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Viaplay (SE:VPLAY.B)
:VPLAY.B
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Viaplay (VPLAY.B) AI Stock Analysis

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SE:VPLAY.B

Viaplay

(OTC:VPLAY.B)

Rating:48Neutral
Price Target:
kr1.00
▼(-28.57% Downside)
Viaplay's overall stock score is primarily impacted by its poor financial performance, with significant challenges in revenue, profitability, and cash flow. Technical analysis shows some bullish momentum, but overbought indicators suggest caution. The negative P/E ratio and lack of dividend yield further weigh down the valuation score.

Viaplay (VPLAY.B) vs. iShares MSCI Sweden ETF (EWD)

Viaplay Business Overview & Revenue Model

Company DescriptionViaplay Group AB (publ) operates as an entertainment provider and streaming company in Sweden, Norway, Denmark, Finland, the United Kingdom, the Netherlands, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, original series, documentaries and films, and international TV releases, as well as all-time classic series, and children's animation and series; Viafree that offers a range of free-to-view content to viewers; V sport, series & film, a family of premium-TV channels that offers television entertainment; and Viaplay studios that consists of production companies, which produce original and animated content. It also operates TV3, commercial TV channel; TV6, a young male skewed channel; TV8, a channel that provides procedural drama; TV10, a channel for sporting events and documentaries; Viasat4 and TV3+ for young male audiences; TV3 PULS that offers procedural series, cooking, and lifestyle shows; TV3 Sport for sports lovers; and TV3 MAX, which shows comedy and drama series. In addition, it operates radio stations, comprising of Rix FM, Bandit Rock, Power Hit Radio, Star FM, P4 Lyden av Norge, P5 Hits, P6 Rock, P7 Klem, P8 Pop, P9 Retro, and P10 Country; NRJ, an online TV channel; Bandit, an online station; and I LIKE RADIO, an online music service, well as news, talk shows, and contests. Further, the company offers advertising services on TV channels, radio stations, and streaming services. The company was formerly known as Nordic Entertainment Group AB (publ) and changed its name to Viaplay Group AB (publ) in May 2022. Viaplay Group AB (publ) was incorporated in 2017 and is headquartered in Stockholm, Sweden.
How the Company Makes MoneyViaplay generates revenue primarily through subscription fees from its streaming service. The company offers multiple subscription tiers, allowing customers to choose plans that best fit their viewing habits and preferences. In addition to direct subscriptions, Viaplay benefits from partnerships with telecommunications companies and other distributors, which often bundle the streaming service with internet or mobile plans. Advertising is another potential revenue stream, although it may be less significant compared to subscription fees. Moreover, Viaplay invests in original content and exclusive rights to sports programming, which helps attract and retain subscribers, thereby enhancing its overall revenue potential.

Viaplay Earnings Call Summary

Earnings Call Date:Jul 17, 2025
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with several positive developments such as organic sales growth in core operations and a reduction in core operating losses. However, challenges remain, including declines in Viaplay sales, advertising revenue, and currency-related financial pressure. The company's strategic initiatives in content cost management and new product introductions are promising, but financial and market challenges persist.
Q3-2024 Updates
Positive Updates
Core Operations Organic Sales Growth
Core operations generated 6% organic sales growth, driven by growth in linear subscription revenues and sublicensing of content.
Introduction of HVOD Tier
The introduction of HVOD tier in Denmark, Sweden, and Norway has attracted new customer segments and encouraged reactivation by former subscribers.
Significant Growth in Sublicensing
Sublicensing and other sales accounted for 9% of core revenues in Q3 and grew by 165% year-on-year on an organic basis.
Content Cost Management
Content costs were largely stable year-on-year in Q3 and are expected to be down in Q4 with lower costs related to content sublicensing.
Reduction in Core Operating Losses
Core operating losses were reduced by SEK 63 million or 56% year-on-year.
Negative Updates
Decline in Viaplay Sales
Viaplay sales were down 1% year-on-year on an organic basis, with the D2C subscriber base down in almost all markets.
Advertising Revenue Decline
Advertising revenue, accounting for 18% of core revenues, was down 1% on an organic basis.
Currency Challenges
Ongoing and substantial currency challenges due to the weak SEK had a negative impact on EBIT and sales.
Negative Free Cash Flow
Total free cash flow was negative SEK 1.523 billion, with core EBIT loss of SEK 49 million.
Account Sharing and Piracy Issues
Tackling account sharing and piracy remain critical focus areas due to significant value leakage.
Company Guidance
In the Q3 2024 earnings call for VPLAY B.ST, the executives reaffirmed their commitment to achieving profitable growth and maintaining their forward-looking guidance. The company reported a 6% organic sales growth driven by linear subscription revenue and content sublicensing, although Viaplay's subscription revenue saw a slight decline of 1% year-on-year. Price adjustments positively impacted the D2C ARPU across core markets, despite a decrease in the subscriber base. The introduction of the HVOD tier in Denmark, Sweden, and Norway led to sequential growth in subscribers, while advertising revenue accounted for 18% of core revenues, albeit with a slight organic decline. The executives emphasized continued focus on content ROI and partnerships, with sublicensing and other sales growing 165% organically, and outlined ongoing measures to combat account sharing and piracy. Cost control remains a priority, aiming to align content costs with revenue growth, and the company is on track to reduce EBIT losses, notwithstanding currency challenges. Looking ahead, VPLAY B.ST anticipates a strong content slate for Q4, including major sports events and popular reality formats, while underlining the importance of mutually beneficial partnerships with content suppliers and distribution partners.

