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MIPS AB (SE:MIPS)
:MIPS
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MIPS AB (MIPS) AI Stock Analysis

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SE:MIPS

MIPS AB

(OTC:MIPS)

Rating:69Neutral
Price Target:
kr467.00
▲(14.63% Upside)
MIPS AB's overall stock score reflects strong financial performance and positive earnings call highlights, offset by mixed technical signals and high valuation concerns. The company's robust growth, particularly in Europe, is a key strength, while tariff impacts and high P/E ratio are notable risks.
Positive Factors
Market Outlook
The quarter is viewed as resilient given the backdrop, with a constructive long-term outlook supported by strong brand equity, global diversification, and continued category expansion.
Net Sales Growth
Net sales increased by 12% organically, reflecting continued momentum in the Sports category and resilience despite tariff-related headwinds.
Negative Factors
Legal Costs Impact
EBIT declined by 22% year-over-year, primarily due to significant legal costs tied to a US customer lawsuit.
Trade Tariffs Uncertainty
Management anticipates that trade tariffs will create short-term uncertainty, potentially leading to postponed sales.

MIPS AB (MIPS) vs. iShares MSCI Sweden ETF (EWD)

MIPS AB Business Overview & Revenue Model

Company DescriptionMIPS AB (MIPS) is a Swedish company specializing in helmet safety technology. The company operates primarily in the sports, motorbike, and safety helmet sectors. MIPS is renowned for its patented Multi-directional Impact Protection System, which is designed to reduce rotational motion transferred to the brain during angled impacts. The technology is incorporated into helmets by various manufacturers around the world, enhancing safety across different activities and industries.
How the Company Makes MoneyMIPS makes money by licensing its proprietary helmet safety technology to helmet manufacturers. The company earns revenue through licensing agreements, where manufacturers pay for the integration of MIPS technology into their helmet designs. Additionally, MIPS may generate income through partnerships and collaborations with helmet brands, enabling them to enhance their product offerings with advanced safety features. These licensing fees form the core of MIPS's revenue streams, supported by ongoing innovation and expansion into new markets and sectors.

MIPS AB Earnings Call Summary

Earnings Call Date:Jul 16, 2025
(Q2-2025)
|
% Change Since: -7.79%|
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong organic growth, particularly in the Sports segment and European market, along with successful product launches and strategic partnerships. However, the impact of tariffs created significant challenges, affecting sales and leading to a decline in EBIT. Legal costs and currency effects further pressured financial results. Despite these challenges, Mips maintains a positive long-term outlook.
Q2-2025 Updates
Positive Updates
Organic Growth Amid Challenging Conditions
Mips achieved 12% organic growth in the second quarter and 23% year-to-date, despite challenging conditions including tariff implementations.
Strong Gross Margin Performance
Gross profit increased by 3%, with a strong gross margin of 74.2%, up from 72.9% last year, mainly due to a favorable sales mix.
Successful Product Launches
Mips launched the Mips Air Node Pro version in the bike segment and introduced a new mobile event concept at Eurobike, both well-received by customers.
Sports Segment Resilience
The Sports segment achieved 3% net sales growth, with 13% organic growth when adjusted for currency effects, and saw continued strong growth in the Snow subcategory.
Strategic Partnerships
Mips announced a partnership with Bullard, a key helmet brand, expanding its presence in the Safety category.
Strong European Market Performance
The European market saw over 50% growth, significantly contributing to overall performance.
Negative Updates
Impact of Tariffs on Sales
The rapid implementation of tariffs created uncertainty and negatively impacted sales across all categories, with short-term demand swings expected.
Decrease in EBIT
EBIT decreased by 22% to SEK 41 million, impacted by legal costs of SEK 14 million and negative ForEx effects.
Challenges in Moto Segment
The Moto segment experienced a 28% decline in sales, attributed to tariff impacts and prioritization issues.
Soft Performance in Safety Segment
The Safety segment saw soft performance with 12% net sales growth, impacted by delays in ordering due to tariffs.
Legal Costs Impacting Financials
Legal costs amounted to SEK 23 million in the first half of the year, with expectations for similar expenses in the second half, impacting EBIT margin.
Company Guidance
In the Mips Q2 2025 conference call, CEO Max Strandwitz and CFO Karin Rosenthal provided guidance that highlighted a 12% organic growth in the second quarter, despite challenging conditions, with year-to-date organic growth at 23%. The rapid implementation of tariffs notably impacted sales across all three categories, yet the company observed improvement as the quarter progressed. The U.S. market showed volume growth despite initial tariff-related uncertainties, while Europe maintained strong momentum, achieving over 50% growth. The Sports category saw a 3% net sales growth, and when adjusted for currency effects, 13% organic growth. The company launched new products, including the Mips Air Node Pro version in the bike category, and announced partnerships with athletes in Moto. Despite softer performance in Moto and Safety, primarily due to tariffs and currency impacts, Mips remains confident in its long-term strategy and financial targets, with an EBIT margin of 30.1% for the quarter and a 23% organic growth target for the first half of the year.

