Viaplay (VPLAY.B) AI Stock Analysis

• Market Cap: $4.40B
• Dividend Yield: N/A
• Average Volume (3M): 21.22M
• Price to Earnings (P/E): ―
• Beta (1Y): -0.90
• Revenue Growth: -5.47%
• EPS Growth: 98.92%
• Country: SE
• Employees: 1,040
• Sector: Communication Services
• Sector Strength: 97
• Industry: Entertainment
• EPS (TTM): -0.03
• Shares Outstanding: 4,577,821,300
• 10 Day Avg. Volume: 10,435,393
• 30 Day Avg. Volume: 21,219,596
• PEG Ratio: -0.26
• Price to Book (P/B): 0.76
• Price to Sales (P/S): 0.15
• P/FCF Ratio: -1.36
• Enterprise Value/Market Cap: 1.05
• Enterprise Value/Revenue: 0.26
• Enterprise Value/Gross Profit: 2.06
• Enterprise Value/Ebitda: 33.66
• 1Y Price Target: $1.04
• Price Target Upside: 12.98% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 40 Underperform
• Price Target: kr1.00 ▲(8.70% Upside)

Viaplay's overall stock score is primarily impacted by its poor financial performance and weak technical indicators. The negative P/E ratio and lack of dividend yield further contribute to a low valuation score. The absence of earnings call data and corporate events means these factors do not influence the score.

Viaplay Business Overview & Revenue Model

Company Description

Viaplay Group AB (publ) operates as an entertainment provider and streaming company in Sweden, Norway, Denmark, Finland, the United Kingdom, the Netherlands, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, original series, documentaries and films, and international TV releases, as well as all-time classic series, and children's animation and series; Viafree that offers a range of free-to-view content to viewers; V sport, series & film, a family of premium-TV channels that offers television entertainment; and Viaplay studios that consists of production companies, which produce original and animated content. It also operates TV3, commercial TV channel; TV6, a young male skewed channel; TV8, a channel that provides procedural drama; TV10, a channel for sporting events and documentaries; Viasat4 and TV3+ for young male audiences; TV3 PULS that offers procedural series, cooking, and lifestyle shows; TV3 Sport for sports lovers; and TV3 MAX, which shows comedy and drama series. In addition, it operates radio stations, comprising of Rix FM, Bandit Rock, Power Hit Radio, Star FM, P4 Lyden av Norge, P5 Hits, P6 Rock, P7 Klem, P8 Pop, P9 Retro, and P10 Country; NRJ, an online TV channel; Bandit, an online station; and I LIKE RADIO, an online music service, well as news, talk shows, and contests. Further, the company offers advertising services on TV channels, radio stations, and streaming services. The company was formerly known as Nordic Entertainment Group AB (publ) and changed its name to Viaplay Group AB (publ) in May 2022. Viaplay Group AB (publ) was incorporated in 2017 and is headquartered in Stockholm, Sweden.

How the Company Makes Money

Viaplay generates revenue primarily through subscription fees from its streaming service. The company offers multiple subscription tiers, allowing customers to choose plans that best fit their viewing habits and preferences. In addition to direct subscriptions, Viaplay benefits from partnerships with telecommunications companies and other distributors, which often bundle the streaming service with internet or mobile plans. Advertising is another potential revenue stream, although it may be less significant compared to subscription fees. Moreover, Viaplay invests in original content and exclusive rights to sports programming, which helps attract and retain subscribers, thereby enhancing its overall revenue potential.

Viaplay Financial Statement Overview

Summary

Viaplay is facing financial difficulties across all major financial statements. The income statement shows declining revenues and profitability, the balance sheet reflects moderate leverage but poor returns, and the cash flow statement indicates significant cash flow challenges. The company needs to address these issues to improve its financial health and stability.

Income Statement

Viaplay's income statement reveals significant challenges. The company has experienced a substantial decline in revenue growth, with a negative growth rate of -95% in the TTM period. Gross profit margin is relatively low at 12.46%, and the net profit margin is negative, indicating losses. EBIT and EBITDA margins are also weak, reflecting operational inefficiencies. Despite previous years showing some profitability, the recent trend is concerning.

Balance Sheet

The balance sheet shows a moderate debt-to-equity ratio of 0.66, indicating manageable leverage. However, the return on equity is negative in the TTM period, reflecting poor profitability. The equity ratio is not calculated due to missing data, but the overall financial stability is questionable given the negative net income and declining equity.

