Profoto Holding AB (PRFO) AI Stock Analysis

• Market Cap: €416.00M
• Dividend Yield: 36.76%
• Average Volume (3M): 21.33K
• Price to Earnings (P/E): 34.7
• Beta (1Y): 0.11
• Revenue Growth: -11.02%
• EPS Growth: -90.00%
• Country: SE
• Employees: 148
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 0.00
• Shares Outstanding: 40,000,000
• 10 Day Avg. Volume: 39,965
• 30 Day Avg. Volume: 21,334
• PEG Ratio: -0.74
• Price to Book (P/B): 4.74
• Price to Sales (P/S): 2.41
• P/FCF Ratio: -48.89
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: kr10.00 ▲(2.46% Upside)

Profoto Holding AB's overall stock score is primarily influenced by its financial performance and technical analysis. The company's strong gross profit margins are overshadowed by declining revenue growth and profitability, increased leverage, and negative free cash flow. The bearish technical indicators further weigh down the score, despite the attractive dividend yield providing some support.

Profoto Holding AB Business Overview & Revenue Model

Company Description

Profoto Holding AB (publ) provides lighting products for professional photographers in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. In addition, the company provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and smartphone photography products, including smartphone lights and light shaping tools. It offers its products through dealers and rental companies, as well as online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden

How the Company Makes Money

Profoto generates revenue primarily through the sale of its professional lighting equipment, including flash units, continuous lights, light shaping tools, and various accessories. The company's revenue model is based on direct sales to professional photographers and videographers, as well as through partnerships with distributors and retailers worldwide. Key revenue streams include product sales, which are bolstered by a strong brand reputation for quality and innovation. Additionally, Profoto may engage in strategic partnerships with photography schools, studios, and industry events, which can contribute to brand visibility and sales. The company also invests in research and development to continuously enhance its product offerings, thereby attracting new customers and retaining existing ones.

Profoto Holding AB Financial Statement Overview

Summary

Profoto Holding AB demonstrates strong gross profit margins and operational efficiency. However, declining revenue growth and profitability, coupled with increased leverage and negative free cash flow, present challenges. Strategic initiatives to enhance revenue and manage debt levels are crucial for sustaining financial health.

Income Statement

Profoto Holding AB shows a strong gross profit margin consistently above 80% in recent periods, indicating efficient cost management. However, the net profit margin has declined from 22.88% in 2022 to 12.59% in TTM, reflecting potential challenges in maintaining profitability. Revenue growth has been negative in recent years, with a notable decline of 3.45% in the TTM period, suggesting a need for strategic initiatives to boost sales.

Balance Sheet

The company's debt-to-equity ratio has increased from 0.30 in 2023 to 0.66 in TTM, indicating rising leverage, which could pose financial risks if not managed properly. Return on equity has decreased from 39.14% in 2023 to 23.98% in TTM, suggesting reduced efficiency in generating profits from shareholders' equity. The equity ratio remains stable, reflecting a balanced capital structure.

Cash Flow

Operating cash flow remains positive, but the free cash flow has turned negative in the TTM period, indicating potential liquidity concerns. The free cash flow to net income ratio is negative, highlighting challenges in converting profits into cash. Despite this, the operating cash flow to net income ratio remains healthy, suggesting operational efficiency.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	699.00M	731.00M	787.00M	848.00M	732.00M	528.00M
Gross Profit	583.00M	607.00M	631.00M	619.00M	522.00M	321.00M
EBITDA	204.00M	209.00M	242.00M	289.00M	249.00M	13.00M
Net Income	88.00M	126.00M	155.00M	194.00M	158.00M	-18.00M
Balance Sheet
Total Assets	867.00M	872.00M	799.00M	801.00M	585.00M	673.00M
Cash, Cash Equivalents and Short-Term Investments	41.00M	21.00M	95.00M	150.00M	206.00M	254.00M
Total Debt	259.00M	257.00M	121.00M	121.00M	72.00M	100.00M
Total Liabilities	476.00M	501.00M	403.00M	410.00M	254.00M	339.00M
Stockholders Equity	391.00M	371.00M	396.00M	391.00M	331.00M	334.00M
Cash Flow
Free Cash Flow	-13.00M	-36.00M	119.00M	185.00M	210.00M	124.00M
Operating Cash Flow	129.00M	97.00M	211.00M	236.00M	240.00M	153.00M
Investing Cash Flow	-141.00M	-133.00M	-109.00M	-192.00M	-146.00M	38.00M
Financing Cash Flow	-8.00M	-38.00M	-155.00M	-97.00M	-135.00M	16.00M

Profoto Holding AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 9.76
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PRFO, the sentiment is Negative. The current price of 9.76 is below the 20-day moving average (MA) of 11.28, below the 50-day MA of 15.25, and below the 200-day MA of 25.69, indicating a bearish trend. The MACD of -1.60 indicates Negative momentum. The RSI at 19.77 is Positive, neither overbought nor oversold. The STOCH value of 8.70 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PRFO.

Profoto Holding AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MIPS	67 Neutral	$8.67B	62.85	23.68%	2.00%	23.02%	32.69%
THULE	66 Neutral	kr26.16B	24.79	14.62%	3.37%	8.93%	-12.56%
NEWA.B	64 Neutral	€14.74B	17.13	12.33%	3.12%	2.80%	-8.84%
BULTEN	62 Neutral	kr1.01B	―	-0.32%	5.74%	-10.68%	-103.85%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
PRFO	54 Neutral	€416.00M	34.67	3.22%	36.76%	-11.02%	-90.00%
DOM	50 Neutral	kr14.22B	-31.18	―	3.01%	-13.49%	60.49%

Profoto Holding AB Corporate Events

Profoto to Present Q3 2025 Interim Report

Profoto Holding AB will release its third quarter interim report for 2025 on October 23. A web-casted telephone conference, featuring CEO Anders Hedebark and CFO Linus Marmstedt, will follow the release, providing insights into the company’s performance and allowing for a Q&A session. This event underscores Profoto’s commitment to transparency and engagement with stakeholders, potentially influencing market perceptions and investor relations.

The most recent analyst rating on (SE:PRFO) stock is a Hold with a SEK20.00 price target. To see the full list of analyst forecasts on Profoto Holding AB stock, see the SE:PRFO Stock Forecast page.

Profoto Faces Weak Demand but Invests in LED Technology for Growth

Profoto Holding AB reported a challenging third quarter in 2025, with weak demand in the US and EMEA leading to a 27.5% decrease in net sales. Despite the downturn, Profoto is implementing cost-saving measures and restructuring to adapt to market conditions while investing in new technology, particularly LED solutions, to drive future growth.

The most recent analyst rating on (SE:PRFO) stock is a Hold with a SEK20.00 price target. To see the full list of analyst forecasts on Profoto Holding AB stock, see the SE:PRFO Stock Forecast page.

Profoto Appoints Linus Marmstedt as New CFO

Profoto Holding AB has appointed Linus Marmstedt as the new CFO, following his role as acting CFO for the past year. Linus brings extensive experience from senior finance positions in Swedish listed companies, and his appointment is expected to support Profoto’s ongoing development and strengthen its financial leadership.

The most recent analyst rating on (SE:PRFO) stock is a Hold with a SEK18.00 price target. To see the full list of analyst forecasts on Profoto Holding AB stock, see the SE:PRFO Stock Forecast page.