Pierce Group AB (SE:PIERCE)
:PIERCE
Want to see SE:PIERCE full AI Analyst Report?
Top Page
Pierce Group AB
(PIERCE)
Select Model
Select Model
Rating:57Neutral
Price Target:
kr10.00
▼(-30.07% Downside)
Action:Reiterated
Date:05/14/26
The score is primarily supported by improved financial performance (strong TTM revenue growth and a solid, low-leverage balance sheet), but is held back by thin margins and uneven cash-flow history. Technicals are weak-to-neutral, and valuation is unattractive due to a negative P/E and no provided dividend yield.
Positive Factors
Strong TTM revenue growth and return to profitability
Sustained ~110% TTM top-line expansion combined with a return to profit signals meaningful market traction and scale in e-commerce operations. Over 2–6 months this supports revenue resilience, greater bargaining power with suppliers, and a foundation to invest in marketing and fulfillment efficiencies.
Negative Factors
Thin operating and net margins
Very narrow operating (~2.5%) and net (~1.5%) margins leave limited buffer for cost inflation, promotional pressure, or logistics shocks. Over 2–6 months margin compression could quickly erase profits, reducing cash available for growth and making returns sensitive to small revenue swings.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong TTM revenue growth and return to profitability
Sustained ~110% TTM top-line expansion combined with a return to profit signals meaningful market traction and scale in e-commerce operations. Over 2–6 months this supports revenue resilience, greater bargaining power with suppliers, and a foundation to invest in marketing and fulfillment efficiencies.
Read all positive factors
Pierce Group AB (PIERCE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr729.10M
Dividend YieldN/A
Average Volume (3M)407.79K
Price to Earnings (P/E)27.2
Beta (1Y)0.88
Revenue Growth9.68%
EPS GrowthN/A
CountrySE
Employees320
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.34
Shares Outstanding79,374,100
10 Day Avg. Volume187,984
30 Day Avg. Volume407,794
Financial Highlights & Ratios
PEG Ratio-0.38
Price to Book (P/B)1.71
Price to Sales (P/S)0.63
P/FCF Ratio-113.50
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.97
Revenue Forecast (FY)kr1.98B
Pierce Group AB Business Overview & Revenue Model
Company Description
Pierce Group Ab (publ), an e-commerce company, engages in the sale of gears, parts, accessories, and streetwear to riders through online stores in Europe. It operates through Offroad, Onroad, and Other segments. The company serves motocross and en...
How the Company Makes Money
Pierce Group primarily makes money through online retail sales of motorcycle and powersports aftermarket products (parts, accessories, and rider gear/apparel) via its e-commerce platforms. Revenue is generated when customers purchase products thro...
Pierce Group AB Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
76
Positive
Cash Flow
58
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.83B | 1.82B | 1.63B | 1.54B | 1.67B | 1.59B |
| Gross Profit | 767.00M | 773.00M | 725.00M | 607.00M | 657.00M | 728.00M |
| EBITDA | 78.00M | 79.00M | 113.00M | -34.00M | 8.00M | 98.00M |
| Net Income | 27.00M | 29.00M | 36.00M | -96.00M | -58.00M | 26.00M |
Balance Sheet | ||||||
| Total Assets | 1.17B | 1.13B | 1.10B | 970.00M | 1.08B | 1.03B |
| Cash, Cash Equivalents and Short-Term Investments | 273.00M | 235.00M | 297.00M | 222.00M | 136.00M | 18.00M |
| Total Debt | 99.00M | 117.00M | 52.00M | 54.00M | 103.00M | 249.00M |
| Total Liabilities | 508.00M | 463.00M | 437.00M | 343.00M | 364.00M | 594.00M |
| Stockholders Equity | 660.00M | 663.00M | 666.00M | 627.00M | 719.00M | 441.00M |
Cash Flow | ||||||
| Free Cash Flow | 131.00M | -10.00M | 100.00M | 124.00M | -5.00M | -87.00M |
| Operating Cash Flow | 136.00M | -3.00M | 105.00M | 127.00M | 9.00M | -61.00M |
| Investing Cash Flow | -5.00M | -21.00M | -8.00M | -8.00M | -16.00M | -12.00M |
| Financing Cash Flow | -24.00M | -26.00M | -29.00M | -28.00M | 124.00M | 2.00M |
Pierce Group AB Technical Analysis
Negative
14.30
Price Trends
9.62
Negative
10.53
Negative
11.40
Negative
Market Momentum
-0.13
Positive
43.46
Neutral
49.80
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Negative. The current price of 14.3 is above the 20-day moving average (MA) of 9.58, above the 50-day MA of 9.62, and above the 200-day MA of 11.40, indicating a bearish trend. The MACD of -0.13 indicates Positive momentum. The RSI at 43.46 is Neutral, neither overbought nor oversold. The STOCH value of 49.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PIERCE.