Cash Flow

Viaplay's cash flow statement highlights significant issues. The operating cash flow is negative, and free cash flow has decreased by 17.81% in the TTM period. The operating cash flow to net income ratio is negative, indicating cash flow challenges. Despite a positive free cash flow to net income ratio, the overall cash flow situation is concerning due to persistent negative cash flows.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	17.94B	18.49B	18.57B	15.69B	12.66B	12.00B
Gross Profit	2.23B	2.03B	1.30B	2.60B	3.20B	3.19B
EBITDA	137.00M	638.00M	-9.90B	455.00M	819.00M	3.26B
Net Income	-552.00M	106.00M	-9.75B	323.00M	325.00M	2.24B
Balance Sheet
Total Assets	16.15B	16.85B	19.72B	21.86B	19.53B	15.95B
Cash, Cash Equivalents and Short-Term Investments	927.00M	1.04B	2.54B	2.77B	5.70B	2.04B
Total Debt	2.24B	2.43B	7.65B	4.41B	3.82B	5.13B
Total Liabilities	12.73B	13.18B	20.81B	12.95B	11.21B	12.71B
Stockholders Equity	3.42B	3.68B	-1.09B	8.91B	8.32B	3.23B
Cash Flow
Free Cash Flow	-1.01B	-2.04B	-3.51B	-3.19B	261.00M	1.38B
Operating Cash Flow	-966.00M	-2.00B	-3.35B	-3.00B	477.00M	1.53B
Investing Cash Flow	-15.00M	105.00M	-137.00M	-502.00M	243.00M	-367.00M
Financing Cash Flow	-77.00M	352.00M	3.29B	535.00M	2.91B	-301.00M

Viaplay Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.92
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:VPLAY.B, the sentiment is Negative. The current price of 0.92 is below the 20-day moving average (MA) of 1.01, below the 50-day MA of 1.22, and above the 200-day MA of 0.89, indicating a neutral trend. The MACD of -0.08 indicates Negative momentum. The RSI at 30.91 is Neutral, neither overbought nor oversold. The STOCH value of 18.07 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:VPLAY.B.

Viaplay Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
ACAST	58 Neutral	€5.19B	-133.19	-3.84%	―	26.82%	76.68%
GCOR	41 Neutral	kr156.35M	―	―	―	32.83%	13.34%
GBK	41 Neutral	€39.17M	-3.17	―	―	33.98%	-104.57%
FRAG	41 Neutral	€69.14M	-0.47	-229.41%	―	-10.21%	-1.15%
VPLAY.B	40 Underperform	$4.40B	-8.03	-14.56%	―	-5.47%	98.92%

Viaplay Corporate Events

Viaplay Group Reports Q3 2025 Earnings and Strategic Progress

Viaplay Group is a Nordic entertainment company specializing in streaming services, pay-TV channels, and commercial radio networks, with a strong focus on sports and local storytelling content. In its latest earnings report, Viaplay Group reported total net sales of SEK 4,018 million, a decrease from the previous year, with a net income of SEK -142 million. The company highlighted progress in its strategic transformation and the anticipated closure of the Allente acquisition in the fourth quarter. Key financial metrics showed a slight improvement in underlying core operations, with organic sales growth declining by 2.7% year-on-year. The company continues to focus on monetization, performance improvements, and return on investment, with expectations of a strong lineup of sports events in the coming months. Viaplay Group remains committed to its strategic priorities and aims to create long-term value for its shareholders and audiences.

Viaplay Group Shows Progress in Q3 Amid Transformation Efforts

Viaplay Group reported a slight improvement in underlying performance during the third quarter of 2025, with progress in its transformation strategy and the Allente acquisition expected to close in Q4. Despite a decline in linear subscription sales, the company saw growth in direct-to-consumer streaming sales and advertising revenues, while maintaining a focus on cost efficiency and long-term value creation.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group to Announce Q3 2025 Financial Results

Viaplay Group is set to release its Q3 2025 financial results on October 22, 2025, followed by a conference call featuring presentations from key executives. This announcement is significant for stakeholders as it provides insights into the company’s financial health and strategic direction, impacting its market positioning and stakeholder value.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group Convenes 2026 Nomination Committee

Viaplay Group has convened a Nomination Committee to prepare proposals for the 2026 Annual General Meeting. The committee includes representatives from Groupe Canal+, PPF Cyprus Management Limited, Nordea Fonder, and the Chair of Viaplay Group’s Board of Directors. This move is part of the company’s governance process, potentially impacting its strategic direction and stakeholder engagement.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Expands Premier Sunday for 2025/2026 Season

Viaplay is expanding its Viaplay Premier Sunday coverage for the 2025/2026 Premier League season, doubling the number of live shows from 10 to 20. Hosted by Jules Breach and featuring Premier League legends Peter Schmeichel, Freddie Ljungberg, and Jaap Stam, the show will provide exclusive pre-match, halftime, and post-match content across Viaplay’s five markets. This expansion aims to enhance the viewing experience with local-language commentary and expert insights, strengthening Viaplay’s position in the sports broadcasting industry.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.

Viaplay Group Secures Noteholder Approval for Financial Restructuring

Viaplay Group has received approval from its noteholders for new working capital credit facilities and the cancellation of a significant guarantee facility, following its acquisition of Telenor’s stake in Allente Group. This approval, achieved through a written procedure, allows Viaplay to enhance its financial flexibility and supports its strategic expansion in the television services market.

The most recent analyst rating on ($SE:VPLAY.B) stock is a Hold with a SEK1.00 price target. To see the full list of analyst forecasts on Viaplay stock, see the SE:VPLAY.B Stock Forecast page.