Nelly Group AB (NELLY) AI Stock Analysis

• Market Cap: kr2.47B
• Dividend Yield: N/A
• Average Volume (3M): 148.68K
• Price to Earnings (P/E): 19.4
• Beta (1Y): 0.62
• Revenue Growth: 8.68%
• EPS Growth: 137.29%
• Country: SE
• Employees: 145
• Sector: Consumer Cyclical
• Sector Strength: 75
• Industry: Specialty Retail
• EPS (TTM): 1.75
• Shares Outstanding: 30,026,125
• 10 Day Avg. Volume: 238,961
• 30 Day Avg. Volume: 148,677
• PEG Ratio: >-0.01
• Price to Book (P/B): 3.66
• Price to Sales (P/S): 0.79
• P/FCF Ratio: 5.61
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr95.86
• Price Target Upside: 16.34% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 72 Outperform
• Price Target: kr96.00 ▲(16.50% Upside)

Nelly Group AB's stock score is driven primarily by strong technical analysis indicators, suggesting bullish momentum. Financial performance shows recovery with robust margins and improved leverage, but historical volatility remains a concern. Valuation is moderate, with a P/E ratio that is reasonable but no dividend yield to attract income investors.

Nelly Group AB Business Overview & Revenue Model

Company Description

Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, Germany, and the Netherlands. It offers fashion and beauty products, and accessories for young women under the Nelly brand. Nelly Group AB (publ) sells and markets its products online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was incorporated in 1936 and is headquartered in Borås, Sweden.

How the Company Makes Money

Nelly Group AB makes money through its e-commerce platform by selling fashion apparel, shoes, and accessories directly to consumers. The company generates revenue by offering a diverse and curated selection of fashion products that appeal to its target demographic. Key revenue streams include direct sales from their website, mobile applications, and any associated shipping fees. Nelly Group may also engage in marketing partnerships and collaborations with fashion brands, influencers, and other entities to enhance its product offerings and market reach. The company's success is significantly influenced by its ability to maintain a fresh and desirable inventory, competitive pricing, and effective digital marketing strategies that drive customer acquisition and retention.

Nelly Group AB Financial Statement Overview

Summary

Nelly Group AB demonstrates solid financial health with improving profitability and cash flow metrics. Despite historical challenges in profitability and leverage, the company has successfully enhanced its operational efficiency and cash flow generation, positioning itself well for future growth. However, maintaining balance sheet strength and addressing leverage risks remain key focus areas.

Income Statement

Nelly Group AB showed a strong recovery in its profitability metrics for the TTM (Trailing-Twelve-Months) with a gross profit margin of 53.3% and a net profit margin of 9.1%. The revenue growth rate of 2.34% from the previous year indicates moderate top-line growth. EBIT and EBITDA margins have improved substantially, indicating operational efficiency. However, the company faced challenges in previous years with negative net income, impacting longer-term performance.

Balance Sheet

The balance sheet of Nelly Group AB shows a moderate debt-to-equity ratio of 1.00, suggesting balanced leverage. The return on equity (ROE) is strong at 40.1%, driven by improved profitability. The equity ratio is 29.9%, reflecting a solid equity base but indicating room for improvement in asset financing through equity. Historical liabilities had been a concern, but recent improvements in equity levels and cash reserves are positive signs.

Cash Flow

Cash flow analysis reveals a robust free cash flow growth rate, with a positive operating cash flow to net income ratio of 1.44, indicating effective cash generation from operations. The free cash flow to net income ratio of 1.34 suggests strong cash conversion. The company has displayed consistent improvements in free cash flow management following past volatility.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.17B	1.09B	1.06B	1.30B	1.43B	1.39B
Gross Profit	625.10M	581.40M	504.20M	566.30M	638.80M	308.90M
EBITDA	136.80M	145.60M	63.60M	-22.40M	-29.10M	-13.90M
Net Income	127.30M	83.40M	-1.50M	-71.70M	-47.80M	-71.00M
Balance Sheet
Total Assets	913.80M	867.80M	799.80M	837.20M	899.90M	655.10M
Cash, Cash Equivalents and Short-Term Investments	259.60M	196.90M	151.10M	96.80M	197.50M	230.10M
Total Debt	244.60M	260.40M	283.60M	294.60M	316.40M	39.50M
Total Liabilities	607.60M	630.70M	621.20M	703.60M	695.50M	405.30M
Stockholders Equity	306.20M	237.10M	178.60M	133.60M	204.40M	249.80M
Cash Flow
Free Cash Flow	131.90M	154.50M	36.40M	-75.90M	-4.30M	-325.30M
Operating Cash Flow	144.20M	154.50M	59.30M	-64.80M	18.80M	-319.10M
Investing Cash Flow	-18.30M	-22.40M	-22.90M	-11.10M	-22.90M	-80.40M
Financing Cash Flow	-56.30M	-56.40M	17.80M	-25.00M	-29.20M	176.30M

Nelly Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 82.40
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NELLY, the sentiment is Positive. The current price of 82.4 is above the 20-day moving average (MA) of 71.31, above the 50-day MA of 55.58, and above the 200-day MA of 38.91, indicating a bullish trend. The MACD of 8.06 indicates Negative momentum. The RSI at 71.05 is Negative, neither overbought nor oversold. The STOCH value of 85.10 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NELLY.

Nelly Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	72 Outperform	kr2.47B	19.42	50.07%	―	8.68%	137.29%
BOOZT	65 Neutral	kr5.61B	16.93		―	5.58%	―
Sector *	61 Neutral	$17.22B	11.49	-5.97%	3.08%	1.37%	-15.54%
879	―	€9.94M	―	-193.46%	―	―	―
81N	―	€135.96M	27.91	9.80%	―	―	―
6BB	―	€129.58M	16.75	22.33%	―	―	―
BOKUS	72 Outperform	kr1.14B	22.34		4.67%	10.14%	11.14%

Nelly Group AB Corporate Events

Nelly Group Expands Share Capital to Strengthen Market Position

Nelly Group AB has increased its number of shares and votes by 47,950 as part of a share program approved at the annual general meeting in May 2025. This increase is expected to impact the company’s operations by enhancing its capital structure, potentially strengthening its market position and providing more flexibility for future growth initiatives.

Nelly Group to Release Q2 2025 Interim Report

Nelly Group AB has announced that it will release its second quarter interim report for 2025 on July 15. A conference call for analysts, investors, and media will follow the release, allowing participants to submit written questions. This announcement underscores Nelly Group’s commitment to transparency and engagement with its stakeholders.

Nelly Group AB’s 2025 AGM Approves Key Resolutions for Strategic Growth

Nelly Group AB held its 2025 Annual General Meeting, where all board and nomination committee proposals were approved. Key resolutions included the re-election of board members, adoption of financial statements, and implementation of share programs for senior executives. The AGM also authorized the board to repurchase and transfer shares and issue new shares, warrants, and convertible bonds, potentially diluting up to 25% of share capital. These decisions reflect Nelly’s strategic focus on enhancing shareholder value and operational flexibility.