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Betsson AB Class B (SE:BETS.B)
:BETS.B
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Betsson AB (BETS.B) AI Stock Analysis

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SE:BETS.B

Betsson AB

(LSE:BETS.B)

Rating:74Outperform
Price Target:
kr179.00
▲(11.74% Upside)
Betsson AB's overall stock score is driven by its strong financial performance and attractive valuation. The company's consistent revenue growth, robust profitability, and stable balance sheet are significant strengths. While technical indicators show some bearish momentum, the low P/E ratio and high dividend yield provide a compelling case for investment.

Betsson AB (BETS.B) vs. iShares MSCI Sweden ETF (EWD)

Betsson AB Business Overview & Revenue Model

Company DescriptionBetsson AB, through its subsidiaries, engages in the online gaming business primarily in the Nordic countries, Western Europe, Central and Easter Europe, Central Asia, and internationally. It offers poker, casino, sportsbook, scratch cards, bingo, and other games. The company serves its customers under Betsafe, Betsson, Casino DK, Casino Euro, Casino Winner, Colbet, Europebet, Uguts, Inkabet, Jackpot 247, Jalla Casino, Kaboo, Loyal Casino, NordicBet, Norges Automaten, RaceBets, Rizk, Star Casino, Supercasino.com, Live Roulette, and Thrills brand names. It also offers systems solutions to other gaming operators. Betsson AB was incorporated in 1963 and is based in Stockholm, Sweden.
How the Company Makes MoneyBetsson AB generates revenue primarily through its online gaming operations, which include sports betting, casino games, and poker. The company's main revenue streams consist of player bets on sports events, casino game transactions, and poker tournaments. Betsson takes a percentage of the bets placed as its earnings. Additionally, the company often partners with software providers and payment processors to enhance its platform offerings and streamline transaction processes, which can also contribute to its revenue. Marketing and promotional activities play a crucial role in attracting new customers and retaining existing ones, further driving revenues. Moreover, Betsson has established various strategic alliances with other gaming companies and affiliate networks that help expand its customer reach and enhance brand visibility.

Betsson AB Financial Statement Overview

Summary
Betsson AB exhibits a robust financial position with strong growth in revenue and cash flows. The company maintains healthy profitability margins and a solid capital structure with low leverage. Effective cash management and strong shareholder returns position Betsson well for future growth.
Income Statement
87
Very Positive
Betsson AB has demonstrated strong revenue growth with a consistent increase in total revenue over the years. The gross profit margin is robust at 69.2% for TTM, reflecting efficient cost management. The net profit margin is solid at 16.3%, indicating strong profitability. The EBIT and EBITDA margins are also healthy, showcasing operational efficiency. Overall, the income statement reflects a stable and growing financial performance, with positive growth trends in revenue and profitability.
Balance Sheet
79
Positive
Betsson AB's balance sheet is strong with a low debt-to-equity ratio of 0.20, indicating low leverage and financial stability. The equity ratio is also strong at 63.9%, reflecting a solid capital structure. The return on equity is decent at 20.6%, suggesting effective use of shareholder capital. However, the company should monitor its total liabilities, which have been increasing over the years. Overall, the balance sheet indicates financial stability with low leverage and good shareholder returns.
Cash Flow
82
Very Positive
Betsson AB's cash flow statement shows strong operating cash flow, which has consistently increased over the years. The free cash flow to net income ratio is healthy, indicating strong cash generation relative to net income. The company has also demonstrated a positive free cash flow growth rate, reflecting effective cash management. However, the company should ensure that capital expenditures are managed to sustain free cash flow growth. Overall, the cash flow statement reflects strong cash generation capabilities and effective cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.18B1.11B948.20M777.20M657.70M633.30M
Gross Profit814.40M719.75M756.33M504.36M450.44M430.78M
EBITDA333.57M316.00M259.79M173.08M152.49M145.99M
Net Income191.90M181.30M177.30M119.60M106.40M99.76M
Balance Sheet
Total Assets1.40B1.37B1.20B1.02B897.20M819.14M
Cash, Cash Equivalents and Short-Term Investments327.00M308.50M237.10M168.30M95.60M85.55M
Total Debt181.20M186.20M184.20M115.00M117.10M124.07M
Total Liabilities560.00M509.50M440.90M370.90M328.40M317.33M
Stockholders Equity849.80M869.10M770.00M654.20M571.80M499.29M
Cash Flow
Free Cash Flow223.10M222.90M189.00M143.20M111.50M100.94M
Operating Cash Flow274.60M272.90M230.40M178.70M143.60M137.19M
Investing Cash Flow-84.40M-93.30M-159.00M-51.20M-71.60M-68.77M
Financing Cash Flow-124.00M-107.00M300.00K-54.70M-62.20M-42.43M

