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MIPS AB (SE:MIPS)
:MIPS
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MIPS AB (MIPS) AI Stock Analysis

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SE:MIPS

MIPS AB

(OTC:MIPS)

Rating:73Outperform
Price Target:
kr448.00
▲(10.18% Upside)
MIPS AB's strong financial performance is the most significant factor, supported by robust profitability and a solid balance sheet. Technical analysis indicates a bearish trend, and the high P/E ratio suggests potential overvaluation. The earnings call highlighted both growth opportunities and challenges, particularly in the Moto segment and due to tariffs.
Positive Factors
Market Outlook
The quarter is viewed as resilient given the backdrop, with a constructive long-term outlook supported by strong brand equity, global diversification, and continued category expansion.
Sales Growth
Net sales increased by 12% organically, reflecting continued momentum in the Sports category and resilience despite tariff-related headwinds.
Negative Factors
Legal Costs
EBIT declined by 22% year-over-year, primarily due to significant legal costs tied to a US customer lawsuit.

MIPS AB (MIPS) vs. iShares MSCI Sweden ETF (EWD)

MIPS AB Business Overview & Revenue Model

Company DescriptionMIPS AB (MIPS) is a Swedish company specializing in advanced helmet safety technology. The company operates primarily in the sports and motorcycle helmet sectors, focusing on the development and licensing of its patented MIPS Brain Protection System, which is designed to reduce rotational forces on the brain during impact. MIPS collaborates with various helmet manufacturers to integrate its technology into a wide range of head protection products, enhancing safety for athletes and riders alike.
How the Company Makes MoneyMIPS generates revenue primarily through licensing agreements with helmet manufacturers who incorporate the MIPS technology into their products. The company charges a licensing fee based on the sales of helmets that utilize its Brain Protection System, which creates a steady stream of income as demand for safer helmets grows in both sports and motorcycling markets. Additionally, MIPS may receive royalties from sales, which can vary depending on the manufacturer’s pricing and sales volume. Key partnerships with well-known helmet brands and ongoing innovation in safety technology further bolster MIPS's revenue, as these collaborations enhance the company's market presence and drive sales growth.

MIPS AB Earnings Call Summary

Earnings Call Date:Jul 16, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 22, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed sentiment with notable achievements in organic growth and strategic partnerships, particularly in the Sports segment and new product launches. However, challenges remain due to tariffs affecting sales, a decline in the Moto segment, and increased legal costs impacting profitability.
Q2-2025 Updates
Positive Updates
Organic Growth Achievement
Mips experienced a 12% organic growth in the second quarter of 2025 despite challenging conditions. Year-to-date organic growth stands at 23%.
Strong Performance in Sports Segment
The Sports segment showed a 3% net sales growth, with a 13% organic growth when adjusted for currency effects. Notable volume growth was recorded for the seventh consecutive quarter.
Successful Eurobike Launches
Mips launched the Mips Air Node Pro version and a new mobile event concept at Eurobike, which were well-received by visitors and customers.
Gross Margin Improvement
Gross profit increased by 3%, with a strong gross margin of 74.2%, up from 72.9% last year.
Dividend Payout
Mips paid out SEK 172 million in dividends, corresponding to SEK 6.5 per share or 122% of net earnings.
Partnership with Bullard
Mips announced a partnership with Bullard, a significant player in the helmet industry.
Negative Updates
EBIT Decrease
EBIT decreased by 22% to SEK 41 million, with a decline in the EBIT margin from 38.9% to 30.1%, attributed to legal costs and negative foreign exchange effects.
Impact of Tariffs
The rapid implementation of tariffs created uncertainty in the short-term outlook, affecting all categories in the U.S. market.
Moto Segment Decline
The Moto segment experienced a decline of 28% in the quarter, primarily due to the implementation of tariffs and a stronger Swedish krona.
Legal Costs
Legal costs impacted operational expenses, totaling SEK 14 million in the quarter and SEK 23 million for the first half of the year.
Company Guidance
During the Mips Interim Report Second Quarter 2025 webcast and conference call, CEO Max Strandwitz and CFO Karin Rosenthal presented a mixed performance in challenging conditions, with notable metrics including a 12% organic growth in Q2 and a year-to-date growth of 23%. The U.S. market saw volume growth despite tariff uncertainties impacting sales, while Europe maintained strong momentum with over 50% growth. The sports category achieved a 3% net sales increase, translating to 13% organic growth when adjusted for currency effects, with strong performance in both bike and snow subcategories. However, the Moto category faced a 28% decline due to tariffs. Mips reported a gross profit increase of 3%, a strong gross margin of 74.2%, and a decrease in EBIT by 22% to SEK 41 million, impacted by SEK 14 million in legal costs and ForEx effects. The long-term strategy remains positive with expectations of a bounce-back in Moto and continued growth in the Safety category, bolstered by a new partnership with helmet brand Bullard. The company is focused on navigating short-term uncertainties while maintaining confidence in achieving its financial targets.

