RugVista Group AB (SE:RUG)
:RUG
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RugVista Group AB
(RUG)
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Rating:67Neutral
Price Target:
kr63.00
▼(-8.96% Downside)
Action:Reiterated
Date:05/09/26
The score is driven primarily by solid financial footing (low leverage, positive margins, and positive cash generation) and reasonable valuation (moderate P/E with a ~2.16% yield). These positives are partially offset by weakening free cash flow trends and a still-negative longer-term technical backdrop, with price below key longer-term moving averages and a negative MACD.
Positive Factors
Conservative balance sheet
Low and improving leverage provides durable financial flexibility: it reduces bankruptcy risk, supports working-capital financing for inventory and seasonal demand, and allows management to fund marketing or capex without needing urgent external financing. This cushions the business against cyclical shocks and supports multi‑quarter strategic execution.
Negative Factors
Weakening free cash flow momentum
A meaningful decline in free cash flow versus the prior year reduces operational flexibility: it limits room for investment, dividends, or bolt‑on initiatives, and increases sensitivity to inventory swings or cost shocks. Over several quarters this can constrain growth plans or force higher reliance on working capital.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Low and improving leverage provides durable financial flexibility: it reduces bankruptcy risk, supports working-capital financing for inventory and seasonal demand, and allows management to fund marketing or capex without needing urgent external financing. This cushions the business against cyclical shocks and supports multi‑quarter strategic execution.
Read all positive factors
RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.14B
Dividend Yield1.87%
Average Volume (3M)16.06K
Price to Earnings (P/E)16.1
Beta (1Y)0.41
Revenue Growth11.64%
EPS Growth3.25%
CountrySE
Employees101
SectorConsumer Cyclical
Sector Strength84
IndustryHome Improvement
Share Statistics
EPS (TTM)2.82
Shares Outstanding20,785,140
10 Day Avg. Volume12,541
30 Day Avg. Volume16,063
Financial Highlights & Ratios
PEG Ratio1.14
Price to Book (P/B)2.52
Price to Sales (P/S)1.90
P/FCF Ratio19.86
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.64
Revenue Forecast (FY)kr839.92M
RugVista Group AB Business Overview & Revenue Model
Company Description
Rugvista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Europe. It operates through three segments: B2C, B2B, and Marketplaces & Other. The company offers carpets and rugs under the RugVista and CarpetVist...
How the Company Makes Money
RugVista primarily makes money by selling rugs and related home-textile products directly to end customers via its owned e-commerce sites (direct-to-consumer online retail). Revenue is generated mainly from product sales (the retail price paid by ...
RugVista Group AB Financial Statement Overview
Summary
Income Statement
66
Positive
Balance Sheet
78
Positive
Cash Flow
64
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 799.34M | 784.39M | 694.85M | 702.20M | 639.27M | 704.98M |
| Gross Profit | 80.88M | 84.52M | 430.77M | 360.27M | 394.46M | 454.15M |
| EBITDA | 105.91M | 112.42M | 83.12M | 101.69M | 86.43M | 136.02M |
| Net Income | 58.67M | 62.50M | 51.77M | 69.96M | 58.87M | 99.85M |
Balance Sheet | ||||||
| Total Assets | 865.98M | 899.82M | 753.38M | 705.62M | 706.98M | 717.38M |
| Cash, Cash Equivalents and Short-Term Investments | 235.03M | 241.92M | 219.46M | 208.94M | 139.98M | 218.12M |
| Total Debt | 114.55M | 244.52M | 28.13M | 23.12M | 28.17M | 28.49M |
| Total Liabilities | 254.27M | 306.50M | 196.53M | 162.77M | 203.32M | 220.49M |
| Stockholders Equity | 611.71M | 593.33M | 556.85M | 542.84M | 503.65M | 496.90M |
Cash Flow | ||||||
| Free Cash Flow | 61.75M | 75.15M | 57.83M | 115.41M | -21.83M | 102.45M |
| Operating Cash Flow | 91.35M | 110.41M | 76.83M | 128.07M | -11.74M | 104.81M |
| Investing Cash Flow | -29.60M | -35.26M | -19.00M | -12.66M | -9.95M | -2.36M |
| Financing Cash Flow | -42.40M | -40.91M | -50.67M | -41.63M | -61.24M | -23.84M |
RugVista Group AB Technical Analysis
Positive
69.20
Price Trends
53.20
Positive
57.22
Negative
61.86
Negative
Market Momentum
0.17
Negative
61.09
Neutral
-1.10
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Positive. The current price of 69.2 is above the 20-day moving average (MA) of 50.94, above the 50-day MA of 53.20, and above the 200-day MA of 61.86, indicating a neutral trend. The MACD of 0.17 indicates Negative momentum. The RSI at 61.09 is Neutral, neither overbought nor oversold. The STOCH value of -1.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:RUG.
RugVista Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | kr833.27M | 11.18 | 13.52% | 3.17% | -0.26% | -4.72% | |
71 Outperform | kr1.66B | 11.78 | 23.44% | 4.95% | 5.09% | 6.45% | |
67 Neutral | kr1.14B | 16.07 | 10.85% | 1.87% | 11.64% | 3.25% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
55 Neutral | kr1.08B | 79.71 | 51.02% | ― | 12.44% | 54.64% | |
50 Neutral | kr88.56M | -26.50 | -65.16% | ― | -14.39% | 35.09% | |
50 Neutral | kr779.17M | -8.55 | ― | ― | 8.14% | 46.36% |
* Consumer Cyclical Sector Average
SE:RUG
RugVista Group AB
54.80
-0.35
-0.63%
SE:EMBELL
Embellence Group AB
35.40
2.33
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SE:DSNO
Desenio Group AB
0.09
-0.04
-32.84%
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35.84
-5.96
-14.26%
SE:BORG
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12.61
23.67%
SE:CDON
CDON AB
69.20
17.60
34.11%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.