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Desenio Group AB (SE:DSNO)
:DSNO
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Desenio Group AB (DSNO) AI Stock Analysis

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SE:DSNO

Desenio Group AB

(DSNO)

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Neutral 47 (OpenAI - 5.2)
Rating:47Neutral
Price Target:
kr0.08
▲(14.29% Upside)
Action:Reiterated
Date:06/11/26
The score is driven primarily by weak financial performance: ongoing losses, recent revenue decline, and meaningful leverage outweigh strong gross margins and improved TTM free cash flow. Technical indicators also lean bearish (below key moving averages and negative MACD), while valuation is difficult to justify with a negative P/E and no dividend yield data.
Positive Factors
High gross margins
Sustained gross margins near 84–85% indicate very strong product economics for Desenio's direct‑to‑consumer wall‑art model. High gross margin provides durable ability to cover marketing and fulfilment costs, cushioning profits from top‑line volatility and supporting unit‑level profitability.
Negative Factors
Persistent net losses
Recurring, large net losses compress retained earnings and erode return metrics; they limit internal funding for growth and force reliance on external capital. Persistent negative margins are a structural constraint on reaching sustainable profitability absent meaningful revenue or cost improvement.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margins
Sustained gross margins near 84–85% indicate very strong product economics for Desenio's direct‑to‑consumer wall‑art model. High gross margin provides durable ability to cover marketing and fulfilment costs, cushioning profits from top‑line volatility and supporting unit‑level profitability.
Read all positive factors

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company Description
Desenio Group AB (publ) is a digital-first, direct-to-consumer retailer specializing in accessible wall décor, serving customers across Europe and North America. The company boasts an extensive collection, featuring nearly 9,000 unique designs of ...
How the Company Makes Money
Desenio Group makes money primarily by selling wall-art products directly to consumers through its e-commerce stores. The core revenue stream is product sales of posters/prints, with additional revenue from complementary items such as frames and a...

Desenio Group AB Financial Statement Overview

Summary
Strong gross margins (~84–85%) and positive TTM free cash flow support the business model, but persistent net losses (roughly -29% to -38%), weakening recent revenue (TTM down ~3.3%), and leverage remaining meaningful (TTM debt-to-equity above 1x) materially reduce the financial score.
Income Statement
28
Negative
Balance Sheet
32
Negative
Cash Flow
54
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue713.50M738.20M856.20M967.20M964.90M1.23B
Gross Profit607.40M626.90M728.60M812.10M810.50M1.01B
EBITDA-191.90M34.90M117.90M-108.70M118.00M191.50M
Net Income-264.60M-278.30M-21.90M-284.20M-22.40M57.20M
Balance Sheet
Total Assets967.00M988.70M1.29B1.34B1.65B1.70B
Cash, Cash Equivalents and Short-Term Investments101.30M121.40M115.60M149.90M155.70M162.20M
Total Debt398.30M400.00M1.12B65.70M1.15B1.14B
Total Liabilities609.50M628.60M1.36B1.38B1.41B1.44B
Stockholders Equity357.40M359.10M-67.60M-46.20M238.60M260.70M
Cash Flow
Free Cash Flow38.80M18.30M-17.40M41.50M7.40M-40.30M
Operating Cash Flow45.10M19.50M-16.80M43.60M25.30M26.30M
Investing Cash Flow-9.10M-900.00K1.30M-1.80M-36.60M-67.60M
Financing Cash Flow-17.50M-12.70M-18.90M-47.60M-13.20M-443.80M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.07
Price Trends
50DMA
0.10
Negative
100DMA
0.09
Negative
200DMA
0.09
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
42.09
Neutral
STOCH
12.50
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Negative. The current price of 0.07 is below the 20-day moving average (MA) of 0.09, below the 50-day MA of 0.10, and below the 200-day MA of 0.09, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 42.09 is Neutral, neither overbought nor oversold. The STOCH value of 12.50 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
50
Neutral
kr731.88M-12.378.14%46.36%
48
Neutral
kr183.44M-10.72
47
Neutral
kr81.49M-0.88-65.16%-14.39%35.09%
47
Neutral
kr293.04M-22.8931.24%-39.12%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.08
-0.05
-39.06%
SE:BUY
Sweden BuyersClub AB
4.80
1.72
55.84%
SE:CDON
CDON AB
63.00
10.20
19.32%
SE:OBAB
Online Brands Nordic AB
11.40
-1.70
-12.98%
SE:BBROOM
New Bubbleroom Sweden AB
11.20
6.68
147.79%

Desenio Group AB Corporate Events

Desenio AGM backs major warrant programs and expands capital-raising flexibility
Jun 9, 2026
Desenio Group AB’s annual general meeting approved the 2025 income statements and balance sheets, granted discharge from liability to the board and CEOs, and decided to retain all earnings without distributing a dividend, underscoring a focu...
Desenio Group Appoints ABG Sundal Collier to Boost Share Liquidity
May 29, 2026
Desenio Group AB has appointed ABG Sundal Collier as liquidity provider for its shares on Nasdaq Stockholm First North Growth Market, with the assignment starting on June 3, 2026. Under Nasdaq Stockholm’s liquidity provider framework, ABG Su...
Desenio Group Calls June 2026 AGM to Address Governance and Related-Party Deal
May 8, 2026
Desenio Group AB has convened its shareholders to an Annual General Meeting to be held on 9 June 2026 at the company’s premises in Stockholm, with registration beginning 30 minutes prior to the formal start. Shareholders must be recorded in ...
Desenio sharpens art brand focus as it evolves beyond posters
Apr 30, 2026
Desenio Group is evolving from a traditional poster retailer into a curated art destination, emphasizing original artwork, collaborations with external artists, and culturally relevant collections. With a proprietary tech platform and industrializ...
Desenio Corrects Statement on Proposed Board Appointment of Konark Modi
Mar 31, 2026
Desenio Group AB, a leading European online wall art retailer operating the Desenio and Posterstore brands, specializes in high-quality posters and prints with Scandinavian design and serves customers across 37 markets worldwide. The company has c...
Desenio Group Strengthens Board With Tech Executive Konark Modi
Mar 31, 2026
Desenio Group AB, a leading European online wall art retailer operating in 37 markets under the Desenio and Posterstore brands, focuses on curated posters and prints with a Scandinavian design profile. The company has built a strong brand and loya...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 11, 2026