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MIPS AB (SE:MIPS)
:MIPS

MIPS AB (MIPS) AI Stock Analysis

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SE:MIPS

MIPS AB

(MIPS)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
kr250.00
▲(0.89% Upside)
Action:ReiteratedDate:03/14/26
The score is primarily supported by strong underlying profitability and generally solid cash conversion, but it is meaningfully reduced by weak technicals (below major moving averages with negative MACD) and an expensive valuation (P/E ~78). Added risk comes from the sharp rise in leverage in 2025 and the company’s historical volatility in revenue and cash flow.
Positive Factors
High Profitability
Consistently high gross margins (~71–73%) and a solid net margin (~23% in 2025) reflect MIPS’s ability to extract value from its IP and component sales. These margins support durable cash generation, reinvestment capacity and resilience to cost pressures, underpinning long-term profitability.
Scalable Licensing Model
MIPS’s business is primarily licensing technology and selling per‑unit components to helmet makers, an asset-light, IP-driven model. This structure scales with partner adoption, creates recurring royalty and per‑unit revenue, and offers margin leverage as volumes rise over time.
Strong Cash Conversion
Free cash flow closely tracking net income (~0.93 in 2024–2025) indicates solid cash conversion and earnings quality. Reliable FCF supports dividends, R&D and partner investments, enhancing financial flexibility and reducing dependence on external funding during normal cycles.
Negative Factors
Revenue & Cash Flow Volatility
Revenue and cash flows have shown material volatility—marked by a sharp revenue decline in 2023 and a ~18% free cash flow drop in 2025 despite higher revenue. This lumpy performance hampers forecasting, complicates capital allocation and raises execution risk for medium-term planning.
Rising Leverage
The balance sheet shifted from very low historical leverage to a meaningful step-up in 2025 (debt-to-equity ~0.61). Higher leverage increases interest and refinancing risk, reduces strategic flexibility for M&A or partner funding, and lessens the cushion against industry slowdowns.
Dependence on Partner Adoption
MIPS’s revenue depends on third-party helmet makers adopting its system and producing units. Because it does not primarily sell finished helmets, the company is exposed to OEM product cycles and partner decisions, which can produce lumpy royalties and limit direct control over market demand.

MIPS AB (MIPS) vs. iShares MSCI Sweden ETF (EWD)

MIPS AB Business Overview & Revenue Model

Company DescriptionMIPS AB (publ) manufactures and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia. It offers sports helmets for biking, skiing and snowboarding, equestrian, team sports, climbing, and white water rafting; and road motorcycle and motocross helmets. The company also provides safety helmets for industrial use, and legal enforcement and armed forces. MIPS AB (publ) was incorporated in 2001 and is headquartered in Täby, Sweden.
How the Company Makes MoneyMIPS makes money primarily by licensing its technology and brand to helmet companies and by selling MIPS-equipped components that are integrated into partners’ helmets. Revenue is typically generated when partner helmet brands/manufacturers produce and sell helmets that incorporate MIPS technology: MIPS earns fees/royalties and/or per-unit payments linked to the number of MIPS-equipped helmets produced or sold (the exact contract structure can vary by partner). A second core stream comes from supplying the physical MIPS system (e.g., low-friction layer/liner assemblies and related integration parts) to manufacturers, where MIPS is paid per unit supplied. The company’s earnings are therefore driven by (1) the number of helmet models and units adopting MIPS across categories, (2) pricing per unit/royalty rates, (3) mix toward higher-priced categories or models with MIPS integration, and (4) expansion of long-term relationships with major helmet brands and contract manufacturers. In addition, the MIPS brand can increase consumer pull-through, encouraging helmet brands to adopt and pay for MIPS to differentiate their products; this brand-driven demand supports continued partner adoption. Specific named partnerships, contract terms, and category-by-category revenue splits are null (not provided here).

