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Betsson AB Class B (SE:BETS.B)
:BETS.B

Betsson AB (BETS.B) AI Stock Analysis

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SE:BETS.B

Betsson AB

(BETS.B)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
kr109.00
▼(-25.95% Downside)
Action:ReiteratedDate:02/07/26
The score is driven primarily by strong underlying financial performance and very attractive valuation (low P/E and high dividend yield). These positives are partially offset by weak technicals showing a pronounced downtrend and bearish momentum, plus a notable 2025 step-down in cash flow that warrants monitoring.
Positive Factors
Multi-year Revenue Growth
Consistent multi-year revenue scaling, including a 2025 acceleration, indicates durable market penetration and product-market fit in online gaming. That sustained top-line growth supports reinvestment in platform, marketing and geographic expansion, underpinning long-term earnings resilience.
Solid Profitability & Operating Leverage
Double-digit net margins and healthy EBIT/EBITDA margins reflect structural operating leverage in Betsson's digital wagering model. Sustainable margins across cycles provide capacity to fund marketing, product development and dividends while absorbing regulatory or promotional cost variability.
Conservative Balance Sheet & Strong ROE
Conservative leverage, stable debt-to-equity and historically strong ROE (~18–23%) give Betsson financial flexibility. A solid balance sheet supports capital allocation choices—dividends, M&A or product investment—and reduces refinancing risk during industry cycles.
Negative Factors
2025 Free Cash Flow Decline
The ~31% year-over-year free cash flow decline in 2025 signals weaker cash conversion and potentially higher working-capital needs or costs. This materially reduces internal funding for capex, dividends or M&A and raises questions about earnings quality if the cash shortfall persists.
Margin Erosion in 2025
Gross and net margins eased in 2025 after peaking, suggesting cost inflation, promotional pressure or adverse mix. Persistent margin compression would lower free cash flow, reduce the operating buffer for strategic investments and make returns more sensitive to top-line volatility.
Assets Dip and Slightly Higher Debt
A dip in total assets alongside an uptick in debt indicates modest deterioration in balance-sheet momentum. If sustained, this could constrain strategic flexibility, elevate refinancing risk and limit the company's ability to fund growth initiatives or maintain payout levels.

Betsson AB (BETS.B) vs. iShares MSCI Sweden ETF (EWD)

Betsson AB Business Overview & Revenue Model

Company DescriptionBetsson AB is a leading online gaming company based in Sweden, offering a wide range of betting and gaming services across multiple sectors, including sports betting, casino games, and live gaming. Established in 1963, Betsson operates several brands and platforms that cater to various markets, providing customers with innovative gaming solutions and a user-friendly experience. The company is committed to responsible gaming and regulatory compliance, ensuring a safe and fair environment for its players.
How the Company Makes MoneyBetsson AB generates revenue primarily through its online gambling operations, which include sports betting, casino games, and other gaming products. The company's revenue model is largely based on the amount wagered by customers, with a percentage retained as revenue, known as the 'hold'. Key revenue streams include sports betting, where customers place bets on various sporting events, and casino games, where players participate in games such as slots and table games. Additionally, Betsson earns revenue from live dealer games and other interactive gaming experiences. Significant partnerships with payment providers and technology firms enhance its offerings and streamline transaction processes, contributing to overall earnings. The company also benefits from a strong digital marketing strategy and a robust customer retention program, driving repeat business and customer loyalty.

