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RugVista Group AB (SE:RUG)
:RUG

RugVista Group AB (RUG) AI Stock Analysis

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SE:RUG

RugVista Group AB

(RUG)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
kr74.00
▲(8.50% Upside)
RugVista Group AB's overall stock score reflects its solid financial performance, with strong revenue growth and improved profitability margins. The technical analysis suggests a neutral market momentum, while the valuation indicates moderate attractiveness. The absence of earnings call data and corporate events limits additional insights.
Positive Factors
Revenue Growth
Stable revenue growth indicates consistent demand for products, supporting long-term business sustainability and market presence.
Financial Stability
Low leverage enhances financial resilience, allowing the company to navigate economic fluctuations and invest in growth opportunities.
Profitability
Healthy profit margins reflect efficient operations and pricing strategies, contributing to sustained earnings and competitive positioning.
Negative Factors
Free Cash Flow Decline
Declining free cash flow growth may limit the company's ability to reinvest in the business, potentially affecting future expansion and innovation.
Gross Profit Margin Pressure
Decreasing gross margins suggest cost pressures or competitive pricing, which could impact profitability if not managed effectively.
Cash Conversion Efficiency
While cash generation covers net income, the relatively low conversion ratio suggests potential inefficiencies in cash management impacting liquidity.

RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)

RugVista Group AB Business Overview & Revenue Model

Company DescriptionRugvista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Europe. It operates through three segments: B2C, B2B, and Marketplaces & Other. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, such as anti-slip articles and stain removers. The company was founded in 2005 and is headquartered in Limhamn, Sweden.
How the Company Makes MoneyRugVista generates revenue primarily through the sale of rugs and carpets via its online platform. The company employs a direct-to-consumer model, which allows it to maintain competitive pricing while offering a wide selection of products. Key revenue streams include retail sales from its extensive catalog of rugs and supplementary home decor items. Additionally, RugVista may engage in partnerships with designers and manufacturers to expand its product offerings and enhance brand visibility, further contributing to its earnings. Seasonal promotions, marketing campaigns, and loyalty programs also play a significant role in boosting sales and customer retention.

RugVista Group AB Financial Statement Overview

Summary
RugVista Group AB exhibits a solid financial position with consistent revenue growth and improved profitability margins. The balance sheet reflects low leverage and effective equity utilization, while cash flow generation shows positive trends despite some fluctuations. The company should focus on cost management and cash flow optimization to sustain its growth trajectory.
Income Statement
75
Positive
RugVista Group AB has shown a consistent revenue growth trajectory with a TTM revenue growth rate of 2.96%. The gross profit margin has decreased from 64.42% in 2021 to 37.60% in TTM, indicating pressure on cost management. However, the net profit margin has improved slightly to 8.09% in TTM, reflecting better control over expenses. The EBIT and EBITDA margins have also shown improvement in TTM, suggesting operational efficiency.
Balance Sheet
80
Positive
The company maintains a strong balance sheet with a low debt-to-equity ratio of 0.24 in TTM, indicating low leverage and financial stability. The return on equity (ROE) has improved to 10.72% in TTM, showcasing effective utilization of equity. The equity ratio remains robust, reflecting a strong capital structure.
Cash Flow
70
Positive
RugVista Group AB has demonstrated significant improvement in free cash flow growth, with a TTM growth rate of 56.96%. The operating cash flow to net income ratio is 0.74, indicating a healthy conversion of income to cash. However, the free cash flow to net income ratio has decreased to 0.52 in TTM, suggesting potential challenges in cash generation relative to net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue759.92M694.85M702.20M639.27M704.98M561.88M
Gross Profit292.96M430.77M360.27M394.46M454.15M344.79M
EBITDA103.82M83.12M101.69M86.43M136.02M109.56M
Net Income60.28M51.77M69.96M58.87M99.85M79.98M
Balance Sheet
Total Assets844.46M753.38M705.62M706.98M717.38M592.69M
Cash, Cash Equivalents and Short-Term Investments180.49M219.46M208.94M139.98M218.12M139.51M
Total Debt132.51M28.13M23.12M28.17M28.49M29.88M
Total Liabilities277.48M196.53M162.77M203.32M220.49M179.22M
Stockholders Equity566.99M556.85M542.84M503.65M496.90M413.47M
Cash Flow
Free Cash Flow74.67M57.83M115.41M-21.83M102.45M183.29M
Operating Cash Flow117.95M76.83M128.07M-11.74M104.81M185.36M
Investing Cash Flow-43.28M-19.00M-12.66M-9.95M-2.36M1.16M
Financing Cash Flow-39.83M-50.67M-41.63M-61.24M-23.84M-92.61M

RugVista Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price68.20
Price Trends
50DMA
70.44
Negative
100DMA
72.57
Negative
200DMA
63.83
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
47.37
Neutral
STOCH
32.29
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Negative. The current price of 68.2 is above the 20-day moving average (MA) of 67.77, below the 50-day MA of 70.44, and above the 200-day MA of 63.83, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 47.37 is Neutral, neither overbought nor oversold. The STOCH value of 32.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:RUG.

RugVista Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
kr946.26M14.7912.72%3.16%0.78%1.33%
72
Outperform
kr3.26B22.7051.02%12.45%118.98%
69
Neutral
kr1.51B17.4623.44%4.85%9.20%11.72%
68
Neutral
kr1.45B24.0010.85%1.83%11.38%16.09%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
42
Neutral
kr69.71M-7.17-197.48%-10.50%99.53%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:RUG
RugVista Group AB
68.20
24.51
56.11%
SE:EMBELL
Embellence Group AB
39.50
9.58
32.03%
SE:DSNO
Desenio Group AB
0.07
-0.19
-73.81%
SE:NELLY
Nelly Group AB
110.80
83.25
302.18%
SE:BORG
Bjorn Borg AB
61.80
12.65
25.74%
SE:CDON
CDON AB
63.00
-29.00
-31.52%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025