Bjorn Borg AB (BORG) AI Stock Analysis

• Market Cap: kr1.79B
• Dividend Yield: 4.95%
• Average Volume (3M): 12.04K
• Price to Earnings (P/E): 17.2
• Beta (1Y): 0.52
• Revenue Growth: 9.20%
• EPS Growth: 11.72%
• Country: SE
• Employees: 168
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Manufacturers
• EPS (TTM): 0.61
• Shares Outstanding: 25,148,384
• 10 Day Avg. Volume: 9,490
• 30 Day Avg. Volume: 12,039
• PEG Ratio: 0.64
• Price to Book (P/B): 4.31
• Price to Sales (P/S): 1.51
• P/FCF Ratio: 35.01
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): 3.79
• Revenue Forecast (FY): kr1.11B

• Rating: 70 Outperform
• Price Target: kr78.00 ▲(26.21% Upside)
• Action: Upgraded Date: 02/18/26
• Date: Action: Upgraded 02/18/26

The score is led by solid financial performance with strong growth and profitability, partially offset by weaker 2025 cash conversion and higher leverage. Valuation is supportive due to the reasonable P/E and strong dividend yield, while technical signals are mixed with only modest positive price positioning but negative MACD.

Positive Factors

Revenue acceleration

Sustained double-digit top-line acceleration demonstrates stronger brand demand and market traction across channels. Over a 2-6 month horizon, accelerating revenue provides a durable base for continued investment, scale benefits, and supports future margin recovery if operating leverage is captured.

Negative Factors

Weaker cash conversion

Declining free cash flow despite higher reported earnings points to deteriorating cash conversion and working capital pressure. Over several months this reduces liquidity buffer and constrains reinvestment or debt reduction, increasing operational and financing risk if the trend persists.

Bjorn Borg AB Business Overview & Revenue Model

Company Description

Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates thro...

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Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates thro...

How the Company Makes Money

Björn Borg AB primarily makes money by monetizing the Björn Borg brand through (1) product sales and (2) brand licensing. Product-sales revenue is generated by selling Björn Borg-branded goods—particularly underwear, but also apparel and accessori...

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Björn Borg AB primarily makes money by monetizing the Björn Borg brand through (1) product sales and (2) brand licensing. Product-sales revenue is generated by selling Björn Borg-branded goods—particularly underwear, but also apparel and accessori...

Bjorn Borg AB Financial Statement Overview

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.04B	989.70M	872.26M	835.17M	796.10M
Gross Profit	352.48M	520.65M	294.81M	424.51M	444.43M
EBITDA	131.53M	133.98M	136.83M	109.45M	147.38M
Net Income	92.06M	72.67M	75.97M	50.87M	86.03M
Balance Sheet
Total Assets	719.23M	708.87M	631.52M	653.39M	680.67M
Cash, Cash Equivalents and Short-Term Investments	13.54M	8.77M	26.65M	16.03M	96.74M
Total Debt	107.76M	58.94M	42.85M	81.65M	135.95M
Total Liabilities	358.21M	356.39M	280.71M	328.58M	346.45M
Stockholders Equity	366.84M	359.36M	357.12M	331.41M	340.08M
Cash Flow
Free Cash Flow	45.11M	61.99M	110.14M	52.18M	103.42M
Operating Cash Flow	55.27M	76.04M	121.28M	60.50M	113.93M
Investing Cash Flow	-12.40M	-14.05M	-11.14M	-8.32M	-10.51M
Financing Cash Flow	-47.29M	-77.86M	-101.55M	-135.94M	-80.12M

Bjorn Borg AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 61.80
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BORG, the sentiment is Positive. The current price of 61.8 is below the 20-day moving average (MA) of 67.01, below the 50-day MA of 64.08, and above the 200-day MA of 60.94, indicating a bullish trend. The MACD of 1.79 indicates Negative momentum. The RSI at 61.93 is Neutral, neither overbought nor oversold. The STOCH value of 81.84 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BORG.

Bjorn Borg AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RVRC	78 Outperform	kr6.93B	12.87	25.41%	2.02%	6.44%	0.49%
BORG	70 Outperform	kr1.79B	17.16	23.44%	4.95%	9.20%	11.72%
BOOZT	68 Neutral	kr6.06B	8.86	―	―	1.54%	72.94%
NELLY	64 Neutral	kr1.66B	13.97	51.02%	―	12.45%	118.98%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
FOI.B	54 Neutral	kr6.29B	124.18	2.04%	6.24%	-2.98%	-30.48%
SHOT	53 Neutral	kr18.16B	33.57	21.87%	5.28%	1.45%	34.85%