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Betsson AB Class B (SE:BETS.B)
:BETS.B
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Betsson AB (BETS.B) AI Stock Analysis

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SE:BETS.B

Betsson AB

(BETS.B)

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Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
kr110.00
▼(-25.27% Downside)
Action:ReiteratedDate:04/25/26
The score is driven primarily by solid underlying financial quality (strong profitability, low leverage) offset by recent TTM deterioration in revenue and free-cash-flow momentum. Valuation is supportive with a moderate P/E and high dividend yield, while technicals are mixed with improving short-term signals but a still-weak longer-term trend.
Positive Factors
High profitability and resilient margins
Betsson demonstrates durable high profitability and resilient operating and net margins, indicating efficient cost structure and pricing power in gaming. Strong earnings power supports funding of operations, product investment and shareholder returns even if growth moderates, preserving long-term competitive position.
Negative Factors
Sharp TTM revenue decline
A recent trailing‑twelve‑month revenue drop erodes scale that underpins marketing efficiency and product investment. Over months this can increase customer acquisition costs, compress margin contribution from higher‑fixed costs, and limit reinvestment, making long‑term growth recovery harder without strategic fixes.
Read all positive and negative factors
Positive Factors
Negative Factors
High profitability and resilient margins
Betsson demonstrates durable high profitability and resilient operating and net margins, indicating efficient cost structure and pricing power in gaming. Strong earnings power supports funding of operations, product investment and shareholder returns even if growth moderates, preserving long-term competitive position.
Read all positive factors

Betsson AB (BETS.B) vs. iShares MSCI Sweden ETF (EWD)

Betsson AB Business Overview & Revenue Model

Company Description
Betsson AB is a leading online gaming company based in Sweden, offering a wide range of betting and gaming services across multiple sectors, including sports betting, casino games, and live gaming. Established in 1963, Betsson operates several bra...
How the Company Makes Money
Betsson primarily makes money by operating online gambling products and capturing a share of customer wagering activity. In sportsbook, revenue is generated from the margin between stakes accepted and payouts to winning customers (the bookmaker/ho...

Betsson AB Financial Statement Overview

Summary
Strong profitability and healthy returns on equity with low leverage support the score, but the sharp TTM revenue decline and weakening recent free cash flow trend are notable near-term risks.
Income Statement
72
Positive
Balance Sheet
80
Positive
Cash Flow
67
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.19B1.22B1.11B948.20M777.20M657.70M
Gross Profit784.50M406.38M719.75M756.33M504.36M450.44M
EBITDA281.30M319.48M316.00M259.79M173.08M152.49M
Net Income154.35M180.62M181.30M177.30M119.60M106.40M
Balance Sheet
Total Assets1.35B1.32B1.37B1.20B1.02B897.20M
Cash, Cash Equivalents and Short-Term Investments341.80M321.58M308.50M237.10M168.30M95.60M
Total Debt192.30M188.50M186.20M184.20M115.00M117.10M
Total Liabilities453.50M432.39M509.50M440.90M370.90M328.40M
Stockholders Equity912.00M905.60M869.10M770.00M654.20M571.80M
Cash Flow
Free Cash Flow118.60M151.00M222.90M189.00M143.20M111.50M
Operating Cash Flow187.30M215.60M272.90M230.40M178.70M143.60M
Investing Cash Flow-43.80M-52.10M-93.30M-159.00M-51.20M-71.60M
Financing Cash Flow-159.06M-138.10M-107.00M300.00K-54.70M-62.20M

Betsson AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price147.20
Price Trends
50DMA
95.78
Positive
100DMA
113.60
Negative
200DMA
134.61
Negative
Market Momentum
MACD
0.13
Negative
RSI
56.81
Neutral
STOCH
73.23
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BETS.B, the sentiment is Positive. The current price of 147.2 is above the 20-day moving average (MA) of 98.24, above the 50-day MA of 95.78, and above the 200-day MA of 134.61, indicating a neutral trend. The MACD of 0.13 indicates Negative momentum. The RSI at 56.81 is Neutral, neither overbought nor oversold. The STOCH value of 73.23 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BETS.B.

