BHG Group AB (BHG) AI Stock Analysis

• Market Cap: kr5.00B
• Dividend Yield: N/A
• Average Volume (3M): 335.05K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.52
• Revenue Growth: -2.20%
• EPS Growth: 74.71%
• Country: SE
• Employees: 1,347
• Sector: Services
• Sector Strength: N/A
• Industry: Specialty Retail
• EPS (TTM): 0.42
• Shares Outstanding: 179,233,570
• 10 Day Avg. Volume: 249,271
• 30 Day Avg. Volume: 335,049
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr25.00
• Price Target Upside: -6.51% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 53 Neutral
• Price Target: kr25.00 ▼(-6.51% Downside)

BHG Group AB's overall stock score is driven by mixed financial performance and technical analysis. Strong revenue growth and improving cash flow are positive, but profitability issues and a negative P/E ratio weigh heavily. Technical indicators show bullish momentum, but overbought conditions suggest caution. The lack of earnings call data and corporate events limits further insights.

BHG Group AB Business Overview & Revenue Model

Company Description

BHG Group AB (BHG) is a leading player in the e-commerce sector, specializing in home improvement and lifestyle products. The company operates across various segments including DIY, home furnishings, and garden supplies, offering a wide range of products through its online platforms. BHG aims to provide customers with a seamless shopping experience by combining a strong digital presence with a comprehensive product assortment.

How the Company Makes Money

BHG generates revenue primarily through its e-commerce sales, which involve direct online transactions of its home improvement and lifestyle products. The company leverages a multi-brand strategy, offering a diverse portfolio of products under various brand names, which helps in attracting a broad customer base. Key revenue streams include sales from its own websites, as well as partnerships with third-party retailers and marketplaces that facilitate additional sales. Furthermore, BHG capitalizes on its logistics and supply chain efficiencies to reduce costs and enhance profitability. Significant partnerships with logistics providers and marketing platforms also contribute to its earnings by optimizing customer acquisition and fulfillment processes.

BHG Group AB Financial Statement Overview

Summary

BHG Group AB shows mixed financial performance. Revenue growth is strong at 28.5%, but profitability is a concern with negative net profit and EBIT margins. The balance sheet is stable with a debt-to-equity ratio of 0.49, but return on equity is negative. Cash flow is improving, with a 17.46% growth in free cash flow, but sustaining this growth is crucial.

Income Statement

BHG Group AB's income statement shows a mixed performance. The company has experienced a significant revenue growth of 28.5% in the TTM period, indicating a positive trend. However, profitability remains a concern with negative net profit and EBIT margins, reflecting ongoing operational challenges. The gross profit margin is stable at around 25%, but the negative net profit margin of -4.07% highlights the need for cost management and efficiency improvements.

Balance Sheet

The balance sheet of BHG Group AB reveals moderate financial stability. The debt-to-equity ratio stands at 0.49, suggesting a balanced approach to leveraging. However, the negative return on equity of -7.07% in the TTM period indicates inefficiencies in generating returns for shareholders. The equity ratio of approximately 52.5% reflects a solid capital structure, but the company needs to address profitability issues to enhance shareholder value.

Cash Flow

BHG Group AB's cash flow statement shows a positive trajectory with a 17.46% growth in free cash flow in the TTM period. The operating cash flow to net income ratio of 0.31 indicates a reasonable conversion of earnings into cash. The free cash flow to net income ratio of 1.0 suggests effective cash management. Despite these strengths, the company must focus on sustaining cash flow growth to support its operations and strategic initiatives.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	10.19B	9.96B	11.79B	13.43B	12.67B	8.97B
Gross Profit	2.55B	2.43B	1.87B	2.98B	3.36B	2.33B
EBITDA	687.50M	452.00M	-867.60M	635.10M	1.01B	833.60M
Net Income	-414.40M	-678.80M	-1.56B	45.80M	480.90M	415.10M
Balance Sheet
Total Assets	11.08B	10.89B	11.42B	14.28B	13.61B	8.63B
Cash, Cash Equivalents and Short-Term Investments	682.10M	451.30M	370.30M	477.60M	273.50M	299.00M
Total Debt	2.83B	2.84B	2.56B	2.89B	3.40B	2.64B
Total Liabilities	5.08B	4.91B	4.91B	6.61B	8.36B	5.81B
Stockholders Equity	5.81B	5.79B	6.34B	7.61B	5.21B	2.79B
Cash Flow
Free Cash Flow	700.30M	522.20M	1.37B	-304.30M	-220.90M	899.80M
Operating Cash Flow	700.30M	657.20M	1.55B	-105.60M	-27.60M	994.30M
Investing Cash Flow	-83.10M	-77.60M	-654.40M	-454.90M	-1.86B	-2.04B
Financing Cash Flow	-249.30M	-477.40M	-970.90M	765.10M	1.85B	1.10B

BHG Group AB Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 26.74
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BHG, the sentiment is Neutral. The current price of 26.74 is below the 20-day moving average (MA) of 27.02, above the 50-day MA of 25.66, and above the 200-day MA of 23.74, indicating a neutral trend. The MACD of 0.53 indicates Positive momentum. The RSI at 49.48 is Neutral, neither overbought nor oversold. The STOCH value of 34.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:BHG.

BHG Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	72 Outperform	2.38B	18.62	41.57%	―	8.68%	137.29%
BOKUS	65 Neutral	1.12B	21.64	9.10%	4.96%	10.14%	11.14%
PIERCE	54 Neutral	944.55M	-67.46	-2.13%	―	11.32%	80.28%
BHG	53 Neutral	kr5.00B	―	―	―	-2.20%	74.71%
DSNO	44 Neutral	127.15M	-1.89	32.40%	―	-11.18%	96.64%
Sector *	55 Neutral	$13.29B	17.42	10.03%	0.93%	7.13%	-12.93%

BHG Group AB Corporate Events

BHG Group AB Annual Meeting: Strategic Resolutions and Incentive Programs

At its annual general meeting, BHG Group AB decided not to distribute dividends for the 2024 financial year, opting instead to carry forward the company’s results. The meeting also re-elected board members and approved a new share-based incentive program aimed at senior executives, enhancing the company’s capital structure flexibility and aligning management interests with shareholder value. Additionally, the board was authorized to issue new shares to support acquisition strategies, reflecting BHG’s focus on strategic growth and market positioning.