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MAG Interactive AB (SE:MAGI)
:MAGI
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MAG Interactive AB (MAGI) AI Stock Analysis

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SE:MAGI

MAG Interactive AB

(Munich:MAGI)

Rating:69Neutral
Price Target:
kr14.50
▲(7.01%Upside)
The overall stock score for MAG Interactive AB reflects a strong financial foundation and bullish technical indicators. However, the extremely high P/E ratio raises concerns about overvaluation. The company's robust balance sheet and cash flow provide stability, while the technical analysis suggests strong market momentum. The absence of earnings call insights or notable corporate events limits additional evaluation.

MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)

MAG Interactive AB Business Overview & Revenue Model

Company DescriptionMAG Interactive AB (MAGI) is a Swedish mobile gaming company that develops and publishes engaging and high-quality casual games for players worldwide. The company operates in the mobile entertainment sector, focusing on creating innovative and fun gaming experiences. MAG Interactive is known for producing popular titles such as 'Ruzzle,' 'Wordzee,' and 'New QuizDuel,' which have attracted millions of downloads globally.
How the Company Makes MoneyMAG Interactive AB generates revenue primarily through a freemium business model, where its games are free to download and play, but offer in-app purchases and advertisements as key monetization strategies. Players can purchase virtual goods, additional levels, or premium features within the games to enhance their gaming experience. Additionally, MAG Interactive partners with advertising networks to integrate ads within its games, which serve as another significant revenue stream. The company's success is also bolstered by its strong focus on user engagement and retention, ensuring a steady and growing player base.

MAG Interactive AB Financial Statement Overview

Summary
MAG Interactive AB exhibits a robust financial structure characterized by a strong balance sheet and healthy cash flows. Despite revenue challenges, the company maintains high gross margins and stable financial health. Key areas for improvement include enhancing profitability and operational efficiency to capitalize on growth prospects in the competitive gaming industry.
Income Statement
65
Positive
MAG Interactive AB has demonstrated fluctuating revenue trends with a decline in TTM revenue compared to the previous year. The gross profit margin remains strong at 93.5% for TTM, indicating effective cost management. However, net profit margin has been inconsistent, showing a slight profit in TTM after a net loss the previous year. EBIT and EBITDA margins have improved TTM, yet remain modest, reflecting challenges in operational efficiency.
Balance Sheet
72
Positive
The company maintains a solid equity position with an equity ratio of 83.4% in TTM, signifying financial stability and low leverage. The debt-to-equity ratio is favorable at 0.04, indicating prudent debt management. Return on equity remains low, influenced by inconsistent net income, highlighting areas for improvement in profitability.
Cash Flow
78
Positive
Strong operating cash flow relative to net income suggests efficient cash generation capabilities. Free cash flow has grown positively, although at a slower pace than previous periods. The cash flow metrics indicate sound liquidity and operational strength, enabling sustained investment in growth opportunities.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue283.43M362.18M327.77M286.58M217.57M
Gross Profit222.07M190.36M198.13M183.22M121.76M
EBITDA57.76M25.33M72.71M56.80M-6.80M
Net Income-3.22M561.00K11.30M7.03M-17.37M
Balance Sheet
Total Assets402.05M435.04M460.78M476.57M411.99M
Cash, Cash Equivalents and Short-Term Investments121.83M122.43M125.94M95.52M160.63M
Total Debt19.94M29.00M40.62M45.66M54.35M
Total Liabilities67.08M95.81M124.79M153.15M98.14M
Stockholders Equity334.97M339.22M335.99M323.42M313.84M
Cash Flow
Free Cash Flow22.29M8.90M36.85M12.76M4.67M
Operating Cash Flow68.79M42.97M68.00M50.02M37.87M
Investing Cash Flow-56.35M-37.07M-34.46M-100.40M-35.84M
Financing Cash Flow-10.88M-10.38M-10.38M-14.92M-21.92M

MAG Interactive AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price13.55
Price Trends
50DMA
11.40
Positive
100DMA
9.76
Positive
200DMA
9.09
Positive
Market Momentum
MACD
0.69
Positive
RSI
56.08
Neutral
STOCH
27.85
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Neutral. The current price of 13.55 is below the 20-day moving average (MA) of 13.87, above the 50-day MA of 11.40, and above the 200-day MA of 9.09, indicating a neutral trend. The MACD of 0.69 indicates Positive momentum. The RSI at 56.08 is Neutral, neither overbought nor oversold. The STOCH value of 27.85 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:MAGI.

MAG Interactive AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (58)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
kr345.76M2,175.00>-0.01%7.66%-11.35%-92.00%
58
Neutral
kr14.18B10.7119.17%3.72%-8.53%5.66%
51
Neutral
kr9.12M-37.92%16.78%12.64%
41
Neutral
kr203.62M-253.32%13.74%21.17%
39
Underperform
kr35.89M-25.37%-23.00%74.94%
26
Underperform
kr7.23M-730.10%-70.70%-19.31%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MAGI
MAG Interactive AB
13.20
4.67
54.71%
SE:ADVBOX
Adventure Box Technology AB
0.01
-0.27
-96.36%
SE:GCOR
Gaming Corps AB
1.45
0.54
58.99%
SE:QIIWI
Qiiwi Games AB
3.76
1.30
52.85%
SE:SOZAP
SOZAP AB
0.41
-0.33
-44.59%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 09, 2025