RugVista Group AB (SE:RUG)
:RUG
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RugVista Group AB
(RUG)
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Rating:57Neutral
Price Target:
kr55.00
▼(-20.52% Downside)
Action:ReiteratedDate:02/08/26
Overall score is driven primarily by moderate financial performance: profitability and returns have weakened versus prior peak years and leverage rose sharply in 2025, despite improved 2025 revenue growth and stronger recent cash flow. Technical indicators are mostly neutral but slightly negative (below key moving averages with negative MACD), and valuation is mid-range with a modest dividend yield.
Positive Factors
Revenue and cash-flow recovery
Revenue growth resumed in 2025 and operating/free cash flow strengthened recently. A sustainable recovery in top-line and cash generation supports reinvestment in inventory, marketing and fulfillment, reducing reliance on external funding and improving operational flexibility.
Negative Factors
Multi-year margin compression
Significant margin deterioration versus earlier years suggests intensifying competitive pressure, higher sourcing or marketing costs, or mix shifts to lower-margin SKUs. Persistently lower margins would constrain free cash flow, reduce reinvestment capacity and pressure returns over time.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue and cash-flow recovery
Revenue growth resumed in 2025 and operating/free cash flow strengthened recently. A sustainable recovery in top-line and cash generation supports reinvestment in inventory, marketing and fulfillment, reducing reliance on external funding and improving operational flexibility.
Read all positive factors
RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.10B
Dividend Yield1.87%
Average Volume (3M)16.06K
Price to Earnings (P/E)23.9
Beta (1Y)0.29
Revenue Growth12.89%
EPS Growth20.72%
CountrySE
Employees101
SectorConsumer Cyclical
Sector Strength84
IndustryHome Improvement
Share Statistics
EPS (TTM)1.40
Shares Outstanding20,785,140
10 Day Avg. Volume12,541
30 Day Avg. Volume16,063
Financial Highlights & Ratios
PEG Ratio1.14
Price to Book (P/B)2.52
Price to Sales (P/S)1.90
P/FCF Ratio19.86
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.95
Revenue Forecast (FY)kr835.32M
RugVista Group AB Business Overview & Revenue Model
Company Description
Rugvista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Europe. It operates through three segments: B2C, B2B, and Marketplaces & Other. The company offers carpets and rugs under the RugVista and CarpetVist...
How the Company Makes Money
RugVista primarily makes money by selling rugs and related home-textile products directly to end customers via its owned e-commerce sites (direct-to-consumer online retail). Revenue is generated mainly from product sales (the retail price paid by ...
RugVista Group AB Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
55
Neutral
Cash Flow
60
Neutral
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 784.39M | 694.85M | 702.20M | 639.27M | 704.98M |
| Gross Profit | 84.52M | 430.77M | 360.27M | 394.46M | 454.15M |
| EBITDA | 112.42M | 83.12M | 101.69M | 86.43M | 136.02M |
| Net Income | 62.50M | 51.77M | 69.96M | 58.87M | 99.85M |
Balance Sheet | |||||
| Total Assets | 899.82M | 753.38M | 705.62M | 706.98M | 717.38M |
| Cash, Cash Equivalents and Short-Term Investments | 241.92M | 219.46M | 208.94M | 139.98M | 218.12M |
| Total Debt | 244.52M | 28.13M | 23.12M | 28.17M | 28.49M |
| Total Liabilities | 306.50M | 196.53M | 162.77M | 203.32M | 220.49M |
| Stockholders Equity | 593.33M | 556.85M | 542.84M | 503.65M | 496.90M |
Cash Flow | |||||
| Free Cash Flow | 75.15M | 57.83M | 115.41M | -21.83M | 102.45M |
| Operating Cash Flow | 110.41M | 76.83M | 128.07M | -11.74M | 104.81M |
| Investing Cash Flow | -35.26M | -19.00M | -12.66M | -9.95M | -2.36M |
| Financing Cash Flow | -40.91M | -50.67M | -41.63M | -61.24M | -23.84M |
RugVista Group AB Technical Analysis
Negative
69.20
Price Trends
62.96
Negative
65.26
Negative
68.59
Negative
Market Momentum
-1.68
Negative
45.88
Neutral
49.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Negative. The current price of 69.2 is above the 20-day moving average (MA) of 58.57, above the 50-day MA of 62.96, and above the 200-day MA of 68.59, indicating a neutral trend. The MACD of -1.68 indicates Negative momentum. The RSI at 45.88 is Neutral, neither overbought nor oversold. The STOCH value of 49.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:RUG.
RugVista Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | kr1.71B | 17.16 | 23.44% | 4.95% | 5.48% | 26.69% | |
62 Neutral | kr807.38M | 13.88 | 13.52% | 3.17% | -1.70% | 16.73% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
59 Neutral | kr1.12B | 13.97 | 51.02% | ― | 15.48% | 101.83% | |
57 Neutral | kr1.10B | 23.88 | 10.85% | 1.87% | 12.89% | 20.72% | |
50 Neutral | kr92.29M | -0.51 | -65.16% | ― | -13.80% | 11.90% | |
50 Neutral | kr772.42M | -8.55 | ― | ― | 8.14% | 46.36% |
* Consumer Cyclical Sector Average
SE:RUG
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11.53%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.