Company DescriptionNew Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Central Europe, rest of Nordiac countries, Southern Europe, and internationally. The company operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings. The Corporate segment offers promo wear products, such as clothes for printing and embroidery, as well as leisure, work, and sports clothes; promotional gifts, including pens, power banks, gift cards, bags, bed linens, and towels; and a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers. This segment offers its products under the D.A.D Sportswear, Hurricane, No Problems, BAGSFIRST, James Harvest Sportswear, Jingham, Mac One, Printer, Cottover, Clique, d-vice, Queen Anne, Toppoint, Grizzly, J. Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob brands. The Sports & Leisure segment provides clothes and shoes for sports, golf, hunting, fishing, shoe, and fashion trade under the Cutter & Buck, ANNIKA, Craft, Clique, AHEAD, Kate Lord, Paris Glove, Auclair, Laurentide, Seger, Termo Original, PAX, Marstrand, Sköna Marie, and Speedo brands. The Gifts & Home Furnishings segment offers gifts and home furnishing products under the Orrefors, Kosta Förlag, Lord Nelson Victory, Lord Nelson, Orrefors Hunting, Orrefors Jernverk, Nightingale, Queen Anne, Kosta Linnewäfveri, Kosta Boda, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, VAKINME, and Sagaform brands. New Wave Group AB (publ) was incorporated in 1989 and is headquartered in Gothenburg, Sweden.
How the Company Makes MoneyNew Wave Group AB generates revenue through the sale of its diversified product lines across multiple sectors. The company's key revenue streams include corporate promotional products, which are sold to businesses looking to enhance their brand visibility; sports and leisure products, which include branded apparel and equipment sold to both retailers and directly to consumers; and gifts and home furnishings, which are distributed through various retail channels. New Wave Group's earnings are further supported by strategic partnerships with well-known brands and an extensive distribution network that spans multiple countries, enabling it to reach a broad customer base. Additionally, the company's investment in innovation and quality helps maintain competitive pricing and customer loyalty, contributing to its revenue growth.