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Embellence Group AB (SE:EMBELL)
:EMBELL
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Embellence Group AB (EMBELL) AI Stock Analysis

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SE:EMBELL

Embellence Group AB

(EMBELL)

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Outperform 75 (OpenAI - 5.2)
Rating:75Outperform
Price Target:
kr40.00
▼(-1.23% Downside)
Action:Upgraded
Date:05/14/26
The score is driven primarily by strong financial health and profitability, especially the strengthened balance sheet and solid margins. Offsetting this are the recent revenue contraction and only mixed cash conversion. Technicals are mildly supportive but not strongly bullish, while valuation is reasonable with a solid dividend yield.
Positive Factors
High gross and net margins
Sustained high gross (≈62%) and solid net margins (~9%) indicate strong pricing power and cost control tied to premium wallpaper and décor positioning. Durable margins provide cash to fund dividends, product development and buffer cyclical volume drops over the next 2–6 months.
Negative Factors
Declining revenue trend
A persistent TTM revenue decline (~13%) signals demand, mix or distribution challenges that can erode scale advantages. If the top line does not recover, fixed-cost absorption and future product investment may be constrained, pressuring long-term growth prospects.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross and net margins
Sustained high gross (≈62%) and solid net margins (~9%) indicate strong pricing power and cost control tied to premium wallpaper and décor positioning. Durable margins provide cash to fund dividends, product development and buffer cyclical volume drops over the next 2–6 months.
Read all positive factors

Embellence Group AB (EMBELL) vs. iShares MSCI Sweden ETF (EWD)

Embellence Group AB Business Overview & Revenue Model

Company Description
Embellence Group AB (publ) acquires, owns, and develops various brands in wallpapers, textiles, rugs, and other interior decoration items. The company offers its products under the Cole & Son, Wall&decò, Perswall, Pappelina, Artscape, and Boråstap...
How the Company Makes Money
Embellence Group makes money primarily by selling wallpaper and related interior surface products under its brand portfolio. Revenue is generated through (1) direct sales to retailers and distributors that resell the company’s products to end cons...

Embellence Group AB Financial Statement Overview

Summary
Overall fundamentals are strong, led by a much improved balance sheet (low debt-to-equity ~0.21, healthy ROE ~13–14%) and solid profitability (TTM gross margin ~62%, net margin ~9%). The main drag is declining revenue (TTM ~-13%), and cash conversion is mixed (operating cash flow ~0.62x EBITDA).
Income Statement
74
Positive
Balance Sheet
86
Very Positive
Cash Flow
71
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue763.00M765.00M778.00M740.47M720.10M646.88M
Gross Profit472.00M472.00M466.00M432.47M423.24M359.05M
EBITDA131.00M132.00M132.26M119.00M124.67M109.57M
Net Income63.00M69.00M57.00M39.29M57.40M59.31M
Balance Sheet
Total Assets801.00M762.00M830.00M801.76M853.18M623.46M
Cash, Cash Equivalents and Short-Term Investments38.00M38.00M40.57M37.90M66.23M57.99M
Total Debt100.00M106.00M139.00M242.25M277.72M183.03M
Total Liabilities259.00M248.00M292.00M386.89M454.12M330.09M
Stockholders Equity542.00M513.00M538.00M414.88M399.06M293.37M
Cash Flow
Free Cash Flow76.00M69.00M99.94M48.92M93.07M43.56M
Operating Cash Flow98.00M91.00M113.00M64.53M107.94M62.10M
Investing Cash Flow-22.00M-22.00M-13.55M-16.19M-156.41M-53.23M
Financing Cash Flow-68.00M-68.00M-98.58M-77.80M54.21M-2.31M

Embellence Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price40.50
Price Trends
50DMA
33.62
Positive
100DMA
34.33
Positive
200DMA
35.62
Negative
Market Momentum
MACD
0.46
Negative
RSI
56.56
Neutral
STOCH
58.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:EMBELL, the sentiment is Positive. The current price of 40.5 is above the 20-day moving average (MA) of 34.57, above the 50-day MA of 33.62, and above the 200-day MA of 35.62, indicating a neutral trend. The MACD of 0.46 indicates Negative momentum. The RSI at 56.56 is Neutral, neither overbought nor oversold. The STOCH value of 58.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:EMBELL.

Embellence Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
kr833.27M11.1813.52%3.17%-0.26%-4.72%
71
Outperform
kr1.66B11.7823.44%4.95%5.09%6.45%
69
Neutral
kr1.09B-163.414.49%5.91%116.31%
67
Neutral
kr1.14B16.0710.85%1.87%11.64%3.25%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
kr1.05B7.54-0.32%5.49%-14.67%-85.33%
50
Neutral
kr88.56M-26.50-65.16%-14.39%35.09%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:EMBELL
Embellence Group AB
35.40
2.33
7.03%
SE:DSNO
Desenio Group AB
0.09
-0.04
-32.84%
SE:RUG
RugVista Group AB
54.80
-0.35
-0.63%
SE:BULTEN
Bulten AB
50.00
-6.40
-11.35%
SE:BORG
Bjorn Borg AB
65.90
12.61
23.67%
SE:BOKUS
Bokusgruppen AB
67.20
17.20
34.41%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 14, 2026