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Nelly Group AB (SE:NELLY)
:NELLY
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Nelly Group AB (NELLY) AI Stock Analysis

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SE:NELLY

Nelly Group AB

(NELLY)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
kr113.00
▲(19.45% Upside)
Nelly Group AB's stock score is driven by strong technical momentum and a solid financial performance recovery. However, the moderate valuation and historical financial volatility present potential risks. The absence of earnings call insights and corporate events means these factors do not influence the score.

Nelly Group AB (NELLY) vs. iShares MSCI Sweden ETF (EWD)

Nelly Group AB Business Overview & Revenue Model

Company DescriptionNelly Group AB (NELLY) is a prominent online fashion retailer based in Sweden, specializing in women's clothing, shoes, and accessories. The company operates primarily in the e-commerce sector, targeting a youthful demographic with a trendy and diverse product range. Nelly offers a mix of both proprietary and branded products, focusing on delivering the latest fashion trends to its customers through an engaging online shopping experience.
How the Company Makes MoneyNelly Group AB generates revenue through its online retail operations, primarily by selling women's fashion products directly to consumers via its e-commerce platform. The company employs a direct-to-consumer model, which allows it to capture higher margins by eliminating intermediaries. Key revenue streams include sales from its proprietary clothing lines, as well as partnerships with various well-known fashion brands that allow for a broader product offering. Seasonal promotions, loyalty programs, and targeted marketing strategies also contribute to driving sales. Additionally, Nelly may benefit from affiliate partnerships and collaborations that enhance brand visibility and customer acquisition, further bolstering its earnings.

Nelly Group AB Financial Statement Overview

Summary
Nelly Group AB demonstrates a strong recovery in profitability and leverage management in the TTM period, with robust margins and improved debt-to-equity ratio. However, historical volatility in revenue, profitability, and cash flows suggests the need for cautious financial management to sustain growth and stability.
Income Statement
75
Positive
Nelly Group AB has shown a positive revenue growth rate of 4.25% in the TTM period, with strong gross and net profit margins at 53.54% and 10.90% respectively. The EBIT and EBITDA margins are also healthy at 11.72%. However, historical data shows fluctuations in revenue and profitability, with past periods of negative net income and EBIT margins.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has improved to 0.80 in the TTM period, indicating better leverage management compared to previous years. Return on equity is strong at 49.80%, reflecting efficient use of equity. However, past high leverage and negative ROE in earlier years suggest potential risks if not managed carefully.
Cash Flow
65
Positive
The operating cash flow to net income ratio is 0.40, and the free cash flow to net income ratio is 0.91, indicating decent cash flow generation relative to net income. However, the negative free cash flow growth rate of -2.87% in the TTM period and historical volatility in cash flows highlight potential liquidity concerns.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.17B1.09B1.06B1.30B1.43B1.39B
Gross Profit625.10M581.40M504.20M566.30M638.80M308.90M
EBITDA136.80M145.60M63.60M-22.40M-29.10M-13.90M
Net Income127.30M83.40M-1.50M-71.70M-47.80M-71.00M
Balance Sheet
Total Assets913.80M867.80M799.80M837.20M899.90M655.10M
Cash, Cash Equivalents and Short-Term Investments259.60M196.90M151.10M96.80M197.50M230.10M
Total Debt244.60M260.40M283.60M294.60M316.40M39.50M
Total Liabilities607.60M630.70M621.20M703.60M695.50M405.30M
Stockholders Equity306.20M237.10M178.60M133.60M204.40M249.80M
Cash Flow
Free Cash Flow131.90M154.50M36.40M-75.90M-4.30M-325.30M
Operating Cash Flow144.20M154.50M59.30M-64.80M18.80M-319.10M
Investing Cash Flow-18.30M-22.40M-22.90M-11.10M-22.90M-80.40M
Financing Cash Flow-56.30M-56.40M17.80M-25.00M-29.20M176.30M

Nelly Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price94.60
Price Trends
50DMA
82.91
Positive
100DMA
70.60
Positive
200DMA
53.50
Positive
Market Momentum
MACD
4.34
Negative
RSI
65.16
Neutral
STOCH
36.52
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NELLY, the sentiment is Positive. The current price of 94.6 is above the 20-day moving average (MA) of 89.09, above the 50-day MA of 82.91, and above the 200-day MA of 53.50, indicating a bullish trend. The MACD of 4.34 indicates Negative momentum. The RSI at 65.16 is Neutral, neither overbought nor oversold. The STOCH value of 36.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NELLY.

Nelly Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
€2.93B19.9851.02%12.45%118.98%
kr1.25B23.994.11%9.46%59.47%
kr353.45M23.51%-301.08%
$18.38B12.79-2.54%3.03%1.52%-15.83%
€1.02B-72.85-2.02%11.32%80.28%
kr71.51M
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:NELLY
Nelly Group AB
94.60
67.14
244.49%
SE:PIERCE
Pierce Group AB
12.75
4.39
52.51%
SE:BOKUS
Bokusgruppen AB
84.20
34.17
68.30%
SE:CDON
CDON AB
58.00
-39.20
-40.33%
SE:OBAB
Online Brands Nordic AB
13.20
2.40
22.22%
SE:BBROOM
New Bubbleroom Sweden AB
4.08
-1.92
-32.00%

Nelly Group AB Corporate Events

Nelly Group to Release Q3 2025 Interim Report
Oct 7, 2025

Nelly Group AB has announced the release of its third-quarter interim report for 2025, scheduled for October 23. The company invites analysts, investors, and media to a conference call on the same day to discuss the report, with questions to be submitted in writing. This event is part of Nelly Group’s ongoing efforts to engage with stakeholders and provide transparency about its financial performance.

The most recent analyst rating on (SE:NELLY) stock is a Buy with a SEK96.00 price target. To see the full list of analyst forecasts on Nelly Group AB stock, see the SE:NELLY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 24, 2025