Pierce Group AB (PIERCE) AI Stock Analysis

• Market Cap: €1.03B
• Dividend Yield: N/A
• Average Volume (3M): 407.79K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.73
• Revenue Growth: 15.59%
• EPS Growth: 16.67%
• Country: SE
• Employees: 320
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.03
• Shares Outstanding: 79,374,100
• 10 Day Avg. Volume: 187,984
• 30 Day Avg. Volume: 407,794
• PEG Ratio: -0.12
• Price to Book (P/B): 0.91
• Price to Sales (P/S): 0.37
• P/FCF Ratio: 6.03
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 46 Neutral
• Price Target: kr12.00 ▼(-10.11% Downside)

Pierce Group AB's overall stock score is primarily influenced by its financial performance and valuation challenges. The company struggles with profitability and cash flow, and its negative P/E ratio reflects current financial difficulties. Technical indicators suggest a cautious outlook, with no strong momentum. The absence of earnings call data and corporate events limits additional insights.

Positive Factors

Revenue Growth

Consistent revenue growth indicates the company's ability to expand its market reach and maintain customer engagement, which is crucial for long-term sustainability.

Leverage Management

Improved leverage management enhances financial stability and reduces risk, providing a stronger foundation for future growth and investment.

Brand Presence

A strong brand presence and customer loyalty are key competitive advantages that can drive repeat business and support long-term revenue growth.

Negative Factors

Profitability Challenges

Ongoing profitability challenges can hinder the company's ability to reinvest in growth opportunities and may impact long-term financial health.

Cash Flow Issues

Negative cash flows limit the company's ability to fund operations and growth initiatives internally, potentially leading to increased reliance on external financing.

Negative Profit Margins

Sustained negative profit margins could indicate structural cost issues or pricing pressures, affecting long-term competitiveness and financial performance.

Pierce Group AB Business Overview & Revenue Model

Company Description

Pierce Group Ab (publ), an e-commerce company, engages in the sale of gears, parts, accessories, and streetwear to riders through online stores in Europe. It operates through Offroad, Onroad, and Other segments. The company serves motocross and enduro riders under the 24MX brand; motorcycle riders on highroads under the XLMOTO brand; and snowmobile riders under the Sledstore brand, as well as through a physical store in Stockholm. Pierce Group Ab (publ) was founded in 2008 and is headquartered in Hägersten, Sweden.

How the Company Makes Money

Pierce Group AB generates revenue primarily through its e-commerce sales, which encompass a diverse portfolio of products sold via its various online platforms. The company capitalizes on its strong brand presence and customer loyalty to drive sales. Key revenue streams include direct sales of motorcycle and outdoor products, as well as potential partnerships with manufacturers and suppliers that may involve affiliate marketing or wholesale arrangements. Additionally, PIERCE may benefit from seasonal promotions and marketing campaigns that attract new customers and incentivize repeat purchases, further enhancing its earnings.

Pierce Group AB Financial Statement Overview

Summary

Pierce Group AB faces profitability challenges with negative net income and margins. While leverage has improved, cash flow issues persist, impacting financial stability. The company needs to focus on enhancing profitability and cash flow management to strengthen its financial position.

Income Statement

Pierce Group AB shows modest revenue growth with a 4.0% increase in TTM. However, profitability is a concern with negative net profit margins and declining EBIT margins. The gross profit margin remains relatively stable, indicating some cost control, but overall profitability is weak.

Balance Sheet

The company has improved its debt-to-equity ratio significantly over the years, indicating better leverage management. However, the return on equity is negative, reflecting poor profitability. The equity ratio is stable, suggesting a balanced asset structure.