Betsson AB Financial Statement Overview

Summary
Strong multi-year revenue growth and solid profitability with healthy EBIT/EBITDA margins support a high score. The balance sheet is conservatively levered with strong historical ROE. The main offset is weaker 2025 cash flow (free cash flow and operating cash flow down vs. 2024), which raises some earnings-quality and sustainability questions.
Income Statement
84
Very Positive
Revenue has scaled strongly over the last several years (2020–2025), with 2025 showing a sharp acceleration versus 2024. Profitability is solid with double-digit net margins and healthy EBIT/EBITDA margins across the period, indicating good operating leverage. Offsetting this, margins peaked in 2023–2024 and eased in 2025 (notably gross and net margin), suggesting some rising costs or mix pressure even as top-line growth improved.
Balance Sheet
83
Very Positive
Leverage is conservative with debt-to-equity staying low and fairly stable, which supports financial flexibility. Equity has grown materially since 2020, and returns on equity remain strong (around ~18–23% historically), signaling efficient capital use. A modest watch-out is that total assets dipped from 2024 to 2025 while debt edged up, but overall balance sheet risk still looks contained.
Cash Flow
71
Positive
Cash generation is positive with consistently positive operating cash flow and free cash flow, and free cash flow has generally tracked net income at a solid level. However, 2025 shows a meaningful step-down in free cash flow (down ~31% year over year) and lower operating cash flow versus 2024, pointing to increased working-capital needs or higher cash costs. Cash conversion remains decent but the latest-year volatility reduces confidence versus the income statement strength.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.22B1.11B948.20M777.20M657.70M
Gross Profit406.38M719.75M756.33M504.36M450.44M
EBITDA319.48M316.00M259.79M173.08M152.49M
Net Income180.62M181.30M177.30M119.60M106.40M
Balance Sheet
Total Assets1.32B1.37B1.20B1.02B897.20M
Cash, Cash Equivalents and Short-Term Investments321.58M308.50M237.10M168.30M95.60M
Total Debt198.81M186.20M184.20M115.00M117.10M
Total Liabilities432.39M509.50M440.90M370.90M328.40M
Stockholders Equity890.89M869.10M770.00M654.20M571.80M
Cash Flow
Free Cash Flow153.83M222.90M189.00M143.20M111.50M
Operating Cash Flow219.64M272.90M230.40M178.70M143.60M
Investing Cash Flow-53.08M-93.30M-159.00M-51.20M-71.60M
Financing Cash Flow-140.69M-107.00M300.00K-54.70M-62.20M

Betsson AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price147.20
Price Trends
50DMA
115.06
Negative
100DMA
129.48
Negative
200DMA
149.49
Negative
Market Momentum
MACD
-6.03
Negative
RSI
37.84
Neutral
STOCH
71.99
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BETS.B, the sentiment is Negative. The current price of 147.2 is above the 20-day moving average (MA) of 94.83, above the 50-day MA of 115.06, and below the 200-day MA of 149.49, indicating a bearish trend. The MACD of -6.03 indicates Negative momentum. The RSI at 37.84 is Neutral, neither overbought nor oversold. The STOCH value of 71.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BETS.B.

Betsson AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
kr12.89B6.4723.20%5.03%11.84%12.09%
68
Neutral
kr6.93B24.28-7.81%-8.76%
65
Neutral
$2.74B30.954.76%-5.16%-48.79%
60
Neutral
kr175.94M-0.98-19.82%-25.10%82.01%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
40
Underperform
kr76.61M-0.13-47.47%-524.00%
39
Underperform
kr180.37M-0.47-74.31%13.37%43.23%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BETS.B
Betsson AB
93.60
-60.50
-39.26%
SE:CTM
Catena Media
2.32
-1.15
-33.14%
SE:KAMBI
Kambi Group
108.10
2.80
2.66%
SE:ACROUD
Acroud AB
0.13
-0.11
-45.27%
SE:RAKE
Raketech Group Holding Plc
1.60
-1.67
-51.07%
SE:BETCO
Better Collective A/S
128.00
17.80
16.15%

Betsson AB Corporate Events

Betsson Balances Growth and Margin Pressure as Regulated Markets and Investments Reshape 2025 Results
Feb 5, 2026

Betsson AB reported full-year 2025 revenue of EUR 1.2 billion, up 8% with strong organic growth, but flat EBITDA and EBIT as higher gaming taxes and ongoing investments in product and technology weighed on margins. In the fourth quarter, group revenue dipped 1% to EUR 303.9 million and operating income fell 24%, reflecting lower B2B revenue – primarily from one major client – softer performance in the Nordics and CEECA, and rising personnel costs, even as B2C revenue, casino takings and active customers increased. The shift toward locally regulated markets pushed the regulated share of revenue to 68%, boosting tax costs but underscoring Betsson’s strategic positioning and compliance-driven growth model. Despite a sharp drop in quarterly operating cash flow, the balance sheet remains strong with net cash and an improved funding profile after the successful refinancing of a bond at the company’s lowest-ever credit spread. The board has proposed an ordinary dividend of EUR 0.66 per share and launched a EUR 40 million share buyback, signalling confidence in long-term prospects as Betsson prepares for growth initiatives in 2026, including expected betting demand from the upcoming FIFA World Cup.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK112.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Continues EUR 40 Million Share Buyback With Fresh Repurchases
Feb 3, 2026