Pierce Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | kr1.07B | 11.57 | ― | 4.49% | 5.91% | 116.31% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | kr729.10M | 27.19 | -0.15% | ― | 9.68% | ― | |
55 Neutral | kr1.04B | 6.77 | 51.02% | ― | 12.44% | 54.64% | |
50 Neutral | kr776.92M | -13.16 | ― | ― | 8.14% | 46.36% | |
47 Neutral | kr316.17M | -23.60 | ― | ― | 31.24% | -39.68% |
* Consumer Cyclical Sector Average
SE:PIERCE
Pierce Group AB
9.25
0.95
11.45%
SE:NELLY
Nelly Group AB
35.52
-7.18
-16.81%
SE:ELON
Elon AB
19.50
-3.50
-15.22%
SE:BOKUS
Bokusgruppen AB
64.60
15.93
32.74%
SE:CDON
CDON AB
67.00
6.00
9.84%
SE:OBAB
Online Brands Nordic AB
11.75
-1.30
-9.96%
Pierce Group AB Corporate Events
Pierce Group Chair Steps Up Share Buying as Insider Ownership Rises
May 13, 2026
Pierce Group’s chairman of the board, Henrik Theilbjørn, has increased his ownership in the company by buying 25,000 shares via Emmads Invest at SEK 9.31 per share, bringing his total holding to 250,000 shares. He cited the company̵...
Pierce Group Takes Raven and Proworks to Amazon to Broaden European Reach
May 13, 2026
Pierce Group, a leading European e-commerce retailer of motorcycle, motocross, and snowmobile gear, is expanding beyond its proprietary platforms 24MX, XLMOTO, and Sledstore to reach riders in more than 40 European markets. The Stockholm-based, Na...
Pierce Group AGM Backs No Dividend, New Share Issue Mandate and Incentive Plan
May 12, 2026
Pierce Group AB’s annual general meeting approved the 2025 accounts, confirmed that profits will be retained with no dividend, and granted discharge from liability to the board and CEO, while keeping the existing board intact under chairman ...
Pierce Group lifts sales and cash flow in strong start to 2026
May 8, 2026
Pierce Group AB reported a solid start to 2026, with net revenue rising 5% to SEK 421 million, equivalent to 10% growth in local currencies, and gross profit edging up despite a slight decline in gross margin. The company significantly improved pr...
Pierce Group Schedules Webcast for Q1 2026 Interim Report
May 7, 2026
Pierce Group AB will publish its interim report for the first quarter of 2026 on 8 May at 08:00 CEST, followed by an English-language webcast and telephone conference with CEO Göran Dahlin at 09:00 CEST. The presentation gives investors and a...
Pierce Group Updates Share and Vote Count After Issue of Series C Shares
Apr 30, 2026
Pierce Group AB has increased its total number of shares and votes during April following a board-approved directed issue and repurchase of 850,000 series C shares. As of 30 April 2026, the company has 82,199,100 shares outstanding, comprising 79,...
Pierce Group Issues and Buys Back Series C Shares for Long-Term Incentive Plan
Apr 13, 2026
Pierce Group AB has resolved to issue and immediately repurchase 850,000 series C shares to support its performance-based share program LTI 2025 for senior executives and key employees. The shares will be issued to Nordic Issuing AB at quota value...
Pierce Group Calls 2026 AGM With Governance, Share Issue and Incentive Plan Decisions on Agenda
Apr 7, 2026
Pierce Group AB has issued a notice convening its Annual General Meeting in Stockholm on 12 May 2026, specifying participation requirements for shareholders including registration status, advance notification deadlines and procedures for nominee-r...
Pierce Group AB Outlines Strategy in 2025 Sustainability Report
Mar 20, 2026
Pierce Group AB has released its Sustainability Report 2025, outlining its management approach, strategy, and business model in relation to environmental, social, and governance priorities. The report highlights the company’s focus on resour...
Pierce Group Extends European Footprint With Launch in Four New Markets
Mar 18, 2026
Pierce Group, Europe’s leading e-commerce specialist in motorcycle, motocross and snowmobile gear, is expanding its reach by launching localized online sites in Slovenia, Romania, Bulgaria and Luxembourg. Leveraging its upgraded e-commerce p...
Pierce Group lifts 2025 sales and margins as transformation gains traction
Feb 20, 2026
Pierce Group AB reported a transformational 2025 with net revenue rising 12 percent to SEK 1,816 million, or 14 percent in local currencies, driven by stronger sales and an improved product mix. Adjusted EBIT nearly doubled to SEK 45 million, lift...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.