Nelly Group AB (NELLY) AI Stock Analysis

• Market Cap: €2.70B
• Dividend Yield: N/A
• Average Volume (3M): 120.69K
• Price to Earnings (P/E): 18.4
• Beta (1Y): 0.69
• Revenue Growth: 12.45%
• EPS Growth: 118.98%
• Country: SE
• Employees: 145
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 1.38
• Shares Outstanding: 30,074,076
• 10 Day Avg. Volume: 137,838
• 30 Day Avg. Volume: 120,685
• PEG Ratio: >-0.01
• Price to Book (P/B): 3.66
• Price to Sales (P/S): 0.79
• P/FCF Ratio: 5.61
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 74 Outperform
• Price Target: kr113.00 ▲(26.54% Upside)

Nelly Group AB's stock score is driven by strong technical momentum and a solid financial performance recovery. However, the moderate valuation and historical financial volatility present potential risks. The absence of earnings call insights and corporate events means these factors do not influence the score.

Nelly Group AB Business Overview & Revenue Model

Company Description

Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, Germany, and the Netherlands. It offers fashion and beauty products, and accessories for young women under the Nelly brand. Nelly Group AB (publ) sells and markets its products online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was incorporated in 1936 and is headquartered in Borås, Sweden.

How the Company Makes Money

Nelly Group AB generates revenue through its online retail operations, primarily by selling women's fashion products directly to consumers via its e-commerce platform. The company employs a direct-to-consumer model, which allows it to capture higher margins by eliminating intermediaries. Key revenue streams include sales from its proprietary clothing lines, as well as partnerships with various well-known fashion brands that allow for a broader product offering. Seasonal promotions, loyalty programs, and targeted marketing strategies also contribute to driving sales. Additionally, Nelly may benefit from affiliate partnerships and collaborations that enhance brand visibility and customer acquisition, further bolstering its earnings.

Nelly Group AB Financial Statement Overview

Summary

Nelly Group AB demonstrates a strong recovery in profitability and leverage management in the TTM period, with robust margins and improved debt-to-equity ratio. However, historical volatility in revenue, profitability, and cash flows suggests the need for cautious financial management to sustain growth and stability.

Income Statement

Nelly Group AB has shown a positive revenue growth rate of 4.25% in the TTM period, with strong gross and net profit margins at 53.54% and 10.90% respectively. The EBIT and EBITDA margins are also healthy at 11.72%. However, historical data shows fluctuations in revenue and profitability, with past periods of negative net income and EBIT margins.

Balance Sheet

The company's debt-to-equity ratio has improved to 0.80 in the TTM period, indicating better leverage management compared to previous years. Return on equity is strong at 49.80%, reflecting efficient use of equity. However, past high leverage and negative ROE in earlier years suggest potential risks if not managed carefully.

Cash Flow

The operating cash flow to net income ratio is 0.40, and the free cash flow to net income ratio is 0.91, indicating decent cash flow generation relative to net income. However, the negative free cash flow growth rate of -2.87% in the TTM period and historical volatility in cash flows highlight potential liquidity concerns.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.17B	1.09B	1.06B	1.30B	1.43B	1.39B
Gross Profit	625.10M	581.40M	504.20M	566.30M	638.80M	308.90M
EBITDA	136.80M	145.60M	63.60M	-22.40M	-29.10M	-13.90M
Net Income	127.30M	83.40M	-1.50M	-71.70M	-47.80M	-71.00M
Balance Sheet
Total Assets	913.80M	867.80M	799.80M	837.20M	899.90M	655.10M
Cash, Cash Equivalents and Short-Term Investments	259.60M	196.90M	151.10M	96.80M	197.50M	230.10M
Total Debt	244.60M	260.40M	283.60M	294.60M	316.40M	39.50M
Total Liabilities	607.60M	630.70M	621.20M	703.60M	695.50M	405.30M
Stockholders Equity	306.20M	237.10M	178.60M	133.60M	204.40M	249.80M
Cash Flow
Free Cash Flow	131.90M	154.50M	36.40M	-75.90M	-4.30M	-325.30M
Operating Cash Flow	144.20M	154.50M	59.30M	-64.80M	18.80M	-319.10M
Investing Cash Flow	-18.30M	-22.40M	-22.90M	-11.10M	-22.90M	-80.40M
Financing Cash Flow	-56.30M	-56.40M	17.80M	-25.00M	-29.20M	176.30M

Nelly Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 89.30
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NELLY, the sentiment is Positive. The current price of 89.3 is below the 20-day moving average (MA) of 91.65, above the 50-day MA of 87.00, and above the 200-day MA of 57.95, indicating a neutral trend. The MACD of 0.46 indicates Positive momentum. The RSI at 50.65 is Neutral, neither overbought nor oversold. The STOCH value of 51.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NELLY.

Nelly Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	74 Outperform	€2.70B	18.42	51.02%	―	12.45%	118.98%
OBAB	66 Neutral	kr340.59M	-16.95	―	―	27.27%	-1165.24%
BOKUS	65 Neutral	kr1.38B	21.50	―	4.97%	9.46%	59.55%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BBROOM	52 Neutral	kr69.96M	―	―	―	―	―
PIERCE	44 Neutral	€1.03B	-73.41	-1.41%	―	15.59%	16.67%

Nelly Group AB Corporate Events

Nelly Group to Release Q3 2025 Interim Report

Nelly Group AB has announced the release of its third-quarter interim report for 2025, scheduled for October 23. The company invites analysts, investors, and media to a conference call on the same day to discuss the report, with questions to be submitted in writing. This event is part of Nelly Group’s ongoing efforts to engage with stakeholders and provide transparency about its financial performance.

The most recent analyst rating on (SE:NELLY) stock is a Buy with a SEK96.00 price target. To see the full list of analyst forecasts on Nelly Group AB stock, see the SE:NELLY Stock Forecast page.