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comScore Inc (SCOR)
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comScore (SCOR) AI Stock Analysis

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SCOR

comScore

(NASDAQ:SCOR)

Rating:47Neutral
Price Target:
$5.50
▼(-1.08%Downside)
comScore's overall stock score is primarily impacted by significant financial challenges, with ongoing losses and negative equity raising concerns about the company's financial health. Technical analysis provides some short-term optimism, but valuation metrics reflect deep-seated issues with profitability. The earnings call and corporate events indicate potential for strategic improvements, but macroeconomic uncertainties and revenue declines remain significant risks.

comScore (SCOR) vs. SPDR S&P 500 ETF (SPY)

comScore Business Overview & Revenue Model

Company DescriptioncomScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
How the Company Makes MoneycomScore generates revenue primarily through subscription-based services and custom analytics projects. Key revenue streams include data licensing, where clients subscribe to access comScore's comprehensive audience measurement and analytics tools. Additionally, the company offers advertising analytics services that help advertisers and publishers evaluate the effectiveness of their campaigns across various channels. Significant partnerships with major media companies, advertisers, and agencies also contribute to its earnings, as these collaborations enhance comScore's data offerings and expand its client base. Licensing agreements and custom project engagements further bolster their income, allowing clients to leverage comScore's proprietary data for tailored insights.

comScore Earnings Call Summary

Earnings Call Date:May 06, 2025
(Q1-2025)
|
% Change Since: 2.77%|
Next Earnings Date:Aug 05, 2025
Earnings Call Sentiment Neutral
Comscore delivered strong growth in key areas such as cross-platform and local TV, achieved significant accreditation, and maintained positive EBITDA growth. However, overall revenue declined slightly, and there were notable challenges in syndicated revenue streams and research solutions, compounded by macroeconomic uncertainties impacting ad spend.
Q1-2025 Updates
Positive Updates
Double-Digit Growth in Cross-Platform and Local TV
Comscore achieved double-digit growth in cross-platform and local TV offerings compared to the same quarter last year.
MRC Accreditation Achievement
Comscore earned another accreditation from the MRC for its TV measurement offering, maintaining its position as the only measurement solution meeting MRC standards for both local and national TV.
Launch of Cross-Platform Content Measurement Solution
Comscore launched a cross-platform content measurement solution in January, with positive client adoption and an encouraging pipeline.
Positive EBITDA Performance
Adjusted EBITDA for the first quarter was $7.4 million, up 2.8% year-over-year, with a margin of 8.6%.
Comscore Certified Deal IDs Partnership with Magnite
Announcement of Comscore Certified Deal IDs with Magnite to improve ad targeting and efficiency, enhancing returns on ad spend.
Negative Updates
Revenue Decline
Total revenue for the first quarter was $85.7 million, down 1.3% from $86.8 million the same quarter a year ago.
Declines in Syndicated Audience Revenue
Syndicated audience revenue decreased by 1.7% due to declines in national TV and syndicated digital products.
Research & Insights Solutions Revenue Drop
Research & Insights Solutions revenue was down 11.5% from Q1 of 2024 due to lower renewals and timing of deliveries.
Ad Spend Uncertainty
Macroeconomic uncertainty affecting ad spend, particularly in cross-platform solutions, led to conservative revenue expectations for Q2.
Company Guidance
During the Comscore First Quarter 2025 Financial Results Conference Call, the company reported revenue of $85.7 million, a slight decrease of 1.3% from the previous year's $86.8 million. The call highlighted a 20.5% increase in cross-platform revenue, reaching $9.7 million, and a 2.6% rise in their movies business, generating $9.4 million. However, Syndicated Audience revenue fell by 1.7% to $63.5 million, and Research & Insights Solutions revenue dropped by 11.5% to $12.5 million. Adjusted EBITDA was $7.4 million, yielding a margin of 8.6%, and the company anticipates full-year revenue to be at the low end of their $360 million to $370 million guidance, with an adjusted EBITDA margin expected between 12% and 15%. The guidance reflects concerns over macroeconomic uncertainties impacting ad spend, particularly affecting cross-platform offerings.

