Pierce Group AB (PIERCE) AI Stock Analysis

• Market Cap: €1.03B
• Dividend Yield: N/A
• Average Volume (3M): 407.79K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.73
• Revenue Growth: 11.32%
• EPS Growth: 80.28%
• Country: SE
• Employees: 320
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.38
• Shares Outstanding: 79,374,100
• 10 Day Avg. Volume: 187,984
• 30 Day Avg. Volume: 407,794
• PEG Ratio: -0.12
• Price to Book (P/B): 0.91
• Price to Sales (P/S): 0.37
• P/FCF Ratio: 6.03
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: kr12.50 ▼(-3.10% Downside)

The overall stock score is primarily impacted by financial performance challenges, including negative profitability and cash flow issues. Technical analysis shows positive momentum, providing some support to the stock's outlook. However, valuation concerns due to negative earnings and lack of dividend yield weigh heavily on the score.

Pierce Group AB Business Overview & Revenue Model

Company Description

Pierce Group AB (PIERCE) is a leading Nordic e-commerce company specializing in the sale of motorcycle and outdoor products. The company operates several online platforms that cater to the needs of motorcycle enthusiasts and outdoor adventurers, offering a wide range of products including motorcycle gear, accessories, and parts, as well as outdoor equipment and apparel. PIERCE focuses on providing high-quality products and excellent customer service to enhance the shopping experience for its customers.

How the Company Makes Money

Pierce Group AB generates revenue primarily through its e-commerce sales, which encompass a diverse portfolio of products sold via its various online platforms. The company capitalizes on its strong brand presence and customer loyalty to drive sales. Key revenue streams include direct sales of motorcycle and outdoor products, as well as potential partnerships with manufacturers and suppliers that may involve affiliate marketing or wholesale arrangements. Additionally, PIERCE may benefit from seasonal promotions and marketing campaigns that attract new customers and incentivize repeat purchases, further enhancing its earnings.

Pierce Group AB Financial Statement Overview

Summary

Pierce Group AB faces profitability challenges with negative net income and margins. While leverage has improved, cash flow issues persist, impacting financial stability. The company needs to focus on enhancing profitability and cash flow management to strengthen its financial position.

Income Statement

Pierce Group AB shows modest revenue growth with a 4.0% increase in TTM. However, profitability is a concern with negative net profit margins and declining EBIT margins. The gross profit margin remains relatively stable, indicating some cost control, but overall profitability is weak.

Balance Sheet

The company has improved its debt-to-equity ratio significantly over the years, indicating better leverage management. However, the return on equity is negative, reflecting poor profitability. The equity ratio is stable, suggesting a balanced asset structure.

Cash Flow

Pierce Group AB's cash flow situation is challenging, with negative operating and free cash flows in the TTM period. Despite a significant free cash flow growth rate, the operating cash flow to net income ratio is negative, indicating cash flow issues relative to earnings.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.74B	1.63B	1.54B	1.67B	1.59B	1.52B
Gross Profit	761.00M	725.00M	607.00M	657.00M	728.00M	711.00M
EBITDA	76.00M	113.00M	-34.00M	8.00M	98.00M	95.00M
Net Income	-14.00M	36.00M	-96.00M	-58.00M	26.00M	-1.00M
Balance Sheet
Total Assets	1.19B	1.10B	970.00M	1.08B	1.03B	920.00M
Cash, Cash Equivalents and Short-Term Investments	188.00M	297.00M	222.00M	136.00M	18.00M	87.00M
Total Debt	136.00M	52.00M	54.00M	65.00M	249.00M	548.00M
Total Liabilities	528.00M	437.00M	343.00M	364.00M	594.00M	863.00M
Stockholders Equity	658.00M	666.00M	627.00M	719.00M	441.00M	57.00M
Cash Flow
Free Cash Flow	-132.00M	100.00M	124.00M	-5.00M	-87.00M	127.00M
Operating Cash Flow	-128.00M	105.00M	127.00M	9.00M	-61.00M	156.00M
Investing Cash Flow	-22.00M	-8.00M	-8.00M	-16.00M	-12.00M	-42.00M
Financing Cash Flow	-29.00M	-29.00M	-28.00M	124.00M	2.00M	-133.00M

Pierce Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 12.90
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Positive. The current price of 12.9 is above the 20-day moving average (MA) of 12.74, above the 50-day MA of 12.49, and above the 200-day MA of 10.03, indicating a bullish trend. The MACD of 0.17 indicates Positive momentum. The RSI at 55.92 is Neutral, neither overbought nor oversold. The STOCH value of 35.09 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PIERCE.

Pierce Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	74 Outperform	€2.70B	18.42	51.02%	―	12.45%	118.98%
BOKUS	73 Outperform	kr1.38B	21.50	―	4.46%	9.46%	59.55%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
OBAB	59 Neutral	kr340.59M	-16.95	―	―	23.51%	-301.08%
PIERCE	54 Neutral	€1.03B	-73.41	-2.02%	―	11.32%	80.28%

Pierce Group AB Corporate Events

Pierce Group AB’s AGM Decisions Focus on Growth and Incentives

Pierce Group AB’s Annual General Meeting on May 20, 2025, resulted in several key resolutions. The company decided not to distribute dividends, re-elected board members, approved a remuneration report, and authorized the board to issue new shares to potentially finance acquisitions. Additionally, a long-term incentive program was introduced for key employees, allowing them to earn shares based on performance targets. These decisions aim to strengthen the company’s capital structure and incentivize its management team.