Profoto Holding AB (SE:PRFO)
:PRFO
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Profoto Holding AB
(PRFO)
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Rating:51Neutral
Price Target:
kr8.00
▼(-25.23% Downside)
Action:ReiteratedDate:02/18/26
The score is held back mainly by the 2025 swing to losses alongside ongoing revenue contraction and rising leverage. Technicals also remain weak with price below key moving averages and negative MACD. Offsetting factors include strong gross margin and improved 2025 operating/free cash flow, but valuation is constrained by negative earnings and no provided dividend yield.
Positive Factors
High Gross Margin
A sustained ~78% gross margin indicates meaningful product-level pricing power and cost advantage in lighting hardware and modifiers. High gross margins support long-term investment in R&D, margin resiliency through product cycles, and profitable unit economics despite revenue cyclicality.
Negative Factors
Revenue Decline & Profitability Swing
A ~16% revenue drop and a swing to net loss mark a meaningful deterioration in core demand and earnings stability. Multi-year revenue declines undermine forecasting, constrain reinvestment capacity, and raise execution risk for restoring historical margins and growth.
Read all positive and negative factors
Positive Factors
Negative Factors
High Gross Margin
A sustained ~78% gross margin indicates meaningful product-level pricing power and cost advantage in lighting hardware and modifiers. High gross margins support long-term investment in R&D, margin resiliency through product cycles, and profitable unit economics despite revenue cyclicality.
Read all positive factors
Profoto Holding AB (PRFO) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr321.60M
Dividend YieldN/A
Average Volume (3M)21.33K
Price to Earnings (P/E)―
Beta (1Y)0.13
Revenue Growth-11.02%
EPS Growth-90.00%
CountrySE
Employees148
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)0.15
Shares Outstanding40,000,000
10 Day Avg. Volume39,965
30 Day Avg. Volume21,334
Financial Highlights & Ratios
PEG Ratio0.16
Price to Book (P/B)1.21
Price to Sales (P/S)0.68
P/FCF Ratio8.27
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.93
Revenue Forecast (FY)kr651.80M
Profoto Holding AB Business Overview & Revenue Model
Company Description
Profoto Holding AB (publ) provides lighting products for professional photographers in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart p...
How the Company Makes Money
Profoto makes money primarily by selling professional lighting products and related accessories. Its core revenue stream is hardware sales of lighting systems (e.g., studio and location flashes and other lighting solutions), complemented by sales ...
Profoto Holding AB Financial Statement Overview
Summary
Income Statement
52
Neutral
Balance Sheet
63
Positive
Cash Flow
61
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 617.00M | 731.00M | 787.00M | 848.00M | 732.00M |
| Gross Profit | 482.00M | 607.00M | 631.00M | 619.00M | 522.00M |
| EBITDA | 107.00M | 209.00M | 242.00M | 289.00M | 249.00M |
| Net Income | -23.00M | 126.00M | 155.00M | 194.00M | 158.00M |
Balance Sheet | |||||
| Total Assets | 802.00M | 872.00M | 799.00M | 801.00M | 585.00M |
| Cash, Cash Equivalents and Short-Term Investments | 48.00M | 21.00M | 95.00M | 150.00M | 206.00M |
| Total Debt | 230.00M | 257.00M | 121.00M | 121.00M | 72.00M |
| Total Liabilities | 453.00M | 501.00M | 403.00M | 410.00M | 254.00M |
| Stockholders Equity | 349.00M | 371.00M | 396.00M | 391.00M | 331.00M |
Cash Flow | |||||
| Free Cash Flow | 51.00M | -36.00M | 119.00M | 185.00M | 210.00M |
| Operating Cash Flow | 151.00M | 97.00M | 211.00M | 236.00M | 240.00M |
| Investing Cash Flow | -99.00M | -133.00M | -109.00M | -192.00M | -146.00M |
| Financing Cash Flow | -23.00M | -38.00M | -155.00M | -97.00M | -135.00M |
Profoto Holding AB Technical Analysis
Negative
10.70
Price Trends
9.16
Negative
9.65
Negative
14.08
Negative
Market Momentum
-0.36
Negative
38.26
Neutral
29.82
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRFO, the sentiment is Negative. The current price of 10.7 is above the 20-day moving average (MA) of 8.46, above the 50-day MA of 9.16, and below the 200-day MA of 14.08, indicating a bearish trend. The MACD of -0.36 indicates Negative momentum. The RSI at 38.26 is Neutral, neither overbought nor oversold. The STOCH value of 29.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PRFO.
Profoto Holding AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | kr23.96B | 23.21 | 14.62% | 3.54% | 8.93% | -12.56% | |
60 Neutral | kr6.62B | 78.02 | 23.68% | 1.85% | 23.02% | 32.69% | |
56 Neutral | kr9.12B | 34.98 | ― | 2.85% | -13.49% | 60.49% | |
52 Neutral | kr12.66B | 19.42 | 12.33% | 3.12% | 2.80% | -8.84% | |
51 Neutral | kr321.60M | -18.35 | 3.22% | ― | -11.02% | -90.00% | |
48 Neutral | kr950.76M | -98.07 | -0.32% | 5.49% | -10.68% | -103.85% |
* Consumer Cyclical Sector Average
SE:PRFO
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Profoto Holding AB Corporate Events
Profoto Publishes Comprehensive 2025 Annual Report Covering Performance and Sustainability
Apr 9, 2026
Profoto Holding AB has released its Annual Report for fiscal year 2025, detailing its operations, sustainability efforts, risk profile, corporate governance and financial performance for both the Group and Parent Company. The report, approved by t...
Profoto convenes 2026 AGM, proposes no 2025 dividend and new incentive program
Mar 31, 2026
Profoto Holding AB has called its Annual General Meeting for May 6, 2026, at its headquarters in Sundbyberg, Sweden, setting out participation rules for shareholders, including record dates and procedures for proxy and nominee-registered investors...
Profoto Slashes Targets and Skips Dividend as 2025 Profit Turns to Loss
Feb 11, 2026
Profoto reported a sharp deterioration in 2025 results, with full-year net sales falling 15.6 percent to SEK 617 million, and EBIT swinging to a loss of SEK 6 million from a SEK 167 million profit a year earlier. Margins were hit by weaker organic...
Profoto cuts growth and margin targets as it pivots harder to LED
Feb 11, 2026
Profoto Holding AB has revised its financial targets to reflect tougher market conditions and a rapid shift toward LED technology, lowering its annual organic sales growth goal to above 5% from 10% and its EBIT margin target to 20% from 25–3...
Profoto to Present 2025 Year-End Results in Webcast on 11 February 2026
Feb 5, 2026
Profoto Holding AB has announced that it will publish its year-end report for 2025 on 11 February 2026 at 08:00 CET, followed by a webcasted telephone conference at 09:00 CET where CEO Anders Hedebark and CFO Linus Marmstedt will present the resul...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.