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Stillfront Group AB (SE:SF)
:SF

Stillfront Group AB (SF) AI Stock Analysis

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SE:SF

Stillfront Group AB

(SF)

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Neutral 52 (OpenAI - 5.2)
Rating:52Neutral
Price Target:
kr5.50
▼(-13.79% Downside)
Stillfront Group AB's overall stock score reflects its financial challenges, particularly in profitability and revenue growth, despite improved cash flow. Technical indicators suggest potential stability, but valuation concerns due to negative profitability weigh heavily. The earnings call highlighted some positive strategic initiatives, but revenue declines remain a significant risk.
Positive Factors
Business model resilience (live services)
A portfolio of live-service free-to-play games creates recurring revenue streams from microtransactions and ads, reducing dependence on one-hit releases. Multi-studio ownership supports continuous content updates and longer title lifecycles, preserving monetization over months and beyond.
Improved cash generation
A large improvement in free cash flow and solid operating-cash-to-income conversion provides durable operational flexibility. Strong cash conversion cushions ongoing investments and debt servicing, enabling reinvestment in live-ops and studio M&A without immediate reliance on external financing.
High-margin regional strength
Healthy growth and very high adjusted margins in MENA/APAC point to durable, high-quality franchises and efficient monetization in those regions. Geographic diversification and strong regional profitability help stabilize group margins even as other markets lag.
Negative Factors
Declining group revenue
Sustained organic revenue decline erodes scale economics for live services and raises pressure on retention and UA efficiency. Persistent top-line weakness limits ability to absorb fixed costs and may slow reinvestment in live content and new IP over the medium term.
Deep negative profitability metrics
Large negative operating and net margins indicate structural profitability problems that undermine shareholder returns and internal funding. Without sustained top-line recovery or permanent cost reductions, negative margins will constrain growth investment and value creation long term.
Severe North America revenue shortfall
A steep, persistent drop in a major market reduces revenue diversification and scale, raising user-acquisition and monetization risk. Recovery in North America is needed for balanced global growth; continued underperformance could force strategic shifts or heavier investment to regain market share.

Stillfront Group AB (SF) vs. iShares MSCI Sweden ETF (EWD)

Stillfront Group AB Business Overview & Revenue Model

Company DescriptionStillfront Group AB is a leading free-to-play gaming company that specializes in developing, publishing, and distributing games across various platforms, including PC, mobile, and console. Headquartered in Stockholm, Sweden, the company operates through a portfolio of multiple game studios, each focused on creating unique and engaging gaming experiences. Stillfront's core products include a diverse range of games that appeal to different audiences, with a strong emphasis on live operations and community engagement to enhance player retention and monetization.
How the Company Makes MoneyStillfront Group AB generates revenue primarily through in-game purchases and microtransactions within its free-to-play games. Players can buy virtual goods, upgrades, and in-game currency, which contributes significantly to the company's earnings. Additionally, Stillfront benefits from advertising revenue generated through in-game ads and partnerships with other gaming companies. The company also explores strategic acquisitions of game studios to expand its portfolio and enhance its market presence, which can lead to increased revenue streams from new and existing titles. Overall, the combination of direct player spending, advertising, and portfolio expansion through acquisitions constitutes the core of Stillfront's revenue model.

