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MIPS AB (SE:MIPS)
:MIPS
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MIPS AB (MIPS) AI Stock Analysis

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SE:MIPS

MIPS AB

(MIPS)

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Outperform 72 (OpenAI - 4o)
Rating:72Outperform
Price Target:
kr409.00
▲(15.80% Upside)
MIPS AB's strong financial performance and positive earnings call sentiment are significant strengths, supported by robust growth and profitability. However, technical indicators suggest a bearish trend, and the high P/E ratio raises valuation concerns. Challenges in the U.S. market and legal costs also pose risks.
Positive Factors
Revenue Growth
The consistent organic revenue growth indicates strong demand for MIPS's safety technology and effective market penetration, supporting long-term business expansion.
Partnerships
Strategic partnerships like the one with Bullard enhance MIPS's market reach and product adoption, strengthening its competitive position and driving future growth.
Gross Margin Improvement
Improved gross margins reflect operational efficiency and pricing power, which can sustain profitability and support reinvestment into growth initiatives.
Negative Factors
Operating Margin Pressure
Declining EBIT margins due to increased costs and currency effects may impact profitability, challenging MIPS's ability to maintain its financial performance.
Tariff Impact
Tariffs affecting the U.S. market introduce uncertainty and could hinder sales growth, impacting MIPS's ability to expand in a key market.
Legal Costs
Rising legal costs increase operational expenses, potentially reducing net income and limiting resources available for growth and innovation.

MIPS AB (MIPS) vs. iShares MSCI Sweden ETF (EWD)

MIPS AB Business Overview & Revenue Model

Company DescriptionMIPS AB (publ) manufactures and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia. It offers sports helmets for biking, skiing and snowboarding, equestrian, team sports, climbing, and white water rafting; and road motorcycle and motocross helmets. The company also provides safety helmets for industrial use, and legal enforcement and armed forces. MIPS AB (publ) was incorporated in 2001 and is headquartered in Täby, Sweden.
How the Company Makes MoneyMIPS generates revenue primarily through licensing agreements with helmet manufacturers who incorporate the MIPS technology into their products. The company charges a licensing fee based on the sales of helmets that utilize its Brain Protection System, which creates a steady stream of income as demand for safer helmets grows in both sports and motorcycling markets. Additionally, MIPS may receive royalties from sales, which can vary depending on the manufacturer’s pricing and sales volume. Key partnerships with well-known helmet brands and ongoing innovation in safety technology further bolster MIPS's revenue, as these collaborations enhance the company's market presence and drive sales growth.

MIPS AB Earnings Call Summary

Earnings Call Date:Oct 22, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong organic growth and success in the European market, particularly in the Sports segment. However, challenges in the U.S. market due to tariffs and legal costs impacted profitability. Despite these challenges, Mips maintains a strong financial position and remains optimistic about long-term growth and profitability targets.
Q3-2025 Updates
Positive Updates
Record Organic Growth
19% organic growth in Q3, with a year-to-date organic growth of 22%.
European Market Success
73% growth in Europe, marking the fourth consecutive quarter with over 50% growth.
Strong Sports Segment Performance
98% growth in the European Sports segment, and positive market share gains in the U.S. and Asia.
Improved Profitability Excluding Legal Costs
Adjusted EBIT margin at 42%, aiming to return to a 50% long-term target.
Robust Financial Health
Strong cash position with SEK 280 million, no loans, and a high equity ratio of 86%.
Negative Updates
U.S. Market Challenges
Tariff impacts and macroeconomic conditions led to a challenging environment in the U.S., affecting growth.
Legal Costs and ForEx Impact
Legal costs and ForEx headwinds fully explained the decrease in EBIT, with legal costs at SEK 13 million for Q3.
Safety Segment Moderation
Moderate performance in the Safety segment with 26% growth, driven by tariff uncertainties and cost increases.
Soft Sales in Asian Markets
Soft performance in China and Asia markets due to macroeconomic conditions.
Company Guidance
During the Mips Interim Report Third Quarter 2025 Conference Call, CEO Max Strandwitz and CFO Karin Rosenthal highlighted several key metrics. The company reported a 19% organic growth in the third quarter, with Europe showing a remarkable 73% growth, marking the fourth consecutive quarter of over 50% growth in this region. Year-to-date organic growth stood at 22%. Although the U.S. market posed challenges, Mips managed to achieve small organic growth and continued to gain market share. The company's profitability showed an underlying improvement, despite a decrease in EBIT due to legal costs and ForEx headwinds. Excluding legal costs, the EBIT margin was 42%, aligning with the company's long-term target of returning to a 50% EBIT margin. In the Sports category, Mips delivered an 8% net sales growth, with a strong 98% growth in Europe, while Moto recorded a 28% net sales growth for the quarter. Safety saw a moderate 26% growth, with the U.S. market significantly impacted by tariffs. Financial KPIs for the quarter included a 19% organic growth, a 33% EBIT margin, and SEK 41 million in operating cash flow. For the first nine months, net sales increased by 14%, and gross profit rose by 16% with a gross margin of 73.6%. Mips maintained a strong cash position with SEK 280 million in cash and cash equivalents and an equity ratio of 86%. The company remains confident in its long-term strategy and financial targets, despite the ongoing uncertainty around tariffs.

