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G5 Entertainment AB (SE:G5EN)
:G5EN
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G5 Entertainment AB (G5EN) AI Stock Analysis

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SE:G5EN

G5 Entertainment AB

(G5EN)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
kr103.00
▲(9.57% Upside)
G5 Entertainment AB's overall stock score reflects strong financial health and attractive valuation, with a low P/E ratio and high dividend yield. However, technical indicators suggest a bearish trend, and mixed earnings call sentiment highlights both growth opportunities and profitability challenges.

G5 Entertainment AB (G5EN) vs. iShares MSCI Sweden ETF (EWD)

G5 Entertainment AB Business Overview & Revenue Model

Company DescriptionG5 Entertainment AB (publ) develops and publishes free-to-play games for smartphones, tablets, and personal computers in Sweden. Its primary portfolio of games includes Hidden City, Jewels of Rome, Sherlock, Jewels of the Wild West, Mahjong Journey, The Secret Society, Jewels of Egypt, Homicide Squad, Sheriff of Mahjong, and Match Town Makeover. The company distributes games through Apple App Store, Microsoft Store, Google Play, Amazon Appstore, and Mac App Store, as well as its proprietary store.G5 Entertainment AB (publ) was founded in 2001 and is headquartered in Stockholm, Sweden.
How the Company Makes MoneyG5 Entertainment generates revenue primarily through in-game purchases, where players can buy virtual goods, currency, and other enhancements to enhance their gaming experience. Additionally, the company employs a freemium model, allowing users to download games for free while monetizing through optional purchases. Advertisements within their games also contribute to revenue, as G5 integrates advertising partnerships that provide income based on user engagement. Furthermore, G5 has established partnerships with various platforms and distribution channels, enhancing its visibility and accessibility to a larger audience, which in turn drives downloads and in-game spending.

G5 Entertainment AB Earnings Call Summary

Earnings Call Date:Nov 05, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 17, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a mixed sentiment with notable positive developments in specific segments like Sherlock and G5 Store, offset by challenges such as declining revenues in other games and reduced profitability metrics.
Q3-2025 Updates
Positive Updates
Sequential Revenue Growth
Revenue increased 0.2% sequentially from Q2, marking a positive trend change attributed to product improvements and user acquisition expansion.
Sherlock Game Performance
Sherlock achieved 5.6% sequential growth in USD terms, and year-over-year improved from -7.3% in Q1 to +7.9% in Q3.
Record Gross Margin
Gross margin reached a record 71.2%, up from 68.8% last year, driven by the success of G5 Store.
G5 Store Growth
G5 Store accounted for 24.7% of net revenue, up from 17.1% last year, with gross revenue growth of 30% year-over-year.
Increased User Acquisition Spend
User acquisition spend increased to 21% of revenue, up from 19% in the previous quarter and last year.
New Game Pipeline Progress
14 iterations on new games; a promising new game passed early soft launch with good metrics.
Negative Updates
Decline in Hidden City Revenue
Hidden City declined 5.2% sequentially and 14.1% year-over-year.
Lower Operating Profit and EBIT Margin
Operating profit decreased to SEK 12.6 million from SEK 22.9 million last year, with EBIT margin down to 5.5%.
Cash Flow Reduction
Total cash flow during the third quarter was SEK 10.4 million, down from SEK 53.3 million last year.
Company Guidance
During the Q3 2025 earnings call, G5 Entertainment provided key performance metrics and forward-looking guidance. The company reported a sequential revenue increase of 0.2% in USD, driven primarily by product improvements and expanded user acquisition spend. The game "Sherlock" was a standout performer with a 5.6% sequential revenue growth, contributing 29% to net revenue. Overall, the actively managed portfolio of games grew by 2.6% sequentially. User acquisition spend increased to 21% from 19% in the previous quarter, with plans to potentially raise it to 25% in Q4. The gross margin reached a record 71.2%, up from 68.8% the previous year, largely due to the success of the G5 Store, which accounted for 24.7% of total net revenue. Additionally, the monthly average gross revenue per paying user reached a new high of USD 70.8. Looking forward, the company aims to continue investing in user acquisition and expects to release third-party games on the G5 Store by the end of the year.