Viaplay Financial Statement Overview

Summary
Viaplay is facing financial difficulties across all major financial statements. The income statement shows declining revenues and profitability, the balance sheet reflects moderate leverage but poor returns, and the cash flow statement indicates significant cash flow challenges. The company needs to address these issues to improve its financial health and stability.
Income Statement
45
Neutral
Viaplay's income statement reveals significant challenges. The company has experienced a substantial decline in revenue growth, with a negative growth rate of -95% in the TTM period. Gross profit margin is relatively low at 12.46%, and the net profit margin is negative, indicating losses. EBIT and EBITDA margins are also weak, reflecting operational inefficiencies. Despite previous years showing some profitability, the recent trend is concerning.
Balance Sheet
50
Neutral
The balance sheet shows a moderate debt-to-equity ratio of 0.66, indicating manageable leverage. However, the return on equity is negative in the TTM period, reflecting poor profitability. The equity ratio is not calculated due to missing data, but the overall financial stability is questionable given the negative net income and declining equity.
Cash Flow
40
Negative
Viaplay's cash flow statement highlights significant issues. The operating cash flow is negative, and free cash flow has decreased by 17.81% in the TTM period. The operating cash flow to net income ratio is negative, indicating cash flow challenges. Despite a positive free cash flow to net income ratio, the overall cash flow situation is concerning due to persistent negative cash flows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue17.94B18.49B18.57B15.69B12.66B12.00B
Gross Profit2.23B2.03B1.30B2.60B3.20B3.19B
EBITDA137.00M638.00M-9.97B455.00M819.00M3.26B
Net Income-552.00M106.00M-9.75B323.00M325.00M2.24B
Balance Sheet
Total Assets16.15B16.85B19.72B21.86B19.53B15.95B
Cash, Cash Equivalents and Short-Term Investments927.00M1.04B2.54B2.77B5.70B2.04B
Total Debt2.24B2.43B7.65B4.41B3.82B5.13B
Total Liabilities12.73B13.18B20.81B12.95B11.21B12.71B
Stockholders Equity3.42B3.68B-1.09B8.91B8.32B3.23B
Cash Flow
Free Cash Flow-1.01B-2.04B-3.51B-3.19B261.00M1.38B
Operating Cash Flow-966.00M-2.00B-3.35B-3.00B477.00M1.53B
Investing Cash Flow-15.00M105.00M-137.00M-502.00M243.00M-367.00M
Financing Cash Flow-77.00M352.00M3.29B535.00M2.91B-301.00M

Viaplay Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.40
Price Trends
50DMA
0.92
Positive
100DMA
0.78
Positive
200DMA
0.73
Positive
Market Momentum
MACD
0.13
Negative
RSI
78.22
Negative
STOCH
85.05
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:VPLAY.B, the sentiment is Positive. The current price of 1.4 is above the 20-day moving average (MA) of 1.12, above the 50-day MA of 0.92, and above the 200-day MA of 0.73, indicating a bullish trend. The MACD of 0.13 indicates Negative momentum. The RSI at 78.22 is Negative, neither overbought nor oversold. The STOCH value of 85.05 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:VPLAY.B.

Viaplay Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$44.01B4.39-12.81%4.08%1.86%-42.71%
48
Neutral
$6.10B5.19-14.02%-3.99%99.12%
€296.61M34.89-6.84%
€3.19M0.18
€13.94M-253.32%
€1.81M-46.86%
€7.37M-295.85%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:VPLAY.B
Viaplay
1.40
0.59
72.17%
DE:0PN
Acast AB
1.63
0.17
11.64%
DE:3MB
Goodbye Kansas Group AB
0.18
0.13
260.00%
DE:5WF
Gaming Corps AB
0.08
<0.01
14.29%
DE:23WA
Speqta AB
0.02
-0.21
-91.30%
DE:5ZD0
Fragbite Group AB
0.99
0.29
41.43%

