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RugVista Group AB (SE:RUG)
:RUG

RugVista Group AB (RUG) Price & Analysis

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RUG Stock Chart & Stats

kr69.20
-kr0.40(-0.82%)
At close: 4:00 PM EST
kr69.20
-kr0.40(-0.82%)

Bulls Say, Bears Say

Bulls Say
Direct-to-consumer E‑commerce ModelA direct-to-consumer e-commerce model across multiple European markets provides durable advantages: scalable marketing and fulfillment, control of customer data and pricing, and lower reliance on third-party retail partners. These traits support steady growth and margin improvement over months to years as customer acquisition and retention efficiencies compound.
Revenue Rebound In 2025Return to revenue growth in 2025 signals restored demand and validates prior investments in assortment and channels. Sustained top-line growth, even modest, supports better absorption of fixed costs, provides operating leverage potential, and makes planned investments in marketing and logistics more viable over a 2–6 month horizon and beyond.
Positive Recent Cash GenerationStronger operating and free cash flow in recent years improves the company’s ability to fund inventory, marketing, and logistics without immediate external financing. Consistent positive FCF in 2023 and 2025 provides durable optionality to invest in growth, pay down debt, or shore up working capital during seasonal cycles.
Bears Say
Multi‑year Margin CompressionA sustained decline in net margins versus prior peak years indicates structural pressure on pricing, mix, or cost base. Lower margins reduce reinvestment capacity and require higher revenue growth to deliver the same earnings, making profitability recovery dependent on durable improvements to sourcing, pricing power, or operating efficiency.
Sharply Higher Leverage In 2025A material step-up in leverage weakens financial flexibility and raises interest and refinancing risk. Higher debt amplifies downside in slower demand periods and constrains the company’s ability to invest opportunistically, potentially forcing trade-offs between growth initiatives and balance sheet repair over the medium term.
Volatile Cash Flow HistoryHistorical swings in operating and free cash flow, including a prior year of negative cash generation, demonstrate inconsistency in converting profits to cash. This volatility increases funding risk for inventory and marketing, and means management must maintain larger liquidity buffers or rely on financing during troughs.

RUG FAQ

What was RugVista Group AB’s price range in the past 12 months?
RugVista Group AB lowest stock price was kr40.50 and its highest was kr82.20 in the past 12 months.
    What is RugVista Group AB’s market cap?
    RugVista Group AB’s market cap is kr1.38B.
      When is RugVista Group AB’s upcoming earnings report date?
      RugVista Group AB’s upcoming earnings report date is May 07, 2026 which is in 76 days.
        How were RugVista Group AB’s earnings last quarter?
        RugVista Group AB released its earnings results on Feb 05, 2026. The company reported kr1.27 earnings per share for the quarter, missing the consensus estimate of kr1.357 by -kr0.087.
          Is RugVista Group AB overvalued?
          According to Wall Street analysts RugVista Group AB’s price is currently Overvalued. Get more investment ideas with TipRanks Premium
            Does RugVista Group AB pay dividends?
            RugVista Group AB pays a Annually dividend of kr1.25 which represents an annual dividend yield of 1.87%. See more information on RugVista Group AB dividends here
              What is RugVista Group AB’s EPS estimate?
              RugVista Group AB’s EPS estimate is 0.78.
                How many shares outstanding does RugVista Group AB have?
                RugVista Group AB has 20,785,140 shares outstanding.
                  What happened to RugVista Group AB’s price movement after its last earnings report?
                  RugVista Group AB reported an EPS of kr1.27 in its last earnings report, missing expectations of kr1.357. Following the earnings report the stock price went up 6.774%.
                    Which hedge fund is a major shareholder of RugVista Group AB?
                    Currently, no hedge funds are holding shares in SE:RUG
                    What is the TipRanks Smart Score and how is it calculated?
                    Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

                      Company Description

                      RugVista Group AB

                      Rugvista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Europe. It operates through three segments: B2C, B2B, and Marketplaces & Other. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, such as anti-slip articles and stain removers. The company was founded in 2005 and is headquartered in Limhamn, Sweden.

                      RugVista Group AB (RUG) Earnings & Revenues

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