MAG Interactive AB (MAGI) AI Stock Analysis

• Market Cap: €232.09M
• Dividend Yield: 11.93%
• Average Volume (3M): 61.05K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.66
• Revenue Growth: -3.51%
• EPS Growth: -192.91%
• Country: SE
• Employees: 100
• Sector: Communication Services
• Sector Strength: 97
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): -0.31
• Shares Outstanding: 26,494,654
• 10 Day Avg. Volume: 29,720
• 30 Day Avg. Volume: 61,053
• PEG Ratio: -0.20
• Price to Book (P/B): 1.24
• Price to Sales (P/S): 1.34
• P/FCF Ratio: 6.82
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 59 Neutral
• Price Target: kr9.00 ▲(7.40% Upside)

MAG Interactive AB's overall stock score is driven by strong financial stability but hindered by profitability challenges and bearish technical indicators. The high dividend yield offers some appeal, but the negative P/E ratio suggests caution. Improving profitability and reversing the bearish trend are crucial for enhancing the stock's attractiveness.

MAG Interactive AB Business Overview & Revenue Model

Company Description

MAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems. MAG Interactive AB (publ) was founded in 2010 and is headquartered in Stockholm, Sweden.

How the Company Makes Money

MAG Interactive AB generates revenue primarily through a freemium business model, where its games are free to download and play, but offer in-app purchases and advertisements as key monetization strategies. Players can purchase virtual goods, additional levels, or premium features within the games to enhance their gaming experience. Additionally, MAG Interactive partners with advertising networks to integrate ads within its games, which serve as another significant revenue stream. The company's success is also bolstered by its strong focus on user engagement and retention, ensuring a steady and growing player base.

MAG Interactive AB Financial Statement Overview

Summary

MAG Interactive AB shows strong gross margins and low financial leverage, but struggles with profitability and declining free cash flow growth. The company needs to improve profitability and cash flow efficiency to enhance shareholder value.

Income Statement

MAG Interactive AB's income statement shows a mixed performance. The TTM (Trailing-Twelve-Months) gross profit margin is strong at 68.4%, indicating efficient cost management. However, the company is struggling with profitability, as evidenced by a negative net profit margin of -3.3% and a declining EBIT margin. Revenue growth is modest at 3.9% in the TTM, showing some positive momentum compared to previous periods.

Balance Sheet

The balance sheet is relatively healthy, with a low debt-to-equity ratio of 0.03 in the TTM, indicating low financial leverage. The equity ratio is stable, suggesting a strong capital structure. However, the return on equity is low at 0.05%, reflecting challenges in generating returns for shareholders.

Cash Flow

Cash flow analysis reveals a decrease in free cash flow growth by -18.9% in the TTM, which is a concern. However, the operating cash flow to net income ratio is strong at 1.78, indicating good cash generation relative to net income. The free cash flow to net income ratio is moderate at 0.29, suggesting some room for improvement in cash flow efficiency.

Breakdown	TTM	Dec 2025	Dec 2025	Dec 2024	Dec 2023	Dec 2022
Income Statement
Total Revenue	275.81M	―	275.82M	283.43M	362.18M	327.77M
Gross Profit	188.60M	―	24.53M	222.07M	190.36M	198.13M
EBITDA	42.92M	―	13.29M	57.76M	25.33M	72.71M
Net Income	-9.41M	―	-9.41M	-3.22M	561.00K	11.30M
Balance Sheet
Total Assets	361.03M	―	361.03M	402.05M	435.04M	460.78M
Cash, Cash Equivalents and Short-Term Investments	87.45M	―	87.45M	121.83M	122.43M	125.94M
Total Debt	9.00M	―	9.00M	19.94M	29.00M	40.62M
Total Liabilities	62.85M	―	62.85M	67.08M	95.81M	124.79M
Stockholders Equity	298.18M	―	298.18M	334.97M	339.22M	335.99M
Cash Flow
Free Cash Flow	16.12M	―	54.21M	22.29M	8.90M	36.85M
Operating Cash Flow	54.54M	―	54.54M	68.79M	42.97M	68.00M
Investing Cash Flow	-47.03M	―	-46.99M	-56.35M	-37.07M	-34.46M
Financing Cash Flow	-38.21M	―	-38.21M	-10.88M	-10.38M	-10.38M

MAG Interactive AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.38
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Negative. The current price of 8.38 is below the 20-day moving average (MA) of 8.70, below the 50-day MA of 9.50, and below the 200-day MA of 10.50, indicating a bearish trend. The MACD of -0.28 indicates Negative momentum. The RSI at 37.95 is Neutral, neither overbought nor oversold. The STOCH value of 28.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MAGI.

MAG Interactive AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
G5EN	74 Outperform	$752.18M	9.34	12.65%	9.40%	-14.68%	-29.97%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
MAGI	59 Neutral	€232.09M	―	-3.04%	11.93%	-3.51%	-192.91%
GCOR	41 Neutral	€148.35M	―	―	―	32.83%	13.34%
NITRO	41 Neutral	kr35.99M	-19.75	―	―	-18.60%	-118.88%
FRAG	41 Neutral	€69.14M	-0.47	-229.41%	―	-10.21%	-1.15%