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Pierce Group AB (SE:PIERCE)
:PIERCE

Pierce Group AB (PIERCE) AI Stock Analysis

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Pierce Group AB

(Frankfurt:PIERCE)

Rating:60Neutral
Price Target:
kr9.50
▲(19.05%Upside)
Pierce Group AB's stock score is primarily driven by its promising financial recovery and strong operational performance, with a solid equity position and efficient cash flow generation. However, technical analysis presents mixed signals, and valuation concerns persist due to a negative P/E ratio. The absence of earnings call and corporate events data limits further insights.

Pierce Group AB (PIERCE) vs. iShares MSCI Sweden ETF (EWD)

Pierce Group AB Business Overview & Revenue Model

Company DescriptionPierce Group AB (PIERCE) is a leading e-commerce company specializing in the sale of motorcycle and snowmobile gear, parts, and accessories. Headquartered in Sweden, the company operates across multiple European markets, catering to enthusiasts and professionals through its various online platforms. Pierce Group AB aims to provide a comprehensive range of products, including apparel, helmets, maintenance parts, and performance accessories, ensuring a high level of customer satisfaction through competitive pricing and efficient distribution networks.
How the Company Makes MoneyPierce Group AB makes money primarily through the online retail sale of motorcycle and snowmobile products. Its revenue model is based on direct-to-consumer sales via dedicated e-commerce websites, which offer an extensive catalog of products sourced from various manufacturers and brands. The company benefits from a strong online presence and leverages digital marketing strategies to drive traffic and conversion rates on its platforms. Additionally, Pierce Group AB may engage in partnerships with key suppliers and manufacturers to enhance its product offerings and maintain competitive pricing. The company also focuses on optimizing its supply chain and logistics operations to ensure timely deliveries and cost efficiencies, contributing to its profitability.

Pierce Group AB Financial Statement Overview

Summary
Pierce Group AB demonstrates a promising financial recovery, with notable improvements in profitability and operational efficiency. The balance sheet shows strong equity and manageable debt levels, indicating financial soundness. Cash flow stability supports ongoing operations, but historical volatility in earnings and cash flow requires cautious progress monitoring. The overall financial position is positive, with areas for continued focus on maintaining stability and growth.
Income Statement
72
Positive
Pierce Group AB has shown a significant turnaround in profitability. The gross profit margin improved to 44.5% in 2024 from 39.5% in 2023, and the net profit margin turned positive at 2.2% from -6.2%. Revenue grew by 5.9% from 2023 to 2024, indicating healthy growth. The EBIT and EBITDA margins also improved substantially, reflecting better operational efficiency. However, historical volatility in earnings suggests a need for cautious optimism.
Balance Sheet
65
Positive
The balance sheet shows a solid equity position with the equity ratio rising to 60.4% in 2024. The debt-to-equity ratio is low at 0.08, indicating low leverage. ROE improved to 5.4% in 2024, reflecting better profitability, yet it remains relatively modest. The company has consistently reduced debt, enhancing financial stability, but past leverage issues require ongoing attention.
Cash Flow
68
Positive
Pierce Group AB's cash flow is strong with a free cash flow of SEK 105 million in 2024, despite a decrease from the previous year. The operating cash flow to net income ratio is 2.92, indicating efficient cash generation relative to income. Historical fluctuations in cash flow metrics highlight potential risks, but current figures suggest good liquidity management.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.63B1.54B1.67B1.59B1.52B
Gross Profit725.00M607.00M657.00M728.00M711.00M
EBITDA47.00M-34.00M8.00M98.00M95.00M
Net Income36.00M-96.00M-58.00M7.00M-1.00M
Balance Sheet
Total Assets1.10B970.00M1.08B1.03B920.00M
Cash, Cash Equivalents and Short-Term Investments297.00M222.00M136.00M18.00M87.00M
Total Debt52.00M54.00M65.00M249.00M548.00M
Total Liabilities437.00M343.00M364.00M594.00M863.00M
Stockholders Equity666.00M627.00M719.00M441.00M57.00M
Cash Flow
Free Cash Flow105.00M119.00M-5.00M-87.00M127.00M
Operating Cash Flow105.00M127.00M9.00M-61.00M156.00M
Investing Cash Flow-8.00M-8.00M-16.00M-12.00M-42.00M
Financing Cash Flow-29.00M-28.00M124.00M2.00M-133.00M