Viaplay Corporate Events

Viaplay Group Secures Noteholder Approval for Financial Restructuring
Jul 31, 2025

Viaplay Group has received approval from its noteholders for new working capital credit facilities and the cancellation of a significant guarantee facility, following its acquisition of Telenor’s stake in Allente Group. This approval, achieved through a written procedure, allows Viaplay to enhance its financial flexibility and supports its strategic expansion in the television services market.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Seeks Noteholder Approval for Allente Acquisition
Jul 17, 2025

Viaplay Group has initiated written procedures among holders of its medium-term notes to gain approval for acquiring Telenor Communication II AS’s 50% stake in Allente Group, thereby assuming full ownership. This acquisition, part of Viaplay’s strategic expansion, requires approval from noteholders for new working capital credit facilities, with a significant portion of noteholders already committed to supporting the request.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay and TV 2 Norway Enhance Football Broadcast Accessibility
Jul 17, 2025

Viaplay and TV 2 Norway have partnered to enhance the accessibility of football broadcasting rights in Norway, making over 3,000 matches per year available on both Viaplay and TV 2 Play. This collaboration, which includes top European leagues and international fixtures, aims to provide audiences with easier access to football content and strengthen the offerings for football fans in Norway.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group Acquires Stake in Allente to Boost Nordic Market Presence
Jul 17, 2025

Viaplay Group has announced the acquisition of Telenor’s 50% stake in Allente Group, aiming to enhance its product and service offerings across the Nordic market. This strategic move is expected to expand Viaplay’s customer base and improve its financial outlook, with revised targets for 2025 and beyond, including increased sales and EBITDA margins.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group Acquires Full Ownership of Allente, Revises 2025 Financial Outlook
Jul 17, 2025

Viaplay Group has announced its acquisition of the remaining 50% stake in Allente Group from Telenor, making it the sole owner. This strategic move is expected to enhance Viaplay’s market position by expanding its customer base and service offerings in the Nordic region. The acquisition, valued at SEK 1.1 billion, will be financed through cash and a new term loan, subject to regulatory approvals. Viaplay is also revising its financial guidance for 2025, indicating a focus on reducing indebtedness and improving its credit profile, which could lead to operational synergies and new product opportunities.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Launches ‘Sport vs Money’ Documentary Series
Jul 10, 2025

Viaplay Group has announced a new four-part documentary series titled ‘Sport vs Money with Simon Jordan’, which will explore the impact of financial influences on football. Hosted by former Premier League club owner Simon Jordan, the series will premiere on August 12, 2025, on the Viaplay streaming service in the Nordics and the Netherlands. The documentary aims to provide insights into how football has evolved into a billion-dollar industry, featuring interviews with notable figures like Arsene Wenger and Andrea Agnelli. This series underscores Viaplay’s commitment to producing premium nonfiction content that challenges conventional narratives and appeals to global audiences.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Completes Share Repurchase Program for Incentive Scheme
May 26, 2025

Viaplay Group AB has completed a repurchase program of 14,834,462 class B shares to secure shares for its long-term incentive program. This acquisition, conducted independently by DNB Carnegie Investment Bank AB on Nasdaq Stockholm, increases Viaplay’s holding to 31,341,244 class B shares, reflecting the company’s strategic financial maneuvers to support its incentive schemes.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Executes Share Repurchase to Support Incentive Program
May 19, 2025

Viaplay Group AB has repurchased 16.5 million of its own class B shares as part of a repurchase program to support its long-term incentive plan. This program, aligned with EU regulations, aims to secure shares for incentive participants, reflecting Viaplay’s strategic focus on rewarding its stakeholders and enhancing shareholder value.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group Announces Share Repurchase to Support Incentive Program
May 13, 2025

Viaplay Group’s Board of Directors has resolved to acquire its own class B shares to support the company’s long-term incentive program (LTIP 2025), as authorized by the Annual General Meeting. This decision allows Viaplay to repurchase shares up to SEK 25 million, ensuring the delivery of shares to participants after a three-year vesting period. The repurchase will be conducted by Carnegie Investment Bank AB, adhering to EU regulations, and aims to strengthen Viaplay’s market position by aligning stakeholder interests and enhancing shareholder value.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group’s 2025 AGM: Board Re-elections and New Incentive Plan
May 13, 2025

Viaplay Group held its 2025 Annual General Meeting, re-electing all current Board members and Simon Duffy as Chair. The AGM approved the financial statements and introduced a long-term incentive plan for key employees, contingent on share ownership targets and performance conditions. KPMG AB was re-elected as Auditor, and remuneration proposals were approved. These resolutions aim to strengthen Viaplay’s governance and incentivize key personnel, potentially impacting its market position and stakeholder value.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 08, 2025