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Nelly Group AB (SE:NELLY)
:NELLY

Nelly Group AB (NELLY) AI Stock Analysis

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Nelly Group AB

(Frankfurt:NELLY)

Rating:67Neutral
Price Target:
kr44.00
▲(1.15%Upside)
The overall stock score of 67 reflects Nelly Group AB's solid financial performance, characterized by strong profitability and cash flow improvements. Technical analysis indicates a cautiously optimistic market sentiment, with mixed signals from various indicators. The valuation suggests the stock is reasonably priced, but the lack of a dividend yield may deter some investors. The absence of new corporate events or recent earnings call insights limits additional context.

Nelly Group AB (NELLY) vs. iShares MSCI Sweden ETF (EWD)

Nelly Group AB Business Overview & Revenue Model

Company DescriptionNelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, Germany, and the Netherlands. It offers fashion and beauty products, and accessories for young women under the Nelly brand. Nelly Group AB (publ) sells and markets its products online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was incorporated in 1936 and is headquartered in Borås, Sweden.
How the Company Makes MoneyNelly Group AB generates revenue through the online sale of fashion and beauty products. The company operates an e-commerce platform where it sells a diverse range of items, including its own branded products as well as products from other fashion brands. The revenue model is primarily based on direct sales to consumers, with the company leveraging its online presence to reach a broad audience. Key revenue streams include the sale of clothing, shoes, and accessories, which are marketed through various digital marketing strategies to attract and retain customers. Additionally, Nelly Group AB may engage in collaborations and partnerships with fashion influencers and brands to enhance its product offerings and market reach, contributing to its overall earnings.

Nelly Group AB Financial Statement Overview

Summary
Nelly Group AB demonstrates solid financial health with improving profitability and cash flow metrics. Despite historical challenges in profitability and leverage, the company has successfully enhanced its operational efficiency and cash flow generation, positioning itself well for future growth. However, maintaining balance sheet strength and addressing leverage risks remain key focus areas.
Income Statement
72
Positive
Nelly Group AB showed a strong recovery in its profitability metrics for the TTM (Trailing-Twelve-Months) with a gross profit margin of 53.3% and a net profit margin of 9.1%. The revenue growth rate of 2.34% from the previous year indicates moderate top-line growth. EBIT and EBITDA margins have improved substantially, indicating operational efficiency. However, the company faced challenges in previous years with negative net income, impacting longer-term performance.
Balance Sheet
68
Positive
The balance sheet of Nelly Group AB shows a moderate debt-to-equity ratio of 1.00, suggesting balanced leverage. The return on equity (ROE) is strong at 40.1%, driven by improved profitability. The equity ratio is 29.9%, reflecting a solid equity base but indicating room for improvement in asset financing through equity. Historical liabilities had been a concern, but recent improvements in equity levels and cash reserves are positive signs.
Cash Flow
75
Positive
Cash flow analysis reveals a robust free cash flow growth rate, with a positive operating cash flow to net income ratio of 1.44, indicating effective cash generation from operations. The free cash flow to net income ratio of 1.34 suggests strong cash conversion. The company has displayed consistent improvements in free cash flow management following past volatility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.12B1.09B1.06B1.30B1.43B1.39B
Gross Profit596.60M581.40M504.20M566.30M638.80M308.90M
EBITDA115.30M145.60M63.60M-22.40M-29.10M-13.90M
Net Income101.60M83.40M-1.50M-71.70M-47.80M-71.00M
Balance Sheet
Total Assets846.50M867.80M799.80M837.20M899.90M655.10M
Cash, Cash Equivalents and Short-Term Investments172.60M196.90M151.10M96.80M197.50M230.10M
Total Debt252.60M260.40M283.60M294.60M316.40M39.50M
Total Liabilities593.10M630.70M621.20M703.60M695.50M405.30M
Stockholders Equity253.40M237.10M178.60M133.60M204.40M249.80M
Cash Flow
Free Cash Flow135.80M154.50M36.40M-75.90M-4.30M-325.30M
Operating Cash Flow146.10M154.50M59.30M-64.80M18.80M-319.10M
Investing Cash Flow-16.30M-22.40M-22.90M-11.10M-22.90M-80.40M
Financing Cash Flow-53.10M-56.40M17.80M-25.00M-29.20M176.30M

Nelly Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price43.50
Price Trends
50DMA
41.10
Positive
100DMA
37.45
Positive
200DMA
32.78
Positive
Market Momentum
MACD
0.42
Positive
RSI
53.37
Neutral
STOCH
53.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NELLY, the sentiment is Positive. The current price of 43.5 is below the 20-day moving average (MA) of 43.79, above the 50-day MA of 41.10, and above the 200-day MA of 32.78, indicating a neutral trend. The MACD of 0.42 indicates Positive momentum. The RSI at 53.37 is Neutral, neither overbought nor oversold. The STOCH value of 53.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NELLY.

Nelly Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
€1.31B12.8445.93%6.78%217.60%
61
Neutral
AU$2.78B25.795.01%5.27%2.63%-29.95%
59
Neutral
kr4.94B14.92
5.58%
DE879
€10.91M-10.19%
DE81N
€117.84M23.579.80%18.88%
DE6BB
€132.85M16.8522.33%24.66%
kr901.24M21.61
6.45%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:NELLY
Nelly Group AB
43.50
26.28
152.54%
SE:BOOZT
Boozt AB
79.05
-48.65
-38.10%
DE:879
Desenio Group AB
0.01
0.00
0.00%
DE:81N
RugVista Group AB
5.66
1.34
31.02%
DE:6BB
Bjorn Borg AB
5.15
0.41
8.65%
SE:BOKUS
Bokusgruppen AB
55.80
11.58
26.19%

Nelly Group AB Corporate Events

Nelly Group to Release Q2 2025 Interim Report
Jun 24, 2025

Nelly Group AB has announced that it will release its second quarter interim report for 2025 on July 15. A conference call for analysts, investors, and media will follow the release, allowing participants to submit written questions. This announcement underscores Nelly Group’s commitment to transparency and engagement with its stakeholders.

Nelly Group AB’s 2025 AGM Approves Key Resolutions for Strategic Growth
May 23, 2025

Nelly Group AB held its 2025 Annual General Meeting, where all board and nomination committee proposals were approved. Key resolutions included the re-election of board members, adoption of financial statements, and implementation of share programs for senior executives. The AGM also authorized the board to repurchase and transfer shares and issue new shares, warrants, and convertible bonds, potentially diluting up to 25% of share capital. These decisions reflect Nelly’s strategic focus on enhancing shareholder value and operational flexibility.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 24, 2025