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MAG Interactive AB (SE:MAGI)
:MAGI

MAG Interactive AB (MAGI) AI Stock Analysis

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MAG Interactive AB

(Munich:MAGI)

Rating:61Neutral
Price Target:
kr13.50
▲(5.06%Upside)
MAG Interactive AB's overall score reflects a blend of strong financial fundamentals and technical indicators suggesting positive price momentum. However, the high P/E ratio indicates potential overvaluation, and profitability challenges remain a concern.

MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)

MAG Interactive AB Business Overview & Revenue Model

Company DescriptionMAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems. MAG Interactive AB (publ) was founded in 2010 and is headquartered in Stockholm, Sweden.
How the Company Makes MoneyMAG Interactive AB generates revenue primarily through a freemium model, where games are free to download and play but offer in-app purchases to enhance the gaming experience. These purchases might include virtual currency, special items, or additional game content. The company also earns money through advertising, displaying ads within their games which provide a steady stream of revenue. Partnerships with advertising networks and collaborations with other gaming entities further bolster their revenue. Additionally, MAG Interactive may engage in licensing agreements and brand collaborations to expand their market reach and enhance their monetization strategies.

MAG Interactive AB Financial Statement Overview

Summary
MAG Interactive AB exhibits a stable financial position with robust cash flow and a strong balance sheet, highlighted by a low debt-to-equity ratio and high equity ratio. Despite challenges in achieving higher net profitability, improvements in EBIT and EBITDA margins indicate operational efficiency.
Income Statement
68
Positive
MAG Interactive AB shows a mixed performance in its income statement. The TTM gross profit margin stands at 73.50%, reflecting strong cost management. However, the net profit margin is only 2.65%, indicating profitability challenges. Revenue decreased by 3.59% from the previous year, while EBIT and EBITDA margins improved to 2.53% and 23.29%, respectively, showing operational efficiency improvements but still facing profitability pressure.
Balance Sheet
75
Positive
The balance sheet of MAG Interactive AB is robust with a low debt-to-equity ratio of 0.05, demonstrating conservative leverage. The equity ratio is high at 83.33%, which indicates a solid financial structure with substantial equity backing. Return on equity is modest at 2.33%, suggesting limited returns from equity investments.
Cash Flow
82
Very Positive
The cash flow analysis reveals a strong free cash flow growth rate of 3.67% in the TTM period. The operating cash flow to net income ratio is high at 10.17, indicating strong cash conversion from profits. The free cash flow to net income ratio is also healthy at 3.19, reflecting efficient cash generation relative to net earnings.
BreakdownTTMSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue273.25M283.43M362.18M327.77M286.58M217.57M
Gross Profit200.85M222.07M190.36M198.13M183.22M121.76M
EBITDA63.63M57.76M25.33M72.71M56.80M-6.80M
Net Income7.25M-3.22M561.00K11.30M7.03M-17.37M
Balance Sheet
Total Assets373.28M402.05M435.04M460.78M476.57M411.99M
Cash, Cash Equivalents and Short-Term Investments95.54M121.83M122.43M125.94M95.52M160.63M
Total Debt15.28M19.94M29.00M40.62M45.66M54.35M
Total Liabilities62.33M67.08M95.81M124.79M153.15M98.14M
Stockholders Equity310.95M334.97M339.22M335.99M323.42M313.84M
Cash Flow
Free Cash Flow23.11M22.29M8.90M36.85M12.76M4.67M
Operating Cash Flow73.79M68.79M42.97M68.00M50.02M37.87M
Investing Cash Flow-50.72M-56.35M-37.07M-34.46M-100.40M-35.84M
Financing Cash Flow-38.06M-10.88M-10.38M-10.38M-14.92M-21.92M

MAG Interactive AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.85
Price Trends
50DMA
9.13
Positive
100DMA
8.89
Positive
200DMA
8.52
Positive
Market Momentum
MACD
1.08
Negative
RSI
76.60
Negative
STOCH
87.25
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Positive. The current price of 12.85 is above the 20-day moving average (MA) of 10.92, above the 50-day MA of 9.13, and above the 200-day MA of 8.52, indicating a bullish trend. The MACD of 1.08 indicates Negative momentum. The RSI at 76.60 is Negative, neither overbought nor oversold. The STOCH value of 87.25 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MAGI.

MAG Interactive AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
€340.46M2,141.67>-0.01%7.78%-11.35%-92.00%
55
Neutral
HK$64.39B-1.86-1.90%7.19%-4.17%-13.99%
DE4UJ
€3.14M-25.37%
DE7HH
€12.87M-35.59%
DE9RI
€945.54K-37.92%
DE5WF
€15.62M-253.32%
DE799
€3.67M-730.10%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MAGI
MAG Interactive AB
12.85
4.84
60.44%
DE:4UJ
Qiiwi Games AB
0.32
0.16
100.00%
DE:7HH
LL Lucky Games AB
0.04
0.00
0.00%
DE:9RI
SOZAP AB
0.02
-0.06
-75.00%
DE:5WF
Gaming Corps AB
0.09
0.02
28.57%
DE:799
Adventure Box Technology AB
0.02
0.01
100.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 01, 2025