comScore (SCOR) AI Stock Analysis

• Market Cap: $32.42M
• Dividend Yield: N/A
• Average Volume (3M): 6.62K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.12
• Revenue Growth: -0.06%
• EPS Growth: -87.64%
• Country: US
• Employees: 1,116
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): -2.27
• Shares Outstanding: 5,014,780
• 10 Day Avg. Volume: 6,211
• 30 Day Avg. Volume: 6,619
• PEG Ratio: 0.02
• Price to Book (P/B): -3.54
• Price to Sales (P/S): 0.08
• P/FCF Ratio: 1.69
• Enterprise Value/Market Cap: 8.13
• Enterprise Value/Revenue: 0.74
• Enterprise Value/Gross Profit: 1.82
• Enterprise Value/Ebitda: -7.42
• 1Y Price Target: $6.00
• Price Target Upside: -1.96% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 2

• Rating: 49 Neutral
• Price Target: $6.00 ▼(-1.96% Downside)

comScore's overall stock score is primarily impacted by its financial performance challenges, including persistent losses and cash flow issues. While the earnings call highlighted some positive developments, such as strong growth in cross-platform solutions and strategic partnerships, these are overshadowed by ongoing profitability and valuation concerns. Technical indicators suggest a neutral to slightly bearish outlook, further contributing to the moderate score.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

How the Company Makes Money

comScore generates revenue through a subscription-based model, where clients pay for access to its analytics and measurement services. Key revenue streams include fees from digital audience measurement services, advertising effectiveness solutions, and custom analytics projects. The company also engages in partnerships with media companies, advertisers, and agencies to enhance its data offerings and expand its market reach. Additionally, comScore may generate revenue from licensing its data and analytics tools to third parties, further diversifying its income sources.

comScore Financial Statement Overview

Summary

comScore faces financial challenges with persistent losses and cash flow issues. While there is some revenue growth, profitability and cash generation remain areas of concern. The balance sheet shows manageable leverage, but the company needs to improve its operational efficiency and cash flow management to enhance financial stability.

Income Statement

comScore's income statement shows a mixed performance. The company has experienced slight revenue growth in the TTM period, but profitability remains a concern with negative net profit and EBIT margins. The gross profit margin is moderate, indicating some efficiency in managing production costs. However, consistent net losses and declining EBITDA margins highlight ongoing operational challenges.

Balance Sheet

The balance sheet reflects a moderate financial position. The debt-to-equity ratio is relatively low, suggesting manageable leverage, but the negative return on equity indicates that the company is not generating sufficient returns on shareholders' investments. The equity ratio is stable, showing a reasonable proportion of equity financing.

Cash Flow

Cash flow analysis reveals significant challenges. The free cash flow growth rate is negative, indicating declining cash generation capabilities. The operating cash flow to net income ratio is low, suggesting difficulties in converting earnings into cash. The free cash flow to net income ratio is minimal, further emphasizing cash flow constraints.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	358.51M	356.05M	371.34M	376.42M	367.01M	356.04M
Gross Profit	145.19M	147.34M	165.76M	171.13M	163.97M	175.32M
EBITDA	-35.53M	-32.30M	-51.39M	-7.51M	12.27M	44.07M
Net Income	-70.97M	-60.25M	-79.36M	-66.56M	-50.04M	-47.92M
Balance Sheet
Total Assets	415.89M	430.25M	491.30M	580.59M	663.47M	677.97M
Cash, Cash Equivalents and Short-Term Investments	29.53M	29.94M	22.75M	20.04M	21.85M	31.13M
Total Debt	60.95M	64.12M	46.98M	53.23M	59.59M	248.69M
Total Liabilities	230.09M	438.51M	247.31M	248.54M	440.30M	448.98M
Stockholders Equity	185.80M	-8.26M	243.99M	332.05M	223.18M	228.99M
Cash Flow
Free Cash Flow	29.00K	17.29M	5.14M	17.11M	-5.69M	-14.84M
Operating Cash Flow	12.49M	18.10M	28.93M	34.94M	9.86M	717.00K
Investing Cash Flow	-23.33M	-24.06M	-23.79M	-17.82M	-14.65M	-15.55M
Financing Cash Flow	24.01M	17.62M	-3.39M	-18.13M	-22.45M	-2.10M

comScore Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 6.12
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Negative. The current price of 6.12 is below the 20-day moving average (MA) of 6.40, below the 50-day MA of 6.20, and above the 200-day MA of 5.98, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 45.89 is Neutral, neither overbought nor oversold. The STOCH value of 32.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBLA	70 Outperform	1.04B	95.64	-0.36%	―	12.01%	―
ZH	63 Neutral	463.92M	21.51	-4.15%	―	-22.16%	―
MAX	56 Neutral	818.05M	-107.31	174.03%	―	116.58%	62.29%
SEAT	54 Neutral	169.45M	-0.76	3.61%	―	-10.52%	-420.74%
SMWB	52 Neutral	790.19M	-27.26	-123.52%	―	16.06%	-134.90%
SCOR	49 Neutral	$32.42M	―	-33.83%	―	-0.06%	-87.64%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%

comScore Corporate Events

Comscore Reports Strong Q2 2025 Cross-Platform Growth

Comscore reported its financial results for the second quarter of 2025, highlighting a 60% growth in cross-platform revenue and double-digit growth in its local TV offerings. Despite a net loss of $9.5 million, the company achieved an adjusted EBITDA of $8.9 million, up 25% year over year. The company is undergoing a strategic review with Goldman Sachs to explore alternatives that could benefit stockholders, with updates expected by November 2025. Comscore maintains a positive outlook on its cross-platform growth trajectory, although it faces challenges such as foreign currency fluctuations and declines in certain digital products.

comScore Shareholders Approve Key Amendments at Annual Meeting

At its annual meeting on June 17, 2025, comScore, Inc. shareholders approved amendments to the company’s Certificate of Incorporation and Certificate of Designations, as well as an increase in shares under its 2018 Equity and Incentive Compensation Plan. These changes, effective June 20, 2025, include expanding authorized shares and clarifying terms for Series B Preferred Stock, impacting the company’s capital structure and potentially enhancing its market position.