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Desenio Group AB (SE:DSNO)
:DSNO
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Desenio Group AB (DSNO) AI Stock Analysis

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SE:DSNO

Desenio Group AB

(Frankfurt:DSNO)

Rating:41Neutral
Price Target:
kr0.00
▼(-100.00%Downside)
Desenio Group AB faces significant financial challenges, including declining revenues, high leverage, and negative cash flow, contributing to a low valuation score. Technical analysis indicates bearish trends, further reducing the stock's attractiveness.

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company DescriptionDesenio Group AB (publ), an online-based direct-to-consumer company, provides affordable wall art in Europe and North America. It offers approximately 9,000 designs of posters and prints, as well as wall calendars, frames and accessories, mat boards, picture ledges, art clips, phone covers, and tote bags through 44 websites in 35 countries. The company was founded in 2010 and is based in Stockholm, Sweden.
How the Company Makes MoneyDesenio Group AB generates revenue primarily through the online sale of art prints and posters. The company's e-commerce platform enables customers to browse and purchase products directly from its website, which serves as the main revenue stream. Additionally, Desenio leverages partnerships with artists and designers to continuously refresh its inventory and maintain a competitive edge in the market. Strategic marketing efforts, including social media campaigns and collaborations with influencers, further contribute to the company's sales growth. By focusing on digital channels and direct-to-consumer sales, Desenio Group maximizes its reach and profitability in the home decor industry.

Desenio Group AB Financial Statement Overview

Summary
Desenio Group AB is facing financial challenges with declining revenues, negative profitability, and high leverage. Despite maintaining strong gross profit margins, the company's overall financial health is weakened by consistent net losses and negative cash flows. The balance sheet shows potential financial instability, and cash flow metrics suggest inadequate cash generation to support operations.
Income Statement
45
Neutral
Desenio Group AB has faced declining revenues from 2021 to TTM, with a negative revenue growth rate. Despite maintaining a strong gross profit margin, competitive pressures have led to negative net income in recent years, impacting the net profit margin. The EBIT and EBITDA margins have also been inconsistent, reflecting operational challenges.
Balance Sheet
40
Negative
The company shows a high level of leverage with a significant debt-to-equity ratio, although it has improved from previous years. The equity ratio indicates potential financial instability, as liabilities outweigh assets significantly. Return on Equity is negative due to continued losses, indicating challenges in generating returns for shareholders.
Cash Flow
35
Negative
Desenio Group AB's cash flow situation is concerning, with negative operating and free cash flows in recent periods. The operating cash flow to net income ratio reflects poor cash generation relative to reported losses, and the free cash flow to net income is similarly negative, indicating inadequate cash flow to cover operations.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue856.20M967.20M964.90M1.23B1.29B
Gross Profit728.60M812.10M810.50M1.01B770.00M
EBITDA117.90M-107.40M119.70M192.90M278.40M
Net Income-21.90M-284.20M-22.40M57.20M-100.00M
Balance Sheet
Total Assets1.29B1.34B1.65B1.70B2.00B
Cash, Cash Equivalents and Short-Term Investments115.60M149.90M155.70M162.20M647.40M
Total Debt50.70M65.70M1.15B1.14B1.07B
Total Liabilities1.36B1.38B1.41B1.44B1.91B
Stockholders Equity-67.60M-46.20M238.60M260.70M89.70M
Cash Flow
Free Cash Flow-17.40M41.50M7.40M-40.30M246.30M
Operating Cash Flow-16.80M43.60M25.30M26.30M253.60M
Investing Cash Flow1.30M-1.80M-36.60M-67.60M-587.50M
Financing Cash Flow-18.90M-47.60M-13.20M-443.80M863.20M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.12
Price Trends
50DMA
0.13
Negative
100DMA
0.15
Negative
200DMA
0.22
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
48.43
Neutral
STOCH
23.53
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Negative. The current price of 0.12 is below the 20-day moving average (MA) of 0.13, below the 50-day MA of 0.13, and below the 200-day MA of 0.22, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 48.43 is Neutral, neither overbought nor oversold. The STOCH value of 23.53 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$16.45B10.04-8.59%3.35%1.53%-21.72%
41
Neutral
€119.79M-193.46%-11.18%96.64%
€433.95M16.8123.17%2.52%
€126.39M24.919.80%1.89%
€206.47M17.8150.07%
€129.31M16.5622.33%2.58%
€1.39B17.4712.85%2.93%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.12
-0.10
-47.25%
DE:0GE
RVRC Holding AB
3.96
0.46
13.14%
DE:81N
RugVista Group AB
6.04
1.81
42.79%
DE:CD20
Nelly Group AB
6.73
4.62
218.96%
DE:6BB
Bjorn Borg AB
5.06
0.35
7.43%
DE:NWG0
New Wave Group AB Class B
10.40
1.77
20.51%

Desenio Group AB Corporate Events

Desenio Group AB Reports Strategic Focus and Expansion in Q2 2025
Jul 16, 2025

Desenio Group AB’s interim report for Q2 2025 highlights its strategic focus on maintaining profitability and cash flow while exploring new market opportunities, particularly in North America. The company emphasizes its agile organizational structure and commitment to customer satisfaction, leveraging its diverse workforce to adapt to market conditions and drive future growth.

Desenio Group AGM Resolutions and Strategic Authorizations
Jun 12, 2025

At the Annual General Meeting, Desenio Group AB resolved to adopt the income statements and balance sheets for 2024, with no dividends distributed, and re-elected its board members and auditor. The AGM also authorized the board to issue new shares, warrants, and convertibles, enhancing the company’s financial flexibility and potentially impacting its market positioning.

Desenio Group Announces CEO Transition Amid Market Changes
May 29, 2025

Desenio Group AB, a prominent provider of wall art in Europe, has announced a change in its leadership as Fredrik Palm steps down as CEO after nine years, with Erik Flinck taking over as interim CEO. This transition comes amid changes in ownership structure and market dynamics, with the company aiming to continue its growth trajectory under new leadership.

Desenio Group AB Announces Key Agenda for Upcoming AGM
May 12, 2025

Desenio Group AB has announced its upcoming Annual General Meeting (AGM) scheduled for June 12, 2025, in Stockholm. The meeting will address key agenda items, including the election of board members and auditors, approval of financial statements, and authorization for potential share issues. The major shareholders have proposed an increase in the number of board members from four to five, indicating a strategic move to strengthen governance and oversight.

Desenio Group to Trade Bonds on Nasdaq Stockholm
May 9, 2025

Desenio Group AB has announced the publication of a prospectus and the application for trading its senior secured fixed-rate bonds on Nasdaq Stockholm. This move, following the issuance of bonds worth SEK 251,346,200, is part of Desenio’s strategy to enhance its financial operations and market presence. The Swedish Financial Supervisory Authority has approved the prospectus, and the first day of trading is anticipated to be around 14 May 2025, marking a significant step in Desenio’s financial strategy.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 29, 2025