Pierce Group AB (PIERCE) AI Stock Analysis

• Market Cap: kr642.93M
• Dividend Yield: N/A
• Average Volume (3M): 276.18K
• Price to Earnings (P/E): 19.1
• Beta (1Y): 0.88
• Revenue Growth: 8.07%
• EPS Growth: 61.01%
• Country: SE
• Employees: 320
• Sector: Consumer Cyclical
• Sector Strength: 62
• Industry: Specialty Retail
• EPS (TTM): -0.37
• Shares Outstanding: 79,374,100
• 10 Day Avg. Volume: 170,515
• 30 Day Avg. Volume: 276,182
• PEG Ratio: 0.05
• Price to Book (P/B): 1.18
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 7.63
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 67 Neutral
• Price Target: kr9.50 ▲(17.28%Upside)

Pierce Group AB's overall stock score reflects its financial recovery and operational improvements, which are significant strengths. The technical analysis suggests mixed signals, indicating cautious market sentiment. The company's valuation is fair, aligning with its growth prospects, but the lack of a dividend yield may limit its appeal to some investors. Continued focus on maintaining financial stability and growth will be crucial.

Pierce Group AB Business Overview & Revenue Model

Company Description

Pierce Group AB (PIERCE) is a leading e-commerce company specializing in the sale of motorcycle and snowmobile gear, parts, and accessories. Headquartered in Sweden, the company operates across multiple European markets, catering to enthusiasts and professionals through its various online platforms. Pierce Group AB aims to provide a comprehensive range of products, including apparel, helmets, maintenance parts, and performance accessories, ensuring a high level of customer satisfaction through competitive pricing and efficient distribution networks.

How the Company Makes Money

Pierce Group AB makes money primarily through the online retail sale of motorcycle and snowmobile products. Its revenue model is based on direct-to-consumer sales via dedicated e-commerce websites, which offer an extensive catalog of products sourced from various manufacturers and brands. The company benefits from a strong online presence and leverages digital marketing strategies to drive traffic and conversion rates on its platforms. Additionally, Pierce Group AB may engage in partnerships with key suppliers and manufacturers to enhance its product offerings and maintain competitive pricing. The company also focuses on optimizing its supply chain and logistics operations to ensure timely deliveries and cost efficiencies, contributing to its profitability.

Pierce Group AB Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown
Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
1.63B	1.54B	1.67B	1.59B	1.52B
	Gross Profit
725.00M	607.00M	657.00M	728.00M	711.00M
	EBIT
18.00M	-111.00M	-66.00M	46.00M	81.00M
	EBITDA
47.00M	-34.00M	8.00M	98.00M	95.00M
	Net Income Common Stockholders
36.00M	-96.00M	-58.00M	7.00M	-1.00M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
297.00M	222.00M	136.00M	18.00M	87.00M
	Total Assets
1.10B	970.00M	1.08B	1.03B	920.00M
	Total Debt
52.00M	54.00M	65.00M	249.00M	548.00M
	Net Debt
-245.00M	-168.00M	-71.00M	231.00M	461.00M
	Total Liabilities
437.00M	343.00M	364.00M	594.00M	863.00M
	Stockholders Equity
666.00M	627.00M	719.00M	441.00M	57.00M
Cash Flow		Free Cash Flow
105.00M	119.00M	-5.00M	-87.00M	127.00M
	Operating Cash Flow
105.00M	127.00M	9.00M	-61.00M	156.00M
	Investing Cash Flow
-8.00M	-8.00M	-16.00M	-12.00M	-42.00M
	Financing Cash Flow
-29.00M	-28.00M	124.00M	2.00M	-133.00M

Pierce Group AB Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.10
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Negative. The current price of 8.1 is below the 20-day moving average (MA) of 8.95, below the 50-day MA of 9.35, and below the 200-day MA of 8.64, indicating a bearish trend. The MACD of -0.48 indicates Positive momentum. The RSI at 36.46 is Neutral, neither overbought nor oversold. The STOCH value of 32.46 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PIERCE.

Pierce Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RUG	77 Outperform	kr1.39B	24.51	9.80%	1.97%	2.61%	-14.95%
BORG	74 Outperform	kr1.46B	16.72	22.33%	5.14%	14.83%	20.70%
NELLY	72 Outperform	kr1.43B	14.02	45.93%	―	6.78%	217.60%
SODER	69 Neutral	€268.28M	32.72	9.16%	2.51%	8.28%	-5.74%
PIERCE	67 Neutral	kr642.93M	19.05	-3.61%	―	8.07%	61.01%
Sector *	62 Neutral	$6.88B	11.32	2.90%	3.87%	2.70%	-24.57%
BOAT	47 Neutral	kr494.97M	―	-9.23%	―	-18.61%	-290.93%

Pierce Group AB Corporate Events

Pierce Group AB’s AGM Decisions Focus on Growth and Incentives

Pierce Group AB’s Annual General Meeting on May 20, 2025, resulted in several key resolutions. The company decided not to distribute dividends, re-elected board members, approved a remuneration report, and authorized the board to issue new shares to potentially finance acquisitions. Additionally, a long-term incentive program was introduced for key employees, allowing them to earn shares based on performance targets. These decisions aim to strengthen the company’s capital structure and incentivize its management team.

Pierce Group AB Reports Revenue Growth Amid Operational Changes

Pierce Group AB reported a 13% increase in net revenue for the first quarter of 2025, despite facing challenges that resulted in a negative EBIT and cash flow. The company has decided to discontinue segment reporting to enhance operational integration and announced a series C share issue to support its performance-based share program. Additionally, there have been changes in the CFO position, with Fredrik Ideström resigning and Fredrik Kjellgren set to take over in the fourth quarter of 2025.

Pierce Group Appoints New CFO Amid Strategic Transformation

Pierce Group has announced the appointment of Fredrik Kjellgren as the new Chief Financial Officer, effective in the fourth quarter of 2025. This strategic move is part of the company’s ongoing transformation to enhance competitiveness. Kjellgren, with his extensive experience in finance roles at large organizations, is expected to drive efficiency and profitability, contributing significantly to the management team.