Scandic Hotels Group AB (SHOT) AI Stock Analysis

• Market Cap: €16.87B
• Dividend Yield: N/A
• Average Volume (3M): 248.62K
• Price to Earnings (P/E): 21.0
• Beta (1Y): 0.84
• Revenue Growth: 1.18%
• EPS Growth: 39.02%
• Country: SE
• Employees: 8,910
• Sector: Consumer Cyclical
• Sector Strength: 66
• Industry: Travel Lodging
• EPS (TTM): -0.99
• Shares Outstanding: 215,127,300
• 10 Day Avg. Volume: 240,730
• 30 Day Avg. Volume: 248,619
• PEG Ratio: 0.88
• Price to Book (P/B): 6.26
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 2.74
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €80.50
• Price Target Upside: 2.68% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2

• Rating: 73 Outperform
• Price Target: kr87.00 ▲(10.97%Upside)

Scandic Hotels Group AB achieves a balanced overall score, driven primarily by strong technical analysis and solid financial performance. While the company's financial metrics are generally positive, high leverage is a notable risk. The valuation is fair, but the lack of a dividend yield may limit appeal to dividend-focused investors.

Positive Factors

Future Outlook

The company presented its strategic initiatives and financial outlook, indicating a structured plan for future growth.

Profitability

Adjusted EBITDA increased by 206% year-over-year to SEK 101m, showcasing improvements in operational efficiency.

Shareholder Returns

A new share buyback program of approximately SEK 500m in 2025 is part of a broader plan to distribute at least SEK 1.9bn to shareholders through dividends and share buybacks.

Negative Factors

Geopolitical Impact

All markets showed positive organic growth except Finland, which remains affected by the geopolitical situation.

Investment Recommendation

Despite the updates and strategic initiatives, there is limited upside potential, maintaining a Hold recommendation.

Market Performance

Despite a stronger-than-anticipated performance for 4Q24, net sales were only 1% above the Infront consensus.

Scandic Hotels Group AB Business Overview & Revenue Model

Company Description

Scandic Hotels Group AB (SHOT) is a leading hotel operator in the Nordic region, providing hospitality services across multiple countries, including Sweden, Norway, Finland, Denmark, and Germany. Established in 1963, Scandic Hotels operates a portfolio of more than 280 hotels, offering a range of accommodations and services that cater to both business and leisure travelers. The company's core services include lodging, meeting and conference facilities, and food and beverage offerings, all designed to deliver a high-quality customer experience.

How the Company Makes Money

Scandic Hotels Group AB generates revenue primarily through room bookings, which account for the majority of its income. The company also earns significant revenue from its food and beverage services, which include restaurants, bars, and catering for events and conferences hosted at their hotels. Meeting and conference facilities contribute to Scandic's revenue by attracting business clients and hosting events. Scandic leverages partnerships with travel agencies, corporate clients, and online travel platforms to maximize occupancy rates and enhance its market presence. The company also focuses on customer loyalty programs and direct bookings through its website to increase profitability.

Scandic Hotels Group AB Financial Statement Overview

Summary

Scandic Hotels Group AB shows a positive financial trajectory with steady revenue and profit growth. Income statement strength is evident with a strong gross profit margin, but low net profit margin suggests cost management improvements are needed. The balance sheet reveals high leverage with a concerning debt-to-equity ratio, although ROE is strong. Cash flow generation is robust, yet some volatility is noted.

Income Statement

Scandic Hotels Group AB has shown a consistent revenue growth trend with a substantial increase from 2022 to 2025. The company achieved a gross profit margin of 48.96% and a net profit margin of 3.43% in the TTM period, indicating solid profitability. However, the net profit margin remains relatively low, suggesting room for improvement in cost management. The EBIT margin of 13.19% and EBITDA margin of 30.92% in TTM reflect efficient operations.

Balance Sheet

The company exhibits a high debt-to-equity ratio, reflecting significant leverage, which could pose a risk if revenue growth slows. Return on Equity (ROE) improved to 28.68% in TTM, indicating effective use of equity to generate profits. However, the equity ratio remains low at 5.09%, suggesting limited financial buffer against liabilities.