Betsson AB repurchased 164,000 of its own series B shares on Nasdaq Stockholm between 26 and 30 January 2026 as part of its ongoing share buyback programme of up to EUR 40 million running until 30 April 2026 under EU Safe Harbour rules. The latest transactions, executed via Arctic Securities, bring total buybacks under the programme to 1,612,180 shares and increase Betsson’s treasury holdings to nearly 3.0 million series B shares and 2.75 million series C shares, a move that tightens the free float and may support earnings per share and capital management flexibility for shareholders.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK113.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Steps Up Share Buybacks, Adding 177,100 Series B Shares in January
Jan 27, 2026

Betsson AB has continued executing its ongoing share buyback programme, repurchasing 177,100 series B shares on Nasdaq Stockholm between 19 and 23 January 2026 for a total of approximately SEK 18.2 million at an average price of SEK 102.64 per share. The transactions, carried out by Arctic Securities on Betsson’s behalf under EU Safe Harbour rules, lift the total volume repurchased since the programme’s launch in October 2025 to 1,448,180 shares, tightening the company’s free float while increasing its treasury stock to 2,828,522 series B and 2,747,433 series C shares out of 142,729,838 shares outstanding, a capital allocation move that may enhance earnings per share and signal management’s confidence in the group’s prospects.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK113.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson to Present Fourth-Quarter and Full-Year 2025 Results on 5 February
Jan 22, 2026

Betsson AB will publish its report for the fourth quarter and full year 2025 on 5 February 2026 at 07:30 CET, followed by an English-language presentation and Q&A for analysts, investors and media at 09:00 CET hosted by CEO Pontus Lindwall and CFO Martin Öhman, accessible via webcast and teleconference. The scheduled disclosure and accompanying investor presentation underscore Betsson’s efforts to maintain transparent communication with the capital market and key stakeholders as it pursues continued profitable growth in the competitive global online gaming sector.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK115.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Steps Up Share Buybacks With SEK 18 Million Repurchase in January
Jan 20, 2026

Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 140,100 series B shares on Nasdaq Stockholm between 12 and 16 January 2026 for a total of about SEK 18.2 million at a weighted average price of SEK 129.70. The transactions, carried out by Arctic Securities on Betsson’s behalf under EU Safe Harbour rules, bring total repurchases under the current EUR 40 million programme to 1,271,080 series B shares and increase the company’s treasury stock to 2,651,422 series B shares and 2,747,433 series C shares out of 142.7 million shares outstanding, signalling continued capital returns to shareholders and active balance sheet management.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK115.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Flags Weaker Q4 Profit as Regulated Markets and Costs Squeeze Margins
Jan 16, 2026

Betsson AB expects fourth-quarter 2025 revenue of EUR 304 million, slightly down from a year earlier, with operating income dropping more sharply to EUR 53 million as a shift toward locally regulated markets, lower sportsbook and B2B license contributions compressed margins. While revenue grew in Western Europe and Latin America and active customer numbers increased, weaker performance in the Nordics and the CEECA region, higher gaming taxes from a record 68% share of revenue in regulated markets, and rising personnel costs from continued product and technology investments all weighed on profitability, though management signals confidence for 2026 as early first-quarter revenues edge higher and major sporting events approach.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK159.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Steps Up Share Buybacks With Additional SEK 14.6 Million Repurchase
Jan 13, 2026

Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 107,100 series B shares on Nasdaq Stockholm between 5 and 9 January 2026 for a total of approximately SEK 14.6 million. These latest transactions, carried out by Arctic Securities on Betsson’s behalf under the EU’s Safe Harbour rules, bring the total repurchases under the programme to 1,130,980 shares at a cumulative cost of about SEK 162 million, and leave the company holding 2,511,322 series B and 2,747,433 series C own shares out of a total 142.7 million shares outstanding, underscoring ongoing capital management efforts that may support earnings per share and signal confidence in the company’s valuation.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK159.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Seeks Nasdaq Stockholm Listing for EUR 75 Million Bond Issue
Jan 9, 2026

Betsson AB has published a prospectus for its recently issued EUR 75 million senior unsecured bonds and has applied to list them on the corporate bond list of Nasdaq Stockholm. The four-year floating-rate bonds, issued under a EUR 250 million framework in December 2025, have received approval from the Swedish Financial Supervisory Authority for listing, with trading expected to commence around 13 January 2026, a move that broadens Betsson’s access to the capital markets and may support its continued growth ambitions in the online gaming sector.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Continues Share Buyback, Lifts Treasury Stock to Over 5 Million Shares
Jan 5, 2026