Betsson AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price160.20
Price Trends
50DMA
175.40
Negative
100DMA
174.47
Negative
200DMA
160.35
Negative
Market Momentum
MACD
-3.01
Negative
RSI
38.80
Neutral
STOCH
71.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BETS.B, the sentiment is Negative. The current price of 160.2 is below the 20-day moving average (MA) of 160.35, below the 50-day MA of 175.40, and below the 200-day MA of 160.35, indicating a bearish trend. The MACD of -3.01 indicates Negative momentum. The RSI at 38.80 is Neutral, neither overbought nor oversold. The STOCH value of 71.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:BETS.B.

Betsson AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
kr22.36B10.2023.10%4.56%15.10%23.19%
56
Neutral
$13.94B13.6810.03%0.85%7.13%-12.93%
$18.80M-38.74%
$407.85M45.964.76%
€17.32M-71.93%
67
Neutral
kr7.32B25.92
-5.42%-17.95%
46
Neutral
kr116.90M
19.48%1.88%-207.73%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BETS.B
Betsson AB
160.20
38.18
31.29%
CTTMF
Catena Media
0.69
-0.03
-4.17%
KMBIF
Kambi Group
14.28
3.17
28.53%
DE:7NG
Acroud AB
0.01
-0.04
-80.00%
SE:RAKE
Raketech Group Holding Plc
2.58
-5.11
-66.45%
SE:BETCO
Better Collective A/S
118.20
-111.80
-48.61%

Betsson AB Corporate Events

Betsson AB Reports Strong Growth and Expands Market Presence in 2025
Jul 18, 2025

Betsson AB reported continued profitable growth in the first half of 2025, with a 15% increase in group revenue and an 8% rise in EBITDA. The company achieved significant growth in Latin America, notably in Peru and Argentina, and strengthened its market position through strategic sponsorships and product development. The launch of Betsson’s brand in Georgia and Lithuania, along with enhancements in customer experience and payment solutions, further supports its global expansion strategy.

Betsson AB Subsidiary Ordered to Repay EUR 500,000 by Swedish Supreme Court
Jul 1, 2025

The Swedish Supreme Court has ruled that Betsson AB’s subsidiary, BML Group Ltd, must repay approximately EUR 500,000 to a former customer, upholding a previous decision by the Patent and Market Court of Appeal. The case pertains to activities between 2009 and 2014, prior to the implementation of the Swedish Gambling Act in 2019. Betsson’s CEO, Pontus Lindwall, expressed disappointment but noted that the ruling is based on specific circumstances and is not expected to have significant financial repercussions for the company. Betsson emphasizes its commitment to responsible gaming practices.

Betsson AB Withdraws from Dutch Acquisition
Jun 2, 2025

Betsson AB has decided to terminate its agreement to acquire Holland Gaming Technology Ltd and Holland Power Gaming B.V. due to the Dutch Gambling Authority not issuing a decision by the agreed deadline. The transaction’s reversal will involve returning the companies to the sellers and refunding Betsson EUR 26.7 million, minus a break fee, without significantly impacting the company’s consolidated income statement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 30, 2025