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Betsson AB Class B (SE:BETS.B)
:BETS.B

Betsson AB (BETS.B) AI Stock Analysis

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SE:BETS.B

Betsson AB

(BETS.B)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
kr109.00
â–¼(-25.95% Downside)
Action:ReiteratedDate:02/07/26
The score is driven primarily by strong underlying financial performance and very attractive valuation (low P/E and high dividend yield). These positives are partially offset by weak technicals showing a pronounced downtrend and bearish momentum, plus a notable 2025 step-down in cash flow that warrants monitoring.
Positive Factors
Multi-year Revenue Growth
Consistent multi-year revenue scaling, including a 2025 acceleration, indicates durable market penetration and product-market fit in online gaming. That sustained top-line growth supports reinvestment in platform, marketing and geographic expansion, underpinning long-term earnings resilience.
Negative Factors
2025 Free Cash Flow Decline
The ~31% year-over-year free cash flow decline in 2025 signals weaker cash conversion and potentially higher working-capital needs or costs. This materially reduces internal funding for capex, dividends or M&A and raises questions about earnings quality if the cash shortfall persists.
Read all positive and negative factors
Positive Factors
Negative Factors
Multi-year Revenue Growth
Consistent multi-year revenue scaling, including a 2025 acceleration, indicates durable market penetration and product-market fit in online gaming. That sustained top-line growth supports reinvestment in platform, marketing and geographic expansion, underpinning long-term earnings resilience.
Read all positive factors

Betsson AB (BETS.B) vs. iShares MSCI Sweden ETF (EWD)

Betsson AB Business Overview & Revenue Model

Company Description
Betsson AB is a leading online gaming company based in Sweden, offering a wide range of betting and gaming services across multiple sectors, including sports betting, casino games, and live gaming. Established in 1963, Betsson operates several bra...
How the Company Makes Money
Betsson AB generates revenue primarily through its online gambling operations, which include sports betting, casino games, and other gaming products. The company's revenue model is largely based on the amount wagered by customers, with a percentag...

Betsson AB Financial Statement Overview

Summary
Strong multi-year revenue growth and solid profitability with healthy EBIT/EBITDA margins support a high score. The balance sheet is conservatively levered with strong historical ROE. The main offset is weaker 2025 cash flow (free cash flow and operating cash flow down vs. 2024), which raises some earnings-quality and sustainability questions.
Income Statement
84
Very Positive
Balance Sheet
83
Very Positive
Cash Flow
71
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.22B1.11B948.20M777.20M657.70M
Gross Profit406.38M719.75M756.33M504.36M450.44M
EBITDA319.48M316.00M259.79M173.08M152.49M
Net Income180.62M181.30M177.30M119.60M106.40M
Balance Sheet
Total Assets1.32B1.37B1.20B1.02B897.20M
Cash, Cash Equivalents and Short-Term Investments321.58M308.50M237.10M168.30M95.60M
Total Debt188.50M186.20M184.20M115.00M117.10M
Total Liabilities432.39M509.50M440.90M370.90M328.40M
Stockholders Equity905.60M869.10M770.00M654.20M571.80M
Cash Flow
Free Cash Flow153.83M222.90M189.00M143.20M111.50M
Operating Cash Flow219.64M272.90M230.40M178.70M143.60M
Investing Cash Flow-53.08M-93.30M-159.00M-51.20M-71.60M
Financing Cash Flow-140.69M-107.00M300.00K-54.70M-62.20M

Betsson AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price147.20
Price Trends
50DMA
97.06
Positive
100DMA
116.76
Negative
200DMA
138.00
Negative
Market Momentum
MACD
1.32
Negative
RSI
67.71
Neutral
STOCH
79.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BETS.B, the sentiment is Neutral. The current price of 147.2 is above the 20-day moving average (MA) of 98.84, above the 50-day MA of 97.06, and above the 200-day MA of 138.00, indicating a neutral trend. The MACD of 1.32 indicates Negative momentum. The RSI at 67.71 is Neutral, neither overbought nor oversold. The STOCH value of 79.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:BETS.B.

Betsson AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
kr14.70B10.5423.20%5.03%11.84%12.09%
68
Neutral
kr7.86B12.22――-7.81%-8.76%
62
Neutral
kr178.28M-0.99-19.82%―-25.10%82.01%
61
Neutral
kr3.20B52.584.76%―-5.16%-48.79%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
47
Neutral
kr75.52M-0.60――-47.47%-524.00%
39
Underperform
kr168.86M-3.44-74.31%―13.37%43.23%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BETS.B
Betsson AB
105.30
-34.03
-24.42%
SE:CTM
Catena Media
2.29
0.09
4.10%
SE:KAMBI
Kambi Group
121.40
23.45
23.94%
SE:ACROUD
Acroud AB
0.13
0.02
20.00%
SE:RAKE
Raketech Group Holding Plc
1.67
-1.33
-44.24%
SE:BETCO
Better Collective A/S
133.80
25.40
23.43%