Betsson AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
kr12.71B12.7123.20%5.03%-1.24%-21.32%
69
Neutral
kr4.21B33.134.76%-11.15%-53.91%
68
Neutral
kr8.35B27.41-12.34%-30.95%
62
Neutral
kr214.17M1.02-19.82%-9.15%84.64%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
47
Neutral
kr82.99M-0.60-47.47%-523.97%
39
Underperform
kr176.53M-3.44-74.31%16.20%78.91%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BETS.B
Betsson AB
93.90
-75.04
-44.42%
SE:CTM
Catena Media
2.75
0.69
33.25%
SE:KAMBI
Kambi Group
160.00
50.00
45.45%
SE:ACROUD
Acroud AB
0.14
-0.02
-10.39%
SE:RAKE
Raketech Group Holding Plc
1.84
-1.96
-51.71%
SE:BETCO
Better Collective A/S
142.20
12.50
9.64%

Betsson AB Corporate Events

Betsson’s Q1 profit hit by B2B slump as B2C growth accelerates
Apr 24, 2026
Betsson AB reported a 3% drop in first-quarter revenue to EUR 285.3 million and a sharp decline in profitability, as EBITDA fell 36% and net income nearly halved, weighed down by weaker B2B performance and a higher share of revenue from locally re...
Betsson Steps Up Share Buybacks as Capital Management Drive Continues
Apr 21, 2026
Betsson AB has repurchased 180,500 of its own series B shares on Nasdaq Stockholm between 13 and 17 April 2026, under a previously announced share buyback programme of up to the equivalent of EUR 40 million running until 30 April 2026. The transac...
Betsson Steps Up EUR 40m Buyback With New B-Share Purchases
Apr 14, 2026
Betsson AB has repurchased 140,000 of its own series B shares on Nasdaq Stockholm between 7 and 10 April 2026, at a weighted average price of SEK 101.86 and a total value of about SEK 14.26 million. The transactions were executed by Arctic Securit...
Betsson Sets Date for Q1 2026 Report and Investor Presentation
Apr 10, 2026
Betsson AB will release its report for the first quarter of 2026 on 24 April, followed by an English-language presentation led by CEO Pontus Lindwall and CFO Martin Öhman for analysts, investors, and media. The webcast and teleconference, whi...
Betsson Hit by B2B Slowdown as Regulated Shift Squeezes Q1 Margins
Apr 9, 2026
Betsson AB reported preliminary first-quarter 2026 revenue of EUR 285 million, slightly below the prior year, with operating income dropping to EUR 34 million, pressured by a sharp decline in B2B licence revenue and a shift toward locally regulate...
Betsson steps up EUR 40m buyback with fresh B-share repurchases
Apr 7, 2026
Betsson AB continued to execute its ongoing share buyback programme during week 14, repurchasing 142,020 series B shares on Nasdaq Stockholm between 30 March and 2 April 2026 for a total of about SEK 14.2 million at a weighted average price of SEK...
Betsson convenes 2026 AGM and proposes EUR 90.9m dividend, board re-election
Mar 31, 2026
Betsson AB has called its 2026 Annual General Meeting for 7 May in Stockholm, giving shareholders the option to participate either in person or via postal voting, subject to Euroclear Sweden registration and standard proxy procedures. The agenda i...
Betsson Steps Up Buybacks With Fresh SEK 17 Million Share Repurchase
Mar 31, 2026
Betsson AB has continued its ongoing share buyback programme, repurchasing 176,400 series B shares on Nasdaq Stockholm between 23 and 27 March 2026 for a total of about SEK 17.3 million. The transactions, executed by Arctic Securities on the compa...
Betsson Crosses 5% Threshold in Ongoing Share Buyback Programme
Mar 27, 2026
Betsson AB has disclosed that it repurchased 35,400 of its own Class B shares on 26 March 2026, bringing its total holding of treasury Class B shares to 7,149,655. This corresponds to 5.01 percent of the company’s total shares, meaning Betss...
