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Online Brands Nordic AB (SE:OBAB)
:OBAB
Sweden Market

Online Brands Nordic AB (OBAB) AI Stock Analysis

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SE:OBAB

Online Brands Nordic AB

(OBAB)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
kr18.50
▲(2.21% Upside)
The score is held back primarily by weak financial performance (widening losses and compressed margins despite revenue growth and improved cash flow). Technicals are a clear positive with strong trend and momentum, but valuation remains challenged due to ongoing losses and no dividend data.
Positive Factors
Revenue Growth
Strong revenue growth indicates successful market penetration and increased demand for OBAB's products, supporting long-term expansion.
Balance Sheet Health
A strong balance sheet with low leverage enhances financial stability and provides flexibility for future investments and growth initiatives.
Cash Flow Management
Effective cash flow management ensures liquidity and financial flexibility, enabling OBAB to invest in growth opportunities and withstand economic fluctuations.
Negative Factors
Profitability Challenges
Operating at a net loss with low margins indicates challenges in achieving profitability, which could hinder long-term financial sustainability.
Operational Efficiency
Low EBIT margin suggests inefficiencies in operations, which can impact profitability and competitiveness if not addressed.
Negative Return on Equity
Negative ROE indicates that the company is not generating sufficient returns on shareholders' equity, potentially affecting investor confidence and capital raising.

Online Brands Nordic AB (OBAB) vs. iShares MSCI Sweden ETF (EWD)

Online Brands Nordic AB Business Overview & Revenue Model

Company DescriptionCama-Gruppen AB retails carpets, mats, and rugs online. The company was founded in 2008 and is based in Mölndal, Sweden.
How the Company Makes MoneyOnline Brands Nordic AB generates revenue primarily through direct sales of its proprietary online brands across multiple e-commerce platforms. The company employs a revenue model that includes both B2C (business-to-consumer) and B2B (business-to-business) sales, leveraging its brand portfolio to appeal to a wide range of customers. Key revenue streams include online sales, subscription services for exclusive products, and partnerships with other retailers and marketplaces that allow OBAB to expand its reach. Additionally, the company may engage in affiliate marketing and collaborate with influencers to drive traffic and sales to its e-commerce sites, further contributing to its earnings.

Online Brands Nordic AB Financial Statement Overview

Summary
Mixed fundamentals: revenue continues to grow and TTM operating/free cash flow are positive, but profitability is weak with negative net margin and a widening loss versus 2024. Balance sheet leverage is still moderate, yet debt has risen sharply and returns on equity are negative, increasing execution risk.
Income Statement
44
Neutral
Revenue has scaled materially over the last several years, with TTM (Trailing-Twelve-Months) revenue up ~8% versus the prior year, signaling continued top-line momentum. However, profitability is weak: TTM (Trailing-Twelve-Months) net margin is negative and net income remains meaningfully loss-making, a deterioration versus 2024’s smaller loss. Gross margin has also compressed versus 2024, indicating either higher product costs, heavier discounting, or mix shift. While EBITDA remains positive, the earnings profile is not yet stable and remains sensitive to cost and margin pressure.
Balance Sheet
58
Neutral
Leverage is still moderate with TTM (Trailing-Twelve-Months) debt meaningfully below equity, which provides some balance-sheet flexibility. That said, debt has increased sharply versus 2024, and returns on equity are negative in recent periods, reflecting ongoing losses and weaker value creation for shareholders. Assets and equity have grown over time, but the combination of higher debt and negative profitability raises the need for sustained margin improvement to avoid further balance-sheet strain.
Cash Flow
52
Neutral
Cash generation has improved versus the negative operating and free cash flow seen in 2022–2023, with TTM (Trailing-Twelve-Months) operating cash flow and free cash flow positive. However, free cash flow is down year-over-year (TTM (Trailing-Twelve-Months) decline), and cash conversion is modest relative to the scale of the business. Importantly, the company is still reporting net losses, so continued positive cash flow will need to prove durable through a full cycle and not rely on temporary working-capital benefits.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue433.60M365.60M301.14M286.91M146.43M12.85M
Gross Profit173.40M183.60M136.93M167.68M99.20M119.00K
EBITDA25.30M35.10M14.59M2.10M12.72M11.63M
Net Income-21.80M-8.00M-10.49M-18.30M9.32M-12.49M
Balance Sheet
Total Assets353.70M278.80M274.81M294.10M164.02M3.94M
Cash, Cash Equivalents and Short-Term Investments23.10M16.60M12.28M15.25M66.24M920.00K
Total Debt78.00M21.10M39.43M49.96M4.17M5.41M
Total Liabilities156.80M103.10M98.03M133.31M35.18M14.39M
Stockholders Equity196.90M175.70M176.78M160.79M128.84M-10.45M
Cash Flow
Free Cash Flow7.20M27.20M-14.10M-15.05M-9.89M298.00K
Operating Cash Flow9.20M27.20M-11.34M-12.61M-8.16M696.00K
Investing Cash Flow-17.80M-3.20M-1.57M-78.99M8.60M-975.00K
Financing Cash Flow19.70M-19.70M9.94M40.61M61.39M-47.00K

Online Brands Nordic AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price18.10
Price Trends
50DMA
16.44
Positive
100DMA
14.78
Positive
200DMA
14.05
Positive
Market Momentum
MACD
0.37
Positive
RSI
55.26
Neutral
STOCH
47.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:OBAB, the sentiment is Neutral. The current price of 18.1 is above the 20-day moving average (MA) of 17.96, above the 50-day MA of 16.44, and above the 200-day MA of 14.05, indicating a neutral trend. The MACD of 0.37 indicates Positive momentum. The RSI at 55.26 is Neutral, neither overbought nor oversold. The STOCH value of 47.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:OBAB.

Online Brands Nordic AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
58
Neutral
kr737.86M-9.03
56
Neutral
kr77.73M
56
Neutral
kr460.12M-18.8627.27%-1165.24%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
42
Neutral
kr60.88M-6.96-197.48%-10.50%99.53%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:OBAB
Online Brands Nordic AB
17.80
2.75
18.27%
SE:DSNO
Desenio Group AB
0.06
-0.17
-73.11%
SE:ELON
Elon AB
19.95
-5.46
-21.49%
SE:BUY
Sweden BuyersClub AB
3.80
0.12
3.26%
SE:CDON
CDON AB
70.00
-10.00
-12.50%
SE:BBROOM
New Bubbleroom Sweden AB
5.15
0.45
9.57%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 06, 2026