G5 Entertainment AB Financial Statement Overview

Summary
G5 Entertainment AB demonstrates strong financial health with efficient cost management and a solid balance sheet. However, declining revenue and profit margins indicate challenges in sustaining growth and profitability. The company maintains strong cash flow generation, though careful cash management is essential to navigate potential headwinds.
Income Statement
72
Positive
G5 Entertainment AB shows a solid gross profit margin of 68.7% TTM, indicating efficient cost management. However, the net profit margin has declined to 8.5% TTM, reflecting reduced profitability. Revenue growth has been negative, with a 5.1% decline TTM, suggesting challenges in maintaining sales momentum. The EBIT and EBITDA margins have also decreased, indicating pressure on operational efficiency.
Balance Sheet
80
Positive
The company maintains a strong balance sheet with a negligible debt-to-equity ratio, highlighting low financial leverage. The return on equity is healthy at 17.7% TTM, though it has decreased from previous years, indicating a slight decline in shareholder returns. The equity ratio remains robust, showcasing a solid capital structure.
Cash Flow
75
Positive
Operating cash flow remains strong with a coverage ratio of 2.22 TTM, indicating good cash generation relative to net income. Free cash flow growth is positive at 7.5% TTM, reflecting improved cash management. However, the free cash flow to net income ratio has slightly decreased, suggesting a need for careful cash allocation.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.04B1.13B1.32B1.40B1.32B1.36B
Gross Profit722.34M776.10M892.37M936.42M810.45M786.32M
EBITDA112.13M262.10M294.70M227.20M227.45M205.65M
Net Income76.77M118.97M127.57M66.95M198.21M167.27M
Balance Sheet
Total Assets581.06M666.71M610.15M657.88M625.79M593.19M
Cash, Cash Equivalents and Short-Term Investments246.96M275.54M182.33M185.49M162.16M188.41M
Total Debt1.54M1.80M1.87M2.86M12.29M6.38M
Total Liabilities114.30M112.39M118.75M158.15M133.38M161.38M
Stockholders Equity466.75M554.32M491.40M499.73M492.41M431.81M
Cash Flow
Free Cash Flow137.39M178.17M130.85M129.15M188.41M140.09M
Operating Cash Flow235.33M283.33M241.16M304.76M360.63M269.09M
Investing Cash Flow-103.56M-119.32M-113.25M-176.66M-208.53M-129.00M
Financing Cash Flow-65.28M-76.64M-119.48M-108.62M-192.34M-97.63M

G5 Entertainment AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price94.00
Price Trends
50DMA
92.32
Positive
100DMA
98.20
Negative
200DMA
106.63
Negative
Market Momentum
MACD
0.16
Negative
RSI
55.43
Neutral
STOCH
61.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:G5EN, the sentiment is Positive. The current price of 94 is above the 20-day moving average (MA) of 93.35, above the 50-day MA of 92.32, and below the 200-day MA of 106.63, indicating a neutral trend. The MACD of 0.16 indicates Negative momentum. The RSI at 55.43 is Neutral, neither overbought nor oversold. The STOCH value of 61.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:G5EN.

G5 Entertainment AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$752.18M9.3412.65%8.88%-14.68%-29.97%
64
Neutral
kr1.44B-6.455.10%-623.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
kr233.15M-3.04%11.36%-3.51%-192.91%
41
Neutral
kr165.80M-541.56%31.74%21.54%
39
Underperform
$215.99M-1.20-22.68%-68.13%-229.75%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:G5EN
G5 Entertainment AB
94.00
-3.40
-3.49%
SE:FLEXM
Flexion Mobile
2.59
-4.97
-65.74%
SE:STAR.B
Starbreeze AB
0.13
-0.13
-49.60%
SE:GCOR
Gaming Corps AB
1.08
0.50
85.34%
SE:MAGI
MAG Interactive AB
8.58
1.65
23.81%
SE:EG7
Enad Global 7 AB
15.72
1.20
8.26%

G5 Entertainment AB Corporate Events

G5 Entertainment Reports Q3 2025 Revenue Decline Amidst Growth in Direct Channel
Nov 5, 2025

G5 Entertainment AB reported a 15% decrease in revenue for Q3 2025 compared to the same period in 2024, with a gross margin increase to 71.2% due to a higher share of revenue from its direct-to-consumer channel. Despite a decline in EBIT by 45% and a reduction in average monthly active users by 17%, the G5 Store saw a 30% year-over-year gross revenue growth, indicating a shift in consumer purchasing behavior towards the company’s platform.

The most recent analyst rating on (SE:G5EN) stock is a Buy with a SEK105.00 price target. To see the full list of analyst forecasts on G5 Entertainment AB stock, see the SE:G5EN Stock Forecast page.

G5 Entertainment Appoints Nomination Committee for 2026 AGM
Oct 31, 2025

G5 Entertainment AB has appointed a Nomination Committee ahead of its 2026 Annual General Meeting, consisting of representatives from its five largest shareholders as of August 2025. This committee will play a crucial role in shaping the company’s governance by selecting board members, potentially impacting the company’s strategic direction and stakeholder interests.

The most recent analyst rating on (SE:G5EN) stock is a Buy with a SEK105.00 price target. To see the full list of analyst forecasts on G5 Entertainment AB stock, see the SE:G5EN Stock Forecast page.

G5 Entertainment to Announce Q3 2025 Financial Results
Oct 30, 2025

G5 Entertainment AB announced it will release its financial results for the third quarter of 2025 on November 5, 2025. The company will host a presentation for investors, analysts, and media, followed by a Q&A session, providing stakeholders an opportunity to engage with the company’s leadership and gain insights into its financial performance.

The most recent analyst rating on (SE:G5EN) stock is a Buy with a SEK102.00 price target. To see the full list of analyst forecasts on G5 Entertainment AB stock, see the SE:G5EN Stock Forecast page.

G5 Entertainment Reports Q2 2025 Earnings
Aug 8, 2025

G5 Entertainment AB is a Swedish company that develops and publishes high-quality free-to-play games for various platforms, including its own G5 Store, and is listed on Nasdaq Stockholm.

G5 Entertainment AB Reports Revenue Decline but Sees Growth in Direct Sales
Aug 7, 2025

G5 Entertainment AB reported a 20% decline in revenue for Q2 2025 compared to the same period in 2024, with a notable impact on their EBIT, which decreased by 74%. Despite these challenges, the company saw a growth in its G5 Store and an increase in gross margin due to a larger share of revenue from direct-to-consumer sales. The company continues to focus on user acquisition, which has slightly increased, and is working on expanding its third-party game offerings in the G5 Store.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 05, 2025