MIPS AB Financial Statement Overview

Summary
MIPS AB demonstrates strong financial health with robust profitability, a stable balance sheet, and effective cash flow management. The company has a high gross profit margin and strong equity figures, although there is slight pressure on net profit margins.
Income Statement
78
Positive
MIPS AB shows strong profitability with a gross profit margin of 72.82% and an EBIT margin of 36.12% for TTM. The revenue growth rate of 6.62% from the previous annual period indicates steady growth. However, the net profit margin at 28.74% and a slight decline from previous high profit periods suggest some pressure on net income.
Balance Sheet
85
Very Positive
The company's balance sheet is robust, highlighted by a very low debt-to-equity ratio of 0.02 and a strong equity ratio of 87.20% for TTM. Return on equity is solid at 22.87%, indicating effective use of equity to generate profits. The high equity figures demonstrate financial stability and low leverage risks.
Cash Flow
82
Very Positive
Cash flow performance is strong with a notable 34.85% growth in free cash flow for TTM. The operating cash flow to net income ratio of 1.28 indicates efficient cash conversion. Free cash flow to net income ratio of 1.20 supports this efficiency, reflecting solid cash-generating capabilities relative to net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue517.00M483.00M357.00M563.00M608.00M365.00M
Gross Profit378.00M350.00M253.00M406.00M445.00M266.00M
EBITDA175.00M209.00M102.00M242.00M340.00M178.00M
Net Income140.00M141.00M64.00M175.00M255.00M129.00M
Balance Sheet
Total Assets594.00M739.00M738.00M767.00M756.00M517.00M
Cash, Cash Equivalents and Short-Term Investments244.00M382.00M408.00M533.00M450.00M272.00M
Total Debt9.00M12.00M14.00M17.00M7.00M11.00M
Total Liabilities91.00M98.00M81.00M141.00M179.00M91.00M
Stockholders Equity503.00M641.00M657.00M626.00M577.00M426.00M
Cash Flow
Free Cash Flow161.00M132.00M2.00M215.00M267.00M101.00M
Operating Cash Flow177.00M142.00M11.00M236.00M277.00M116.00M
Investing Cash Flow-18.00M-10.00M-89.00M-22.00M-11.00M-15.00M
Financing Cash Flow-175.00M-162.00M-42.00M-136.00M-95.00M-15.00M

MIPS AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price407.40
Price Trends
50DMA
433.40
Negative
100DMA
404.80
Positive
200DMA
443.42
Negative
Market Momentum
MACD
-7.22
Positive
RSI
40.48
Neutral
STOCH
21.65
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MIPS, the sentiment is Negative. The current price of 407.4 is below the 20-day moving average (MA) of 422.86, below the 50-day MA of 433.40, and below the 200-day MA of 443.42, indicating a bearish trend. The MACD of -7.22 indicates Positive momentum. The RSI at 40.48 is Neutral, neither overbought nor oversold. The STOCH value of 21.65 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MIPS.

MIPS AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
kr12.05B22.2613.24%1.82%3.44%0.34%
69
Neutral
kr10.79B77.0925.72%1.59%34.64%70.47%
67
Neutral
kr15.99B17.6812.85%2.93%3.68%-11.21%
63
Neutral
kr29.31B27.9914.77%3.27%7.35%-10.34%
62
Neutral
AU$3.02B29.094.95%4.87%2.19%-27.19%
56
Neutral
kr6.82B94.771.42%2.40%-7.64%-69.69%
47
Neutral
kr605.36M-12.21%-15.55%-1428.30%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MIPS
MIPS AB
407.40
-60.87
-13.00%
SE:THULE
Thule Group AB
271.80
-2.61
-0.95%
SE:FOI.B
Fenix Outdoor International AG
511.00
-93.52
-15.47%
SE:BOAT
Nimbus Group AB
14.20
-9.10
-39.06%
SE:NEWA.B
New Wave Group AB Class B
120.50
17.86
17.41%
SE:SKIS.B
SkiStar AB Class B
153.80
3.39
2.25%

MIPS AB Corporate Events

Mips AB to Release Q2 2025 Interim Report
Jul 7, 2025

Mips AB has announced the release of its Interim Report for the second quarter of 2025, scheduled for July 16. The results will be presented by CEO Max Strandwitz and CFO Karin Rosenthal during a conference call on the same day. This announcement is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (SE:MIPS) stock is a Hold with a SEK600.00 price target. To see the full list of analyst forecasts on MIPS AB stock, see the SE:MIPS Stock Forecast page.

Mips AB Annual General Meeting Resolutions and Strategic Authorizations
May 7, 2025

The Annual General Meeting of Mips AB resulted in several key resolutions, including the approval of financial statements and the discharge of the Board and CEO from liability for 2024. A dividend of SEK 6.50 per share was declared, with payments scheduled for mid-May 2025. The meeting also saw the re-election of board members and the authorization for the Board to issue new shares and repurchase up to 10% of its own shares, reflecting strategic flexibility in capital management.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 26, 2025