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New Wave Group AB Class B (SE:NEWA.B)
:NEWA.B
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New Wave Group AB Class B (NEWA.B) AI Stock Analysis

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SE:NEWA.B

New Wave Group AB Class B

(NEWA.B)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
kr103.00
▼(-8.36% Downside)
Action:ReiteratedDate:04/24/26
The score is held back primarily by pressured financial quality—profit margins have compressed versus prior years and free cash flow has deteriorated to near-zero/negative with weak cash conversion. Valuation is a relative support due to a moderate P/E and a solid dividend yield, while technicals are neutral overall with short-term stabilization but a still-weak longer-term trend.
Positive Factors
Diversified Brand & Channel Mix
A diversified portfolio across corporate/promotional, sports and home categories plus both B2B and retail distribution reduces single-market dependency and seasonal concentration. Brand ownership and multiple channels support steadier order flows, cross-selling and resilience versus a single-segment operator over months.
Negative Factors
Deteriorating Cash Generation
Near‑zero/negative free cash flow and very low cash conversion signal persistent working‑capital pressure or higher reinvestment needs. This weakens the company’s ability to self‑fund growth, dividends or buybacks and increases reliance on external financing over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified Brand & Channel Mix
A diversified portfolio across corporate/promotional, sports and home categories plus both B2B and retail distribution reduces single-market dependency and seasonal concentration. Brand ownership and multiple channels support steadier order flows, cross-selling and resilience versus a single-segment operator over months.
Read all positive factors

New Wave Group AB Class B (NEWA.B) vs. iShares MSCI Sweden ETF (EWD)

New Wave Group AB Class B Business Overview & Revenue Model

Company Description
New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Central Europe, rest of Nordiac countries, Southern Europe, and internationall...
How the Company Makes Money
New Wave Group primarily makes money by selling branded and private-label products across three main areas: (1) Corporate/Promotional ("profile")—selling apparel and merchandise used for corporate branding, events, uniforms, and giveaways, typical...

New Wave Group AB Class B Financial Statement Overview

Summary
Revenue is up sharply and profitability remains positive, supported by a reasonably solid balance sheet (moderate leverage, ~11–12% ROE). However, margins are meaningfully below prior peaks and cash generation has weakened materially, with near-zero/negative free cash flow and low cash conversion versus net income—this is the main drag on financial quality.
Income Statement
62
Positive
Balance Sheet
72
Positive
Cash Flow
38
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue10.16B10.02B9.53B9.51B8.84B6.72B
Gross Profit1.25B1.17B4.71B4.78B4.38B3.23B
EBITDA1.49B1.49B1.59B1.86B1.76B1.24B
Net Income768.00M783.00M880.40M1.12B1.17B760.30M
Balance Sheet
Total Assets12.78B12.88B11.33B10.74B10.94B7.66B
Cash, Cash Equivalents and Short-Term Investments571.00M526.00M545.80M372.60M419.40M327.90M
Total Debt3.59B3.61B2.36B2.40B2.75B1.40B
Total Liabilities5.69B6.06B4.11B4.28B5.05B3.09B
Stockholders Equity7.10B6.82B7.22B6.46B5.89B4.57B
Cash Flow
Free Cash Flow-10.00M39.00M968.60M728.90M-494.20M1.08B
Operating Cash Flow645.00M653.00M1.28B963.80M-360.00M1.21B
Investing Cash Flow-965.00M-938.00M-296.80M-220.90M-522.20M-114.20M
Financing Cash Flow446.00M316.00M-830.10M-785.40M934.10M-1.11B

New Wave Group AB Class B Technical Analysis

Technical Analysis Sentiment
Positive
Last Price112.40
Price Trends
50DMA
98.00
Positive
100DMA
104.86
Negative
200DMA
108.80
Negative
Market Momentum
MACD
1.32
Negative
RSI
67.27
Neutral
STOCH
97.53
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NEWA.B, the sentiment is Positive. The current price of 112.4 is above the 20-day moving average (MA) of 95.94, above the 50-day MA of 98.00, and above the 200-day MA of 108.80, indicating a neutral trend. The MACD of 1.32 indicates Negative momentum. The RSI at 67.27 is Neutral, neither overbought nor oversold. The STOCH value of 97.53 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NEWA.B.

New Wave Group AB Class B Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr25.62B9.4342.23%1.88%6.95%31.45%
67
Neutral
kr1.26B14.484.49%8.35%109.76%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
kr12.61B24.7512.33%3.12%4.58%-15.05%
59
Neutral
kr1.98B19.3451.02%15.48%101.83%
57
Neutral
kr4.09B-60.544.61%
53
Neutral
kr6.19B124.182.04%6.24%-1.94%-67.69%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:NEWA.B
New Wave Group AB Class B
94.90
-18.38
-16.23%
SE:CLAS.B
Clas Ohlson AB
395.40
129.90
48.93%
SE:BHG
BHG Group AB
22.84
-0.04
-0.17%
SE:FOI.B
Fenix Outdoor International AG
438.50
-143.03
-24.60%
SE:NELLY
Nelly Group AB
38.92
1.37
3.65%
SE:BOKUS
Bokusgruppen AB
77.60
27.86
56.01%

New Wave Group AB Class B Corporate Events

New Wave Group Grows Sales but Earnings Dip as Investments Weigh on Q1 2026
Apr 23, 2026
New Wave Group AB reported first-quarter 2026 net sales of SEK 2,328 million, up 6.6% year on year, with local-currency growth of 13.2% driven largely by acquisitions and 2.9% organic expansion. Despite a strong gross margin of 50.0% and stable op...
New Wave Group Releases Integrated 2025 Annual and Sustainability Report
Apr 9, 2026
New Wave Group AB has published its 2025 annual report, which consolidates information on trademarks, global operations, governance, and management, alongside an integrated sustainability report that forms part of the directors’ report. The ...
New Wave Group Calls 2026 AGM and Proposes Dividend, Board Changes
Apr 7, 2026
New Wave Group AB has called its shareholders to an Annual General Meeting on May 13, 2026, at the Craft Arena in Kosta, Sweden, outlining participation rules, proxy procedures, and voting rights registration requirements. The meeting will address...
New Wave Group Names Sara Jacobson as New CIO to Drive IT Transformation
Mar 16, 2026
New Wave Group AB has strengthened its leadership team by appointing Sara Jacobson as its new IT Director and Chief Information Officer, effective May 4, 2026. Jacobson brings extensive experience in digital and IT transformation from senior roles...
New Wave Group Tops SEK 10 Billion in Sales but Sees Profit Ease in 2025
Feb 5, 2026
New Wave Group AB reported that its annual revenue surpassed SEK 10 billion for the first time in 2025, with full-year net sales rising 5.1% to SEK 10.0 billion and fourth-quarter sales climbing 11.2% to SEK 3.1 billion, though profitability softe...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 24, 2026