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Betsson AB Class B (SE:BETS.B)
:BETS.B

Betsson AB (BETS.B) AI Stock Analysis

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SE:BETS.B

Betsson AB

(BETS.B)

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Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
kr118.00
▼(-19.84% Downside)
The score is driven primarily by strong financial performance and very attractive valuation (low P/E and high dividend yield). These positives are meaningfully offset by very weak technicals—price well below key moving averages with bearish MACD and extremely oversold momentum—indicating significant near-term downside pressure.
Positive Factors
Revenue and profitability trends
Consistent double-digit revenue growth coupled with high gross and EBITDA margins indicates a durable, scalable online gaming model. These margins support reinvestment in product, marketing and markets while providing buffer against cyclical headwinds over a multi-quarter horizon.
Strong free cash flow generation
Rapid free cash flow growth and high conversion of net income into FCF provide sustainable funding for dividends, product development and opportunistic M&A. Reliable cash generation strengthens capital allocation flexibility and resilience across 2–6 month planning cycles.
Conservative leverage with high ROE
Low leverage combined with strong return on equity suggests prudent capital structure and efficient use of shareholder funds. This balance supports growth investments without excessive refinancing risk and preserves strategic optionality through medium-term volatility.
Negative Factors
Emerging margin pressure
A narrowing net margin signals rising costs or mix shifts that could compress operating cash flow if persistent. Sustained margin erosion would reduce reinvestment capacity and dividend sustainability, requiring either pricing power or cost cuts to restore historic profitability.
Increasing debt trend to monitor
Although current leverage is low, the trend of rising debt weakens some of the firm's financial flexibility. Continued increases could raise interest and refinancing risk, constraining investment and shareholder returns over the medium term if cash generation slows.
Concentration in wagering-based revenue model
Dependence on wager volumes and hold rates concentrates revenue exposure to customer behavior and regulatory change. Structural shifts in regulation, payment friction or player preferences could materially affect revenue durability absent broader diversification of product or market mix.

Betsson AB (BETS.B) vs. iShares MSCI Sweden ETF (EWD)

Betsson AB Business Overview & Revenue Model

Company DescriptionBetsson AB is a leading online gaming company based in Sweden, offering a wide range of betting and gaming services across multiple sectors, including sports betting, casino games, and live gaming. Established in 1963, Betsson operates several brands and platforms that cater to various markets, providing customers with innovative gaming solutions and a user-friendly experience. The company is committed to responsible gaming and regulatory compliance, ensuring a safe and fair environment for its players.
How the Company Makes MoneyBetsson AB generates revenue primarily through its online gambling operations, which include sports betting, casino games, and other gaming products. The company's revenue model is largely based on the amount wagered by customers, with a percentage retained as revenue, known as the 'hold'. Key revenue streams include sports betting, where customers place bets on various sporting events, and casino games, where players participate in games such as slots and table games. Additionally, Betsson earns revenue from live dealer games and other interactive gaming experiences. Significant partnerships with payment providers and technology firms enhance its offerings and streamline transaction processes, contributing to overall earnings. The company also benefits from a strong digital marketing strategy and a robust customer retention program, driving repeat business and customer loyalty.

Betsson AB Financial Statement Overview

Summary
Betsson AB exhibits a strong financial profile with consistent revenue growth, robust profitability, and a stable balance sheet. The company effectively manages its leverage and capital structure, ensuring financial stability. While cash flow performance is generally solid, the recent decline in free cash flow growth is a point to monitor.
Income Statement
85
Very Positive
Betsson AB demonstrates strong financial performance with consistent revenue growth and robust profitability margins. The TTM data shows a revenue growth rate of 2.8%, indicating steady expansion. Gross profit margin remains healthy at 68.8%, and net profit margin is solid at 16.2%. The EBIT and EBITDA margins are also strong, reflecting efficient operations. Overall, the company maintains a stable and profitable trajectory.
Balance Sheet
78
Positive
The balance sheet of Betsson AB is stable with a manageable debt-to-equity ratio of 0.21, indicating prudent leverage. The return on equity is impressive at 22.3%, showcasing effective use of shareholder funds. The equity ratio stands at 60.9%, reflecting a strong capital structure. The company maintains a solid financial position with a focus on equity financing.
Cash Flow
82
Very Positive
Betsson AB's cash flow performance is stable, though there is a decline in free cash flow growth by 14.3% in the TTM period. The operating cash flow to net income ratio is 0.74, indicating adequate cash generation relative to earnings. The free cash flow to net income ratio is healthy at 0.81, suggesting efficient cash conversion. Overall, cash flow management is sound, but the recent decline in free cash flow growth warrants attention.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.20B1.11B948.20M777.20M657.70M633.30M
Gross Profit833.30M719.75M756.33M504.36M450.44M430.78M
EBITDA315.77M316.00M259.79M173.08M152.49M145.99M
Net Income196.60M181.30M177.30M119.60M106.40M99.76M
Balance Sheet
Total Assets1.46B1.37B1.20B1.02B897.20M819.14M
Cash, Cash Equivalents and Short-Term Investments394.20M308.50M237.10M168.30M95.60M85.55M
Total Debt180.40M186.20M184.20M115.00M117.10M124.07M
Total Liabilities585.50M509.50M440.90M370.90M328.40M317.33M
Stockholders Equity877.00M869.10M770.00M654.20M571.80M499.29M
Cash Flow
Free Cash Flow224.30M222.90M189.00M143.20M111.50M100.94M
Operating Cash Flow276.90M272.90M230.40M178.70M143.60M137.19M
Investing Cash Flow-48.90M-93.30M-159.00M-51.20M-71.60M-68.77M
Financing Cash Flow-166.80M-107.00M300.00K-54.70M-62.20M-42.43M

