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Goodbye Kansas Group AB (SE:GBK)
:GBK

Goodbye Kansas Group AB (GBK) AI Stock Analysis

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SE:GBK

Goodbye Kansas Group AB

(GBK)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
kr1.50
▼(-13.79% Downside)
Action:ReiteratedDate:03/14/26
The score is driven primarily by weak financial fundamentals (ongoing losses, negative equity, and negative free cash flow) despite improvements in 2025. Technical indicators remain mixed with longer-term trend pressure, and valuation is constrained by a negative P/E and no dividend yield data.
Positive Factors
Narrowing losses / improving cash burn
The marked narrowing of losses and cash burn in 2025 signals operational stabilization and improved cost control versus prior years. If sustained, this trend reduces near-term external financing needs, raises the probability of reaching break-even, and strengthens medium-term solvency prospects.
Moderate leverage in absolute terms
Measured absolute debt relative to assets limits interest burden and reduces immediate refinancing pressure. That structural moderation in leverage gives management room to prioritize operational improvements or selective investments without large mandatory debt servicing, improving resilience to demand cycles.
Diversified service model with milestone billing
A multi-segment service model across film, TV, advertising and games plus milestone- or scope-based billing creates multiple demand channels and commercial cadence. This breadth and contractual billing structure support recurring project pipelines and revenue visibility for studio capacity planning over the medium term.
Negative Factors
Persistent net losses
Sustained annual net losses and negative operating profits indicate the core business has not yet achieved sustainable unit economics. Continued unprofitability erodes capital, constrains reinvestment in talent and technology, and makes long-term viability dependent on reversing margins or ongoing external capital.
Negative shareholders' equity
Negative shareholders' equity weakens the capital base and raises solvency and refinancing risks. This structural balance sheet erosion reduces financial flexibility, can limit access to debt or favorable terms, and increases stakeholder vulnerability if operating improvements stall.
Consistent cash flow deficits
Persistent negative operating and free cash flow means the company cannot self-fund operations or investments and remains reliant on external financing or asset actions. This structural cash burn heightens dilution or credit risk and constrains the ability to scale production capacity reliably.

Goodbye Kansas Group AB (GBK) vs. iShares MSCI Sweden ETF (EWD)

Goodbye Kansas Group AB Business Overview & Revenue Model

Company DescriptionGoodbye Kansas Group AB (publ) supplies technology driven visual contents. It develops products and solutions based on Augmented Reality (AR), Virtual Reality, VFX production, cinematics, performance capture and scanning, digital humans, and real time animation. The company also offers virtual training solutions; SaaS solutions in 3D/AR for e-commerce; and location based mobile games, as well as produces 3D animated films. It serves customers in the TV, film, streaming, gaming, and e-commerce industries. The company was formerly known as Bublar Group AB (publ) and changed its name to Goodbye Kansas Group AB (publ) in May 2021. Goodbye Kansas Group AB (publ) was incorporated in 2015 and is headquartered in Stockholm, Sweden.
How the Company Makes MoneyGBK primarily makes money by selling VFX, animation, and digital production services on a project-by-project basis to external customers such as film/TV producers, advertising agencies/brands, and other content owners. Revenue is typically earned under service contracts where the company bills clients based on agreed project scopes, milestones, or time-and-materials arrangements (e.g., artist hours and production resources), with cash collections tied to delivery schedules and contractual payment terms. Key revenue streams generally include (1) VFX and post-production services for film and episodic content, (2) CGI/animation production for commercials and branded content, and (3) production services related to games marketing or cinematic content. If the company participates in co-productions or owns/controls any intellectual property, it may also generate income via licensing, distribution fees, or other IP-related monetization; however, specific details on the extent of GBK’s IP ownership or recurring licensing revenue are null. Information on material long-term exclusive partnerships, revenue concentration by customer, or segment-level revenue mix in the requested detail is null.

