comScore (SCOR) AI Stock Analysis

• Market Cap: $37.11M
• Dividend Yield: N/A
• Average Volume (3M): 108.70K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.30
• Revenue Growth: 0.77%
• EPS Growth: 74.60%
• Country: US
• Employees: 1,116
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): -0.67
• Shares Outstanding: 5,014,780
• 10 Day Avg. Volume: 18,777
• 30 Day Avg. Volume: 108,705
• PEG Ratio: 0.02
• Price to Book (P/B): 0.15
• Price to Sales (P/S): 0.08
• P/FCF Ratio: 1.69
• Enterprise Value/Market Cap: 7.10
• Enterprise Value/Revenue: 0.73
• Enterprise Value/Gross Profit: 1.83
• Enterprise Value/Ebitda: 9.61
• 1Y Price Target: $10.00
• Price Target Upside: 27.23% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 45 Neutral
• Price Target: $6.50 ▼(-17.30% Downside)

comScore's overall stock score reflects significant challenges in profitability and valuation, despite some positive revenue growth and a stable balance sheet. Technical indicators show bearish momentum, and the lack of a dividend yield makes the stock less attractive to investors seeking immediate returns.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

How the Company Makes Money

comScore generates revenue through a subscription-based model, where clients pay for access to its analytics and measurement services. Key revenue streams include fees from digital audience measurement services, advertising effectiveness solutions, and custom analytics projects. The company also engages in partnerships with media companies, advertisers, and agencies to enhance its data offerings and expand its market reach. Additionally, comScore may generate revenue from licensing its data and analytics tools to third parties, further diversifying its income sources.

comScore Financial Statement Overview

Summary

comScore's financial performance shows mixed results. While revenue growth has resumed, profitability remains a challenge with negative margins and returns on equity. The balance sheet is stable with low leverage, but the company needs to improve operational efficiency and cash conversion.

Income Statement

comScore's income statement shows a mixed performance. The company has managed to achieve a positive revenue growth rate of 11.9% in the TTM period, indicating a recovery from previous declines. However, profitability remains a concern with negative net profit margins and EBIT margins, reflecting ongoing challenges in achieving operational efficiency. The gross profit margin has slightly decreased over time, suggesting pressure on cost management.

Balance Sheet

The balance sheet reflects a relatively stable financial position with a low debt-to-equity ratio of 0.09 in the TTM period, indicating conservative leverage. However, the return on equity remains negative, highlighting challenges in generating returns for shareholders. The equity ratio is stable, suggesting a solid capital structure, but the company needs to improve profitability to enhance shareholder value.

Cash Flow

Cash flow analysis shows significant improvement in free cash flow growth, with a remarkable increase in the TTM period. However, the operating cash flow to net income ratio is low, indicating potential issues in converting earnings into cash. The free cash flow to net income ratio is also low, suggesting limited cash generation relative to net losses. Overall, while cash flow generation has improved, profitability remains a challenge.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	358.94M	356.05M	371.34M	376.42M	367.01M	356.04M
Gross Profit	144.20M	147.34M	165.76M	171.13M	163.97M	175.32M
EBITDA	27.41M	-28.65M	-49.46M	-17.63M	1.64M	31.72M
Net Income	-9.89M	-60.25M	-79.36M	-66.56M	-50.04M	-47.92M
Balance Sheet
Total Assets	406.94M	430.25M	491.30M	580.59M	663.47M	677.97M
Cash, Cash Equivalents and Short-Term Investments	29.88M	29.94M	22.75M	20.04M	21.85M	31.13M
Total Debt	56.70M	64.12M	46.98M	53.23M	59.59M	248.69M
Total Liabilities	225.73M	438.51M	435.19M	436.42M	440.30M	448.98M
Stockholders Equity	181.21M	-8.26M	56.10M	144.16M	223.18M	228.99M
Cash Flow
Free Cash Flow	-11.13M	17.29M	5.14M	17.11M	-5.69M	-14.84M
Operating Cash Flow	-42.00K	18.10M	28.93M	34.94M	9.86M	717.00K
Investing Cash Flow	-16.69M	-24.06M	-23.79M	-17.82M	-14.65M	-15.55M
Financing Cash Flow	25.19M	17.62M	-3.39M	-18.13M	-22.45M	-2.10M

