tiprankstipranks
Trending News
More News >
Cumulus Media (CMLS)
:CMLS
Advertisement

Cumulus Media (CMLS) AI Stock Analysis

Compare
213 Followers

Top Page

CMLS

Cumulus Media

(OTC:CMLS)

Rating:44Neutral
Price Target:
$0.00
▼(-100.00%Downside)
Cumulus Media's overall stock score is heavily influenced by its poor financial performance and unattractive valuation, both reflecting significant financial challenges. The technical analysis shows a persistent bearish trend. Despite positive developments in digital growth and cost management, broader economic uncertainties and revenue declines weigh down the outlook.
Positive Factors
Cost management
Management has been diligent in reducing its fixed cost base, making room for growing variable expense tied to its digital businesses, executing on $35 million in cost reduction in Q4.
Digital business growth
The DMS business has been the main source of growth in the digital segment, growing 30% in the quarter, and is expected to grow at a similar pace in Q2.
Negative Factors
Ad sales relationship loss
The end of an ad sales relationship towards year end is expected to be a $15 million headwind for 2025.
Debt obligations
The company has $24 million of principal due next year, and the difficult ad environment is a strain on cash flow trends.
Macro uncertainty
Macro uncertainty, particularly around tariffs and rates were noted as adding to uncertainty and pressuring ad spend, in addition to the shorter-term challenges from the loss of some content relationships.

Cumulus Media (CMLS) vs. SPDR S&P 500 ETF (SPY)

Cumulus Media Business Overview & Revenue Model

Company DescriptionCumulus Media Inc., an audio-first media company, owns and operates radio stations in the United States. It owns and operates 406 stations in 86 markets, as well as approximately 9,500 affiliated stations through Westwood One. The company's content portfolio includes sports, news, talk, and entertainment programming from various brands, including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and other partners. It also provides digital marketing services, such as email marketing, geo-targeted display and video solutions, website and microsite building, hosting, social media management, reputation management, and search engine marketing and optimization. The company serves advertisers through broadcast and on-demand digital, mobile, social, and voice-activated platforms. Cumulus Media Inc. was incorporated in 2002 and is based in Atlanta, Georgia.
How the Company Makes MoneyCumulus Media generates revenue primarily through advertising sales across its radio stations and digital platforms. The company sells commercial airtime to local, regional, and national advertisers, who seek to reach the audience that tunes into Cumulus' diverse range of programming. Additionally, Cumulus Media monetizes its digital content by offering podcast sponsorships and digital advertising opportunities. Strategic partnerships and syndication deals with content creators and distribution networks further enhance its revenue streams. The company's earnings are also influenced by market conditions, advertising demand, and the performance of its affiliates and syndication partners.

Cumulus Media Earnings Call Summary

Earnings Call Date:May 01, 2025
(Q1-2025)
|
% Change Since: -43.48%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture for the company. There were several positive developments, particularly in the digital segment with strong growth in the digital marketing services and podcasting businesses, alongside effective cost management and AI implementation. However, these highlights were counterbalanced by significant challenges in the broadcast segment, a notable revenue decline, and broader economic and market uncertainties. The sentiment is Neutral as the highlights and lowlights are fairly balanced.
Q1-2025 Updates
Positive Updates
Digital Marketing Services Growth
The digital marketing services business grew 30% during the quarter, with total customers up 41% and average campaign order size up 16%.
Podcasting Performance
Excluding the negative comparison from the loss of the Daily Wire relationship, podcasting revenue was up close to 40%.
Streaming Business Growth
The streaming business saw a 4% increase in revenue, benefiting from the transition to an in-house sales function last year.
Cost Reductions
The company executed $7.5 million of additional annualized net fixed cost reductions in the quarter.
Leverage of AI
The company is deploying AI across various functions, including sales and customer service, to improve efficiency and cost-effectiveness.
Negative Updates
Revenue Decline
Total revenue decreased by 6.4% year-over-year, with a 3.7% decline when excluding political and the impact of the Daily Wire.
Broadcast Business Challenges
The broadcast business faced significant challenges due to new tariffs and government spending cuts, leading to pullbacks in key advertising categories like automotive and retail.
Loss of Daily Wire Relationship
The loss of the Daily Wire relationship negatively impacted digital revenue growth, contributing to a 13% decline in podcasting revenue when included.
Economic Uncertainty Impact
Ongoing economic uncertainty and consumer demand issues led to a pacing down of approximately 10% for the upcoming periods.
Company Guidance
During the first quarter of fiscal year 2025, the company reported a 6% increase in its digital businesses, despite a challenging macroeconomic environment exacerbated by new tariffs and government spending cuts. The Digital Marketing Services (DMS) segment, the fastest-growing part of the business, saw a 30% rise in revenue, driven by a 41% increase in total customers and a 16% rise in average campaign order size. Despite a 6.4% decline in total revenue, or 3.7% when excluding political and Daily Wire impacts, the company achieved $7.5 million in annualized fixed cost reductions and maintained a cash reserve of $53 million. The podcasting segment saw a 40% increase excluding the loss of the Daily Wire, while streaming grew by 4%. Broadcast advertising faced setbacks due to economic pressures, with a notable decline in automotive, retail, and CPG categories. However, insurance and financial categories performed well, alongside sports content, which achieved record revenues during the NFL playoffs and Super Bowl. The company is also leveraging AI for efficiencies in advertising proposals and customer service. Looking forward, the firm anticipates continued digital growth, projecting DMS revenue to reach over $100 million by the end of the next year, while focusing on reducing net debt and exploring asset sales to improve liquidity.

