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BHG Group AB (SE:BHG)
:BHG
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BHG Group AB (BHG) AI Stock Analysis

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SE:BHG

BHG Group AB

(BHG)

Rating:53Neutral
Price Target:
kr25.00
▼(-0.79% Downside)
BHG Group AB's overall stock score is driven by mixed financial performance and technical analysis. Strong revenue growth and improving cash flow are positive, but profitability issues and a negative P/E ratio weigh heavily. Technical indicators show bullish momentum, but overbought conditions suggest caution. The lack of earnings call data and corporate events limits further insights.

BHG Group AB (BHG) vs. iShares MSCI Sweden ETF (EWD)

BHG Group AB Business Overview & Revenue Model

Company DescriptionBHG Group AB (BHG) is a leading player in the e-commerce sector, specializing in home improvement and lifestyle products. The company operates across various segments including DIY, home furnishings, and garden supplies, offering a wide range of products through its online platforms. BHG aims to provide customers with a seamless shopping experience by combining a strong digital presence with a comprehensive product assortment.
How the Company Makes MoneyBHG generates revenue primarily through its e-commerce sales, which involve direct online transactions of its home improvement and lifestyle products. The company leverages a multi-brand strategy, offering a diverse portfolio of products under various brand names, which helps in attracting a broad customer base. Key revenue streams include sales from its own websites, as well as partnerships with third-party retailers and marketplaces that facilitate additional sales. Furthermore, BHG capitalizes on its logistics and supply chain efficiencies to reduce costs and enhance profitability. Significant partnerships with logistics providers and marketing platforms also contribute to its earnings by optimizing customer acquisition and fulfillment processes.

BHG Group AB Financial Statement Overview

Summary
BHG Group AB shows mixed financial performance. Revenue growth is strong at 28.5%, but profitability is a concern with negative net profit and EBIT margins. The balance sheet is stable with a debt-to-equity ratio of 0.49, but return on equity is negative. Cash flow is improving, with a 17.46% growth in free cash flow, but sustaining this growth is crucial.
Income Statement
45
Neutral
BHG Group AB's income statement shows a mixed performance. The company has experienced a significant revenue growth of 28.5% in the TTM period, indicating a positive trend. However, profitability remains a concern with negative net profit and EBIT margins, reflecting ongoing operational challenges. The gross profit margin is stable at around 25%, but the negative net profit margin of -4.07% highlights the need for cost management and efficiency improvements.
Balance Sheet
55
Neutral
The balance sheet of BHG Group AB reveals moderate financial stability. The debt-to-equity ratio stands at 0.49, suggesting a balanced approach to leveraging. However, the negative return on equity of -7.07% in the TTM period indicates inefficiencies in generating returns for shareholders. The equity ratio of approximately 52.5% reflects a solid capital structure, but the company needs to address profitability issues to enhance shareholder value.
Cash Flow
60
Neutral
BHG Group AB's cash flow statement shows a positive trajectory with a 17.46% growth in free cash flow in the TTM period. The operating cash flow to net income ratio of 0.31 indicates a reasonable conversion of earnings into cash. The free cash flow to net income ratio of 1.0 suggests effective cash management. Despite these strengths, the company must focus on sustaining cash flow growth to support its operations and strategic initiatives.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue10.19B9.96B11.79B13.43B12.67B8.97B
Gross Profit2.55B2.43B1.87B2.98B3.36B2.33B
EBITDA687.50M452.00M-867.60M635.10M1.01B833.60M
Net Income-414.40M-678.80M-1.56B45.80M480.90M415.10M
Balance Sheet
Total Assets11.08B10.89B11.42B14.28B13.61B8.63B
Cash, Cash Equivalents and Short-Term Investments682.10M451.30M370.30M477.60M273.50M299.00M
Total Debt2.83B2.84B2.56B2.89B3.40B2.64B
Total Liabilities5.08B4.91B4.91B6.61B8.36B5.81B
Stockholders Equity5.81B5.79B6.34B7.61B5.21B2.79B
Cash Flow
Free Cash Flow700.30M522.20M1.37B-304.30M-220.90M899.80M
Operating Cash Flow700.30M657.20M1.55B-105.60M-27.60M994.30M
Investing Cash Flow-83.10M-77.60M-654.40M-454.90M-1.86B-2.04B
Financing Cash Flow-249.30M-477.40M-970.90M765.10M1.85B1.10B

BHG Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price25.20
Price Trends
50DMA
24.56
Positive
100DMA
24.42
Positive
200DMA
23.04
Positive
Market Momentum
MACD
0.41
Positive
RSI
49.14
Neutral
STOCH
10.73
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BHG, the sentiment is Positive. The current price of 25.2 is below the 20-day moving average (MA) of 25.42, above the 50-day MA of 24.56, and above the 200-day MA of 23.04, indicating a neutral trend. The MACD of 0.41 indicates Positive momentum. The RSI at 49.14 is Neutral, neither overbought nor oversold. The STOCH value of 10.73 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BHG.

BHG Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
56
Neutral
$13.75B13.1410.03%0.89%7.13%-12.93%
53
Neutral
kr4.52B
-2.20%74.71%
€11.44M-193.46%
€215.49M18.5850.07%
€94.67M24.16-2.02%
72
Outperform
kr1.31B25.64
4.16%10.14%11.14%
kr697.81M
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BHG
BHG Group AB
26.32
11.54
78.08%
DE:879
Desenio Group AB
0.01
0.00
0.00%
DE:CD20
Nelly Group AB
7.02
4.87
226.51%
DE:959
Pierce Group AB
1.13
0.42
59.15%
SE:BOKUS
Bokusgruppen AB
86.00
42.34
96.98%
SE:CDON
CDON AB
66.20
-34.80
-34.46%

BHG Group AB Corporate Events

BHG Group AB Annual Meeting: Strategic Resolutions and Incentive Programs
May 6, 2025

At its annual general meeting, BHG Group AB decided not to distribute dividends for the 2024 financial year, opting instead to carry forward the company’s results. The meeting also re-elected board members and approved a new share-based incentive program aimed at senior executives, enhancing the company’s capital structure flexibility and aligning management interests with shareholder value. Additionally, the board was authorized to issue new shares to support acquisition strategies, reflecting BHG’s focus on strategic growth and market positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025