%62.89%
46
Neutral
$42.12M-97.71%-10.63%-61.23%
45
Neutral
$8.22M3.37-5.76%-5.52%87.59%
41
Neutral
$15.14M-274.30%-4.57%-103.56%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CMLS
Cumulus Media
0.17
-1.39
-89.10%
BBGI
Beasley Broadcast Group
4.43
-8.59
-65.98%
UONE
Urban One
1.66
-0.49
-22.79%
SGA
Saga Communications
13.50
-0.83
-5.79%
IHRT
iHeartMedia
2.26
0.84
59.15%

Cumulus Media Corporate Events

Executive/Board ChangesShareholder Meetings
Cumulus Media Holds Annual Shareholder Meeting
Neutral
May 30, 2025

On May 30, 2025, Cumulus Media held its Annual Meeting where shareholders voted on several key proposals. All seven nominees were elected as directors, the compensation for named executive officers was approved, and PricewaterhouseCoopers LLP was ratified as the independent registered public accounting firm for 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 14, 2025