Company DescriptionNelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, Germany, and the Netherlands. It offers fashion and beauty products, and accessories for young women under the Nelly brand. Nelly Group AB (publ) sells and markets its products online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was incorporated in 1936 and is headquartered in Borås, Sweden.

How the Company Makes Money

Nelly Group AB Financial Statement Overview

Summary

Nelly Group AB is showing a strong financial recovery. Income statement improvements with a shift to profitability, better cost management, and rising EBIT margin are significant. The balance sheet reflects reduced leverage and a stronger equity base, but total assets growth is minimal, suggesting some risk. Cash flow is robust with substantial free cash flow growth, offering flexibility for future investments.

Income Statement

Positive

Nelly Group AB has shown a promising recovery in its income statement, with a significant turnaround from a net loss of SEK -1.5M in 2023 to a net income of SEK 83.4M in 2024. The gross profit margin improved to 53.14% in 2024 from 47.53% in 2023, indicating better cost management. Revenue grew by 3.16% from 2023 to 2024, rebounding from previous declines. The EBIT margin rose to 8.51%, signaling improved operational efficiency. However, the revenue is yet to reach the 2019 levels, suggesting room for growth.

Balance Sheet

Positive

The balance sheet reflects a moderate financial position. The debt-to-equity ratio decreased to 1.10 in 2024 from 1.59 in 2023, indicating improved leverage. The equity ratio increased to 27.32% in 2024, showing a stronger equity base relative to assets. However, the total assets have not grown significantly, and the company remains relatively leveraged, which could pose risks if not managed prudently.

Cash Flow

Positive

Nelly Group AB's cash flow statement highlights strong cash generation, with free cash flow growth from SEK 36.4M in 2023 to SEK 154.5M in 2024. The operating cash flow to net income ratio is healthy, indicating efficient cash generation from operations. The substantial improvement in free cash flow provides the company with flexibility for investment and debt repayment. However, past years have shown volatility, which should be monitored.

TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Breakdown
Income Statement		Total Revenue
1.12B	1.09B	1.06B	1.30B	1.43B	1.39B
	Gross Profit
596.60M	581.40M	504.20M	566.30M	638.80M	308.90M
	EBIT
111.60M	93.10M	13.00M	-54.60M	-37.40M	-45.60M
	EBITDA
115.30M	93.10M	63.60M	-22.40M	-29.10M	-13.90M
	Net Income Common Stockholders
101.60M	83.40M	-1.50M	-71.70M	-47.80M	-71.00M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
172.60M	196.90M	151.10M	96.80M	197.50M	230.10M
	Total Assets
846.50M	867.80M	799.80M	837.20M	899.90M	655.10M
	Total Debt
252.60M	260.40M	283.60M	294.60M	316.40M	39.50M
	Net Debt
80.00M	63.50M	132.50M	197.80M	118.90M	-190.60M
	Total Liabilities
593.10M	630.70M	621.20M	703.60M	695.50M	405.30M
	Stockholders Equity
253.40M	237.10M	178.60M	133.60M	204.40M	249.80M
Cash Flow		Free Cash Flow
135.80M	154.50M	36.40M	-75.90M	-4.30M	-325.30M
	Operating Cash Flow
146.10M	154.50M	59.30M	-64.80M	18.80M	-319.10M
	Investing Cash Flow
-16.30M	-22.40M	-22.90M	-11.10M	-22.90M	-80.40M
	Financing Cash Flow
-53.10M	-56.40M	17.80M	-25.00M	-29.20M	176.30M

Nelly Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (62)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CD20		€129.83M	14.22	45.93%	―	―	―
Sector *	62 Neutral	$6.88B	11.32	2.90%	3.87%	2.70%	-24.57%
BOOZT	59 Neutral	kr5.23B	15.78		―	5.58%	―
879		€11.66M	―	-10.19%	―	―	―
81N		€126.76M	22.99	9.80%	1.97%	―	―
6BB		€133.00M	17.02	22.33%	5.14%	―	―
BOKUS		kr868.94M	20.84		6.41%	―	―

* Consumer Cyclical Sector Average

Performance Comparison

DE:CD20

Nelly Group AB

4.21

2.68

175.16%

SE:BOOZT

Boozt AB

83.65

-46.85

-35.90%

DE:879

Desenio Group AB

0.01

0.00

0.00%

DE:81N

RugVista Group AB

5.52

0.61

12.42%

DE:6BB

Bjorn Borg AB

5.20

0.28

5.69%

SE:BOKUS

Bokusgruppen AB

53.80

8.36

18.40%

Glossary

OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.

NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.

UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.