Cumulus Media Financial Statement Overview

Summary
Cumulus Media is facing significant financial challenges, including declining revenues, negative profitability, high leverage, and net losses. The balance sheet reflects financial instability, with negative stockholders' equity and cash flow issues. Urgent strategic adjustments are required to stabilize the financial health of the company.
Income Statement
30
Negative
Cumulus Media is experiencing declining revenue and negative profitability. TTM (Trailing-Twelve-Months) revenue decreased compared to the previous periods, with a current gross profit margin of 68.84%. The company reported significant net losses, and negative EBIT and EBITDA margins, indicating operational challenges.
Balance Sheet
20
Very Negative
The balance sheet shows high leverage with a debt-to-equity ratio of -31.82 due to negative stockholders' equity, indicating financial instability. Return on equity is not meaningful given the negative equity. The equity ratio is also negative, highlighting potential solvency issues.
Cash Flow
40
Negative
The company shows some improvement in operating cash flow to net income ratio, but overall free cash flow remains negative. The free cash flow to net income ratio is also negative, suggesting difficulties in generating cash relative to net losses.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue827.08M844.55M953.51M916.47M816.22M
Gross Profit502.83M511.19M596.03M557.78M479.14M
EBITDA-158.52M35.85M158.40M119.65M59.51M
Net Income-283.25M-117.88M16.23M17.28M-59.72M
Balance Sheet
Total Assets1.12B1.44B1.61B1.72B1.86B
Cash, Cash Equivalents and Short-Term Investments63.84M80.66M107.43M177.03M271.76M
Total Debt794.71M813.08M862.35M952.96M1.13B
Total Liabilities1.11B1.15B1.20B1.30B1.46B
Stockholders Equity6.95M286.58M408.40M419.50M397.59M
Cash Flow
Free Cash Flow-22.58M6.85M47.42M39.43M18.34M
Operating Cash Flow-3.12M31.66M78.48M68.52M33.21M
Investing Cash Flow-4.23M-6.82M-26.24M-1.54M64.36M
Financing Cash Flow-9.47M-51.61M-121.84M-161.71M157.19M

Cumulus Media Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.13
Price Trends
50DMA
0.13
Negative
100DMA
0.25
Negative
200DMA
0.58
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
49.38
Neutral
STOCH
80.56
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CMLS, the sentiment is Negative. The current price of 0.13 is above the 20-day moving average (MA) of 0.13, below the 50-day MA of 0.13, and below the 200-day MA of 0.58, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 49.38 is Neutral, neither overbought nor oversold. The STOCH value of 80.56 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CMLS.

Cumulus Media Risk Analysis

Cumulus Media disclosed 19 risk factors in its most recent earnings report. Cumulus Media reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cumulus Media Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$170.12M72.444.73%13.85%38.33%
76
Outperform
$229.86M27.169.35%18.23%81.31%
74
Outperform
$85.42M23.792.06%7.45%-1.65%-51.45%
62
Neutral
$41.97B-1.66-12.07%3.33%2.07%-69.32%
61
Neutral
$90.00M-16.55%-2.67%21.65%
47
Neutral
$266.65M86.54%3.31%-39.47%
44
Neutral
$14.67M-243.54%-2.92%-165.37%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CMLS
Cumulus Media
0.13
-1.92
-93.66%
CXDO
Crexendo
5.89
1.91
47.99%
MCHX
Marchex
2.03
0.45
28.48%
RDCM
Radcom
14.04
3.84
37.65%
SGA
Saga Communications
13.42
-0.58
-4.14%
IHRT
iHeartMedia
2.02
0.31
18.13%

Cumulus Media Corporate Events

Executive/Board ChangesShareholder Meetings
Cumulus Media Holds Annual Shareholder Meeting
Neutral
May 30, 2025

On May 30, 2025, Cumulus Media held its Annual Meeting where shareholders voted on several key proposals. All seven nominees were elected as directors, the compensation for named executive officers was approved, and PricewaterhouseCoopers LLP was ratified as the independent registered public accounting firm for 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 19, 2025