Cash Flow

Scandic Hotels has demonstrated strong cash flow generation with a stable operating cash flow to net income ratio of 8.48 in TTM, indicating robust cash conversion from profits. The free cash flow to net income ratio of 7.92 highlights efficient capital expenditure management. However, the free cash flow growth rate shows slight volatility over the years.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
22.09B	21.96B	21.93B	19.23B	10.09B	7.47B
	Gross Profit
10.82B	13.38B	11.13B	12.15B	5.91B	3.63B
	EBIT
2.91B	2.84B	2.79B	2.46B	-385.00M	-4.49B
	EBITDA
6.83B	6.75B	6.57B	5.80B	2.64B	1.33B
	Net Income Common Stockholders
758.00M	643.00M	532.00M	394.00M	-1.68B	-5.95B
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
135.00M	846.00M	1.34B	317.00M	216.00M	14.00M
	Total Assets
51.88B	53.84B	53.96B	50.95B	44.76B	38.28B
	Total Debt
44.40B	45.38B	45.57B	42.92B	38.85B	32.75B
	Net Debt
44.27B	44.54B	44.23B	42.60B	38.63B	32.73B
	Total Liabilities
49.13B	50.47B	51.79B	48.67B	43.60B	36.21B
	Stockholders Equity
2.64B	3.27B	2.06B	2.20B	1.11B	2.04B
Cash Flow		Free Cash Flow
6.00B	6.39B	5.87B	5.80B	3.19B	400.00M
	Operating Cash Flow
6.43B	6.39B	6.39B	6.43B	3.70B	1.15B
	Investing Cash Flow
-1.05B	-1.06B	-521.00M	-635.00M	-513.00M	-751.00M
	Financing Cash Flow
-5.83B	-5.80B	-4.84B	-5.67B	-2.95B	-426.00M

Scandic Hotels Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 78.40
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:SHOT, the sentiment is Positive. The current price of 78.4 is above the 20-day moving average (MA) of 77.25, above the 50-day MA of 73.82, and above the 200-day MA of 70.88, indicating a bullish trend. The MACD of 0.93 indicates Positive momentum. The RSI at 55.48 is Neutral, neither overbought nor oversold. The STOCH value of 65.95 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:SHOT.

Scandic Hotels Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CLAS.B	78 Outperform	kr18.06B	21.44	40.56%	1.47%	16.35%	89.30%
NEWA.B	78 Outperform	kr16.65B	18.42	12.85%	2.75%	3.68%	-11.21%
MIPS	74 Outperform	$12.21B	82.48	21.85%	1.35%	45.89%	137.33%
SHOT	73 Outperform	€16.87B	21.03	33.47%	―	1.18%	39.02%
Sector *	63 Neutral	$6.96B	11.51	2.80%	3.85%	2.70%	-24.43%
SKIS.B	62 Neutral	€12.63B	22.75	14.36%	1.65%	7.17%	12.16%
DOM	51 Neutral	kr12.14B	―		3.36%	-11.44%	-288.58%

Scandic Hotels Group AB Corporate Events

Scandic Hotels Group Reduces Share Count Following AGM Resolution

Scandic Hotels Group AB announced a reduction in its number of shares and votes by 4,030,622 following a resolution from the Annual General Meeting. This change reflects the cancellation of previously repurchased shares, bringing the total number of shares and votes to 215,127,300. This adjustment may impact the company’s share value and voting dynamics, potentially affecting investor relations and market perception.

The most recent analyst rating on (SE:SHOT) stock is a Hold with a SEK83.00 price target. To see the full list of analyst forecasts on Scandic Hotels Group AB stock, see the SE:SHOT Stock Forecast page.

Scandic Hotels Group AGM Approves Key Resolutions to Enhance Shareholder Value

Scandic Hotels Group AB held its Annual General Meeting on May 6, 2025, where all proposals by the Board and Nomination Committee were approved. Key resolutions included a dividend of SEK 2.60 per share, re-election of board members, and adoption of a long-term incentive program for key employees. The AGM also authorized the Board to issue new shares and repurchase own shares to optimize capital structure and support the incentive program. These decisions aim to enhance shareholder value and strengthen Scandic’s market position.