Cash Flow

Pierce Group AB's cash flow situation is challenging, with negative operating and free cash flows in the TTM period. Despite a significant free cash flow growth rate, the operating cash flow to net income ratio is negative, indicating cash flow issues relative to earnings.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.80B	1.63B	1.54B	1.67B	1.59B	1.52B
Gross Profit	766.00M	725.00M	607.00M	657.00M	728.00M	711.00M
EBITDA	66.00M	113.00M	-34.00M	8.00M	98.00M	95.00M
Net Income	-10.00M	36.00M	-96.00M	-58.00M	26.00M	-1.00M
Balance Sheet
Total Assets	1.11B	1.10B	970.00M	1.08B	1.03B	920.00M
Cash, Cash Equivalents and Short-Term Investments	161.00M	297.00M	222.00M	136.00M	18.00M	87.00M
Total Debt	134.00M	52.00M	54.00M	103.00M	249.00M	548.00M
Total Liabilities	452.00M	437.00M	343.00M	364.00M	594.00M	863.00M
Stockholders Equity	660.00M	666.00M	627.00M	719.00M	441.00M	57.00M
Cash Flow
Free Cash Flow	-52.00M	100.00M	124.00M	-5.00M	-87.00M	127.00M
Operating Cash Flow	-48.00M	105.00M	127.00M	9.00M	-61.00M	156.00M
Investing Cash Flow	-22.00M	-8.00M	-8.00M	-16.00M	-12.00M	-42.00M
Financing Cash Flow	-26.00M	-29.00M	-28.00M	124.00M	2.00M	-133.00M

Pierce Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 13.35
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Positive. The current price of 13.35 is above the 20-day moving average (MA) of 12.22, above the 50-day MA of 12.28, and above the 200-day MA of 10.31, indicating a bullish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 62.48 is Neutral, neither overbought nor oversold. The STOCH value of 86.11 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PIERCE.

Pierce Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	72 Outperform	€2.70B	18.42	51.02%	―	12.45%	118.98%
BOKUS	70 Outperform	kr1.38B	21.50	―	4.93%	9.46%	59.55%
OBAB	66 Neutral	kr340.59M	-16.95	―	―	27.27%	-1165.24%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
PIERCE	46 Neutral	€1.03B	-73.41	-1.41%	―	15.59%	16.67%

Pierce Group AB Corporate Events

Pierce Group CEO Increases Shareholding, Signaling Confidence in Company

Pierce Group AB’s CEO, Göran Dahlin, has increased his shareholding in the company by purchasing additional shares worth approximately SEK 100,000 on the open market. This move reflects Dahlin’s strong confidence in the company’s strategic direction, operational progress, and long-term growth potential.

The most recent analyst rating on (SE:PIERCE) stock is a Hold with a SEK12.50 price target. To see the full list of analyst forecasts on Pierce Group AB stock, see the SE:PIERCE Stock Forecast page.

Pierce Group to Release Q3 2025 Interim Report on November 12

Pierce Group AB announced that it will release its third quarter interim report for 2025 on November 12, with a webcast and telephone conference led by CEO Göran Dahlin. This announcement is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction in the competitive e-commerce market for motorcycle and snowmobile gear.

The most recent analyst rating on (SE:PIERCE) stock is a Hold with a SEK12.50 price target. To see the full list of analyst forecasts on Pierce Group AB stock, see the SE:PIERCE Stock Forecast page.

Pierce Group AB Appoints New Nomination Committee

Pierce Group AB has appointed a new Nomination Committee following the Annual General Meeting’s resolution. The committee, comprising representatives from the company’s largest shareholders, will play a crucial role in shaping the company’s governance by presenting proposals for the upcoming Annual General Meeting in 2026.

The most recent analyst rating on (SE:PIERCE) stock is a Hold with a SEK12.50 price target. To see the full list of analyst forecasts on Pierce Group AB stock, see the SE:PIERCE Stock Forecast page.

Pierce Group Leadership Increases Investment in Company

Pierce Group AB has announced that CEO Göran Dahlin has sold shares to participate in the company’s warrant program, which was approved earlier this year. This move, along with additional share purchases by members of the Board of Directors, underscores the strong confidence of the management and board in the company’s long-term growth prospects.

The most recent analyst rating on (SE:PIERCE) stock is a Hold with a SEK14.00 price target. To see the full list of analyst forecasts on Pierce Group AB stock, see the SE:PIERCE Stock Forecast page.