Desenio Group AB (DSNO) AI Stock Analysis

• Market Cap: €72.46M
• Dividend Yield: N/A
• Average Volume (3M): 853.88K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.35
• Revenue Growth: -10.50%
• EPS Growth: 99.53%
• Country: SE
• Employees: 105
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): >-0.01
• Shares Outstanding: 981,857,400
• 10 Day Avg. Volume: 505,434
• 30 Day Avg. Volume: 853,884
• PEG Ratio: 0.03
• Price to Book (P/B): -0.76
• Price to Sales (P/S): 0.06
• P/FCF Ratio: -2.96
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 0.85
• Revenue Forecast (FY): €9.37B

• Rating: 42 Neutral
• Price Target: kr0.07 ▼(-2.86% Downside)

Desenio Group AB's overall stock score is primarily impacted by its financial performance and valuation concerns. The company shows revenue and cash flow growth, but profitability and financial stability are significant risks. Technical analysis indicates bearish trends, further weighing down the score. The lack of earnings call and corporate events data means these factors do not influence the score.

Positive Factors

Cash Flow Growth

Strong cash flow growth indicates effective cash management and operational efficiency, providing more resources for reinvestment and debt reduction.

Gross Profit Margin

A high gross profit margin suggests effective cost management and pricing power, which can support long-term profitability if operational efficiencies improve.

Revenue Growth

Consistent revenue growth reflects strong market demand and successful product offerings, contributing to potential long-term business expansion.

Negative Factors

High Leverage

High leverage increases financial risk and limits flexibility, potentially impacting the company's ability to invest in growth and weather economic downturns.

Negative Profit Margins

Negative profit margins indicate operational inefficiencies and challenges in achieving profitability, which could hinder long-term financial health.

Negative Return on Equity

Negative ROE suggests poor returns for shareholders and inefficient use of equity capital, potentially deterring investment and affecting growth prospects.

Desenio Group AB Business Overview & Revenue Model

Company Description

Desenio Group AB (publ), an online-based direct-to-consumer company, provides affordable wall art in Europe and North America. It offers approximately 9,000 designs of posters and prints, as well as wall calendars, frames and accessories, mat boards, picture ledges, art clips, phone covers, and tote bags through 44 websites in 35 countries. The company was founded in 2010 and is based in Stockholm, Sweden.

How the Company Makes Money

Desenio Group AB generates revenue primarily through the sale of its art products via its e-commerce platform. The company’s key revenue streams include direct sales of wall art, prints, and associated home decor items. Desenio also leverages partnerships with artists and designers to expand its product offerings and appeal to broader market segments. Additionally, the company may benefit from repeat purchases and customer loyalty through targeted marketing strategies and seasonal promotions. E-commerce operations allow for lower overhead costs compared to traditional retail, enhancing profitability.

Desenio Group AB Financial Statement Overview

Summary

Desenio Group AB is facing financial challenges with declining revenues, negative profitability, and high leverage. Despite strong gross profit margins, the company struggles with consistent net losses and negative cash flows, indicating potential financial instability.

Income Statement

Desenio Group AB has faced declining revenues from 2021 to TTM, with a negative revenue growth rate. Despite maintaining a strong gross profit margin, competitive pressures have led to negative net income in recent years, impacting the net profit margin. The EBIT and EBITDA margins have also been inconsistent, reflecting operational challenges.

Balance Sheet

The company shows a high level of leverage with a significant debt-to-equity ratio, although it has improved from previous years. The equity ratio indicates potential financial instability, as liabilities outweigh assets significantly. Return on Equity is negative due to continued losses, indicating challenges in generating returns for shareholders.

Cash Flow

Desenio Group AB's cash flow situation is concerning, with negative operating and free cash flows in recent periods. The operating cash flow to net income ratio reflects poor cash generation relative to reported losses, and the free cash flow to net income is similarly negative, indicating inadequate cash flow to cover operations.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.91B	856.20M	967.20M	964.90M	1.23B	1.29B
Gross Profit	1.62B	728.60M	812.10M	810.50M	1.01B	770.00M
EBITDA	-319.80M	117.90M	-108.70M	118.00M	191.50M	278.40M
Net Income	-553.20M	-21.90M	-284.20M	-22.40M	57.20M	-100.00M
Balance Sheet
Total Assets	966.20M	1.29B	1.34B	1.65B	1.70B	2.00B
Cash, Cash Equivalents and Short-Term Investments	100.00M	115.60M	149.90M	155.70M	162.20M	647.40M
Total Debt	402.80M	1.12B	65.70M	1.15B	1.14B	1.07B
Total Liabilities	606.00M	1.36B	1.38B	1.41B	1.44B	1.91B
Stockholders Equity	360.10M	-67.60M	-46.20M	238.60M	260.70M	89.70M
Cash Flow
Free Cash Flow	128.40M	-17.40M	41.50M	7.40M	-40.30M	246.30M
Operating Cash Flow	129.40M	-16.80M	43.60M	25.30M	26.30M	253.60M
Investing Cash Flow	2.60M	1.30M	-1.80M	-36.60M	-67.60M	-587.50M
Financing Cash Flow	-41.20M	-18.90M	-47.60M	-13.20M	-443.80M	863.20M

Desenio Group AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.07
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Negative. The current price of 0.07 is below the 20-day moving average (MA) of 0.07, below the 50-day MA of 0.09, and below the 200-day MA of 0.13, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 42.49 is Neutral, neither overbought nor oversold. The STOCH value of 57.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OBAB	66 Neutral	kr340.59M	-16.95	―	―	27.27%	-1165.24%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
BBROOM	56 Neutral	kr69.96M	―	―	―	―	―
REFINE	44 Neutral	kr13.16M	―	―	―	-41.68%	65.38%
DSNO	42 Neutral	€72.46M	―	-197.48%	―	-10.50%	99.53%

Desenio Group AB Corporate Events

Desenio Group Appoints Erik Flinck as Permanent CEO

Desenio Group AB has appointed Erik Flinck as its permanent CEO, following his tenure as Acting CEO since May 2025. Flinck, known for his expertise in digital businesses, will focus on driving the company’s international growth and operational leadership. Under his leadership, Desenio has refined its strategy, built new teams, and launched a next-generation tech platform to support its expansion and strengthen its market position.

Desenio Group AB Reports Strategic Focus on Profitability and Market Expansion in Q3 2025

Desenio Group AB’s Q3 2025 interim report highlights its strategic focus on profitability and market expansion, particularly in North America. The company emphasizes its agile organizational structure to adapt to market conditions, ensuring cash flow and profitability while exploring new market opportunities. This approach is expected to strengthen its industry positioning and benefit stakeholders by leveraging its market-leading product assortment and innovative business model.

Desenio Group Appoints Carl Caap as Interim CFO

Desenio Group AB has appointed Carl Caap as the interim Chief Financial Officer, effective October 20, 2025. Caap brings extensive financial leadership experience from previous roles at PS of Sweden AB, Tiger of Sweden, and other companies. This change in leadership comes as Johan Roslund departs from the CFO position, aligning with prior communications. The appointment of Caap is expected to support Desenio’s strategic growth and operational efficiency as it continues to expand its market presence.