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MAG Interactive AB
(MAGI)
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Rating:51Neutral
Price Target:
kr7.50
▼(-8.54% Downside)
Action:Reiterated
Date:06/25/26
The score is held back primarily by current TTM losses and negative returns despite improving revenue, alongside bearish technical momentum (below key moving averages and negative MACD). Support comes from a low-leverage balance sheet and positive operating/free cash flow, which improve resilience but do not fully offset profitability and momentum concerns.
Positive Factors
Business-model resilience
MAG’s core free-to-play mobile model with dual monetization (in‑app purchases and advertising) and emphasis on live operations creates recurring, engagement-driven revenues. This structural mix supports stable unit economics and long-term monetization optionality across casual titles if player engagement is maintained.
Negative Factors
Loss-making operations
Sustained operating and net losses erode retained earnings and constrain the company’s ability to invest in growth without dilutive financing. Prolonged unprofitability reduces return potential for shareholders and increases sensitivity to any downturns in user acquisition effectiveness or ad monetization.
Read all positive and negative factors
Positive Factors
Negative Factors
Business-model resilience
MAG’s core free-to-play mobile model with dual monetization (in‑app purchases and advertising) and emphasis on live operations creates recurring, engagement-driven revenues. This structural mix supports stable unit economics and long-term monetization optionality across casual titles if player engagement is maintained.
Read all positive factors
MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr202.95M
Dividend Yield13.12%
Average Volume (3M)61.05K
Price to Earnings (P/E)―
Beta (1Y)0.70
Revenue Growth4.39%
EPS Growth-6331.67%
CountrySE
Employees101
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)-0.38
Shares Outstanding26,494,654
10 Day Avg. Volume29,720
30 Day Avg. Volume61,053
Financial Highlights & Ratios
PEG Ratio-0.19
Price to Book (P/B)1.24
Price to Sales (P/S)1.34
P/FCF Ratio6.82
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
MAG Interactive AB Business Overview & Revenue Model
Company Description
MAG Interactive AB (publ) is a Swedish company specializing in the global creation and release of mobile gaming experiences. Its portfolio primarily consists of accessible, social-oriented titles distributed worldwide via major virtual app stores ...
How the Company Makes Money
MAG Interactive primarily generates revenue from its free-to-play mobile games through (1) in-app purchases and (2) in-app advertising. In-app purchases typically include optional paid items such as virtual currency, boosters/power-ups, extra live...
MAG Interactive AB Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
72
Positive
Cash Flow
64
Positive
| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 277.14M | 275.82M | 283.43M | 362.18M | 327.77M | 286.58M |
| Gross Profit | 149.34M | 24.53M | 222.07M | 190.36M | 198.13M | 183.22M |
| EBITDA | 18.06M | 13.29M | 57.76M | 25.33M | 72.71M | 56.80M |
| Net Income | -9.91M | -9.41M | -3.22M | 561.00K | 11.30M | 7.03M |
Balance Sheet | ||||||
| Total Assets | 380.69M | 361.03M | 402.05M | 435.04M | 460.78M | 476.57M |
| Cash, Cash Equivalents and Short-Term Investments | 85.00M | 87.45M | 121.83M | 122.43M | 125.94M | 95.52M |
| Total Debt | 30.67M | 12.66M | 19.94M | 29.00M | 40.62M | 45.66M |
| Total Liabilities | 84.54M | 62.85M | 67.08M | 95.81M | 124.79M | 153.15M |
| Stockholders Equity | 296.15M | 298.18M | 334.97M | 339.22M | 335.99M | 323.42M |
Cash Flow | ||||||
| Free Cash Flow | 26.98M | 54.21M | 22.29M | 8.90M | 36.85M | 12.76M |
| Operating Cash Flow | 56.09M | 54.54M | 68.79M | 42.97M | 68.00M | 50.02M |
| Investing Cash Flow | -52.73M | -46.99M | -56.35M | -37.07M | -34.46M | -100.40M |
| Financing Cash Flow | -10.05M | -38.21M | -10.88M | -10.38M | -10.38M | -14.92M |
MAG Interactive AB Technical Analysis
Positive
8.20
Price Trends
7.34
Positive
7.10
Positive
7.22
Positive
Market Momentum
0.04
Negative
60.02
Neutral
82.46
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Positive. The current price of 8.2 is above the 20-day moving average (MA) of 7.38, above the 50-day MA of 7.34, and above the 200-day MA of 7.22, indicating a bullish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 60.02 is Neutral, neither overbought nor oversold. The STOCH value of 82.46 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:MAGI.
MAG Interactive AB Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | kr575.39M | 21.43 | 5.44% | 3.22% | -19.83% | -72.63% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
56 Neutral | kr57.08M | 19.17 | ― | ― | -35.34% | -73.74% | |
55 Neutral | kr44.42M | 2.97 | 65.43% | ― | -48.06% | ― | |
53 Neutral | kr174.59M | -0.67 | ― | ― | -10.22% | -431.03% | |
51 Neutral | kr202.95M | -20.35 | -3.33% | 13.12% | 4.39% | -6331.67% | |
41 Neutral | kr98.61M | -2.42 | -9999.00% | ― | 36.87% | 23.41% |
* Communication Services Sector Average
SE:MAGI
MAG Interactive AB
7.66
-8.84
-53.58%
SE:FLEXM
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3.07
-2.91
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SE:G5EN
G5 Entertainment AB
70.30
-17.24
-19.69%
SE:GCOR
Gaming Corps AB
0.68
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-48.83%
SE:FRAG
Fragbite Group AB
5.50
-6.90
-55.65%
SE:NITRO
Nitro Games Plc
2.29
0.77
50.66%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.