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RugVista Group AB
(RUG)
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Rating:67Neutral
Price Target:
kr64.00
▼(-7.51% Downside)
Action:Reiterated
Date:05/09/26
The score is driven primarily by solid financial footing (low leverage, positive margins, and positive cash generation) and reasonable valuation (moderate P/E with a ~2.16% yield). These positives are partially offset by weakening free cash flow trends and a still-negative longer-term technical backdrop, with price below key longer-term moving averages and a negative MACD.
Positive Factors
Revenue growth with positive net margin
Sustained top-line expansion alongside an ~8% net margin indicates the e-commerce model is scaling profitably. For 2-6 months this supports durable earnings generation and reinvestment capacity, reflecting stable demand and operational leverage in core online retail.
Negative Factors
Structurally lower gross margins
A multi-year decline in gross margin points to weakening pricing power or rising input/fulfillment costs. If structural, this compresses the earnings base, forcing either higher volume to offset or sustained cost reductions—both challenging and impactful over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue growth with positive net margin
Sustained top-line expansion alongside an ~8% net margin indicates the e-commerce model is scaling profitably. For 2-6 months this supports durable earnings generation and reinvestment capacity, reflecting stable demand and operational leverage in core online retail.
Read all positive factors
RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.22B
Dividend Yield1.87%
Average Volume (3M)16.06K
Price to Earnings (P/E)21.3
Beta (1Y)0.40
Revenue Growth11.64%
EPS Growth3.25%
CountrySE
Employees101
SectorConsumer Cyclical
Sector Strength84
IndustryHome Improvement
Share Statistics
EPS (TTM)2.82
Shares Outstanding20,785,140
10 Day Avg. Volume12,541
30 Day Avg. Volume16,063
Financial Highlights & Ratios
PEG Ratio1.14
Price to Book (P/B)2.52
Price to Sales (P/S)1.90
P/FCF Ratio19.86
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.71
Revenue Forecast (FY)kr855.00M
RugVista Group AB Business Overview & Revenue Model
Company Description
Rugvista Group AB (publ) functions as an e-commerce entity, primarily facilitating direct online sales of carpets and rugs to consumers throughout Europe. Its business model is divided into three key areas: business-to-consumer (B2C), business-to-...
How the Company Makes Money
RugVista primarily makes money by selling rugs and related home-textile products directly to end customers via its owned e-commerce sites (direct-to-consumer online retail). Revenue is generated mainly from product sales (the retail price paid by ...
RugVista Group AB Financial Statement Overview
Summary
Income Statement
66
Positive
Balance Sheet
78
Positive
Cash Flow
64
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 799.34M | 784.39M | 694.85M | 702.20M | 639.27M | 704.98M |
| Gross Profit | 80.88M | 84.52M | 430.77M | 360.27M | 394.46M | 454.15M |
| EBITDA | 112.28M | 112.42M | 83.12M | 101.69M | 86.43M | 136.02M |
| Net Income | 58.67M | 62.50M | 51.77M | 69.96M | 58.87M | 99.85M |
Balance Sheet | ||||||
| Total Assets | 865.98M | 899.82M | 753.38M | 705.62M | 706.98M | 717.38M |
| Cash, Cash Equivalents and Short-Term Investments | 235.03M | 241.92M | 219.46M | 208.94M | 139.98M | 218.12M |
| Total Debt | 114.55M | 244.52M | 28.13M | 23.12M | 28.17M | 28.49M |
| Total Liabilities | 254.27M | 306.50M | 196.53M | 162.77M | 203.32M | 220.49M |
| Stockholders Equity | 611.71M | 593.33M | 556.85M | 542.84M | 503.65M | 496.90M |
Cash Flow | ||||||
| Free Cash Flow | 61.75M | 75.15M | 57.83M | 115.41M | -21.83M | 102.45M |
| Operating Cash Flow | 91.35M | 110.41M | 76.83M | 128.07M | -11.74M | 104.81M |
| Investing Cash Flow | -29.60M | -35.26M | -19.00M | -12.66M | -9.95M | -2.36M |
| Financing Cash Flow | -42.40M | -40.91M | -50.67M | -41.63M | -61.24M | -23.84M |
RugVista Group AB Technical Analysis
Neutral
69.20
Price Trends
57.64
Positive
56.51
Positive
60.24
Negative
Market Momentum
0.44
Positive
44.06
Neutral
14.71
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Neutral. The current price of 69.2 is above the 20-day moving average (MA) of 60.72, above the 50-day MA of 57.64, and above the 200-day MA of 60.24, indicating a neutral trend. The MACD of 0.44 indicates Positive momentum. The RSI at 44.06 is Neutral, neither overbought nor oversold. The STOCH value of 14.71 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:RUG.
RugVista Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | kr795.61M | 12.62 | 13.52% | 3.17% | -0.26% | -4.72% | |
71 Outperform | kr1.61B | 17.68 | 23.44% | 4.95% | 5.09% | 6.45% | |
67 Neutral | kr1.22B | 21.28 | 10.85% | 1.87% | 11.64% | 3.25% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | kr970.60M | 6.51 | 51.02% | ― | 6.54% | 6.20% | |
49 Neutral | kr675.58M | -11.57 | ― | ― | 7.99% | 33.84% | |
47 Neutral | kr71.28M | -0.84 | -65.16% | ― | -14.39% | 35.09% |
* Consumer Cyclical Sector Average
SE:RUG
RugVista Group AB
60.00
2.47
4.29%
SE:EMBELL
Embellence Group AB
33.70
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SE:DSNO
Desenio Group AB
0.07
-0.05
-38.33%
SE:NELLY
Nelly Group AB
34.10
-22.90
-40.18%
SE:BORG
Bjorn Borg AB
65.60
11.28
20.78%
SE:CDON
CDON AB
61.00
1.60
2.69%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.