Betsson AB Corporate Events

Betsson Balances Growth and Margin Pressure as Regulated Markets and Investments Reshape 2025 Results
Feb 5, 2026
Betsson AB reported full-year 2025 revenue of EUR 1.2 billion, up 8% with strong organic growth, but flat EBITDA and EBIT as higher gaming taxes and ongoing investments in product and technology weighed on margins. In the fourth quarter, group rev...
Betsson Continues EUR 40 Million Share Buyback With Fresh Repurchases
Feb 3, 2026
Betsson AB repurchased 164,000 of its own series B shares on Nasdaq Stockholm between 26 and 30 January 2026 as part of its ongoing share buyback programme of up to EUR 40 million running until 30 April 2026 under EU Safe Harbour rules. The latest...
Betsson Steps Up Share Buybacks, Adding 177,100 Series B Shares in January
Jan 27, 2026
Betsson AB has continued executing its ongoing share buyback programme, repurchasing 177,100 series B shares on Nasdaq Stockholm between 19 and 23 January 2026 for a total of approximately SEK 18.2 million at an average price of SEK 102.64 per sha...
Betsson to Present Fourth-Quarter and Full-Year 2025 Results on 5 February
Jan 22, 2026
Betsson AB will publish its report for the fourth quarter and full year 2025 on 5 February 2026 at 07:30 CET, followed by an English-language presentation and QA for analysts, investors and media at 09:00 CET hosted by CEO Pontus Lindwall and CFO ...
Betsson Steps Up Share Buybacks With SEK 18 Million Repurchase in January
Jan 20, 2026
Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 140,100 series B shares on Nasdaq Stockholm between 12 and 16 January 2026 for a total of about SEK 18.2 million at a weighted average price of SEK 129.70. The t...
Betsson Flags Weaker Q4 Profit as Regulated Markets and Costs Squeeze Margins
Jan 16, 2026
Betsson AB expects fourth-quarter 2025 revenue of EUR 304 million, slightly down from a year earlier, with operating income dropping more sharply to EUR 53 million as a shift toward locally regulated markets, lower sportsbook and B2B license contr...
Betsson Steps Up Share Buybacks With Additional SEK 14.6 Million Repurchase
Jan 13, 2026
Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 107,100 series B shares on Nasdaq Stockholm between 5 and 9 January 2026 for a total of approximately SEK 14.6 million. These latest transactions, carried out by...
Betsson Seeks Nasdaq Stockholm Listing for EUR 75 Million Bond Issue
Jan 9, 2026
Betsson AB has published a prospectus for its recently issued EUR 75 million senior unsecured bonds and has applied to list them on the corporate bond list of Nasdaq Stockholm. The four-year floating-rate bonds, issued under a EUR 250 million fram...
Betsson Continues Share Buyback, Lifts Treasury Stock to Over 5 Million Shares
Jan 5, 2026
Betsson AB has continued to execute on its ongoing share buyback programme, repurchasing 124,200 series B shares between 22 December 2025 and 2 January 2026 for a total of approximately SEK 18.1 million. The buybacks, conducted on Nasdaq Stockholm...
Betsson Continues Share Buybacks, Lifts Treasury Share Holdings
Dec 23, 2025
Betsson AB has continued to execute its ongoing share buyback programme, repurchasing 125,100 series B shares on Nasdaq Stockholm between 15 and 19 December 2025 for a total consideration of approximately SEK 18.2 million. The transactions, carrie...
Betsson AB Executes Share Buyback to Enhance Market Position
Dec 16, 2025
Betsson AB has repurchased 126,400 of its own series B shares as part of a share buyback program worth up to EUR 40 million, running from October 2025 to April 2026. This initiative is in line with EU regulations and aims to strengthen Betsson&#82...
Betsson AB Continues Share Buyback Program
Dec 9, 2025
Betsson AB announced the repurchase of 125,000 series B shares as part of its ongoing share buyback program, which aims to repurchase shares up to EUR 40 million by April 2026. This strategic move is expected to enhance shareholder value and refle...
Betsson AB Advances Share Buyback Program
Dec 2, 2025
Betsson AB has repurchased 127,100 series B shares as part of its share buyback program, which runs from October 2025 to April 2026. The program, aimed at repurchasing up to EUR 40 million worth of shares, is conducted under EU regulations and ref...
Betsson AB Advances Share Buyback Program
Nov 25, 2025
Betsson AB has repurchased 129,400 of its own series B shares as part of a share buyback program initiated by its Board of Directors, aiming to buy back up to EUR 40 million worth of shares. This move, conducted in compliance with EU regulations, ...
Betsson AB Announces Successful Bond Issuance and Strategic Financial Moves
Nov 20, 2025
Betsson AB has successfully issued new senior unsecured bonds worth EUR 75 million, which were significantly oversubscribed, indicating strong investor confidence. The company also announced a tender offer and early redemption plan for its existin...
Betsson AB Nomination Committee Proposes Board Re-election
Nov 20, 2025
The Nomination Committee of Betsson AB has proposed the re-election of all current board members for the upcoming Annual General Meeting scheduled for May 7, 2026. This decision reflects a commitment to maintaining continuity in leadership, which ...
Betsson AB Announces Bond Issuance and Tender Offer Strategy
Nov 17, 2025
Betsson AB is considering issuing new senior unsecured bonds worth EUR 75 million to refinance existing bonds and support general corporate purposes, including acquisitions. The company has announced a conditional tender offer for its existing bon...
Betsson AB Executes Share Buyback to Enhance Shareholder Value
Nov 10, 2025
Betsson AB has repurchased 117,350 of its own series B shares as part of a share buyback program initiated to the tune of EUR 40 million. This strategic move, conducted in compliance with EU regulations, is aimed at enhancing shareholder value and...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 07, 2026