North American Revenue Share Growth
Revenue share in North America more than doubled compared to last year, significantly strengthening the base of recurring revenue in the region.
Launch of Playbook
Introduction of Playbook, an AI-powered betting solution, marking a significant milestone for Better Collective with millions of bets placed shortly after launch.
Cost Efficiency Achievements
Group costs continued to trend down, reflecting a successful execution of cost efficiency programs, with an 18% reduction in cost since mid-2024.
Financial Flexibility Enhanced
Entered into a new 3-year committed bank facility of EUR 319 million, enhancing financial flexibility and support for strategic priorities.