Pierce Group AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price7.98
Price Trends
50DMA
8.95
Negative
100DMA
9.16
Negative
200DMA
8.58
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
54.42
Neutral
STOCH
87.50
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Neutral. The current price of 7.98 is below the 20-day moving average (MA) of 8.18, below the 50-day MA of 8.95, and below the 200-day MA of 8.58, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 54.42 is Neutral, neither overbought nor oversold. The STOCH value of 87.50 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:PIERCE.

Pierce Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
kr1.51B17.2722.33%2.50%14.83%20.70%
74
Outperform
kr1.51B17.2722.33%2.50%14.83%20.70%
69
Neutral
kr273.34M33.339.16%2.47%8.28%-5.74%
SERUG
68
Neutral
kr1.29B22.759.80%19.12%2.61%-14.95%
SERUG
68
Neutral
kr1.29B22.759.80%19.12%2.61%-14.95%
67
Neutral
kr1.30B12.7945.93%6.78%217.60%
67
Neutral
kr1.30B12.7945.93%6.78%217.60%
64
Neutral
kr11.54B16.5710.84%9.89%2.66%5.01%
60
Neutral
kr698.49M19.05-3.61%8.07%61.01%
44
Neutral
kr671.44M-9.23%-18.61%-290.93%
44
Neutral
kr671.44M-9.23%-18.61%-290.93%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:PIERCE
Pierce Group AB
8.80
-0.66
-6.98%
SE:BOAT
Nimbus Group AB
15.20
-9.30
-37.96%
SE:BOAT
Nimbus Group AB
15.20
-9.30
-37.96%
SE:BORG
Bjorn Borg AB
60.00
3.41
6.02%
SE:BORG
Bjorn Borg AB
60.00
3.41
6.02%
SE:NELLY
Nelly Group AB
43.35
25.29
140.02%
SE:NELLY
Nelly Group AB
43.35
25.29
140.02%
SE:RUG
RugVista Group AB
61.40
7.72
14.39%
SE:RUG
RugVista Group AB
61.40
7.72
14.39%
SE:SODER
Soder Sportfiske AB
32.40
10.69
49.24%

Pierce Group AB Corporate Events

Pierce Group AB’s AGM Decisions Focus on Growth and Incentives
May 20, 2025

Pierce Group AB’s Annual General Meeting on May 20, 2025, resulted in several key resolutions. The company decided not to distribute dividends, re-elected board members, approved a remuneration report, and authorized the board to issue new shares to potentially finance acquisitions. Additionally, a long-term incentive program was introduced for key employees, allowing them to earn shares based on performance targets. These decisions aim to strengthen the company’s capital structure and incentivize its management team.

Pierce Group AB Reports Revenue Growth Amid Operational Changes
May 15, 2025

Pierce Group AB reported a 13% increase in net revenue for the first quarter of 2025, despite facing challenges that resulted in a negative EBIT and cash flow. The company has decided to discontinue segment reporting to enhance operational integration and announced a series C share issue to support its performance-based share program. Additionally, there have been changes in the CFO position, with Fredrik Ideström resigning and Fredrik Kjellgren set to take over in the fourth quarter of 2025.

Pierce Group Appoints New CFO Amid Strategic Transformation
May 12, 2025

Pierce Group has announced the appointment of Fredrik Kjellgren as the new Chief Financial Officer, effective in the fourth quarter of 2025. This strategic move is part of the company’s ongoing transformation to enhance competitiveness. Kjellgren, with his extensive experience in finance roles at large organizations, is expected to drive efficiency and profitability, contributing significantly to the management team.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 03, 2025