MIPS AB Financial Statement Overview

Summary
MIPS AB exhibits strong financial health with robust profitability, a solid balance sheet, and stable cash flow generation. The company’s low leverage and high equity ratio provide a strong foundation for future growth. While there are some pressures on operating margins and free cash flow growth, the overall financial position remains strong.
Income Statement
85
Very Positive
MIPS AB demonstrates strong profitability with a high gross profit margin of 73.1% and a solid net profit margin of 27.1% in the TTM period. The company has shown impressive revenue growth of 38.8% in the TTM, indicating robust demand and market presence. However, the EBIT and EBITDA margins have slightly decreased compared to previous periods, suggesting some pressure on operating efficiency.
Balance Sheet
90
Very Positive
The balance sheet is solid with a low debt-to-equity ratio of 0.018, indicating minimal leverage and financial risk. The return on equity is strong at 23.5%, reflecting efficient use of shareholder funds. The equity ratio stands at 84.7%, showcasing a strong capital structure with substantial equity backing.
Cash Flow
75
Positive
Cash flow performance is stable, with an operating cash flow to net income ratio of 2.08, indicating good cash generation relative to earnings. However, the free cash flow growth rate has declined by 9.6% in the TTM, which could signal potential challenges in maintaining cash flow levels. The free cash flow to net income ratio remains healthy at 0.91, suggesting effective conversion of profits into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue517.00M483.00M357.00M563.00M608.00M365.00M
Gross Profit378.00M350.00M253.00M406.00M445.00M266.00M
EBITDA175.00M209.00M102.00M242.00M340.00M178.00M
Net Income140.00M141.00M64.00M175.00M255.00M129.00M
Balance Sheet
Total Assets594.00M739.00M738.00M767.00M756.00M517.00M
Cash, Cash Equivalents and Short-Term Investments244.00M382.00M408.00M533.00M450.00M272.00M
Total Debt9.00M12.00M14.00M17.00M7.00M11.00M
Total Liabilities91.00M98.00M81.00M141.00M179.00M91.00M
Stockholders Equity503.00M641.00M657.00M626.00M577.00M426.00M
Cash Flow
Free Cash Flow161.00M132.00M2.00M215.00M267.00M101.00M
Operating Cash Flow177.00M142.00M11.00M236.00M277.00M116.00M
Investing Cash Flow-18.00M-10.00M-89.00M-22.00M-11.00M-15.00M
Financing Cash Flow-175.00M-162.00M-42.00M-136.00M-95.00M-15.00M

MIPS AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price406.60
Price Trends
50DMA
418.48
Negative
100DMA
408.50
Negative
200DMA
433.34
Negative
Market Momentum
MACD
-4.46
Negative
RSI
50.77
Neutral
STOCH
51.46
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MIPS, the sentiment is Neutral. The current price of 406.6 is above the 20-day moving average (MA) of 400.39, below the 50-day MA of 418.48, and below the 200-day MA of 433.34, indicating a neutral trend. The MACD of -4.46 indicates Negative momentum. The RSI at 50.77 is Neutral, neither overbought nor oversold. The STOCH value of 51.46 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:MIPS.

MIPS AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$10.77B76.9425.72%1.60%34.64%70.47%
61
Neutral
$17.92B12.81-3.11%2.97%1.30%-14.28%
kr27.84B26.5914.77%
$724.15M114.281.42%2.27%
€10.50M-17.09%
€461.55M18.8022.85%
€140.68M19.0025.24%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MIPS
MIPS AB
406.60
-162.77
-28.59%
GB:0R3W
Thule Group AB
258.23
-25.35
-8.94%
FNXTF
Fenix Outdoor International AG
53.22
-6.33
-10.63%
DE:9GY
USWE Sports AB
1.41
0.84
147.37%
DE:0GE
RVRC Holding AB
4.25
0.47
12.43%
DE:6BB
Bjorn Borg AB
5.65
0.61
12.10%

MIPS AB Corporate Events

Mips AB to Release Q2 2025 Interim Report
Jul 7, 2025

Mips AB has announced the release of its Interim Report for the second quarter of 2025, scheduled for July 16. The results will be presented by CEO Max Strandwitz and CFO Karin Rosenthal during a conference call on the same day. This announcement is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (SE:MIPS) stock is a Hold with a SEK600.00 price target. To see the full list of analyst forecasts on MIPS AB stock, see the SE:MIPS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 27, 2025