Comscore (SCOR)
NASDAQ:SCOR
Top Page
comScore
(NASDAQ:SCOR)
Select Model
Select Model
Rating:59Neutral
Price Target:
$7.50
▲(11.28% Upside)
Action:ReiteratedDate:03/18/26
The score is driven primarily by improving fundamentals—stronger cash flow and a de-risked balance sheet—plus a cautiously optimistic earnings outlook centered on cross-platform growth and recapitalization benefits. These positives are tempered by weak/flat revenue trends, ongoing (though narrowing) losses that make valuation less supportive, and mixed technical momentum with negative MACD and price below key moving averages.
Positive Factors
Strong cash generation
Consistent and improving operating and free cash flow (operating ~ $23M, FCF ~ $22M in 2025) shows the business funds operations and investment internally. This durable cash-producing profile reduces reliance on external financing and supports capex, product investment and resilience through cycles.
Negative Factors
Stagnant overall revenue
Full-year revenue essentially flat at ~$357M limits operating leverage and long-term margin expansion. Persistent top-line stagnation forces reliance on cost discipline and capital-structure fixes to improve profitability, and raises questions about the durability of earnings gains absent sustained revenue growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Consistent and improving operating and free cash flow (operating ~ $23M, FCF ~ $22M in 2025) shows the business funds operations and investment internally. This durable cash-producing profile reduces reliance on external financing and supports capex, product investment and resilience through cycles.
Read all positive factors
comScore (SCOR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$35.66M
Dividend YieldN/A
Average Volume (3M)108.70K
Price to Earnings (P/E)―
Beta (1Y)1.20
Revenue Growth0.77%
EPS Growth74.60%
CountryUS
Employees1,116
SectorTechnology
Sector Strength88
IndustryInternet Content & Information
Share Statistics
EPS (TTM)6.48
Shares Outstanding5,015,664
10 Day Avg. Volume18,777
30 Day Avg. Volume108,705
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)0.17
Price to Sales (P/S)0.10
P/FCF Ratio1.57
Enterprise Value/Market Cap1.86
Enterprise Value/Revenue0.19
Enterprise Value/Gross Profit0.47
Enterprise Value/Ebitda2.52
Forecast
1Y Price Target
$10.00Price Target Upside48.37% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)4.65
Revenue Forecast (FY)$361.72M
comScore Business Overview & Revenue Model
Company Description
comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings...
How the Company Makes Money
comScore primarily makes money by selling measurement and analytics products and related services to media, advertising, and content-industry customers. Revenue is generally generated through (1) subscriptions/licenses for access to comScore’s mea...
comScore Key Performance Indicators (KPIs)
Any
Revenue by Segment
Breaks revenue down by product or business line (for example, digital audience measurement, advertising analytics, subscription services). Helps investors see which offerings produce recurring income versus one‑time projects, which segments carry higher margins, and whether growth depends on a few key products or clients — all important for judging stability and upside potential.
Breaks revenue down by product or business line (for example, digital audience measurement, advertising analytics, subscription services). Helps investors see which offerings produce recurring income versus one‑time projects, which segments carry higher margins, and whether growth depends on a few key products or clients — all important for judging stability and upside potential.
Data provided by:
The Fly
The FlycomScore Earnings Call Summary
Earnings Call Date:Mar 17, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:May 12, 2026
Earnings Call Sentiment Positive
The call presents a cautiously optimistic picture: the company delivered modest full-year revenue growth and improved adjusted EBITDA while achieving strong, high-margin expansion in cross-platform and local TV products and completing a meaningful recapitalization that improves financial flexibility. However, declines in syndicated audience and research revenues, a Q4 revenue dip and a noticeable single-client-driven slowdown in cross-platform usage highlight near-term headwinds and client concentration risk. Management expects cross-platform to resume double-digit growth in 2026 and is investing in product and AI capabilities to drive future growth.Positive Updates
Full-Year Revenue and Adjusted EBITDA Improvement
Total revenue for fiscal 2025 was $357.5 million, up 0.4% year-over-year from $356.0 million, and adjusted EBITDA increased to $42 million, up 2.6% versus 2024, yielding an adjusted EBITDA margin of 11.8%.
Negative Updates
Syndicated Audience and National TV Declines
Syndicated audience revenue declined to $253.9 million, down 2.6% year-over-year, driven by decreases in national TV and syndicated digital offerings; national TV softness is a headwind to legacy revenue streams.
Read all updates
Q4-2025 Updates
Positive
Negative
Full-Year Revenue and Adjusted EBITDA Improvement
Total revenue for fiscal 2025 was $357.5 million, up 0.4% year-over-year from $356.0 million, and adjusted EBITDA increased to $42 million, up 2.6% versus 2024, yielding an adjusted EBITDA margin of 11.8%.