comScore Financial Statement Overview

Summary
Comscore is facing significant financial challenges, highlighted by ongoing losses, stagnant revenue growth, and a distressed balance sheet with negative equity. Positive operating cash flow is a rare bright spot, but overall financial health remains weak.
Income Statement
32
Negative
comScore's income statement reveals consistent challenges with profitability. The TTM data shows a negative net profit margin of -17.8% and an EBIT margin of -16.8%, indicating ongoing losses. Revenue growth has been stagnant, with a slight decline in recent periods, reflecting market challenges. Despite efforts to manage costs, the company continues to struggle with achieving positive margins, impacting its overall financial health.
Balance Sheet
20
Very Negative
The balance sheet indicates significant financial distress, with a negative stockholders' equity of -$13.46 million in the TTM period, highlighting solvency issues. The debt-to-equity ratio is not meaningful due to negative equity, and the equity ratio is extremely low, signaling high reliance on liabilities. These factors suggest heightened financial risk and potential challenges in meeting long-term obligations.
Cash Flow
45
Neutral
comScore's cash flow statement shows some positive aspects, such as a positive operating cash flow in the TTM period. However, free cash flow remains minimal, with a low free cash flow to net income ratio, indicating limited cash generation relative to losses. The company faces challenges in converting revenue into cash, which could affect future operations and financing activities.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue356.05M371.34M376.42M367.01M356.04M
Gross Profit147.34M165.76M171.13M163.97M175.32M
EBITDA-32.30M-51.39M-7.51M12.27M44.07M
Net Income-60.25M-79.36M-66.56M-50.04M-47.92M
Balance Sheet
Total Assets430.25M491.30M580.59M663.47M677.97M
Cash, Cash Equivalents and Short-Term Investments29.94M22.75M20.04M21.85M31.13M
Total Debt64.12M46.98M53.23M59.59M248.69M
Total Liabilities438.51M247.31M248.54M440.30M448.98M
Stockholders Equity-8.26M243.99M332.05M223.18M228.99M
Cash Flow
Free Cash Flow17.29M5.14M17.11M-5.69M-14.84M
Operating Cash Flow18.10M28.93M34.94M9.86M717.00K
Investing Cash Flow-24.06M-23.79M-17.82M-14.65M-15.55M
Financing Cash Flow17.62M-3.39M-18.13M-22.45M-2.10M

comScore Technical Analysis

Technical Analysis Sentiment
Positive
Last Price5.56
Price Trends
50DMA
5.08
Positive
100DMA
5.42
Positive
200DMA
6.07
Negative
Market Momentum
MACD
0.14
Negative
RSI
56.91
Neutral
STOCH
64.90
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 5.56 is above the 20-day moving average (MA) of 5.31, above the 50-day MA of 5.08, and below the 200-day MA of 6.07, indicating a neutral trend. The MACD of 0.14 indicates Negative momentum. The RSI at 56.91 is Neutral, neither overbought nor oversold. The STOCH value of 64.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.

comScore Risk Analysis

comScore disclosed 40 risk factors in its most recent earnings report. comScore reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

comScore Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$1.09B87.401.35%16.62%
61
Neutral
$724.76M-83.47%15.06%15.99%
60
Neutral
$732.05M37.60-115.07%148.62%
58
Neutral
$428.75M-0.39%-19.68%99.02%
56
Neutral
$363.54M25.25-1.00%0.82%-102.72%
56
Neutral
HK$69.25B-1.77-3.62%5.50%-4.09%-17.08%
47
Neutral
$27.51M-29.17%-3.17%13.15%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SCOR
comScore
5.56
-8.44
-60.29%
MAX
MediaAlpha
10.88
-3.71
-25.43%
SEAT
Vivid Seats
1.70
-3.28
-65.86%
TBLA
Taboola.com
3.33
-0.12
-3.48%
ZH
Zhihu
4.51
1.26
38.77%
SMWB
Similarweb
8.65
2.25
35.16%

comScore Corporate Events

Shareholder MeetingsBusiness Operations and Strategy
comScore Shareholders Approve Key Amendments at Annual Meeting
Positive
Jun 24, 2025

At its annual meeting on June 17, 2025, comScore, Inc. shareholders approved amendments to the company’s Certificate of Incorporation and Certificate of Designations, as well as an increase in shares under its 2018 Equity and Incentive Compensation Plan. These changes, effective June 20, 2025, include expanding authorized shares and clarifying terms for Series B Preferred Stock, impacting the company’s capital structure and potentially enhancing its market position.

The most recent analyst rating on (SCOR) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 19, 2025