Betsson AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price147.20
Price Trends
50DMA
141.20
Negative
100DMA
145.26
Negative
200DMA
157.36
Negative
Market Momentum
MACD
-5.04
Positive
RSI
15.92
Positive
STOCH
7.79
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BETS.B, the sentiment is Negative. The current price of 147.2 is above the 20-day moving average (MA) of 138.87, above the 50-day MA of 141.20, and below the 200-day MA of 157.36, indicating a bearish trend. The MACD of -5.04 indicates Positive momentum. The RSI at 15.92 is Positive, neither overbought nor oversold. The STOCH value of 7.79 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BETS.B.

Betsson AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
kr14.85B6.6623.20%5.03%11.84%12.09%
65
Neutral
kr3.24B37.284.76%-5.16%-48.79%
62
Neutral
kr6.99B24.24-7.81%-8.76%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
51
Neutral
kr129.05M-0.71-19.82%-25.10%82.01%
51
Neutral
kr176.53M-0.47-74.31%13.37%43.23%
40
Underperform
kr89.63M-0.15-47.47%-524.00%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BETS.B
Betsson AB
106.40
-27.19
-20.36%
SE:CTM
Catena Media
1.65
-2.31
-58.23%
SE:KAMBI
Kambi Group
123.10
0.50
0.41%
SE:ACROUD
Acroud AB
0.14
-0.15
-52.90%
SE:RAKE
Raketech Group Holding Plc
1.98
-2.01
-50.33%
SE:BETCO
Better Collective A/S
112.80
6.00
5.62%

Betsson AB Corporate Events

Betsson Flags Weaker Q4 Profit as Regulated Markets and Costs Squeeze Margins
Jan 16, 2026

Betsson AB expects fourth-quarter 2025 revenue of EUR 304 million, slightly down from a year earlier, with operating income dropping more sharply to EUR 53 million as a shift toward locally regulated markets, lower sportsbook and B2B license contributions compressed margins. While revenue grew in Western Europe and Latin America and active customer numbers increased, weaker performance in the Nordics and the CEECA region, higher gaming taxes from a record 68% share of revenue in regulated markets, and rising personnel costs from continued product and technology investments all weighed on profitability, though management signals confidence for 2026 as early first-quarter revenues edge higher and major sporting events approach.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK159.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Steps Up Share Buybacks With Additional SEK 14.6 Million Repurchase
Jan 13, 2026

Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 107,100 series B shares on Nasdaq Stockholm between 5 and 9 January 2026 for a total of approximately SEK 14.6 million. These latest transactions, carried out by Arctic Securities on Betsson’s behalf under the EU’s Safe Harbour rules, bring the total repurchases under the programme to 1,130,980 shares at a cumulative cost of about SEK 162 million, and leave the company holding 2,511,322 series B and 2,747,433 series C own shares out of a total 142.7 million shares outstanding, underscoring ongoing capital management efforts that may support earnings per share and signal confidence in the company’s valuation.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK159.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Seeks Nasdaq Stockholm Listing for EUR 75 Million Bond Issue
Jan 9, 2026

Betsson AB has published a prospectus for its recently issued EUR 75 million senior unsecured bonds and has applied to list them on the corporate bond list of Nasdaq Stockholm. The four-year floating-rate bonds, issued under a EUR 250 million framework in December 2025, have received approval from the Swedish Financial Supervisory Authority for listing, with trading expected to commence around 13 January 2026, a move that broadens Betsson’s access to the capital markets and may support its continued growth ambitions in the online gaming sector.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Continues Share Buyback, Lifts Treasury Stock to Over 5 Million Shares
Jan 5, 2026

Betsson AB has continued to execute on its ongoing share buyback programme, repurchasing 124,200 series B shares between 22 December 2025 and 2 January 2026 for a total of approximately SEK 18.1 million. The buybacks, conducted on Nasdaq Stockholm by Arctic Securities on Betsson’s behalf, form part of the company’s EUR 40 million programme running until 30 April 2026 under EU Safe Harbour rules; following these transactions, Betsson holds 2,404,222 of its own series B shares and 2,747,433 series C shares out of a total 142.7 million shares, a capital-allocation move that can support earnings per share and signal confidence to investors without altering the overall share count materially at this stage.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Continues Share Buybacks, Lifts Treasury Share Holdings
Dec 23, 2025

Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 125,100 series B shares on Nasdaq Stockholm between 15 and 19 December 2025 for a total consideration of approximately SEK 18.2 million. The transactions, carried out by Arctic Securities on Betsson’s behalf under the EU Safe Harbour rules, bring total repurchases under the current programme to 899,680 shares and leave the company holding 2,280,022 own series B shares and 2,747,433 series C shares out of 142.7 million shares outstanding, underscoring an active capital management strategy that may support shareholder value and earnings per share over time.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Executes Share Buyback to Enhance Market Position
Dec 16, 2025

Betsson AB has repurchased 126,400 of its own series B shares as part of a share buyback program worth up to EUR 40 million, running from October 2025 to April 2026. This initiative is in line with EU regulations and aims to strengthen Betsson’s market position, reflecting a strategic move to enhance shareholder value.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Continues Share Buyback Program
Dec 9, 2025

Betsson AB announced the repurchase of 125,000 series B shares as part of its ongoing share buyback program, which aims to repurchase shares up to EUR 40 million by April 2026. This strategic move is expected to enhance shareholder value and reflects Betsson’s commitment to maintaining a strong market position and financial health.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Advances Share Buyback Program
Dec 2, 2025

Betsson AB has repurchased 127,100 series B shares as part of its share buyback program, which runs from October 2025 to April 2026. The program, aimed at repurchasing up to EUR 40 million worth of shares, is conducted under EU regulations and reflects Betsson’s strategic financial management to enhance shareholder value.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Advances Share Buyback Program
Nov 25, 2025

Betsson AB has repurchased 129,400 of its own series B shares as part of a share buyback program initiated by its Board of Directors, aiming to buy back up to EUR 40 million worth of shares. This move, conducted in compliance with EU regulations, reflects Betsson’s strategic financial management and could potentially enhance shareholder value by reducing the number of outstanding shares.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Announces Successful Bond Issuance and Strategic Financial Moves
Nov 20, 2025

Betsson AB has successfully issued new senior unsecured bonds worth EUR 75 million, which were significantly oversubscribed, indicating strong investor confidence. The company also announced a tender offer and early redemption plan for its existing bonds, which will be fully redeemed and de-listed from Nasdaq Stockholm, reflecting a strategic financial restructuring.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Nomination Committee Proposes Board Re-election
Nov 20, 2025

The Nomination Committee of Betsson AB has proposed the re-election of all current board members for the upcoming Annual General Meeting scheduled for May 7, 2026. This decision reflects a commitment to maintaining continuity in leadership, which could positively impact the company’s strategic direction and stakeholder confidence.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Announces Bond Issuance and Tender Offer Strategy
Nov 17, 2025

Betsson AB is considering issuing new senior unsecured bonds worth EUR 75 million to refinance existing bonds and support general corporate purposes, including acquisitions. The company has announced a conditional tender offer for its existing bonds due in 2026, with plans for early redemption if the new bond issuance is successful, potentially impacting its financial strategy and stakeholder interests.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Executes Share Buyback to Enhance Shareholder Value
Nov 10, 2025

Betsson AB has repurchased 117,350 of its own series B shares as part of a share buyback program initiated to the tune of EUR 40 million. This strategic move, conducted in compliance with EU regulations, is aimed at enhancing shareholder value and reflects Betsson’s robust financial strategy and commitment to its stakeholders.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK158.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Initiates Share Buyback Program
Nov 3, 2025

Betsson AB has repurchased 21,626 series B shares as part of a share buyback program worth up to EUR 40 million, running from October 2025 to April 2026. This initiative, conducted under EU regulations, aims to strengthen Betsson’s market position and shareholder value by reducing the number of outstanding shares.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK179.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Launches EUR 40 Million Share Buyback Program
Oct 24, 2025

Betsson AB has announced a share buyback program worth EUR 40 million, authorized by its 2025 Annual General Meeting, to optimize its capital structure. The buyback will be conducted on Nasdaq Stockholm under EU regulations, with Arctic Securities AS managing the process. This strategic move aims to enhance shareholder value and reflects Betsson’s proactive approach to financial management.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK179.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Reports Continued Profitable Growth in Q3 2025
Oct 24, 2025

Betsson AB reported continued profitable growth in the third quarter of 2025, with a 6% increase in revenue and a 4% rise in operating profit compared to the previous year. The company achieved record casino revenue levels and saw significant growth in Western Europe, particularly in Italy. Despite a slight slowdown in sportsbook revenue in Latin America, the region remains a key growth area. Betsson also expanded its sports sponsorships and enhanced its product offerings, positioning itself strongly for future growth.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK179.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 17, 2026