comScore (SCOR) AI Stock Analysis

• Market Cap: $32.85M
• Dividend Yield: N/A
• Average Volume (3M): 18.06K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.14
• Revenue Growth: -0.06%
• EPS Growth: -87.64%
• Country: US
• Employees: 1,116
• Sector: Communication Services
• Sector Strength: 96
• Industry: Internet Content & Information
• EPS (TTM): -2.27
• Shares Outstanding: 5,014,780
• 10 Day Avg. Volume: 7,983
• 30 Day Avg. Volume: 18,059
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 8.02
• Enterprise Value/Revenue: 0.74
• Enterprise Value/Gross Profit: 1.82
• Enterprise Value/Ebitda: -7.42
• 1Y Price Target: $7.00
• Price Target Upside: 9.20% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 58 Neutral
• Price Target: $7.00 ▲(9.20% Upside)

comScore's overall stock score reflects a mix of financial challenges and positive technical trends. The company's financial performance is a significant concern, with persistent losses and cash flow issues. However, the technical analysis indicates a positive trend, and the earnings call provided a generally optimistic outlook with strong growth in key areas. Valuation remains a concern due to negative profitability, and recent corporate events offer some strategic benefits.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

How the Company Makes Money

comScore generates revenue through a subscription-based model, where clients pay for access to its analytics and measurement services. Key revenue streams include fees from digital audience measurement services, advertising effectiveness solutions, and custom analytics projects. The company also engages in partnerships with media companies, advertisers, and agencies to enhance its data offerings and expand its market reach. Additionally, comScore may generate revenue from licensing its data and analytics tools to third parties, further diversifying its income sources.

comScore Financial Statement Overview

Summary

comScore is facing significant financial challenges across all verticals. The income statement highlights ongoing losses and stagnant revenue growth. The balance sheet reflects financial distress with negative equity and high liabilities, raising concerns about solvency. Although operational cash flow is positive, the overall cash flow position remains weak. Collectively, these factors suggest a need for strategic restructuring to improve financial stability.

Income Statement

comScore's income statement reveals consistent challenges with profitability. The TTM data shows a negative net profit margin of -17.8% and an EBIT margin of -16.8%, indicating ongoing losses. Revenue growth has been stagnant, with a slight decline in recent periods, reflecting market challenges. Despite efforts to manage costs, the company continues to struggle with achieving positive margins, impacting its overall financial health.

Balance Sheet

The balance sheet indicates significant financial distress, with a negative stockholders' equity of -$13.46 million in the TTM period, highlighting solvency issues. The debt-to-equity ratio is not meaningful due to negative equity, and the equity ratio is extremely low, signaling high reliance on liabilities. These factors suggest heightened financial risk and potential challenges in meeting long-term obligations.

Cash Flow

comScore's cash flow statement shows some positive aspects, such as a positive operating cash flow in the TTM period. However, free cash flow remains minimal, with a low free cash flow to net income ratio, indicating limited cash generation relative to losses. The company faces challenges in converting revenue into cash, which could affect future operations and financing activities.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	358.51M	356.05M	371.34M	376.42M	367.01M	356.04M
Gross Profit	145.19M	147.34M	165.76M	171.13M	163.97M	175.32M
EBITDA	-35.53M	-32.30M	-51.39M	-7.51M	12.27M	44.07M
Net Income	-70.97M	-60.25M	-79.36M	-66.56M	-50.04M	-47.92M
Balance Sheet
Total Assets	415.89M	430.25M	491.30M	580.59M	663.47M	677.97M
Cash, Cash Equivalents and Short-Term Investments	29.53M	29.94M	22.75M	20.04M	21.85M	31.13M
Total Debt	60.95M	64.12M	46.98M	53.23M	59.59M	248.69M
Total Liabilities	230.09M	438.51M	247.31M	248.54M	440.30M	448.98M
Stockholders Equity	185.80M	-8.26M	243.99M	332.05M	223.18M	228.99M
Cash Flow
Free Cash Flow	29.00K	17.29M	5.14M	17.11M	-5.69M	-14.84M
Operating Cash Flow	12.49M	18.10M	28.93M	34.94M	9.86M	717.00K
Investing Cash Flow	-23.33M	-24.06M	-23.79M	-17.82M	-14.65M	-15.55M
Financing Cash Flow	24.01M	17.62M	-3.39M	-18.13M	-22.45M	-2.10M

comScore Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 6.41
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Neutral. The current price of 6.41 is below the 20-day moving average (MA) of 6.57, above the 50-day MA of 5.85, and above the 200-day MA of 6.09, indicating a neutral trend. The MACD of 0.19 indicates Positive momentum. The RSI at 51.72 is Neutral, neither overbought nor oversold. The STOCH value of 31.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBLA	70 Outperform	$996.98M	91.83	1.40%	―	12.01%	―
ZH	63 Neutral	$428.94M	20.95	3.27%	―	-22.16%	―
Sector *	60 Neutral	$46.29B	4.07	-13.11%	4.12%	1.85%	-42.71%
SCOR	58 Neutral	$32.85M	―	-33.83%	―	-0.06%	-87.64%
MAX	56 Neutral	$813.97M	35.76	-115.07%	―	116.58%	62.29%
SMWB	53 Neutral	$810.07M	―	-123.81%	―	16.06%	-134.90%
SEAT	50 Neutral	$158.76M	25.25	-75.68%	―	-10.52%	-420.74%

comScore Corporate Events

Comscore Reports Strong Q2 2025 Cross-Platform Growth

Comscore reported its financial results for the second quarter of 2025, highlighting a 60% growth in cross-platform revenue and double-digit growth in its local TV offerings. Despite a net loss of $9.5 million, the company achieved an adjusted EBITDA of $8.9 million, up 25% year over year. The company is undergoing a strategic review with Goldman Sachs to explore alternatives that could benefit stockholders, with updates expected by November 2025. Comscore maintains a positive outlook on its cross-platform growth trajectory, although it faces challenges such as foreign currency fluctuations and declines in certain digital products.

comScore Shareholders Approve Key Amendments at Annual Meeting

At its annual meeting on June 17, 2025, comScore, Inc. shareholders approved amendments to the company’s Certificate of Incorporation and Certificate of Designations, as well as an increase in shares under its 2018 Equity and Incentive Compensation Plan. These changes, effective June 20, 2025, include expanding authorized shares and clarifying terms for Series B Preferred Stock, impacting the company’s capital structure and potentially enhancing its market position.