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RugVista Group AB (SE:RUG)
:RUG
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RugVista Group AB (RUG) AI Stock Analysis

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SE:RUG

RugVista Group AB

(RUG)

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Neutral 67 (OpenAI - 4o)
Rating:67Neutral
Price Target:
kr84.00
▲(7.97% Upside)
RugVista Group AB's overall stock score is driven by its solid financial performance, characterized by stable revenue growth and low leverage. Technical analysis indicates a positive trend, but with potential bearish momentum. The valuation suggests the stock is moderately priced, with a modest dividend yield. The absence of earnings call data and notable corporate events means these factors do not influence the score.

RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)

RugVista Group AB Business Overview & Revenue Model

Company DescriptionRugVista Group AB (RUG) is a leading online retailer specializing in high-quality rugs and carpets. The company operates primarily in the e-commerce sector, offering a diverse range of products that cater to various customer preferences and interior design needs. Its core offerings include hand-knotted, machine-made, and designer rugs, available in various styles, materials, and sizes. RugVista focuses on providing a seamless shopping experience through its user-friendly platform and exceptional customer service.
How the Company Makes MoneyRugVista generates revenue primarily through the sale of rugs and carpets via its online platform. The company employs a direct-to-consumer model, which allows it to maintain competitive pricing while offering a wide selection of products. Key revenue streams include retail sales from its extensive catalog of rugs and supplementary home decor items. Additionally, RugVista may engage in partnerships with designers and manufacturers to expand its product offerings and enhance brand visibility, further contributing to its earnings. Seasonal promotions, marketing campaigns, and loyalty programs also play a significant role in boosting sales and customer retention.

RugVista Group AB Financial Statement Overview

Summary
RugVista Group AB demonstrates a solid financial position with stable revenue growth and profitability. The company maintains low leverage, which enhances its financial stability. While there are concerns about declining free cash flow growth, the overall cash generation remains adequate. The company is well-positioned in the home improvement industry, with a strong equity base and efficient capital utilization.
Income Statement
75
Positive
RugVista Group AB shows a stable revenue growth with a 3.09% increase in the TTM period. The gross profit margin has decreased from previous years, indicating rising costs or pricing pressures. However, the net profit margin remains healthy at 7.94%, supported by a solid EBIT margin of 9.97%. The company has managed to maintain profitability despite fluctuations in gross margins.
Balance Sheet
80
Positive
The balance sheet is strong with a low debt-to-equity ratio of 0.043, indicating low leverage and financial stability. The return on equity is reasonable at 10.36%, reflecting efficient use of equity capital. The equity ratio stands at 69.02%, suggesting a strong equity base relative to total assets, which enhances financial resilience.
Cash Flow
70
Positive
The cash flow statement reveals a decline in free cash flow growth by 6.02% in the TTM period, which could be a concern if it persists. However, the operating cash flow to net income ratio is 0.50, indicating that the company is generating sufficient cash from operations to cover its net income. The free cash flow to net income ratio is 0.69, showing a decent conversion of income into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue738.11M694.85M702.20M639.27M704.98M561.88M
Gross Profit277.54M430.77M360.27M394.46M454.15M344.79M
EBITDA97.47M83.12M101.69M86.43M136.02M109.56M
Net Income59.72M51.77M69.96M58.87M99.85M79.98M
Balance Sheet
Total Assets809.15M753.38M705.62M706.98M717.38M592.69M
Cash, Cash Equivalents and Short-Term Investments157.64M219.46M208.94M139.98M218.12M139.51M
Total Debt135.75M28.13M23.12M28.17M28.49M29.88M
Total Liabilities250.63M196.53M162.77M203.32M220.49M179.22M
Stockholders Equity558.52M556.85M542.84M503.65M496.90M413.47M
Cash Flow
Free Cash Flow47.58M57.83M115.41M-21.83M102.45M183.29M
Operating Cash Flow92.33M76.83M128.07M-11.74M104.81M185.36M
Investing Cash Flow-44.75M-19.00M-12.66M-9.95M-2.36M1.16M
Financing Cash Flow-39.80M-50.67M-41.63M-61.24M-23.84M-92.61M

RugVista Group AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price77.80
Price Trends
50DMA
75.82
Positive
100DMA
71.06
Positive
200DMA
59.99
Positive
Market Momentum
MACD
-0.45
Negative
RSI
59.67
Neutral
STOCH
43.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Positive. The current price of 77.8 is above the 20-day moving average (MA) of 74.27, above the 50-day MA of 75.82, and above the 200-day MA of 59.99, indicating a bullish trend. The MACD of -0.45 indicates Negative momentum. The RSI at 59.67 is Neutral, neither overbought nor oversold. The STOCH value of 43.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:RUG.

RugVista Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
€967.44M14.3213.84%3.06%-1.44%11.97%
€2.93B19.9851.02%12.45%118.98%
€1.59B18.7125.24%2.34%10.32%13.49%
€1.51B25.2710.95%1.75%5.88%0.85%
$18.38B12.79-2.54%3.03%1.52%-15.83%
kr74.42M-197.48%-10.50%99.53%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:RUG
RugVista Group AB
77.40
35.48
84.63%
SE:EMBELL
Embellence Group AB
40.80
9.72
31.30%
SE:DSNO
Desenio Group AB
0.08
-0.22
-74.00%
SE:NELLY
Nelly Group AB
99.10
71.64
260.88%
SE:BORG
Bjorn Borg AB
63.90
8.53
15.40%
SE:CDON
CDON AB
58.00
-39.20
-40.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 29, 2025