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New Bubbleroom Sweden AB (SE:BBROOM)
:BBROOM
Sweden Market
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New Bubbleroom Sweden AB (BBROOM) AI Stock Analysis

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SE:BBROOM

New Bubbleroom Sweden AB

(BBROOM)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
kr12.00
▲(122.22% Upside)
Action:Reiterated
Date:06/12/26
The score is held down primarily by weak financial performance—ongoing losses, stagnant revenue, and a return to cash burn in 2025—partly offset by strong recent technical uptrend signals. Valuation provides limited support because the negative P/E reflects unprofitable operations and no dividend yield is available.
Positive Factors
Manageable leverage
Moderate debt levels (debt-to-equity ~0.20–0.22) provide financial flexibility to absorb shocks and fund operations without heavy leverage. This lowers default risk and gives the company runway to execute restructuring or growth initiatives if cash generation stabilizes.
Negative Factors
Return to cash burn
Reversion to negative operating and free cash flow in 2025 heightens funding risk and forces reliance on external financing or equity issuance. Volatile cash conversion weakens planning, constrains investment in growth, and increases the probability of short- to medium-term liquidity pressure.
Read all positive and negative factors
Positive Factors
Negative Factors
Manageable leverage
Moderate debt levels (debt-to-equity ~0.20–0.22) provide financial flexibility to absorb shocks and fund operations without heavy leverage. This lowers default risk and gives the company runway to execute restructuring or growth initiatives if cash generation stabilizes.
Read all positive factors

New Bubbleroom Sweden AB (BBROOM) vs. iShares MSCI Sweden ETF (EWD)

New Bubbleroom Sweden AB Business Overview & Revenue Model

Company Description
New Bubbleroom Sweden AB (publ) operates an e-commerce platform specializing in women's fashion, serving customers throughout the Nordic region and across wider Europe. The company designs and markets its own selection of women's clothing, intimat...
How the Company Makes Money
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New Bubbleroom Sweden AB Financial Statement Overview

Summary
Overall fundamentals are weak: revenue is essentially flat while profitability remains negative, and 2025 returned to operating and free-cash-flow burn after improvements in 2023–2024. The balance sheet is a relative positive with modest leverage, but declining equity/assets and persistently negative returns indicate ongoing erosion without a clear earnings turnaround.
Income Statement
34
Negative
Balance Sheet
55
Neutral
Cash Flow
29
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue333.73M424.56M439.65M437.92M442.77M399.22M
Gross Profit214.83M269.39M287.90M283.69M282.18M246.46M
EBITDA1.23M-10.63M-6.89M-17.37M-21.16M-4.10M
Net Income-9.60M-23.50M-17.65M-29.33M-27.07M-7.33M
Balance Sheet
Total Assets195.36M183.47M215.45M246.91M286.12M274.19M
Cash, Cash Equivalents and Short-Term Investments24.00M39.20M60.26M63.95M62.69M156.38M
Total Debt15.81M16.44M20.66M26.56M31.60M7.98M
Total Liabilities121.17M105.25M113.86M127.86M137.80M105.46M
Stockholders Equity74.19M78.22M101.59M119.04M148.32M168.72M
Cash Flow
Free Cash Flow15.64M-15.04M2.02M6.42M-121.04M-17.78M
Operating Cash Flow20.38M-9.75M2.50M15.04M-73.80M-3.69M
Investing Cash Flow-4.74M-5.30M-486.00K-8.62M-47.24M-14.09M
Financing Cash Flow-3.23M-4.08M-5.70M-5.16M27.35M149.65M

New Bubbleroom Sweden AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price5.40
Price Trends
50DMA
6.29
Positive
100DMA
5.46
Positive
200DMA
5.14
Positive
Market Momentum
MACD
1.41
Negative
RSI
81.56
Negative
STOCH
77.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BBROOM, the sentiment is Positive. The current price of 5.4 is below the 20-day moving average (MA) of 8.03, below the 50-day MA of 6.29, and above the 200-day MA of 5.14, indicating a bullish trend. The MACD of 1.41 indicates Negative momentum. The RSI at 81.56 is Negative, neither overbought nor oversold. The STOCH value of 77.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BBROOM.

New Bubbleroom Sweden AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
kr1.06B6.7351.02%12.44%54.64%
50
Neutral
kr731.88M-12.778.14%46.36%
48
Neutral
kr183.44M-11.29
47
Neutral
kr81.49M-0.94-65.16%-14.39%35.09%
47
Neutral
kr293.04M-22.8931.24%-39.12%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BBROOM
New Bubbleroom Sweden AB
11.80
7.12
152.14%
SE:DSNO
Desenio Group AB
0.08
-0.05
-35.16%
SE:NELLY
Nelly Group AB
35.30
-9.60
-21.38%
SE:BUY
Sweden BuyersClub AB
4.26
1.16
37.42%
SE:CDON
CDON AB
65.00
10.60
19.49%
SE:OBAB
Online Brands Nordic AB
11.40
-1.70
-12.98%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 12, 2026