Betsson AB has continued to execute on its ongoing share buyback programme, repurchasing 124,200 series B shares between 22 December 2025 and 2 January 2026 for a total of approximately SEK 18.1 million. The buybacks, conducted on Nasdaq Stockholm by Arctic Securities on Betsson’s behalf, form part of the company’s EUR 40 million programme running until 30 April 2026 under EU Safe Harbour rules; following these transactions, Betsson holds 2,404,222 of its own series B shares and 2,747,433 series C shares out of a total 142.7 million shares, a capital-allocation move that can support earnings per share and signal confidence to investors without altering the overall share count materially at this stage.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson Continues Share Buybacks, Lifts Treasury Share Holdings
Dec 23, 2025

Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 125,100 series B shares on Nasdaq Stockholm between 15 and 19 December 2025 for a total consideration of approximately SEK 18.2 million. The transactions, carried out by Arctic Securities on Betsson’s behalf under the EU Safe Harbour rules, bring total repurchases under the current programme to 899,680 shares and leave the company holding 2,280,022 own series B shares and 2,747,433 series C shares out of 142.7 million shares outstanding, underscoring an active capital management strategy that may support shareholder value and earnings per share over time.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Executes Share Buyback to Enhance Market Position
Dec 16, 2025

Betsson AB has repurchased 126,400 of its own series B shares as part of a share buyback program worth up to EUR 40 million, running from October 2025 to April 2026. This initiative is in line with EU regulations and aims to strengthen Betsson’s market position, reflecting a strategic move to enhance shareholder value.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Continues Share Buyback Program
Dec 9, 2025

Betsson AB announced the repurchase of 125,000 series B shares as part of its ongoing share buyback program, which aims to repurchase shares up to EUR 40 million by April 2026. This strategic move is expected to enhance shareholder value and reflects Betsson’s commitment to maintaining a strong market position and financial health.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Advances Share Buyback Program
Dec 2, 2025

Betsson AB has repurchased 127,100 series B shares as part of its share buyback program, which runs from October 2025 to April 2026. The program, aimed at repurchasing up to EUR 40 million worth of shares, is conducted under EU regulations and reflects Betsson’s strategic financial management to enhance shareholder value.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Advances Share Buyback Program
Nov 25, 2025

Betsson AB has repurchased 129,400 of its own series B shares as part of a share buyback program initiated by its Board of Directors, aiming to buy back up to EUR 40 million worth of shares. This move, conducted in compliance with EU regulations, reflects Betsson’s strategic financial management and could potentially enhance shareholder value by reducing the number of outstanding shares.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Announces Successful Bond Issuance and Strategic Financial Moves
Nov 20, 2025

Betsson AB has successfully issued new senior unsecured bonds worth EUR 75 million, which were significantly oversubscribed, indicating strong investor confidence. The company also announced a tender offer and early redemption plan for its existing bonds, which will be fully redeemed and de-listed from Nasdaq Stockholm, reflecting a strategic financial restructuring.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Nomination Committee Proposes Board Re-election
Nov 20, 2025

The Nomination Committee of Betsson AB has proposed the re-election of all current board members for the upcoming Annual General Meeting scheduled for May 7, 2026. This decision reflects a commitment to maintaining continuity in leadership, which could positively impact the company’s strategic direction and stakeholder confidence.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Announces Bond Issuance and Tender Offer Strategy
Nov 17, 2025

Betsson AB is considering issuing new senior unsecured bonds worth EUR 75 million to refinance existing bonds and support general corporate purposes, including acquisitions. The company has announced a conditional tender offer for its existing bonds due in 2026, with plans for early redemption if the new bond issuance is successful, potentially impacting its financial strategy and stakeholder interests.

The most recent analyst rating on ($SE:BETS.B) stock is a Buy with a SEK157.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Betsson AB Executes Share Buyback to Enhance Shareholder Value
Nov 10, 2025

Betsson AB has repurchased 117,350 of its own series B shares as part of a share buyback program initiated to the tune of EUR 40 million. This strategic move, conducted in compliance with EU regulations, is aimed at enhancing shareholder value and reflects Betsson’s robust financial strategy and commitment to its stakeholders.

The most recent analyst rating on ($SE:BETS.B) stock is a Hold with a SEK158.00 price target. To see the full list of analyst forecasts on Betsson AB stock, see the SE:BETS.B Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 07, 2026