Betsson Steps Up Share Buybacks With New SEK 17 Million Repurchase Tranche
Mar 24, 2026
Betsson AB has continued to execute its share buyback programme, repurchasing 175,500 series B shares on Nasdaq Stockholm between 16 and 20 March 2026. The transactions, conducted by Arctic Securities on Betsson’s behalf under EU safe-harbou...
Betsson Steps Up Capital Return With Further Share Buybacks
Mar 17, 2026
Betsson AB has continued to execute its share buyback programme, repurchasing 178,400 series B shares on Nasdaq Stockholm between 9 and 13 March 2026, for a total consideration of about SEK 17.3 million and an average price of SEK 96.82. These tra...
Betsson Buys Rhino’s Canadian B2C Assets and Tech in EUR 64.5m Deal
Mar 12, 2026
Betsson AB has agreed to acquire Rhino Entertainment Group’s Canada-licensed B2C operations and certain proprietary technology assets in a deal valued at EUR 64.5 million, equivalent to about 4.7 times expected 2025 EV/EBITDA. The target bus...
Betsson Steps Up Share Buybacks With Additional SEK 17 Million Repurchase
Mar 10, 2026
Betsson AB has continued its ongoing share buyback programme, repurchasing 182,700 series B shares on Nasdaq Stockholm between 2 and 6 March 2026 for a total of about SEK 17.3 million. The transactions are part of a broader programme of up to EUR ...
Betsson Steps Up Share Buybacks, Lifts Treasury Stake in Online Gaming Group
Mar 3, 2026
Betsson AB has continued its ongoing share buyback programme, repurchasing 186,600 series B shares on Nasdaq Stockholm between 23 and 27 February 2026, at a weighted average price of SEK 92.62 and a total value of about SEK 17.3 million. The trans...
Betsson Expands Treasury Stock with Latest Share Buybacks
Feb 24, 2026
Betsson AB has continued its ongoing share buyback programme, repurchasing 189,400 series B shares on Nasdaq Stockholm between 16 and 20 February 2026 for a total consideration of about SEK 17.3 million. The transactions are part of a previously a...
Betsson Continues EUR 40m Share Buyback With New B-Share Purchases
Feb 17, 2026
Betsson AB has continued its ongoing share buyback programme, repurchasing 186,900 series B shares on Nasdaq Stockholm between 9 and 13 February 2026. The transactions, executed by Arctic Securities on Betsson’s behalf under EU Safe Harbour ...
Betsson Expands Treasury Stake With Further Buybacks on Nasdaq Stockholm
Feb 10, 2026
Betsson AB has continued its ongoing share buyback programme, repurchasing 169,500 series B shares on Nasdaq Stockholm between 2 and 6 February 2026 through Arctic Securities acting on its behalf. The transactions, executed under EU safe harbour r...
Betsson Balances Growth and Margin Pressure as Regulated Markets and Investments Reshape 2025 Results
Feb 5, 2026
Betsson AB reported full-year 2025 revenue of EUR 1.2 billion, up 8% with strong organic growth, but flat EBITDA and EBIT as higher gaming taxes and ongoing investments in product and technology weighed on margins. In the fourth quarter, group rev...
Betsson Continues EUR 40 Million Share Buyback With Fresh Repurchases
Feb 3, 2026
Betsson AB repurchased 164,000 of its own series B shares on Nasdaq Stockholm between 26 and 30 January 2026 as part of its ongoing share buyback programme of up to EUR 40 million running until 30 April 2026 under EU Safe Harbour rules. The latest...
Betsson Steps Up Share Buybacks, Adding 177,100 Series B Shares in January
Jan 27, 2026
Betsson AB has continued executing its ongoing share buyback programme, repurchasing 177,100 series B shares on Nasdaq Stockholm between 19 and 23 January 2026 for a total of approximately SEK 18.2 million at an average price of SEK 102.64 per sha...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 25, 2026