Stillfront Group AB Earnings Call Summary

Earnings Call Date:Oct 23, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 04, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture: notable achievements in cost optimization, robust growth in MENA and APAC, and improved profitability in North America were overshadowed by significant revenue decline in North America and overall revenue decline at the group level. The completion of the cost optimization program and improved margins are positive, yet challenges remain, particularly in North America.
Q3-2025 Updates
Positive Updates
Europe Returns to Growth
Europe returned to growth for the first time since Q1 of 2024 with a 0.6% year-on-year increase in net revenue, totaling SEK 643 million.
Successful Cost Optimization Program
The cost optimization program was concluded a quarter early, achieving maximum savings.
Strong MENA and APAC Growth
MENA and APAC regions showed solid growth, with key franchises growing by more than 18% and achieving a 57% adjusted EBITDAC margin.
Improved Profitability in North America
Despite a revenue decline, North America saw an increase in adjusted EBITDAC to SEK 36 million, a 15% margin, turning it into a net positive contributor.
Increased Adjusted EBITDAC
Adjusted EBITDAC rose from SEK 385 million to SEK 436 million, marking a 13 percentage point increase year-over-year.
Improved Gross Margin
Gross margin improved from 80% to 83% year-over-year, aided by the Web shop rollout.
Negative Updates
Decline in Group Revenues
Group revenues declined by 7.8% organically and faced a 6% foreign exchange headwind, primarily due to underperformance in North America.
Significant Revenue Decline in North America
North America's revenue dropped by 32.9% year-on-year to SEK 246 million, continuing to drag down organic growth.
Decrease in Free Cash Flow
LTM free cash flow decreased from SEK 1,089 million to SEK 974 million due to working capital adjustments.
Increased Taxes Paid
Taxes paid rose from SEK 42 million to SEK 90 million year-over-year, primarily due to new tax legislation in the UAE affecting Jawaker.
Company Guidance
During the Stillfront Q3 earnings call, CEO Alexis Bonte highlighted various performance metrics and strategic initiatives. In Europe, the company achieved a net revenue of SEK 643 million, representing a 0.6% year-on-year growth, with a key focus on investment and new game launches, including 'Big Farm: Homestead' and 'Warhammer 40,000.' The user acquisition cost (UAC) remained stable at SEK 207 million. Adjusted EBITDAC for Europe stood at SEK 154 million, with a 24% margin. In North America, revenues fell by 32.9% year-on-year to SEK 246 million, as the company focused on profitability with a UAC of SEK 110 million, resulting in an adjusted EBITDAC of SEK 36 million or a 15% margin. The MENA and APAC regions saw over 18% growth in key franchises, contributing to an adjusted EBITDAC of SEK 276 million, with a 57% margin. On a group level, Stillfront's net revenue decreased by 7.8% organically, impacted by a 6% foreign exchange headwind, while adjusted EBITDAC rose to SEK 436 million, showing strong margin resilience. The company's debt structure improved, with net debt reduced from SEK 5.9 billion to SEK 5.1 billion, and leverage ratio at 2.06x.

Stillfront Group AB Financial Statement Overview

Summary
Stillfront Group AB is facing financial difficulties with significant losses in profitability and revenue growth. The income statement shows negative net profit and EBIT margins, while the balance sheet indicates increased leverage. However, the company has improved its cash flow position, which provides some cushion against operational challenges.
Income Statement
45
Neutral
Stillfront Group AB has faced declining revenue and profitability in the TTM period. The company reported a negative net profit margin of -116.76% and a negative EBIT margin of -110.15%, indicating significant operational challenges. The revenue growth rate also declined by 3.61% in the TTM period, reflecting a downturn in sales. Despite a historically strong gross profit margin, recent performance issues have impacted overall profitability.
Balance Sheet
55
Neutral
The balance sheet shows moderate leverage with a debt-to-equity ratio of 0.77 in the TTM period, which is manageable but has increased compared to previous years. The return on equity is negative at -84.23%, indicating poor returns for shareholders. However, the equity ratio remains stable, suggesting a reasonable level of financial stability despite recent challenges.
Cash Flow
60
Neutral
Cash flow analysis reveals a positive free cash flow growth rate of 117.3% in the TTM period, indicating improved cash generation capabilities. The operating cash flow to net income ratio is 1.28, suggesting that the company is generating sufficient cash flow relative to its net income, despite the latter being negative. The free cash flow to net income ratio is 0.66, highlighting a decent conversion of earnings into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue6.03B6.74B7.01B7.06B5.46B3.99B
Gross Profit3.07B1.40B4.17B7.67B5.92B4.32B
EBITDA-5.61B-6.05B2.24B2.04B1.68B1.26B
Net Income-7.26B-7.38B7.00M559.00M590.00M580.00M
Balance Sheet
Total Assets13.84B16.37B22.61B24.13B20.05B12.37B
Cash, Cash Equivalents and Short-Term Investments773.00M957.00M807.00M989.00M1.13B1.00B
Total Debt4.74B5.86B4.94B4.76B4.58B2.90B
Total Liabilities7.19B8.89B8.76B9.88B10.25B6.22B
Stockholders Equity6.65B7.48B13.84B14.24B9.77B6.13B
Cash Flow
Free Cash Flow1.12B1.07B857.00M971.00M761.00M788.00M
Operating Cash Flow1.52B1.69B1.69B2.03B1.62B1.25B
Investing Cash Flow-1.14B-1.14B-1.67B-3.76B-4.18B-4.74B
Financing Cash Flow-421.00M-452.00M-175.00M1.46B2.62B4.21B

