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Bjorn Borg AB (SE:BORG)
:BORG

Bjorn Borg AB (BORG) AI Stock Analysis

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Bjorn Borg AB

(Frankfurt:BORG)

Rating:74Outperform
Price Target:
kr64.00
▲(10.15%Upside)
The strong financial performance and solid valuation are the most significant contributors to the stock's overall score. Positive financial health and attractive dividends make it appealing, though the technical indicators suggest moderate momentum. No significant corporate events or earnings call data impact this assessment.

Bjorn Borg AB (BORG) vs. iShares MSCI Sweden ETF (EWD)

Bjorn Borg AB Business Overview & Revenue Model

Company DescriptionBjörn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates through Wholesale, Consumer Direct, Distributors, and License segments. It offers underwear for men, women, and kids, as well as pajamas and socks through independent retailers, fashion and sports chains, department stores, Björn Borg stores, and e-commerce sites; and clothing collections for women and men through sports retailers, sports chains, department stores, Björn Borg stores, and e-commerce sites. The company also provides leisure and sports shoes for men and women through independent shoe retailers, shoe and sports chains, department stores, e-tailers, and Björn Borg stores, as well as through www.bjornborg.com; sports bags, backpacks, and suitcases, as well as wallets, gloves, and belts through bag retailers, sports shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-commerce sites; and backpacks, gym bags, and duffle bags, as well as wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-commerce sites. Further, it offers spectacle frames and sunglasses through the licensee's distribution organizations, fashion stores, department stores, and Björn Borg stores. The company sells its products in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada. As of December 31, 2020, it operated 32 Björn Borg stores, including 29 group owned stores. The company was founded in 1984 and is headquartered in Solna, Sweden.
How the Company Makes MoneyBjorn Borg AB generates revenue through the sale of its diverse range of fashion and sports products. The company primarily earns money by selling its products through various channels, including its own branded retail stores, online platforms, and third-party retailers. Key revenue streams include sales from underwear, which is a significant part of their offerings, as well as sportswear and other apparel items. The company also benefits from licensing agreements, leveraging the Bjorn Borg brand name in different product categories and regions. Strategic partnerships with retailers and e-commerce platforms contribute to expanding its market reach and increasing sales volume. Additionally, the company invests in marketing and branding to strengthen its market position and attract a larger customer base.

Bjorn Borg AB Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
989.70M872.26M835.17M796.10M705.21M
Gross Profit
520.65M294.81M424.51M444.43M369.98M
EBIT
101.84M100.55M72.91M104.09M24.06M
EBITDA
133.98M136.83M109.45M147.38M64.90M
Net Income Common Stockholders
72.67M75.97M50.87M86.03M18.83M
Balance SheetCash, Cash Equivalents and Short-Term Investments
8.77M26.65M16.03M96.74M70.23M
Total Assets
708.87M631.52M653.39M680.67M619.02M
Total Debt
58.94M42.85M81.65M135.95M156.08M
Net Debt
50.17M16.20M65.62M39.21M85.85M
Total Liabilities
356.39M280.71M328.58M346.45M328.00M
Stockholders Equity
359.36M357.12M331.41M340.08M296.31M
Cash FlowFree Cash Flow
61.99M110.14M52.18M103.42M133.62M
Operating Cash Flow
76.04M121.28M60.50M113.93M142.58M
Investing Cash Flow
-14.05M-11.14M-8.32M-10.51M-8.96M
Financing Cash Flow
-77.86M-101.55M-135.94M-80.12M-90.31M

Bjorn Borg AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price58.10
Price Trends
50DMA
54.46
Positive
100DMA
54.24
Positive
200DMA
54.75
Positive
Market Momentum
MACD
0.80
Positive
RSI
55.73
Neutral
STOCH
48.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BORG, the sentiment is Positive. The current price of 58.1 is above the 20-day moving average (MA) of 57.43, above the 50-day MA of 54.46, and above the 200-day MA of 54.75, indicating a bullish trend. The MACD of 0.80 indicates Positive momentum. The RSI at 55.73 is Neutral, neither overbought nor oversold. The STOCH value of 48.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BORG.

Bjorn Borg AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr16.16B17.8812.85%2.76%3.68%-11.21%
74
Outperform
kr1.46B16.7222.33%5.14%14.83%20.70%
72
Outperform
€1.43B13.0645.93%6.78%217.60%
62
Neutral
$6.84B11.412.80%3.87%2.70%-24.58%
60
Neutral
$7.60B83.522.00%4.71%-6.37%-72.36%
59
Neutral
kr5.23B16.20
5.58%
SEDOM
51
Neutral
kr11.71B
3.38%-11.44%-288.58%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BORG
Bjorn Borg AB
57.90
3.55
6.53%
SE:BOOZT
Boozt AB
85.85
-44.65
-34.21%
SE:DOM
Dometic Group AB
37.30
-32.94
-46.90%
SE:FOI.B
Fenix Outdoor International AG
558.00
-131.35
-19.05%
SE:NELLY
Nelly Group AB
44.25
26.34
147.12%
SE:NEWA.B
New Wave Group AB Class B
122.10
6.41
5.54%
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.