Company DescriptionBetter Collective A/S, together with its subsidiaries, operates as a sports betting media company worldwide. The company primarily focuses on online sports betting and gambling platforms. It offers various community-based digital platforms, including bettingexpert.com, social network of sports betting tipsters; SpilXperten, a sports betting media platform; Action Network, a source for sports betting insights; Irishracing.com, a website, which provides coverage of Irish, British, and international horse racing; Speltips.se for betting tips; HLTV.org, a website for news from the e-sport industry, CS:GO match information, and player and team rankings; RotoGrinders for fantasy sports; Wettbasis, which provides betting tips for German betting enthusiasts; VegasInsider, a platform for betting tips and picks in the United States; Betarades, a platform for online betting news in Greece; PariuriX, a platform in Romania for finding the sports betting tips; ScoresAndOdds, a statistical analysis designed for sports bettors in the US; Wettfreunde, an iGaming Platform in the German language. In addition, it provides Sportwettentest, a bookmaker stress tester; Bonus Code Bets; SmartBets, a customizable odds comparison site; Bookmakers.tv, a site for bookmaker reviews and offers; Us-bookies.com, a platform dedicated to the American punter; Roulette Geeks, which offers educational materials that teach users about casino strategies; and Spelsidor.se, which provides information about bonuses, igaming companies and gambling news. Better Collective A/S was founded in 2004 and is headquartered in Copenhagen, Denmark.
How the Company Makes MoneyBetter Collective primarily makes money through performance marketing (affiliate) agreements with online betting and iGaming operators. It attracts audiences to its owned-and-operated sports and betting media properties via content, SEO, social media, and community engagement, and then monetizes that traffic by referring users to operator partners. Revenue is typically earned when referred users complete predefined actions under partner contracts—most commonly (a) revenue share: Better Collective receives an agreed percentage of the net gaming revenue generated by referred customers over time; (b) CPA (cost-per-acquisition): a fixed fee per new depositing customer or other qualifying acquisition event; and/or (c) hybrid structures combining CPA and revenue share. In addition, the company generates income from advertising and sponsorships sold across its media inventory (e.g., display/video advertising, branded content, and partner placements) and may earn fees from other media or technology-related commercial arrangements connected to its owned brands and platforms; if more specific breakdowns or named partnerships are required, null.