MAG Interactive AB (SE:MAGI)
:MAGI
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MAG Interactive AB
(MAGI)
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Rating:60Neutral
Price Target:
kr8.00
▼(-2.44% Downside)
Action:ReiteratedDate:04/11/26
The score is driven primarily by mixed financial performance—strong cash flow and a solid, low-leverage balance sheet offset by weak profitability and a deteriorating revenue trend. Technicals add support via improving momentum, but the overall rating is held back by a very high P/E valuation.
Positive Factors
Strong operating & free cash flow
Sustained positive operating and free cash flow provides durable financial flexibility: it funds live-ops, content updates and user-acquisition without reliance on external financing, absorbs near-term losses, and supports reinvestment into titles to preserve revenue streams over multiple quarters.
Negative Factors
Sharp revenue deterioration
A pronounced, recent decline in revenue is structurally concerning: it pressures ability to monetize active users, forces higher relative marketing spending to stem churn, and risks eroding scale benefits in ad CPMs and payer conversion that underpin sustainable margins across the next 2–6 months.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong operating & free cash flow
Sustained positive operating and free cash flow provides durable financial flexibility: it funds live-ops, content updates and user-acquisition without reliance on external financing, absorbs near-term losses, and supports reinvestment into titles to preserve revenue streams over multiple quarters.
Read all positive factors
MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr205.60M
Dividend Yield13.12%
Average Volume (3M)61.05K
Price to Earnings (P/E)81.4
Beta (1Y)0.72
Revenue Growth0.57%
EPS Growth-263.59%
CountrySE
Employees100
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)0.02
Shares Outstanding26,494,654
10 Day Avg. Volume29,720
30 Day Avg. Volume61,053
Financial Highlights & Ratios
PEG Ratio-0.20
Price to Book (P/B)1.24
Price to Sales (P/S)1.34
P/FCF Ratio6.82
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
MAG Interactive AB Business Overview & Revenue Model
Company Description
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems. MAG Interactive AB (publ) was founded...
How the Company Makes Money
MAG Interactive primarily generates revenue from its free-to-play mobile games. The main revenue streams are (1) in-app purchases, where players pay for virtual goods and benefits such as hints, boosters, extra content, ad removal, or other gamepl...
MAG Interactive AB Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
74
Positive
Cash Flow
80
Positive
| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 274.80M | 275.82M | 283.43M | 362.18M | 327.77M | 286.58M |
| Gross Profit | 142.63M | 24.53M | 222.07M | 190.36M | 198.13M | 183.22M |
| EBITDA | 17.01M | 13.29M | 57.76M | 25.33M | 72.71M | 56.80M |
| Net Income | -11.87M | -9.41M | -3.22M | 561.00K | 11.30M | 7.03M |
Balance Sheet | ||||||
| Total Assets | 376.71M | 361.03M | 402.05M | 435.04M | 460.78M | 476.57M |
| Cash, Cash Equivalents and Short-Term Investments | 84.31M | 87.45M | 121.83M | 122.43M | 125.94M | 95.52M |
| Total Debt | 32.39M | 12.66M | 19.94M | 29.00M | 40.62M | 45.66M |
| Total Liabilities | 79.34M | 62.85M | 67.08M | 95.81M | 124.79M | 153.15M |
| Stockholders Equity | 297.36M | 298.18M | 334.97M | 339.22M | 335.99M | 323.42M |
Cash Flow | ||||||
| Free Cash Flow | 42.64M | 54.21M | 22.29M | 8.90M | 36.85M | 12.76M |
| Operating Cash Flow | 54.68M | 54.54M | 68.79M | 42.97M | 68.00M | 50.02M |
| Investing Cash Flow | -49.20M | -46.99M | -56.35M | -37.07M | -34.46M | -100.40M |
| Financing Cash Flow | -10.93M | -38.21M | -10.88M | -10.38M | -10.38M | -14.92M |
MAG Interactive AB Technical Analysis
Positive
8.20
Price Trends
5.58
Positive
6.63
Positive
9.45
Negative
Market Momentum
0.49
Negative
83.91
Negative
92.05
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Positive. The current price of 8.2 is above the 20-day moving average (MA) of 5.92, above the 50-day MA of 5.58, and below the 200-day MA of 9.45, indicating a neutral trend. The MACD of 0.49 indicates Negative momentum. The RSI at 83.91 is Negative, neither overbought nor oversold. The STOCH value of 92.05 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MAGI.
MAG Interactive AB Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
62 Neutral | kr39.63M | 13.91 | ― | ― | -35.34% | -73.74% | |
61 Neutral | kr507.46M | 23.65 | 12.65% | 9.28% | -17.01% | -74.62% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | kr205.60M | 81.39 | -3.04% | 13.12% | 0.57% | -263.59% | |
48 Neutral | kr58.96M | 5.93 | 27.44% | ― | -32.54% | ― | |
48 Neutral | kr152.41M | -0.28 | ― | ― | -8.48% | -560.82% | |
43 Neutral | kr130.90M | -3.85 | ― | ― | 37.52% | 9.49% |
* Communication Services Sector Average
SE:MAGI
MAG Interactive AB
7.90
0.02
0.25%
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SE:G5EN
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60.30
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SE:FRAG
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0.00%
SE:NITRO
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1.60
0.02
1.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.