comScore (SCOR) AI Stock Analysis

• Market Cap: $27.51M
• Dividend Yield: N/A
• Average Volume (3M): 20.04K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.12
• Revenue Growth: -3.17%
• EPS Growth: 13.15%
• Country: US
• Employees: 1,116
• Sector: Communication Services
• Sector Strength: 76
• Industry: Internet Content & Information
• EPS (TTM): -1.39
• Shares Outstanding: 4,947,375
• 10 Day Avg. Volume: 15,474
• 30 Day Avg. Volume: 20,038
• PEG Ratio: 0.10
• Price to Book (P/B): -1.94
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 13.02
• Enterprise Value/Market Cap: 0.59
• Enterprise Value/Revenue: 0.01
• Enterprise Value/Gross Profit: 0.11
• Enterprise Value/Ebitda: -0.13
• 1Y Price Target: $5.50
• Price Target Upside: -1.08% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3

• Rating: 47 Neutral
• Price Target: $5.50 ▼(-1.08%Downside)

comScore's overall stock score is primarily impacted by significant financial challenges, with ongoing losses and negative equity raising concerns about the company's financial health. Technical analysis provides some short-term optimism, but valuation metrics reflect deep-seated issues with profitability. The earnings call and corporate events indicate potential for strategic improvements, but macroeconomic uncertainties and revenue declines remain significant risks.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

How the Company Makes Money

comScore generates revenue primarily through subscription-based services and custom analytics projects. Key revenue streams include data licensing, where clients subscribe to access comScore's comprehensive audience measurement and analytics tools. Additionally, the company offers advertising analytics services that help advertisers and publishers evaluate the effectiveness of their campaigns across various channels. Significant partnerships with major media companies, advertisers, and agencies also contribute to its earnings, as these collaborations enhance comScore's data offerings and expand its client base. Licensing agreements and custom project engagements further bolster their income, allowing clients to leverage comScore's proprietary data for tailored insights.

comScore Financial Statement Overview

Summary

Comscore is facing significant financial challenges, highlighted by ongoing losses, stagnant revenue growth, and a distressed balance sheet with negative equity. Positive operating cash flow is a rare bright spot, but overall financial health remains weak.

Income Statement

comScore's income statement reveals consistent challenges with profitability. The TTM data shows a negative net profit margin of -17.8% and an EBIT margin of -16.8%, indicating ongoing losses. Revenue growth has been stagnant, with a slight decline in recent periods, reflecting market challenges. Despite efforts to manage costs, the company continues to struggle with achieving positive margins, impacting its overall financial health.

Balance Sheet

The balance sheet indicates significant financial distress, with a negative stockholders' equity of -$13.46 million in the TTM period, highlighting solvency issues. The debt-to-equity ratio is not meaningful due to negative equity, and the equity ratio is extremely low, signaling high reliance on liabilities. These factors suggest heightened financial risk and potential challenges in meeting long-term obligations.

Cash Flow

comScore's cash flow statement shows some positive aspects, such as a positive operating cash flow in the TTM period. However, free cash flow remains minimal, with a low free cash flow to net income ratio, indicating limited cash generation relative to losses. The company faces challenges in converting revenue into cash, which could affect future operations and financing activities.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	356.05M	371.34M	376.42M	367.01M	356.04M
Gross Profit	147.34M	165.76M	171.13M	163.97M	175.32M
EBITDA	-32.30M	-51.39M	-7.51M	12.27M	44.07M
Net Income	-60.25M	-79.36M	-66.56M	-50.04M	-47.92M
Balance Sheet
Total Assets	430.25M	491.30M	580.59M	663.47M	677.97M
Cash, Cash Equivalents and Short-Term Investments	29.94M	22.75M	20.04M	21.85M	31.13M
Total Debt	64.12M	46.98M	53.23M	59.59M	248.69M
Total Liabilities	438.51M	247.31M	248.54M	440.30M	448.98M
Stockholders Equity	-8.26M	243.99M	332.05M	223.18M	228.99M
Cash Flow
Free Cash Flow	17.29M	5.14M	17.11M	-5.69M	-14.84M
Operating Cash Flow	18.10M	28.93M	34.94M	9.86M	717.00K
Investing Cash Flow	-24.06M	-23.79M	-17.82M	-14.65M	-15.55M
Financing Cash Flow	17.62M	-3.39M	-18.13M	-22.45M	-2.10M

comScore Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 5.56
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 5.56 is above the 20-day moving average (MA) of 5.31, above the 50-day MA of 5.08, and below the 200-day MA of 6.07, indicating a neutral trend. The MACD of 0.14 indicates Negative momentum. The RSI at 56.91 is Neutral, neither overbought nor oversold. The STOCH value of 64.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBLA	69 Neutral	$1.09B	87.40	1.35%	―	16.62%	―
SMWB	61 Neutral	$724.76M	―	-83.47%	―	15.06%	15.99%
MAX	60 Neutral	$732.05M	37.60	-115.07%	―	148.62%	―
ZH	58 Neutral	$428.75M	―	-0.39%	―	-19.68%	99.02%
SEAT	56 Neutral	$363.54M	25.25	-1.00%	―	0.82%	-102.72%
Sector *	56 Neutral	HK$69.25B	-1.77	-3.62%	5.50%	-4.09%	-17.08%
SCOR	47 Neutral	$27.51M	―	-29.17%	―	-3.17%	13.15%

comScore Corporate Events

comScore Shareholders Approve Key Amendments at Annual Meeting

At its annual meeting on June 17, 2025, comScore, Inc. shareholders approved amendments to the company’s Certificate of Incorporation and Certificate of Designations, as well as an increase in shares under its 2018 Equity and Incentive Compensation Plan. These changes, effective June 20, 2025, include expanding authorized shares and clarifying terms for Series B Preferred Stock, impacting the company’s capital structure and potentially enhancing its market position.

The most recent analyst rating on (SCOR) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.