Completed Allente Acquisition and Integration Plan
Completed purchase of remaining 50% of Allente in mid-November (initial price SEK 1.1bn; net cash paid SEK 600m in Q4). Integration underway with expected full run-rate cash synergies of SEK 300–400m from 2027 and quantified integration cash cost of SEK 270–330m to be reported as IAC in 2026.
Met Full-Year Pro Forma Targets and Delivered >SEK 1bn EBITDA
Met or exceeded pro forma combined Viaplay + Allente guidance for 2025; group now with almost SEK 22bn of annual sales and over SEK 1bn of EBITDA on a pro forma basis. Pro forma adjusted operating free cash flow of SEK 804m (vs guidance SEK 500–750m).
Streaming and Subscriber Momentum
Streaming business achieved 2% organic growth in Q4. D2C subscriber base grew quarter-on-quarter and ARPU increased for both D2C and B2B, driven by higher-share premium sports offerings and pricing actions.
Advertising: Strong Digital Performance
Digital advertising sales up 38% in Q4; total advertising sales stable year-on-year in Q4. HVOD accounted for an estimated ~15–20% of the customer acquisition base and is a fast-growing digital monetization channel.
Audience and Content Strength
Free TV channels grew audience shares in each market in 2025 vs 2024; secured expanded sports coverage (e.g., all 552 EFL Championship games annually, extended F1 and Winter Sports) and prolonged key rights (skiing, F1, darts).
Cost and Cash Discipline Indicators
Core OpEx reduced by ~2% before currency effects (in line with ~2% organic sales decline for core operations). CapEx guidance stable at ~SEK 150m pro forma for 2025; expected annual cash interest ~SEK 450m.
Guidance and Strategic Ambition
Reconfirmed ambition to deliver double-digit core EBITDA margins by 2028 (from 5.3% pro forma in 2025) and provided 2026 EBITDA guidance of SEK 1.0–1.4bn, with revenue guidance for 2026 broadly stable excluding currency effects and accelerated streaming growth expected to offset Allente DTH declines.