Scandic Hotels Group AB (SHOT) AI Stock Analysis

• Market Cap: kr17.76B
• Dividend Yield: 29.92%
• Average Volume (3M): 289.83K
• Price to Earnings (P/E): 21.9
• Beta (1Y): 0.89
• Revenue Growth: 1.18%
• EPS Growth: 39.02%
• Country: SE
• Employees: 8,910
• Sector: Consumer Cyclical
• Sector Strength: 56
• Industry: Travel Lodging
• EPS (TTM): -0.60
• Shares Outstanding: 215,127,300
• 10 Day Avg. Volume: 319,669
• 30 Day Avg. Volume: 289,828
• PEG Ratio: -0.13
• Price to Book (P/B): 2.81
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 1.06
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: kr84.84
• Price Target Upside: 2.77% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3

• Rating: 76 Outperform
• Price Target: kr91.00 ▲(10.24%Upside)

The overall score is primarily driven by strong technical analysis and favorable financial performance. Despite high leverage concerns, the stock's positive market momentum and reasonable valuation make it a compelling option.

Positive Factors

Financial Performance

Scandic delivered a solid start to the year, with an improving booking situation and better-than-expected profitability.

Shareholder Returns

A new share buyback program of approximately SEK 500m in 2025 is part of a broader plan to distribute at least SEK 1.9bn to shareholders through dividends and share buybacks.

Strategic Initiatives

The company presented its strategic initiatives and financial outlook, indicating a structured plan for future growth.

Negative Factors

Geopolitical Impact

All markets showed positive organic growth except Finland, which remains affected by the geopolitical situation.

Market Recommendation

Despite the updates and strategic initiatives, there is limited upside potential, maintaining a Hold recommendation.

Scandic Hotels Group AB Business Overview & Revenue Model

Company Description

Scandic Hotels Group AB (publ), together with its subsidiaries, operates and franchises hotels in Sweden, Norway, Finland, Denmark, Germany, Poland, and other European Countries. The company operates hotels under the Scandic, Hilton, Holiday Inn, Crown Plaza, and Indigo brands. As of June 10, 2022, it operated approximately 280 hotels. The company was founded in 1963 and is headquartered in Stockholm, Sweden.

How the Company Makes Money

Scandic Hotels Group AB generates revenue primarily through room bookings, which account for the majority of its income. The company also earns significant revenue from its food and beverage services, which include restaurants, bars, and catering for events and conferences hosted at their hotels. Meeting and conference facilities contribute to Scandic's revenue by attracting business clients and hosting events. Scandic leverages partnerships with travel agencies, corporate clients, and online travel platforms to maximize occupancy rates and enhance its market presence. The company also focuses on customer loyalty programs and direct bookings through its website to increase profitability.

Scandic Hotels Group AB Financial Statement Overview

Summary

Scandic Hotels Group AB demonstrates a positive financial trajectory with consistent revenue and profit growth. The company achieves strong profitability and cash flow metrics, though high leverage due to a high debt-to-equity ratio is a concern.

Income Statement

Scandic Hotels Group AB has shown a consistent revenue growth trend with a substantial increase from 2022 to 2025. The company achieved a gross profit margin of 48.96% and a net profit margin of 3.43% in the TTM period, indicating solid profitability. However, the net profit margin remains relatively low, suggesting room for improvement in cost management. The EBIT margin of 13.19% and EBITDA margin of 30.92% in TTM reflect efficient operations.

Balance Sheet

The company exhibits a high debt-to-equity ratio, reflecting significant leverage, which could pose a risk if revenue growth slows. Return on Equity (ROE) improved to 28.68% in TTM, indicating effective use of equity to generate profits. However, the equity ratio remains low at 5.09%, suggesting limited financial buffer against liabilities.

Cash Flow

Scandic Hotels has demonstrated strong cash flow generation with a stable operating cash flow to net income ratio of 8.48 in TTM, indicating robust cash conversion from profits. The free cash flow to net income ratio of 7.92 highlights efficient capital expenditure management. However, the free cash flow growth rate shows slight volatility over the years.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	22.09B	21.96B	21.93B	19.23B	10.09B	7.47B
Gross Profit	10.82B	13.38B	11.13B	12.15B	5.91B	3.63B
EBITDA	6.83B	6.75B	6.57B	5.80B	2.64B	1.33B
Net Income	758.00M	643.00M	532.00M	394.00M	-1.68B	-5.95B
Balance Sheet
Total Assets	51.88B	53.84B	53.96B	50.95B	44.76B	38.28B
Cash, Cash Equivalents and Short-Term Investments	135.00M	846.00M	1.34B	317.00M	216.00M	14.00M
Total Debt	44.40B	45.38B	45.57B	42.92B	38.85B	32.75B
Total Liabilities	49.13B	50.47B	51.79B	48.67B	43.60B	36.21B
Stockholders Equity	2.64B	3.27B	2.06B	2.20B	1.11B	2.04B
Cash Flow
Free Cash Flow	6.00B	6.39B	5.87B	5.80B	3.19B	400.00M
Operating Cash Flow	6.43B	6.39B	6.39B	6.43B	3.70B	1.15B
Investing Cash Flow	-1.05B	-1.06B	-521.00M	-635.00M	-513.00M	-751.00M
Financing Cash Flow	-5.83B	-5.80B	-4.84B	-5.67B	-2.95B	-426.00M

Scandic Hotels Group AB Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 82.55
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:SHOT, the sentiment is Positive. The current price of 82.55 is above the 20-day moving average (MA) of 79.23, above the 50-day MA of 76.68, and above the 200-day MA of 72.08, indicating a bullish trend. The MACD of 1.51 indicates Negative momentum. The RSI at 59.84 is Neutral, neither overbought nor oversold. The STOCH value of 80.36 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:SHOT.