Read all positive updates
Company Guidance
Management guided that cross‑platform remains the engine for 2026—they expect continued double‑digit growth in cross‑platform (it was $50.3M in 2025, up 24.4% YoY) which should offset anticipated declines in national TV and syndicated digital, with ongoing local TV adoption also contributing; revenue in Q1 2026 is expected to be roughly flat versus Q1 2025. They emphasized disciplined investment to drive top‑line growth and improve cash flow while simplifying the balance sheet after a recapitalization that eliminated $18M in annual preferred dividends, removed a $47M special dividend obligation and converted roughly $80M of preferred into common. For context, full‑year 2025 revenue was $357.5M (up 0.4%), adjusted EBITDA was $42M (up 2.6%) with an 11.8% adjusted EBITDA margin; Q4 revenue was $93.5M (down 1.5%) and Q4 adjusted EBITDA was $14.7M (15.7% margin). Management will provide a more detailed financial outlook on the next earnings call.comScore Financial Statement Overview
Summary
Income Statement
46
Neutral
Balance Sheet
62
Positive
Cash Flow
73
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 357.47M | 356.05M | 371.34M | 376.42M | 367.01M |
| Gross Profit | 142.18M | 147.34M | 165.76M | 171.13M | 163.97M |
| EBITDA | 35.76M | -28.65M | -49.46M | -17.63M | 1.64M |
| Net Income | -10.00M | -60.25M | -79.36M | -66.56M | -50.04M |
Balance Sheet | |||||
| Total Assets | 407.71M | 430.25M | 491.30M | 580.59M | 663.47M |
| Cash, Cash Equivalents and Short-Term Investments | 23.62M | 29.94M | 22.75M | 20.04M | 21.85M |
| Total Debt | 54.32M | 64.12M | 46.98M | 53.23M | 59.59M |
| Total Liabilities | 206.55M | 438.51M | 435.19M | 436.42M | 440.30M |
| Stockholders Equity | 201.16M | -8.26M | 56.10M | 144.16M | 223.18M |
Cash Flow | |||||
| Free Cash Flow | 21.78M | 17.29M | 5.14M | 17.11M | -5.69M |
| Operating Cash Flow | 22.74M | 18.10M | 28.93M | 34.94M | 9.86M |
| Investing Cash Flow | -23.39M | -24.06M | -23.79M | -17.82M | -14.65M |
| Financing Cash Flow | -7.00M | 17.62M | -3.39M | -18.13M | -22.45M |
comScore Technical Analysis
Positive
6.74
Price Trends
7.60
Negative
7.26
Negative
6.77
Positive
Market Momentum
-0.08
Negative
48.71
Neutral
52.58
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 6.74 is below the 20-day moving average (MA) of 7.03, below the 50-day MA of 7.60, and below the 200-day MA of 6.77, indicating a neutral trend. The MACD of -0.08 indicates Negative momentum. The RSI at 48.71 is Neutral, neither overbought nor oversold. The STOCH value of 52.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.
comScore Risk Analysis
comScore disclosed 41 risk factors in its most recent earnings report. comScore reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
comScore Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
61 Neutral | $849.45M | 33.98 | 4.51% | ― | 10.96% | ― | |
59 Neutral | $35.66M | -3.41 | -7.21% | ― | 0.77% | 74.60% | |
55 Neutral | $608.84M | 28.43 | -477.82% | ― | 64.86% | -112.92% | |
50 Neutral | $233.93M | -19.21 | -137.41% | ― | 14.25% | -211.21% | |
49 Neutral | $259.63M | -15.44 | 2.48% | ― | -23.61% | ― | |
44 Neutral | $57.06M | -0.12 | -51.54% | ― | -16.83% | -485.31% |
* Technology Sector Average
SCOR
comScore
7.11
0.02
0.28%
MAX
MediaAlpha
9.44
-0.51
-5.13%
SEAT
Vivid Seats
5.30
-51.90
-90.73%
TBLA
Taboola.com
3.06
0.05
1.66%
ZH
Zhihu
2.83
-1.82
-39.14%
SMWB
Similarweb
2.69
-6.15
-69.57%
comScore Corporate Events
Business Operations and StrategyExecutive/Board ChangesPrivate Placements and FinancingRegulatory Filings and Compliance
comScore Restructures Capital and Refreshes Board Governance
Positive
Dec 31, 2025
On the unnamed Closing Date related to a previously announced exchange transaction, comScore implemented a Second Amended and Restated Stockholders Agreement that reset the composition of its seven-member board, ensuring board and committee repres...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.