BHG Group AB (BHG) AI Stock Analysis

• Market Cap: kr4.60B
• Dividend Yield: N/A
• Average Volume (3M): 354.40K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.44
• Revenue Growth: -2.20%
• EPS Growth: 74.71%
• Country: SE
• Employees: 1,347
• Sector: Real Estate
• Sector Strength: 57
• Industry: Specialty Retail
• EPS (TTM): 0.42
• Shares Outstanding: 179,233,570
• 10 Day Avg. Volume: 458,750
• 30 Day Avg. Volume: 354,402
• PEG Ratio: -0.42
• Price to Book (P/B): 0.75
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 7.22
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr16.50
• Price Target Upside: -31.65% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 54 Neutral
• Price Target: kr24.50 ▲(1.49%Upside)

BHG Group AB's moderate overall stock score is driven by significant financial performance challenges, particularly in profitability and revenue trends. Technical analysis provides some support, but valuation concerns due to negative earnings weigh heavily on the score.

BHG Group AB Business Overview & Revenue Model

Company Description

BHG Group AB (BHG) is a prominent e-commerce company in Northern Europe, specializing in home improvement, home furnishings, and leisure products. The company operates through a portfolio of well-known online stores and platforms, providing a wide range of products including furniture, garden supplies, and DIY equipment. BHG Group is recognized for its extensive product assortment, competitive pricing, and a seamless online shopping experience.

How the Company Makes Money

BHG Group AB generates revenue primarily through the sale of home improvement and home furnishing products via its e-commerce platforms. The company operates multiple online storefronts, each catering to specific product categories and customer segments. Revenue streams include direct product sales, which are supported by a robust logistics and distribution network to ensure efficient delivery to customers. The company also leverages data analytics and digital marketing to optimize sales performance and customer engagement. Furthermore, BHG Group benefits from strategic partnerships with suppliers and manufacturers, allowing it to offer exclusive products and competitive pricing, enhancing its market position and revenue potential.

BHG Group AB Financial Statement Overview

Summary

BHG Group AB faces significant challenges with declining revenue and persistent losses impacting its profitability and return on equity. The income statement shows negative net income and operational inefficiencies. The balance sheet is stable with manageable debt, while cash flow generation is a positive aspect.

Income Statement

The income statement shows declining revenue from its peak in 2022, with a negative net income in recent periods. Despite a substantial gross profit, the company is experiencing negative EBIT and EBITDA margins, indicating operational inefficiencies. The revenue growth trend is negative, reflecting a challenging market position.

Balance Sheet

The balance sheet reveals a moderate debt-to-equity ratio, indicating manageable leverage. However, the equity ratio has decreased over the years, suggesting a decline in financial stability. The return on equity is negative due to the company's losses, highlighting profitability challenges.

Cash Flow

Cash flow analysis shows a positive operating cash flow and improved free cash flow in the TTM period. However, the free cash flow to net income ratio indicates inefficiencies due to negative net income. The company has shown some resilience in cash flow generation despite operating losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	10.16B	9.96B	11.79B	13.43B	12.67B	8.97B
Gross Profit	1.80B	2.43B	1.87B	2.98B	3.36B	2.33B
EBITDA	527.70M	452.00M	-867.60M	635.10M	1.01B	833.60M
Net Income	-592.30M	-678.80M	-1.56B	45.80M	480.90M	415.10M
Balance Sheet
Total Assets	10.96B	10.89B	11.42B	14.28B	13.61B	8.63B
Cash, Cash Equivalents and Short-Term Investments	419.80M	451.30M	370.30M	477.60M	273.50M	299.00M
Total Debt	2.80B	2.84B	2.56B	2.89B	3.40B	2.64B
Total Liabilities	4.99B	4.91B	4.91B	6.61B	8.36B	5.81B
Stockholders Equity	5.77B	5.79B	6.34B	7.61B	5.21B	2.79B
Cash Flow
Free Cash Flow	596.20M	522.20M	1.37B	-304.30M	-220.90M	899.80M
Operating Cash Flow	629.90M	657.20M	1.55B	-105.60M	-27.60M	994.30M
Investing Cash Flow	-84.40M	-77.60M	-654.40M	-454.90M	-1.86B	-2.04B
Financing Cash Flow	-421.80M	-477.40M	-970.90M	765.10M	1.85B	1.10B

BHG Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 24.14
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BHG, the sentiment is Positive. The current price of 24.14 is above the 20-day moving average (MA) of 23.74, below the 50-day MA of 24.41, and above the 200-day MA of 21.61, indicating a bullish trend. The MACD of 0.21 indicates Negative momentum. The RSI at 65.14 is Neutral, neither overbought nor oversold. The STOCH value of 85.64 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BHG.

BHG Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
STEF.B	71 Outperform	$6.33B	15.30	7.70%	―	1.88%	―
BRIN.B	61 Neutral	€3.93B	88.20	0.37%	―	28.05%	―
FOI.B	60 Neutral	kr7.11B	78.10	2.00%	5.63%	-6.37%	-72.36%
Sector *	59 Neutral	C$1.25B	-2.58	-8.19%	5.24%	10.84%	-23.78%
BHG	54 Neutral	kr4.60B	―		―	-2.20%	74.71%
CORE.A	46 Neutral	€7.42B	―	-7.84%	2.49%	-7.68%	71.56%
SBB.B	39 Underperform	kr8.54B	―	-23.76%	22.16%	-30.32%	79.30%

BHG Group AB Corporate Events

BHG Group AB Annual Meeting: Strategic Resolutions and Incentive Programs

At its annual general meeting, BHG Group AB decided not to distribute dividends for the 2024 financial year, opting instead to carry forward the company’s results. The meeting also re-elected board members and approved a new share-based incentive program aimed at senior executives, enhancing the company’s capital structure flexibility and aligning management interests with shareholder value. Additionally, the board was authorized to issue new shares to support acquisition strategies, reflecting BHG’s focus on strategic growth and market positioning.