MIPS AB Earnings Call Summary

Earnings Call Date:Oct 22, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Apr 23, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong organic growth and success in the European market, particularly in the Sports segment. However, challenges in the U.S. market due to tariffs and legal costs impacted profitability. Despite these challenges, Mips maintains a strong financial position and remains optimistic about long-term growth and profitability targets.
Q3-2025 Updates
Positive Updates
Record Organic Growth
19% organic growth in Q3, with a year-to-date organic growth of 22%.
European Market Success
73% growth in Europe, marking the fourth consecutive quarter with over 50% growth.
Strong Sports Segment Performance
98% growth in the European Sports segment, and positive market share gains in the U.S. and Asia.
Improved Profitability Excluding Legal Costs
Adjusted EBIT margin at 42%, aiming to return to a 50% long-term target.
Robust Financial Health
Strong cash position with SEK 280 million, no loans, and a high equity ratio of 86%.
Negative Updates
U.S. Market Challenges
Tariff impacts and macroeconomic conditions led to a challenging environment in the U.S., affecting growth.
Legal Costs and ForEx Impact
Legal costs and ForEx headwinds fully explained the decrease in EBIT, with legal costs at SEK 13 million for Q3.
Safety Segment Moderation
Moderate performance in the Safety segment with 26% growth, driven by tariff uncertainties and cost increases.
Soft Sales in Asian Markets
Soft performance in China and Asia markets due to macroeconomic conditions.
Company Guidance
During the Mips Interim Report Third Quarter 2025 Conference Call, CEO Max Strandwitz and CFO Karin Rosenthal highlighted several key metrics. The company reported a 19% organic growth in the third quarter, with Europe showing a remarkable 73% growth, marking the fourth consecutive quarter of over 50% growth in this region. Year-to-date organic growth stood at 22%. Although the U.S. market posed challenges, Mips managed to achieve small organic growth and continued to gain market share. The company's profitability showed an underlying improvement, despite a decrease in EBIT due to legal costs and ForEx headwinds. Excluding legal costs, the EBIT margin was 42%, aligning with the company's long-term target of returning to a 50% EBIT margin. In the Sports category, Mips delivered an 8% net sales growth, with a strong 98% growth in Europe, while Moto recorded a 28% net sales growth for the quarter. Safety saw a moderate 26% growth, with the U.S. market significantly impacted by tariffs. Financial KPIs for the quarter included a 19% organic growth, a 33% EBIT margin, and SEK 41 million in operating cash flow. For the first nine months, net sales increased by 14%, and gross profit rose by 16% with a gross margin of 73.6%. Mips maintained a strong cash position with SEK 280 million in cash and cash equivalents and an equity ratio of 86%. The company remains confident in its long-term strategy and financial targets, despite the ongoing uncertainty around tariffs.

MIPS AB Financial Statement Overview

Summary
Strong profitability (high gross margins ~71–73% and solid net margin ~23% in 2025) and generally good cash conversion support the score. It is held back by historically volatile revenue/cash flow (notably the 2023 decline and 2025 FCF down ~18% despite higher revenue) and a meaningful 2025 leverage step-up (debt-to-equity ~0.61).
Income Statement
74
Positive
Profitability remains a clear strength, with consistently high gross margins (~71–73%) and solid net margins (about 18–42% historically; ~23% in 2025). Revenue growth rebounded strongly in 2024–2025 (about +35% and +76%), but the multi-year pattern is volatile (notably a sharp revenue decline in 2023 and lower profitability versus peak 2021–2022), which tempers the score.
Balance Sheet
58
Neutral
The balance sheet was conservatively levered through 2020–2024 (very low debt relative to equity), but 2025 shows a step-change in leverage with debt-to-equity rising to ~0.61. Equity remains sizable (~562m) and the company is not over-levered on an absolute basis, but the sudden increase in debt meaningfully raises financial risk versus prior years.
Cash Flow
71
Positive
Cash generation is generally strong with free cash flow closely tracking net income (~0.93 in 2024–2025), supporting earnings quality. However, cash flows have shown material volatility—2023 saw a sharp drop in operating and free cash flow, and 2025 free cash flow declined (~-18%) despite higher revenue, indicating potential working-capital or investment swings.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue533.00M483.00M357.00M563.00M608.00M
Gross Profit391.00M350.00M253.00M406.00M445.00M
EBITDA155.00M209.00M88.00M242.00M340.00M
Net Income120.00M141.00M64.00M175.00M255.00M
Balance Sheet
Total Assets1.31B739.00M738.00M767.00M756.00M
Cash, Cash Equivalents and Short-Term Investments214.00M382.00M408.00M533.00M450.00M
Total Debt327.00M12.00M14.00M17.00M7.00M
Total Liabilities745.00M98.00M81.00M141.00M179.00M
Stockholders Equity562.00M641.00M657.00M626.00M577.00M
Cash Flow
Free Cash Flow138.00M132.00M2.00M215.00M267.00M
Operating Cash Flow148.00M142.00M11.00M236.00M277.00M
Investing Cash Flow-429.00M-10.00M-89.00M-22.00M-11.00M
Financing Cash Flow124.00M-162.00M-42.00M-136.00M-95.00M