comScore Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 7.86
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 7.86 is above the 20-day moving average (MA) of 7.46, above the 50-day MA of 7.21, and above the 200-day MA of 6.17, indicating a bullish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 56.67 is Neutral, neither overbought nor oversold. The STOCH value of 47.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBLA	71 Outperform	$1.11B	52.13	2.63%	―	10.96%	―
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
MAX	59 Neutral	$828.33M	―	―	―	64.86%	-112.92%
ZH	53 Neutral	$351.47M	17.93	3.27%	―	-22.16%	―
SMWB	49 Neutral	$695.77M	―	-123.81%	―	16.06%	-134.90%
SCOR	45 Neutral	$37.11M	-0.42	-5.12%	―	0.77%	74.60%
SEAT	45 Neutral	$108.58M	―	-51.54%	―	-16.83%	-485.31%

comScore Corporate Events

Comscore’s Earnings Call: Mixed Growth and Strategic Shifts

Comscore’s recent earnings call revealed a mixed sentiment, highlighting positive developments in specific segments such as local TV and cross-platform solutions, alongside the successful launch of Comscore Content Measurement (CCM). However, the overall revenue growth was minimal, and the company faced challenges due to a strategic shift by a major client and a decrease in adjusted EBITDA. The recapitalization agreement was noted as a positive step towards future financial benefits.

Comscore Inc. Reports Q3 2025 Earnings and Strategic Moves

Comscore Inc., a global leader in media measurement and analytics, specializes in providing cross-platform insights for media buyers and sellers, leveraging its extensive data footprint across digital, TV, and theatrical platforms.

Comscore Announces Stock Exchange Agreements for Recapitalization

On September 26, 2025, Comscore entered into Stock Exchange Agreements with Charter Communications, Liberty Broadband, and Pine Investor to exchange Series B Convertible Preferred Stock for Series C Convertible Preferred Stock and Common Stock, pending stockholder approval. This recapitalization aims to eliminate annual dividends, enhancing financial flexibility for growth. Comscore reported Q3 2025 results with a slight revenue increase to $88.9 million and a net income of $0.5 million, driven by growth in cross-platform solutions and local TV. Despite a data-strategy shift by a major client impacting Proximic revenue, Comscore remains optimistic about future growth opportunities.

The most recent analyst rating on (SCOR) stock is a Hold with a $7.50 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.

Comscore Announces Recapitalization Transaction with Stockholders

On September 26, 2025, Comscore, Inc. announced a recapitalization transaction with its preferred stockholders, including Charter Communications, Liberty Broadband Corporation, and an affiliate of Cerberus Capital Management. This transaction involves exchanging Series B preferred shares for common stock and new Series C preferred stock, aiming to reduce senior capital, eliminate dividend burdens, and realign stockholder interests. The move is expected to strengthen Comscore’s financial flexibility, enhance corporate governance, and position the company for future growth. The transaction requires stockholder approval and is anticipated to close by December 15, 2025. Comscore’s CEO, Jon Carpenter, expressed optimism about the company’s ability to lead in the evolving media landscape, emphasizing the importance of this transaction in supporting long-term growth and value creation for stakeholders.

The most recent analyst rating on (SCOR) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.

comScore Earnings Call: Growth Amid Challenges

The recent earnings call from comScore Inc. presented a balanced mix of positive developments and challenges. While the company showcased significant growth in its cross-platform and local TV offerings, it also faced hurdles such as stagnant syndicated audience revenue and a decline in research and insights solutions revenue. However, strategic partnerships and new product launches provide a hopeful outlook for future growth.