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New Bubbleroom Sweden AB
(BBROOM)
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Rating:61Neutral
Price Target:
kr12.50
▲(13.64% Upside)
Action:Reiterated
Date:07/18/26
The score is supported primarily by strong technical momentum (price well above key moving averages with positive MACD). Financial performance is improving with positive TTM operating and free cash flow and moderate leverage, but the company remains unprofitable and cash flows have been volatile. Valuation is constrained by negative earnings (negative P/E) and no stated dividend yield.
Positive Factors
High gross margin
A ~61% gross margin is a durable structural strength for a specialty apparel e‑commerce model. It creates room to invest in customer acquisition and operations while preserving unit economics, supporting a sustainable path to operating leverage as sales grow.
Negative Factors
Ongoing unprofitability
Persistent negative operating profitability means the company has not yet converted healthy gross margins into consistent operating earnings. Continued losses can erode equity and constrain strategic options unless operating leverage or revenue expansion meaningfully improves.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margin
A ~61% gross margin is a durable structural strength for a specialty apparel e‑commerce model. It creates room to invest in customer acquisition and operations while preserving unit economics, supporting a sustainable path to operating leverage as sales grow.
Read all positive factors
New Bubbleroom Sweden AB (BBROOM) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr209.87M
Dividend YieldN/A
Average Volume (3M)4.91K
Price to Earnings (P/E)―
Beta (1Y)-0.28
Revenue GrowthN/A
EPS GrowthN/A
CountrySE
Employees59
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-1.17
Shares Outstanding15,545,710
10 Day Avg. Volume4,813
30 Day Avg. Volume4,907
Financial Highlights & Ratios
PEG Ratio-0.11
Price to Book (P/B)1.04
Price to Sales (P/S)0.19
P/FCF Ratio-5.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
New Bubbleroom Sweden AB Business Overview & Revenue Model
Company Description
New Bubbleroom Sweden AB (publ) operates as an e-commerce store in women's fashion in the Nordic region and rest of Europe. The company engages in the design and sale of clothing, lingerie, shoes, and accessories. New Bubbleroom Sweden AB (publ) w...
How the Company Makes Money
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New Bubbleroom Sweden AB Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
63
Positive
Cash Flow
54
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 442.38M | 424.56M | 439.65M | 437.92M | 442.77M | 399.22M |
| Gross Profit | 271.77M | 269.39M | 528.93M | 283.69M | 531.18M | 246.46M |
| EBITDA | -3.56M | -10.63M | -6.78M | -17.37M | -21.16M | -4.10M |
| Net Income | -18.11M | -23.50M | -17.65M | -29.33M | -27.07M | -7.33M |
Balance Sheet | ||||||
| Total Assets | 207.61M | 183.47M | 215.45M | 246.91M | 286.12M | 274.19M |
| Cash, Cash Equivalents and Short-Term Investments | 62.14M | 39.20M | 60.26M | 63.95M | 62.69M | 156.38M |
| Total Debt | 15.18M | 16.44M | 20.66M | 26.56M | 31.60M | 7.98M |
| Total Liabilities | 127.84M | 105.25M | 113.86M | 127.86M | 137.80M | 105.46M |
| Stockholders Equity | 79.77M | 78.22M | 101.59M | 119.04M | 148.32M | 168.72M |
Cash Flow | ||||||
| Free Cash Flow | 7.90M | -15.04M | 2.02M | 6.42M | -121.04M | -17.78M |
| Operating Cash Flow | 10.64M | -9.75M | 2.50M | 15.04M | -73.80M | -3.69M |
| Investing Cash Flow | -3.46M | -5.30M | -486.00K | -8.62M | -47.24M | -14.09M |
| Financing Cash Flow | -2.38M | -4.08M | -5.70M | -5.16M | 27.35M | 149.65M |
New Bubbleroom Sweden AB Technical Analysis
Positive
11.00
Price Trends
11.07
Positive
8.09
Positive
6.44
Positive
Market Momentum
0.64
Negative
59.87
Neutral
52.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BBROOM, the sentiment is Positive. The current price of 11 is below the 20-day moving average (MA) of 12.51, below the 50-day MA of 11.07, and above the 200-day MA of 6.44, indicating a bullish trend. The MACD of 0.64 indicates Negative momentum. The RSI at 59.87 is Neutral, neither overbought nor oversold. The STOCH value of 52.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BBROOM.
New Bubbleroom Sweden AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | kr209.87M | -11.54 | ― | ― | ― | ― | |
60 Neutral | kr1.11B | 8.23 | 33.64% | ― | 6.54% | 6.20% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
53 Neutral | kr90.33M | -19.17 | -4.08% | ― | -13.70% | 92.84% | |
49 Neutral | kr659.82M | -10.26 | ― | ― | 7.99% | 33.84% | |
49 Neutral | kr295.61M | -21.32 | ― | ― | 31.24% | -39.12% |
* General Sector Average
SE:BBROOM
New Bubbleroom Sweden AB
13.60
8.94
191.85%
SE:DSNO
Desenio Group AB
0.10
-0.02
-18.10%
SE:NELLY
Nelly Group AB
34.40
-41.70
-54.80%
SE:BUY
Sweden BuyersClub AB
5.60
2.82
101.44%
SE:CDON
CDON AB
54.60
-15.00
-21.55%
SE:OBAB
Online Brands Nordic AB
11.65
-2.20
-15.88%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.