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Desenio Group AB (SE:DSNO)
:DSNO

Desenio Group AB (DSNO) AI Stock Analysis

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Desenio Group AB

(Frankfurt:DSNO)

Rating:40Neutral
Price Target:
kr0.00
▼(-100.00%Downside)
Desenio Group AB's overall score is driven by significant financial instability and negative valuation metrics. The stock's technical indicators also reflect weak performance, with a consistent downward trend and lack of positive momentum. Without any corrective strategic measures, financial and market sentiment challenges persist.

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company DescriptionDesenio Group AB (publ), an online-based direct-to-consumer company, provides affordable wall art in Europe and North America. It offers approximately 9,000 designs of posters and prints, as well as wall calendars, frames and accessories, mat boards, picture ledges, art clips, phone covers, and tote bags through 44 websites in 35 countries. The company was founded in 2010 and is based in Stockholm, Sweden.
How the Company Makes MoneyDesenio Group AB generates revenue primarily through the online sale of art prints and posters. The company's e-commerce platform enables customers to browse and purchase products directly from its website, which serves as the main revenue stream. Additionally, Desenio leverages partnerships with artists and designers to continuously refresh its inventory and maintain a competitive edge in the market. Strategic marketing efforts, including social media campaigns and collaborations with influencers, further contribute to the company's sales growth. By focusing on digital channels and direct-to-consumer sales, Desenio Group maximizes its reach and profitability in the home decor industry.

Desenio Group AB Financial Statement Overview

Summary
Desenio Group AB is facing financial challenges with declining revenues and negative profitability. High leverage and negative cash flows contribute to potential financial instability, necessitating strategic adjustments.
Income Statement
45
Neutral
Desenio Group AB has faced declining revenues from 2021 to TTM, with a negative revenue growth rate. Despite maintaining a strong gross profit margin, competitive pressures have led to negative net income in recent years, impacting the net profit margin. The EBIT and EBITDA margins have also been inconsistent, reflecting operational challenges.
Balance Sheet
40
Negative
The company shows a high level of leverage with a significant debt-to-equity ratio, although it has improved from previous years. The equity ratio indicates potential financial instability, as liabilities outweigh assets significantly. Return on Equity is negative due to continued losses, indicating challenges in generating returns for shareholders.
Cash Flow
35
Negative
Desenio Group AB's cash flow situation is concerning, with negative operating and free cash flows in recent periods. The operating cash flow to net income ratio reflects poor cash generation relative to reported losses, and the free cash flow to net income is similarly negative, indicating inadequate cash flow to cover operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue833.40M856.20M967.20M964.90M1.23B1.29B
Gross Profit709.10M728.60M812.10M810.50M1.01B770.00M
EBITDA98.00M117.90M-107.40M119.70M192.90M278.40M
Net Income-30.70M-21.90M-284.20M-22.40M57.20M-100.00M
Balance Sheet
Total Assets1.24B1.29B1.34B1.65B1.70B2.00B
Cash, Cash Equivalents and Short-Term Investments82.90M115.60M149.90M155.70M162.20M647.40M
Total Debt44.90M50.70M65.70M1.15B1.14B1.07B
Total Liabilities615.80M1.36B1.38B1.41B1.44B1.91B
Stockholders Equity626.70M-67.60M-46.20M238.60M260.70M89.70M
Cash Flow
Free Cash Flow-30.90M-17.40M41.50M7.40M-40.30M246.30M
Operating Cash Flow-30.40M-16.80M43.60M25.30M26.30M253.60M
Investing Cash Flow-200.00K1.30M-1.80M-36.60M-67.60M-587.50M
Financing Cash Flow-13.10M-18.90M-47.60M-13.20M-443.80M863.20M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.12
Price Trends
50DMA
0.14
Negative
100DMA
0.17
Negative
200DMA
0.24
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
47.05
Neutral
STOCH
20.51
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Neutral. The current price of 0.12 is below the 20-day moving average (MA) of 0.12, below the 50-day MA of 0.14, and below the 200-day MA of 0.24, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 47.05 is Neutral, neither overbought nor oversold. The STOCH value of 20.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
€17.30B19.1412.85%2.68%3.68%-11.21%
SERUG
77
Outperform
€1.28B22.469.80%18.94%2.61%-14.95%
76
Outperform
kr4.96B17.0023.17%2.65%7.35%-0.42%
74
Outperform
kr1.51B17.2722.33%2.50%14.83%20.70%
67
Neutral
€1.30B13.2845.93%6.78%217.60%
63
Neutral
$16.62B10.98-6.98%2.96%1.73%-24.23%
40
Neutral
kr119.79M-10.19%-10.94%93.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.13
-0.15
-55.04%
SE:BORG
Bjorn Borg AB
59.70
3.01
5.31%
SE:NELLY
Nelly Group AB
45.25
27.09
149.20%
SE:NEWA.B
New Wave Group AB Class B
125.40
19.19
18.06%
SE:RUG
RugVista Group AB
64.00
10.52
19.67%
SE:RVRC
RVRC Holding AB
44.48
0.96
2.22%

Desenio Group AB Corporate Events

Desenio Group AGM Resolutions and Strategic Authorizations
Jun 12, 2025

At the Annual General Meeting, Desenio Group AB resolved to adopt the income statements and balance sheets for 2024, with no dividends distributed, and re-elected its board members and auditor. The AGM also authorized the board to issue new shares, warrants, and convertibles, enhancing the company’s financial flexibility and potentially impacting its market positioning.

Desenio Group Announces CEO Transition Amid Market Changes
May 29, 2025

Desenio Group AB, a prominent provider of wall art in Europe, has announced a change in its leadership as Fredrik Palm steps down as CEO after nine years, with Erik Flinck taking over as interim CEO. This transition comes amid changes in ownership structure and market dynamics, with the company aiming to continue its growth trajectory under new leadership.

Desenio Group AB Announces Key Agenda for Upcoming AGM
May 12, 2025

Desenio Group AB has announced its upcoming Annual General Meeting (AGM) scheduled for June 12, 2025, in Stockholm. The meeting will address key agenda items, including the election of board members and auditors, approval of financial statements, and authorization for potential share issues. The major shareholders have proposed an increase in the number of board members from four to five, indicating a strategic move to strengthen governance and oversight.

Desenio Group to Trade Bonds on Nasdaq Stockholm
May 9, 2025

Desenio Group AB has announced the publication of a prospectus and the application for trading its senior secured fixed-rate bonds on Nasdaq Stockholm. This move, following the issuance of bonds worth SEK 251,346,200, is part of Desenio’s strategy to enhance its financial operations and market presence. The Swedish Financial Supervisory Authority has approved the prospectus, and the first day of trading is anticipated to be around 14 May 2025, marking a significant step in Desenio’s financial strategy.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 09, 2025