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Online Brands Nordic AB (SE:OBAB)
:OBAB
Sweden Market
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Online Brands Nordic AB (OBAB) AI Stock Analysis

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SE:OBAB

Online Brands Nordic AB

(OBAB)

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Neutral 62 (OpenAI - 4o)
Rating:62Neutral
Price Target:
kr15.00
▲(7.14% Upside)
The overall stock score reflects strong financial performance and positive technical indicators, offset by valuation challenges due to negative earnings. The company's robust balance sheet and cash flow management are significant strengths, while profitability remains a key area for improvement.

Online Brands Nordic AB (OBAB) vs. iShares MSCI Sweden ETF (EWD)

Online Brands Nordic AB Business Overview & Revenue Model

Company DescriptionOnline Brands Nordic AB (OBAB) is a digital commerce company based in the Nordic region, specializing in the development and management of online retail brands. The company operates across various sectors, including consumer electronics, home goods, and lifestyle products, focusing on creating high-quality, innovative brands that resonate with the local market. OBAB utilizes advanced e-commerce strategies and platforms to offer a seamless shopping experience for consumers, while also emphasizing sustainability and customer satisfaction in its product offerings.
How the Company Makes MoneyOnline Brands Nordic AB generates revenue primarily through direct sales of its proprietary online brands across multiple e-commerce platforms. The company employs a revenue model that includes both B2C (business-to-consumer) and B2B (business-to-business) sales, leveraging its brand portfolio to appeal to a wide range of customers. Key revenue streams include online sales, subscription services for exclusive products, and partnerships with other retailers and marketplaces that allow OBAB to expand its reach. Additionally, the company may engage in affiliate marketing and collaborate with influencers to drive traffic and sales to its e-commerce sites, further contributing to its earnings.

Online Brands Nordic AB Financial Statement Overview

Summary
Online Brands Nordic AB shows strong revenue growth and improved cash flow management. The balance sheet is solid with low leverage, but profitability remains a challenge due to negative net income.
Income Statement
65
Positive
Online Brands Nordic AB has shown a significant improvement in revenue, with a growth rate of approximately 21.4% from 2023 to 2024. The gross profit margin is healthy at 50.2%, indicating efficient cost management. However, the company is still operating at a net loss, with a net profit margin of -2.2%. The EBIT margin stands at a low 0.8%, reflecting challenges in operational efficiency. EBITDA margin is at 9.6%, showing some strength in operational cash generation.
Balance Sheet
72
Positive
The company has a solid equity ratio of 63.0%, indicating a strong equity base. The debt-to-equity ratio has improved to 0.12, showcasing reduced leverage risk. Return on equity is currently negative due to net losses, but the overall balance sheet stability is a positive sign for future growth potential.
Cash Flow
78
Positive
Cash flow metrics have improved considerably, with a positive operating cash flow to net income ratio and free cash flow to net income ratio, indicating effective cash management. The free cash flow growth rate is substantial, suggesting enhanced liquidity and financial flexibility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue401.40M365.60M301.14M286.91M146.43M12.85M
Gross Profit225.40M183.60M136.93M167.68M99.20M119.00K
EBITDA25.90M35.10M14.59M2.21M12.72M11.63M
Net Income-18.30M-8.00M-10.49M-18.30M9.32M-12.49M
Balance Sheet
Total Assets308.70M278.80M274.81M294.10M164.02M3.94M
Cash, Cash Equivalents and Short-Term Investments8.30M16.60M12.28M15.25M66.24M920.00K
Total Debt66.80M21.10M39.43M49.96M4.17M5.41M
Total Liabilities143.80M103.10M98.03M133.31M35.18M14.39M
Stockholders Equity164.90M175.70M176.78M160.79M128.84M-10.45M
Cash Flow
Free Cash Flow8.60M27.20M-14.10M-15.05M-9.89M298.00K
Operating Cash Flow8.60M27.20M-11.34M-12.61M-8.16M696.00K
Investing Cash Flow-9.00M-3.20M-1.57M-78.99M8.60M-975.00K
Financing Cash Flow-2.00M-19.70M9.94M40.61M61.39M-47.00K

Online Brands Nordic AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price14.00
Price Trends
50DMA
13.14
Positive
100DMA
13.09
Positive
200DMA
13.77
Positive
Market Momentum
MACD
0.07
Negative
RSI
63.13
Neutral
STOCH
59.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:OBAB, the sentiment is Positive. The current price of 14 is above the 20-day moving average (MA) of 13.50, above the 50-day MA of 13.14, and above the 200-day MA of 13.77, indicating a bullish trend. The MACD of 0.07 indicates Negative momentum. The RSI at 63.13 is Neutral, neither overbought nor oversold. The STOCH value of 59.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:OBAB.

Online Brands Nordic AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
kr331.60M23.51%-301.08%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
53
Neutral
kr71.51M
40
Underperform
€117.33M-193.46%-11.18%96.64%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:OBAB
Online Brands Nordic AB
14.00
1.00
7.69%
SE:DSNO
Desenio Group AB
0.12
-0.22
-65.00%
SE:ELON
Elon AB
18.90
-6.32
-25.06%
SE:BUY
Sweden BuyersClub AB
2.64
-0.98
-27.07%
SE:CDON
CDON AB
66.20
1.40
2.16%
SE:BBROOM
New Bubbleroom Sweden AB
4.60
-2.00
-30.30%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 18, 2025