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MAG Interactive AB (SE:MAGI)
:MAGI

MAG Interactive AB (MAGI) AI Stock Analysis

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SE:MAGI

MAG Interactive AB

(MAGI)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
kr5.00
▼(-39.02% Downside)
Action:ReiteratedDate:01/24/26
The score is primarily supported by improving revenue momentum, positive free cash flow, and a low-to-moderate leverage balance sheet. Offsetting this are continued net losses/negative returns and a clearly bearish technical setup (below major moving averages with negative MACD), despite oversold readings. Valuation is mixed due to negative earnings alongside an unusually high dividend yield.
Positive Factors
Strong cash generation
Sustained positive operating and free cash flow provides durable internal funding for live-ops, content updates, marketing and dividends, reducing reliance on external financing and supporting strategic flexibility over the next several quarters.
Negative Factors
Negative profitability and returns
Despite revenue and margin strength, the company is not consistently converting sales to profits; persistent negative margins and ROE limit internal capital formation and long-term shareholder return unless operating profitability is restored.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Sustained positive operating and free cash flow provides durable internal funding for live-ops, content updates, marketing and dividends, reducing reliance on external financing and supporting strategic flexibility over the next several quarters.
Read all positive factors

MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)

MAG Interactive AB Business Overview & Revenue Model

Company Description
MAG Interactive AB (publ) develops and publishes mobile games worldwide. It provides casual and social games. The company distributes its games through virtual app stores for Android and iOS operating systems. MAG Interactive AB (publ) was founded...
How the Company Makes Money
MAG Interactive primarily generates revenue from its free-to-play mobile games. The main revenue streams are (1) in-app purchases, where players pay for virtual goods and benefits such as hints, boosters, extra content, ad removal, or other gamepl...

MAG Interactive AB Financial Statement Overview

Summary
Strong TTM revenue rebound (+63.6%) and very high gross margin (~69%) support underlying economics, and cash generation is a key positive (TTM operating cash flow ~49.3m; free cash flow ~26.0m). However, profitability remains weak with negative net and EBIT margins (about -4% to -5%) and negative ROE, with volatile results across recent years.
Income Statement
43
Neutral
Balance Sheet
68
Positive
Cash Flow
74
Positive
BreakdownTTMAug 2025Aug 2024Aug 2023Aug 2022Aug 2021
Income Statement
Total Revenue277.57M275.82M283.43M362.18M327.77M286.58M
Gross Profit192.46M24.53M222.07M190.36M198.13M183.22M
EBITDA27.98M13.29M57.76M25.33M72.71M56.80M
Net Income-12.74M-9.41M-3.22M561.00K11.30M7.03M
Balance Sheet
Total Assets374.22M361.03M402.05M435.04M460.78M476.57M
Cash, Cash Equivalents and Short-Term Investments78.29M87.45M121.83M122.43M125.94M95.52M
Total Debt61.65M12.66M19.94M29.00M40.62M45.66M
Total Liabilities76.94M62.85M67.08M95.81M124.79M153.15M
Stockholders Equity297.27M298.18M334.97M339.22M335.99M323.42M
Cash Flow
Free Cash Flow25.97M54.21M22.29M8.90M36.85M12.76M
Operating Cash Flow49.30M54.54M68.79M42.97M68.00M50.02M
Investing Cash Flow-46.94M-46.99M-56.35M-37.07M-34.46M-100.40M
Financing Cash Flow-38.27M-38.21M-10.88M-10.38M-10.38M-14.92M

MAG Interactive AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price8.20
Price Trends
50DMA
5.61
Negative
100DMA
6.98
Negative
200DMA
9.76
Negative
Market Momentum
MACD
-0.16
Negative
RSI
39.28
Neutral
STOCH
17.83
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Negative. The current price of 8.2 is above the 20-day moving average (MA) of 5.18, above the 50-day MA of 5.61, and below the 200-day MA of 9.76, indicating a bearish trend. The MACD of -0.16 indicates Negative momentum. The RSI at 39.28 is Neutral, neither overbought nor oversold. The STOCH value of 17.83 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MAGI.

MAG Interactive AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
kr411.70M23.6512.65%9.28%-14.68%-29.97%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
59
Neutral
kr33.95M13.91-18.60%-118.88%
56
Neutral
kr134.59M-84.11-3.04%13.12%-3.51%-192.91%
48
Neutral
kr60.42M5.9327.44%-10.21%-1.15%
41
Neutral
kr119.26M-3.8532.83%13.34%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MAGI
MAG Interactive AB
5.08
-3.90
-43.43%
SE:FLEXM
Flexion Mobile
2.93
-3.77
-56.27%
SE:G5EN
G5 Entertainment AB
50.30
-66.92
-57.09%
SE:GCOR
Gaming Corps AB
0.82
-0.20
-19.61%
SE:FRAG
Fragbite Group AB
7.48
-0.47
-5.91%
SE:NITRO
Nitro Games Plc
1.36
-0.34
-19.88%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 24, 2026