Successful Launch of Supremacy: Warhammer 40,000
Announced the new game Supremacy: Warhammer 40,000 as part of the Supremacy franchise, expected to boost future performance.
Growth in Direct-to-Consumer (DTC) Share
Increased DTC share from 26% in 2023 to 39% in Q2 2025, enhancing margins by reducing reliance on third-party stores.
MENA and APAC Revenue Growth
Key franchises in MENA and APAC grew by more than 15% year-on-year, with overall revenues of SEK 473 million.
Significant Cost Savings Achieved
Achieved SEK 225 million in annualized cost savings, primarily from North America, and improved gross margins from 80% to 82%.
Strong Cash Flow Performance
Free cash flow exceeded SEK 1 billion for the third consecutive quarter, supported by effective cost management and strategic investments.