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Bokusgruppen AB (SE:BOKUS)
:BOKUS
Sweden Market
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Bokusgruppen AB (BOKUS) AI Stock Analysis

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SE:BOKUS

Bokusgruppen AB

(BOKUS)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
kr70.00
▼(-8.14% Downside)
Action:Reiterated
Date:07/16/26
The score is driven primarily by solid financial performance (strong TTM growth, improved profitability, and healthy free cash flow) and supportive valuation (low P/E and high dividend yield). These positives are tempered by weak technicals (price below all major moving averages with negative MACD) and risk factors in fundamentals, notably margin volatility and a less favorable recent balance-sheet trend.
Positive Factors
Revenue Acceleration
A sustained 42.3% TTM revenue acceleration signals durable demand expansion and improved market penetration across channels. Over the next 2-6 months this underpins scale benefits, supports reinvestment in e-commerce and subscriptions, and raises the base for stable future growth.
Negative Factors
Margin Volatility
Significant swings in gross and operating margins reduce earnings predictability and complicate budgeting. Over a 2-6 month horizon, volatile margins driven by mix, pricing, or one-offs can erode free cash flow visibility and constrain consistent reinvestment or dividend planning.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Acceleration
A sustained 42.3% TTM revenue acceleration signals durable demand expansion and improved market penetration across channels. Over the next 2-6 months this underpins scale benefits, supports reinvestment in e-commerce and subscriptions, and raises the base for stable future growth.
Read all positive factors

Bokusgruppen AB (BOKUS) vs. iShares MSCI Sweden ETF (EWD)

Bokusgruppen AB Business Overview & Revenue Model

Company Description
Bokusgruppen AB (publ) operates as a book retailer in Sweden. It offers books, e-books, audio books, games, puzzles, and play and creative creation products; and services for libraries and schools under BTJ brand. The company also operates bokus.c...
How the Company Makes Money
Bokusgruppen makes money primarily by selling books and related products across multiple channels. Its core revenue stream is retail and e-commerce sales: it purchases physical books from publishers/distributors and sells them to end customers via...

Bokusgruppen AB Financial Statement Overview

Summary
Overall fundamentals are solid: TTM revenue accelerated sharply (+42.3%), profitability improved (EBIT margin ~5.2% vs ~2.8–4.3% historically), and cash generation is strong (TTM FCF ~256m with good conversion vs net income ~0.89x). Offsetting this are notable margin volatility across periods and a somewhat weakening balance-sheet trend (equity down and debt up versus last annual period), which reduces predictability.
Income Statement
76
Positive
Balance Sheet
66
Positive
Cash Flow
72
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue2.16B2.15B1.99B1.87B1.82B1.87B
Gross Profit571.80M142.90M854.10M96.50M963.20M717.10M
EBITDA306.50M316.70M273.20M227.40M199.50M222.50M
Net Income86.20M88.10M41.90M40.60M29.80M50.50M
Balance Sheet
Total Assets1.50B1.65B1.68B1.48B1.45B1.49B
Cash, Cash Equivalents and Short-Term Investments500.00K72.20M51.20M108.70M69.40M132.50M
Total Debt405.80M300.90M353.70M267.00M245.10M242.90M
Total Liabilities917.90M981.10M1.04B828.30M791.10M807.50M
Stockholders Equity583.80M673.80M643.80M655.20M663.00M681.60M
Cash Flow
Free Cash Flow256.40M269.20M218.60M218.30M99.10M217.20M
Operating Cash Flow273.40M275.50M268.80M244.40M150.00M263.60M
Investing Cash Flow-43.90M-50.80M-133.20M-26.20M-50.90M-46.40M
Financing Cash Flow-229.60M-203.60M-193.00M-178.80M-162.30M-251.90M

Bokusgruppen AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price76.20
Price Trends
50DMA
67.26
Negative
100DMA
67.91
Negative
200DMA
69.86
Negative
Market Momentum
MACD
-0.84
Positive
RSI
39.51
Neutral
STOCH
31.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BOKUS, the sentiment is Negative. The current price of 76.2 is above the 20-day moving average (MA) of 65.42, above the 50-day MA of 67.26, and above the 200-day MA of 69.86, indicating a bearish trend. The MACD of -0.84 indicates Positive momentum. The RSI at 39.51 is Neutral, neither overbought nor oversold. The STOCH value of 31.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BOKUS.

Bokusgruppen AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
kr1.04B11.914.49%3.43%69.60%
62
Neutral
kr769.00M29.184.09%9.68%
61
Neutral
kr192.77M-10.60
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
53
Neutral
kr384.29M-27.7231.24%-39.12%
49
Neutral
kr608.02M-9.467.99%33.84%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BOKUS
Bokusgruppen AB
64.00
-9.95
-13.45%
SE:PIERCE
Pierce Group AB
10.10
1.32
15.03%
SE:BUY
Sweden BuyersClub AB
5.40
2.64
95.65%
SE:CDON
CDON AB
54.00
-13.20
-19.64%
SE:OBAB
Online Brands Nordic AB
14.95
1.35
9.93%
SE:BBROOM
New Bubbleroom Sweden AB
12.60
7.98
172.73%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 16, 2026