Scandic Hotels Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CLAS.B	78 Outperform	kr20.02B	22.72	41.51%	1.34%	16.35%	89.30%
NEWA.B	78 Outperform	kr16.68B	18.45	12.85%	2.78%	3.68%	-11.21%
SHOT	76 Outperform	kr17.76B	21.86	33.47%	29.92%	1.18%	39.02%
MIPS	74 Outperform	kr11.86B	80.15	21.85%	1.45%	45.89%	137.33%
Sector *	62 Neutral	$16.76B	11.38	-7.38%	2.96%	1.59%	-23.30%
SKIS.B	62 Neutral	€12.07B	22.29	13.24%	1.84%	3.44%	0.34%
DOM	57 Neutral	kr12.74B	―		3.26%	-11.44%	-288.58%

Scandic Hotels Group AB Corporate Events

Scandic Hotels Group to Present Half-Year Report 2025

Scandic Hotels Group has announced a presentation of its half-year report for 2025, scheduled for July 15. The report will be presented by the company’s President & CEO Jens Mathiesen and CFO Pär Christiansen via a webcast and telephone conference, providing stakeholders with insights into the company’s performance and strategic direction.

The most recent analyst rating on (SE:SHOT) stock is a Hold with a SEK83.00 price target. To see the full list of analyst forecasts on Scandic Hotels Group AB stock, see the SE:SHOT Stock Forecast page.

Scandic Hotels Expands Scandic Go Brand in Turku, Finland

Scandic Hotels Group is expanding its Scandic Go brand in Finland by opening a new 138-room hotel in Turku, which will enhance its existing offerings in a region poised for growth in tourism, business, and culture. The new hotel, expected to open in the second half of 2026, will be centrally located and will meet the Nordic Swan Ecolabel environmental standards, aligning with Scandic’s sustainability goals. This expansion reflects Scandic’s strategy to strengthen its market position and cater to the increasing demand from both national and international guests.

The most recent analyst rating on (SE:SHOT) stock is a Hold with a SEK65.00 price target. To see the full list of analyst forecasts on Scandic Hotels Group AB stock, see the SE:SHOT Stock Forecast page.

Scandic Hotels Expands in Tromsø with New Sustainable Signature Hotel

Scandic Hotels Group has expanded its presence in Tromsø with the opening of The Dock 69°39 by Scandic, a new signature hotel that nearly doubles the company’s room capacity in the city. This development strengthens Scandic’s leading position in the Nordic hotel market and aligns with its sustainability goals, as the hotel is certified by the Nordic Swan Ecolabel and BREEAM Excellent. The hotel is designed to be a central hub for both local residents and international visitors, featuring unique sustainable design elements and amenities such as a rooftop bar, wellness area, and heated running track.

The most recent analyst rating on (SE:SHOT) stock is a Hold with a SEK80.00 price target. To see the full list of analyst forecasts on Scandic Hotels Group AB stock, see the SE:SHOT Stock Forecast page.

Scandic Hotels Expands in Uppsala with New 236-Room Hotel

Scandic Hotels Group has announced plans to open a new 236-room hotel in downtown Uppsala in collaboration with landlord Vasakronan. This development is part of Scandic’s strategy to expand in key Nordic markets, leveraging Uppsala’s status as Sweden’s fourth-largest hotel market and its proximity to Stockholm and Arlanda Airport. The hotel will feature modern amenities, including a gym, bar, restaurant, and flexible meeting spaces, and will be sustainability-certified. The project aims to enhance Scandic’s presence in the region and cater to both business and leisure travelers.

The most recent analyst rating on (SE:SHOT) stock is a Hold with a SEK83.00 price target. To see the full list of analyst forecasts on Scandic Hotels Group AB stock, see the SE:SHOT Stock Forecast page.

Scandic Hotels Group Reduces Share Count Following AGM Resolution

Scandic Hotels Group AB announced a reduction in its number of shares and votes by 4,030,622 following a resolution from the Annual General Meeting. This change reflects the cancellation of previously repurchased shares, bringing the total number of shares and votes to 215,127,300. This adjustment may impact the company’s share value and voting dynamics, potentially affecting investor relations and market perception.

The most recent analyst rating on (SE:SHOT) stock is a Hold with a SEK83.00 price target. To see the full list of analyst forecasts on Scandic Hotels Group AB stock, see the SE:SHOT Stock Forecast page.

Scandic Hotels Group AGM Approves Key Resolutions to Enhance Shareholder Value

Scandic Hotels Group AB held its Annual General Meeting on May 6, 2025, where all proposals by the Board and Nomination Committee were approved. Key resolutions included a dividend of SEK 2.60 per share, re-election of board members, and adoption of a long-term incentive program for key employees. The AGM also authorized the Board to issue new shares and repurchase own shares to optimize capital structure and support the incentive program. These decisions aim to enhance shareholder value and strengthen Scandic’s market position.