MIPS AB Financial Statement Overview

Summary
MIPS AB exhibits strong financial health with robust profitability, a solid balance sheet, and stable cash flow generation. The company’s low leverage and high equity ratio provide a strong foundation for future growth. While there are some pressures on operating margins and free cash flow growth, the overall financial position remains strong.
Income Statement
85
Very Positive
MIPS AB demonstrates strong profitability with a high gross profit margin of 73.1% and a solid net profit margin of 27.1% in the TTM period. The company has shown impressive revenue growth of 38.8% in the TTM, indicating robust demand and market presence. However, the EBIT and EBITDA margins have slightly decreased compared to previous periods, suggesting some pressure on operating efficiency.
Balance Sheet
90
Very Positive
The balance sheet is solid with a low debt-to-equity ratio of 0.018, indicating minimal leverage and financial risk. The return on equity is strong at 23.5%, reflecting efficient use of shareholder funds. The equity ratio stands at 84.7%, showcasing a strong capital structure with substantial equity backing.
Cash Flow
75
Positive
Cash flow performance is stable, with an operating cash flow to net income ratio of 2.08, indicating good cash generation relative to earnings. However, the free cash flow growth rate has declined by 9.6% in the TTM, which could signal potential challenges in maintaining cash flow levels. The free cash flow to net income ratio remains healthy at 0.91, suggesting effective conversion of profits into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue517.00M483.00M357.00M563.00M608.00M365.00M
Gross Profit378.00M350.00M253.00M406.00M445.00M266.00M
EBITDA175.00M209.00M102.00M242.00M340.00M178.00M
Net Income140.00M141.00M64.00M175.00M255.00M129.00M
Balance Sheet
Total Assets594.00M739.00M738.00M767.00M756.00M517.00M
Cash, Cash Equivalents and Short-Term Investments244.00M382.00M408.00M533.00M450.00M272.00M
Total Debt9.00M12.00M14.00M17.00M7.00M11.00M
Total Liabilities91.00M98.00M81.00M141.00M179.00M91.00M
Stockholders Equity503.00M641.00M657.00M626.00M577.00M426.00M
Cash Flow
Free Cash Flow161.00M132.00M2.00M215.00M267.00M101.00M
Operating Cash Flow177.00M142.00M11.00M236.00M277.00M116.00M
Investing Cash Flow-18.00M-10.00M-89.00M-22.00M-11.00M-15.00M
Financing Cash Flow-175.00M-162.00M-42.00M-136.00M-95.00M-15.00M

MIPS AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price353.20
Price Trends
50DMA
368.44
Negative
100DMA
399.69
Negative
200DMA
413.29
Negative
Market Momentum
MACD
-1.74
Negative
RSI
48.84
Neutral
STOCH
75.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MIPS, the sentiment is Negative. The current price of 353.2 is above the 20-day moving average (MA) of 347.25, below the 50-day MA of 368.44, and below the 200-day MA of 413.29, indicating a neutral trend. The MACD of -1.74 indicates Negative momentum. The RSI at 48.84 is Neutral, neither overbought nor oversold. The STOCH value of 75.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MIPS.

MIPS AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
€1.59B18.7125.24%2.34%10.32%13.49%
$9.83B71.2623.68%1.77%23.02%32.69%
kr27.46B26.0114.62%3.26%8.93%-12.56%
€5.92B21.1823.71%1.85%6.44%0.49%
$18.38B12.79-2.54%3.03%1.52%-15.83%
kr6.65B92.461.42%2.46%-7.64%-69.69%
kr116.33M-17.09%22.81%36.26%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:MIPS
MIPS AB
346.00
-168.35
-32.73%
SE:THULE
Thule Group AB
249.40
-93.60
-27.29%
SE:FOI.B
Fenix Outdoor International AG
498.50
-78.72
-13.64%
SE:USWE
USWE Sports AB
16.30
9.15
127.97%
SE:RVRC
RVRC Holding AB
64.70
20.35
45.89%
SE:BORG
Bjorn Borg AB
63.90
9.13
16.67%

MIPS AB Corporate Events

MIPS AB Earnings Call: Strong Growth Amid Challenges
Oct 24, 2025

MIPS AB’s recent earnings call painted a picture of robust growth and strategic resilience, despite facing some headwinds. The company reported impressive organic growth and significant success in the European market, particularly within the Sports segment. However, challenges in the U.S. market, primarily due to tariffs and legal costs, have impacted profitability. Nevertheless, MIPS maintains a strong financial position and expresses optimism about achieving its long-term growth and profitability targets.

Mips AB Reports Strong Q3 Growth Amid Challenges
Oct 23, 2025

Mips AB is a Swedish company specializing in helmet-based safety, providing innovative safety systems to the global helmet industry. The company operates on an ingredient brand business model and collaborates with renowned institutions for research and development.

Mips AB to Present Q3 2025 Financial Results
Oct 14, 2025

Mips AB announced the release of its Interim Report for the third quarter of 2025, scheduled for October 22. The results will be presented by the company’s President and CEO, Max Strandwitz, and CFO, Karin Rosenthal, during a conference call on the same day. This announcement is part of Mips’ ongoing efforts to maintain transparency with its stakeholders and provide insights into its financial performance.

The most recent analyst rating on (SE:MIPS) stock is a Buy with a SEK580.00 price target. To see the full list of analyst forecasts on MIPS AB stock, see the SE:MIPS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025