MIPS AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price247.80
Price Trends
50DMA
268.58
Negative
100DMA
298.19
Negative
200DMA
349.90
Negative
Market Momentum
MACD
-12.12
Positive
RSI
31.08
Neutral
STOCH
4.92
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MIPS, the sentiment is Negative. The current price of 247.8 is above the 20-day moving average (MA) of 238.63, below the 50-day MA of 268.58, and below the 200-day MA of 349.90, indicating a bearish trend. The MACD of -12.12 indicates Positive momentum. The RSI at 31.08 is Neutral, neither overbought nor oversold. The STOCH value of 4.92 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MIPS.

MIPS AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr7.26B12.8725.41%2.02%6.44%0.49%
70
Outperform
kr1.62B17.1623.44%4.95%9.20%11.72%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
kr21.18B23.2114.62%3.54%8.93%-12.56%
59
Neutral
kr5.67B78.0223.68%1.85%23.02%32.69%
54
Neutral
kr5.93B-24.112.04%6.24%-2.98%-30.48%
48
Neutral
kr69.58M57.97-17.87%24.34%39.30%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MIPS
MIPS AB
214.20
-185.10
-46.36%
SE:THULE
Thule Group AB
196.40
-112.66
-36.45%
SE:FOI.B
Fenix Outdoor International AG
441.00
-199.44
-31.14%
SE:USWE
USWE Sports AB
9.75
0.90
10.17%
SE:RVRC
RVRC Holding AB
67.60
23.36
52.82%
SE:BORG
Bjorn Borg AB
64.40
13.91
27.54%

MIPS AB Corporate Events

Mips grows sales and buys Koroyd but trims dividend on weaker margins
Feb 11, 2026

Mips AB reported modest top-line growth in 2025, with net sales rising 10% to SEK 533m and organic growth reaching 21%, driven by continued demand for its helmet safety systems across segments. However, profitability came under pressure as the EBIT margin fell to 29.2% from 36.1%, earnings per share declined to SEK 4.53, and the board proposed cutting the dividend to SEK 2.50 per share, corresponding to 55% of annual net profit.

In the fourth quarter, net sales inched up 2% to SEK 147m but organic growth was a stronger 18%, while adjusted operating profit and margins declined year on year. The December acquisition of Koroyd, with annual sales of about SEK 120m, marks a strategic expansion of Mips’ portfolio in impact protection technologies and is set to reinforce its market position, even as the company balances growth investments with more cautious shareholder payouts.

Mips’ cash flow from operating activities improved slightly to SEK 148m for the full year, underscoring solid underlying cash generation despite lower margins. With net debt at 0.5 times adjusted EBITDA, the balance sheet remains relatively conservative, giving the company room to integrate Koroyd and potentially pursue further growth initiatives in the global helmet safety market.

The most recent analyst rating on (SE:MIPS) stock is a Buy with a SEK315.00 price target. To see the full list of analyst forecasts on MIPS AB stock, see the SE:MIPS Stock Forecast page.

Mips to Present 2025 Year-End Results on 11 February 2026
Feb 2, 2026

Mips Group, a Stockholm-listed global safety technology provider whose Koroyd and Mips brands supply helmet and protective equipment manufacturers with advanced impact protection systems, will publish its year-end report for the 2025 financial year on 11 February 2026 at 7:30 a.m. CET. Management, including President and CEO Max Strandwitz and CFO Karin Rosenthal, will present the results later that morning via an English-language webcast and conference call, signaling continued efforts to engage investors and analysts and provide transparency around the company’s performance and strategic progress.

The most recent analyst rating on (SE:MIPS) stock is a Buy with a SEK307.00 price target. To see the full list of analyst forecasts on MIPS AB stock, see the SE:MIPS Stock Forecast page.

Mips Completes Acquisition of Impact Protection Specialist Koroyd
Dec 18, 2025

Mips AB has completed the acquisition of Monaco-based Koroyd SARL and SCP George TFE, a pioneer in advanced impact protection technology for head and body safety that complements Mips’ existing helmet safety systems. The deal advances Mips’ strategy to broaden its technology portfolio in impact protection, potentially strengthening its product offering to helmet manufacturers and reinforcing its position as a leading provider of safety solutions in the global head and body protection market.

The most recent analyst rating on (SE:MIPS) stock is a Buy with a SEK374.00 price target. To see the full list of analyst forecasts on MIPS AB stock, see the SE:MIPS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026