Stillfront Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.38
Price Trends
50DMA
6.08
Negative
100DMA
6.01
Negative
200DMA
6.05
Negative
Market Momentum
MACD
-0.17
Negative
RSI
42.25
Neutral
STOCH
72.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:SF, the sentiment is Negative. The current price of 6.38 is above the 20-day moving average (MA) of 5.56, above the 50-day MA of 6.08, and above the 200-day MA of 6.05, indicating a bearish trend. The MACD of -0.17 indicates Negative momentum. The RSI at 42.25 is Neutral, neither overbought nor oversold. The STOCH value of 72.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:SF.

Stillfront Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
kr768.55M11.1312.65%9.28%-14.68%-29.97%
61
Neutral
kr13.68B109.0322.69%3.16%-18.54%71.38%
56
Neutral
kr153.14M-12.02-3.04%13.12%-3.51%-192.91%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
52
Neutral
kr2.84B-0.38-11.82%-7499.16%
49
Neutral
kr1.09B-6.251.74%-5214.06%
40
Neutral
kr159.39M-0.39-76.88%8.38%-48.41%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:SF
Stillfront Group AB
5.49
-1.42
-20.61%
SE:PDX
Paradox Interactive AB
129.50
-82.00
-38.77%
SE:G5EN
G5 Entertainment AB
93.90
-26.87
-22.25%
SE:STAR.B
Starbreeze AB
0.10
-0.10
-51.02%
SE:MAGI
MAG Interactive AB
5.78
-3.06
-34.62%
SE:EG7
Enad Global 7 AB
12.28
-1.28
-9.44%

Stillfront Group AB Corporate Events

Stillfront Sets Date for 2025 Year-End Results and Investor Webcast
Jan 21, 2026

Stillfront Group has scheduled the release of its year-end report for 2025 on 4 February 2026, with results to be published early in the morning and followed by a live webcast later that day. President and Group CEO Alexis Bonte and CFO Emily Villatte will present the figures and take questions in English via both webcast and teleconference, signaling management’s intent to engage actively with investors and analysts around the company’s full-year performance and outlook.

The most recent analyst rating on (SE:SF) stock is a Hold with a SEK5.50 price target. To see the full list of analyst forecasts on Stillfront Group AB stock, see the SE:SF Stock Forecast page.

Emily Villatte Assumes Role as Stillfront Group CFO Ahead of Schedule
Dec 8, 2025

Stillfront Group AB has announced that Emily Villatte has started her role as the Group Chief Financial Officer earlier than planned, assuming her responsibilities on December 8, 2025. This change in leadership is expected to bring stability and continuity to the company’s financial operations, with Tim Holland resuming his position as Deputy Group CFO.

The most recent analyst rating on (SE:SF) stock is a Hold with a SEK6.00 price target. To see the full list of analyst forecasts on Stillfront Group AB stock, see the SE:SF Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025