Bjorn Borg AB (BORG) AI Stock Analysis

• Market Cap: kr1.46B
• Dividend Yield: 5.14%
• Average Volume (3M): 13.30K
• Price to Earnings (P/E): 16.7
• Beta (1Y): 0.51
• Revenue Growth: 14.83%
• EPS Growth: 20.70%
• Country: SE
• Employees: 168
• Sector: Consumer Cyclical
• Sector Strength: 64
• Industry: Apparel - Manufacturers
• EPS (TTM): 1.43
• Shares Outstanding: 25,148,384
• 10 Day Avg. Volume: 7,900
• 30 Day Avg. Volume: 13,301
• PEG Ratio: -3.02
• Price to Book (P/B): 3.76
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 21.83
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 74 Outperform
• Price Target: kr64.00 ▲(10.15%Upside)

The strong financial performance and solid valuation are the most significant contributors to the stock's overall score. Positive financial health and attractive dividends make it appealing, though the technical indicators suggest moderate momentum. No significant corporate events or earnings call data impact this assessment.

Bjorn Borg AB Business Overview & Revenue Model

Company Description

Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates through Wholesale, Consumer Direct, Distributors, and License segments. It offers underwear for men, women, and kids, as well as pajamas and socks through independent retailers, fashion and sports chains, department stores, Björn Borg stores, and e-commerce sites; and clothing collections for women and men through sports retailers, sports chains, department stores, Björn Borg stores, and e-commerce sites. The company also provides leisure and sports shoes for men and women through independent shoe retailers, shoe and sports chains, department stores, e-tailers, and Björn Borg stores, as well as through www.bjornborg.com; sports bags, backpacks, and suitcases, as well as wallets, gloves, and belts through bag retailers, sports shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-commerce sites; and backpacks, gym bags, and duffle bags, as well as wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-commerce sites. Further, it offers spectacle frames and sunglasses through the licensee's distribution organizations, fashion stores, department stores, and Björn Borg stores. The company sells its products in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada. As of December 31, 2020, it operated 32 Björn Borg stores, including 29 group owned stores. The company was founded in 1984 and is headquartered in Solna, Sweden.

How the Company Makes Money

Bjorn Borg AB generates revenue through the sale of its diverse range of fashion and sports products. The company primarily earns money by selling its products through various channels, including its own branded retail stores, online platforms, and third-party retailers. Key revenue streams include sales from underwear, which is a significant part of their offerings, as well as sportswear and other apparel items. The company also benefits from licensing agreements, leveraging the Bjorn Borg brand name in different product categories and regions. Strategic partnerships with retailers and e-commerce platforms contribute to expanding its market reach and increasing sales volume. Additionally, the company invests in marketing and branding to strengthen its market position and attract a larger customer base.

Bjorn Borg AB Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown
Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
989.70M	872.26M	835.17M	796.10M	705.21M
	Gross Profit
520.65M	294.81M	424.51M	444.43M	369.98M
	EBIT
101.84M	100.55M	72.91M	104.09M	24.06M
	EBITDA
133.98M	136.83M	109.45M	147.38M	64.90M
	Net Income Common Stockholders
72.67M	75.97M	50.87M	86.03M	18.83M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
8.77M	26.65M	16.03M	96.74M	70.23M
	Total Assets
708.87M	631.52M	653.39M	680.67M	619.02M
	Total Debt
58.94M	42.85M	81.65M	135.95M	156.08M
	Net Debt
50.17M	16.20M	65.62M	39.21M	85.85M
	Total Liabilities
356.39M	280.71M	328.58M	346.45M	328.00M
	Stockholders Equity
359.36M	357.12M	331.41M	340.08M	296.31M
Cash Flow		Free Cash Flow
61.99M	110.14M	52.18M	103.42M	133.62M
	Operating Cash Flow
76.04M	121.28M	60.50M	113.93M	142.58M
	Investing Cash Flow
-14.05M	-11.14M	-8.32M	-10.51M	-8.96M
	Financing Cash Flow
-77.86M	-101.55M	-135.94M	-80.12M	-90.31M

Bjorn Borg AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 58.10
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BORG, the sentiment is Positive. The current price of 58.1 is above the 20-day moving average (MA) of 57.43, above the 50-day MA of 54.46, and above the 200-day MA of 54.75, indicating a bullish trend. The MACD of 0.80 indicates Positive momentum. The RSI at 55.73 is Neutral, neither overbought nor oversold. The STOCH value of 48.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BORG.

Bjorn Borg AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NEWA.B	78 Outperform	kr16.16B	17.88	12.85%	2.76%	3.68%	-11.21%
BORG	74 Outperform	kr1.46B	16.72	22.33%	5.14%	14.83%	20.70%
NELLY	72 Outperform	€1.43B	13.06	45.93%	―	6.78%	217.60%
Sector *	62 Neutral	$6.84B	11.41	2.80%	3.87%	2.70%	-24.58%
FOI.B	60 Neutral	$7.60B	83.52	2.00%	4.71%	-6.37%	-72.36%
BOOZT	59 Neutral	kr5.23B	16.20		―	5.58%	―
DOM	51 Neutral	kr11.71B	―		3.38%	-11.44%	-288.58%