Initiation & RatingAnalyst initiates coverage with a Buy rating, which can draw investor attention and improve market perception of the stock.
Product Innovation And EngagementLaunch of new features like Earn Tab, Sezzle Arcade, and Money IQ along with increased marketing spending aims to boost consumer engagement and acquisition, strengthening growth prospects.
Subscription-driven ProfitabilityShift back to subscription offerings has produced higher take rates and more engaged, loyal customers, supporting improved profitability and lifetime value.