Goodbye Kansas Group AB Financial Statement Overview

Summary
Overall financial health is weak: persistent net losses and negative operating profits, negative shareholders’ equity in 2024–2025, and consistently negative operating/free cash flow. Offsetting this, losses and cash burn narrowed meaningfully in 2025, indicating some stabilization but not a sustainable earnings/cash profile yet.
Income Statement
18
Very Negative
Profitability remains very weak. The company has reported net losses every year shown, with negative operating profits throughout the period. Revenue has also trended down recently (2025 down ~14% year over year after a sharp decline in 2024), limiting operating leverage. A key positive is that losses have narrowed materially versus 2022–2024 levels, but margins are still firmly negative in 2025, indicating the business has not yet returned to a sustainable earnings profile.
Balance Sheet
28
Negative
Leverage in absolute terms appears moderate (debt is relatively small versus total assets in 2025), but the balance sheet quality is pressured by negative shareholders’ equity in both 2024 and 2025, which reduces financial flexibility and raises refinancing/solvency risk. The company did have positive equity in 2023 and 2021, highlighting volatility and erosion in the capital base over time.
Cash Flow
22
Negative
Cash generation is a major constraint: operating cash flow and free cash flow are negative across all years provided, including 2025, implying ongoing cash burn. The pace of cash burn improved sharply in 2025 versus 2024 (both operating and free cash flow losses narrowed), but the business is still not self-funding and likely remains dependent on external capital or asset actions to sustain operations.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue174.96M172.56M278.68M288.33M263.48M
Gross Profit-30.68M138.23M201.11M219.04M214.36M
EBITDA-30.37M-43.21M-60.40M-67.78M-65.23M
Net Income-35.12M-52.47M-109.09M-126.41M-150.35M
Balance Sheet
Total Assets50.38M43.56M102.12M274.40M344.66M
Cash, Cash Equivalents and Short-Term Investments10.15M17.50M2.96M3.62M37.95M
Total Debt10.61M18.72M16.19M14.40M19.46M
Total Liabilities80.31M62.60M85.62M286.54M222.83M
Stockholders Equity-29.93M-19.04M16.50M-12.14M115.65M
Cash Flow
Free Cash Flow-18.28M-41.52M-61.20M-84.67M-36.04M
Operating Cash Flow-15.55M-41.42M-58.75M-34.47M-637.00K
Investing Cash Flow-3.60M3.39M-10.67M-54.56M-34.64M
Financing Cash Flow11.83M52.51M67.81M54.65M47.87M

Goodbye Kansas Group AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1.74
Price Trends
50DMA
1.47
Negative
100DMA
1.66
Negative
200DMA
1.94
Negative
Market Momentum
MACD
-0.02
Negative
RSI
50.61
Neutral
STOCH
57.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:GBK, the sentiment is Neutral. The current price of 1.74 is above the 20-day moving average (MA) of 1.36, above the 50-day MA of 1.47, and below the 200-day MA of 1.94, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 50.61 is Neutral, neither overbought nor oversold. The STOCH value of 57.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:GBK.

Goodbye Kansas Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
kr434.27M6.1714.76%-0.21%33.33%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
48
Neutral
kr61.55M5.9327.44%-10.21%-1.15%
42
Neutral
kr31.06M-1.80153.96%33.98%-104.57%
41
Neutral
kr3.36M-0.8346.52%-75.52%86.85%
41
Neutral
kr14.43M-2.51-31.43%-34.32%70.25%
41
Neutral
kr123.04M-3.8532.83%13.34%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:GBK
Goodbye Kansas Group AB
1.46
-3.51
-70.67%
SE:QIIWI
Qiiwi Games AB
1.56
-0.98
-38.58%
SE:ENRO
Eniro Group AB Class A
0.58
0.05
8.58%
SE:MAV
Mavshack AB
0.01
>-0.01
-45.00%
SE:GCOR
Gaming Corps AB
0.85
-0.23
-21.67%
SE:FRAG
Fragbite Group AB
7.62
-0.23
-2.93%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026