comScore (SCOR) AI Stock Analysis

• Market Cap: $39.92M
• Dividend Yield: N/A
• Average Volume (3M): 108.70K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.36
• Revenue Growth: 0.77%
• EPS Growth: 74.60%
• Country: US
• Employees: 1,116
• Sector: Technology
• Sector Strength: 88
• Industry: Internet Content & Information
• EPS (TTM): -0.67
• Shares Outstanding: 5,015,664
• 10 Day Avg. Volume: 18,777
• 30 Day Avg. Volume: 108,705
• PEG Ratio: 0.02
• Price to Book (P/B): 0.15
• Price to Sales (P/S): 0.08
• P/FCF Ratio: 1.69
• Enterprise Value/Market Cap: 6.60
• Enterprise Value/Revenue: 0.73
• Enterprise Value/Gross Profit: 1.83
• Enterprise Value/Ebitda: 9.61
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 56 Neutral
• Price Target: $8.00 ▲(0.50% Upside)

The score is held back primarily by weak profitability metrics (negative margins/ROE) and a valuation profile dominated by a negative P/E, despite improved revenue trends and a low-leverage balance sheet. Technicals are supportive with the stock trading above key moving averages and a positive MACD, while the earnings call and recapitalization-related events add moderate optimism but also reflect near-term growth constraints and some execution risk.

Positive Factors

Revenue growth recovery

An 11.9% TTM revenue gain signals a durable recovery in demand for comScore’s analytics subscriptions and services. Sustained top-line growth supports longer-term product investment and sales expansion into cross-platform and local-TV segments, improving prospects for recurring revenue.

Conservative leverage

Very low net leverage provides financial flexibility to fund product development and absorb execution lags without excessive interest burden. A conservative capital structure reduces refinancing risk and preserves capacity for strategic investments or M&A over the next several quarters.

Product innovation and enterprise adoption

Launching program-level CCM with daily deduplicated, cross-platform reporting (powered by AWS agentic AI) and enterprise uptake creates a structural competitive advantage. Better measurement and dedupe drive stickier contracts and higher switching costs for media and advertiser customers.

Negative Factors

Persistently negative profitability

Despite revenue momentum, persistent negative net and EBIT margins and negative ROE show the company hasn’t converted growth into sustainable profitability. Long-term shareholder value depends on restoring margins, or cash burn and dilution risks remain elevated.

Weak cash conversion dynamics

Even with notable free cash flow growth, low operating-cash-to-net-income and low FCF-to-net-income ratios imply earnings aren’t reliably converting to cash. Structural cash conversion issues limit reinvestment capacity and increase reliance on external financing for growth.

Client concentration and revenue sensitivity

A material client strategy shift that reduced cross-platform growth highlights concentration risk: loss or repricing by large customers can materially swing revenue. Reliance on a few buyers makes revenue planning and margin recovery more uncertain over the medium term.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

How the Company Makes Money

comScore generates revenue through a subscription-based model, offering various analytics and measurement services to clients in advertising, media, and entertainment sectors. Key revenue streams include fees from clients for access to its data analytics platforms, licensing agreements for proprietary data, and custom analytics services tailored to specific client needs. Additionally, comScore has formed strategic partnerships with major media and technology companies, enhancing its data offerings and expanding its market reach, which contributes significantly to its earnings.

comScore Financial Statement Overview

Summary

comScore's financial performance shows mixed results. Revenue growth has resumed with an 11.9% increase, but profitability remains a challenge with negative margins and returns on equity. The balance sheet is stable with low leverage, and cash flow generation has improved, but the company needs to enhance operational efficiency and cash conversion.

Income Statement

comScore's income statement shows a mixed performance. The company has managed to achieve a positive revenue growth rate of 11.9% in the TTM period, indicating a recovery from previous declines. However, profitability remains a concern with negative net profit margins and EBIT margins, reflecting ongoing challenges in achieving operational efficiency. The gross profit margin has slightly decreased over time, suggesting pressure on cost management.

Balance Sheet

The balance sheet reflects a relatively stable financial position with a low debt-to-equity ratio of 0.09 in the TTM period, indicating conservative leverage. However, the return on equity remains negative, highlighting challenges in generating returns for shareholders. The equity ratio is stable, suggesting a solid capital structure, but the company needs to improve profitability to enhance shareholder value.

Cash Flow

Cash flow analysis shows significant improvement in free cash flow growth, with a remarkable increase in the TTM period. However, the operating cash flow to net income ratio is low, indicating potential issues in converting earnings into cash. The free cash flow to net income ratio is also low, suggesting limited cash generation relative to net losses. Overall, while cash flow generation has improved, profitability remains a challenge.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	358.94M	356.05M	371.34M	376.42M	367.01M	356.04M
Gross Profit	144.20M	147.34M	165.76M	171.13M	163.97M	175.32M
EBITDA	27.41M	-28.65M	-49.46M	-17.63M	1.64M	31.72M
Net Income	-9.89M	-60.25M	-79.36M	-66.56M	-50.04M	-47.92M
Balance Sheet
Total Assets	406.94M	430.25M	491.30M	580.59M	663.47M	677.97M
Cash, Cash Equivalents and Short-Term Investments	29.88M	29.94M	22.75M	20.04M	21.85M	31.13M
Total Debt	56.70M	64.12M	46.98M	53.23M	59.59M	248.69M
Total Liabilities	225.73M	438.51M	435.19M	436.42M	440.30M	448.98M
Stockholders Equity	181.21M	-8.26M	56.10M	144.16M	223.18M	228.99M
Cash Flow
Free Cash Flow	-11.13M	17.29M	5.14M	17.11M	-5.69M	-14.84M
Operating Cash Flow	-42.00K	18.10M	28.93M	34.94M	9.86M	717.00K
Investing Cash Flow	-16.69M	-24.06M	-23.79M	-17.82M	-14.65M	-15.55M
Financing Cash Flow	25.19M	17.62M	-3.39M	-18.13M	-22.45M	-2.10M

comScore Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 7.96
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 7.96 is above the 20-day moving average (MA) of 6.89, above the 50-day MA of 6.89, and above the 200-day MA of 6.17, indicating a bullish trend. The MACD of 0.06 indicates Negative momentum. The RSI at 70.51 is Negative, neither overbought nor oversold. The STOCH value of 69.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBLA	72 Outperform	$1.23B	58.73	2.63%	―	10.96%	―
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
MAX	61 Neutral	$763.16M	-542.13	―	―	64.86%	-112.92%
SCOR	56 Neutral	$39.92M	-1.44	-5.12%	―	0.77%	74.60%
SMWB	50 Neutral	$619.50M	―	-120.56%	―	14.25%	-211.21%
ZH	48 Neutral	$301.90M	21.32	2.39%	―	-23.61%	―
SEAT	46 Neutral	$105.24M	-0.30	-51.54%	―	-16.83%	-485.31%

comScore Corporate Events

comScore Restructures Capital and Refreshes Board Governance

On the unnamed Closing Date related to a previously announced exchange transaction, comScore implemented a Second Amended and Restated Stockholders Agreement that reset the composition of its seven-member board, ensuring board and committee representation for key stockholders alongside unaffiliated directors, including the CEO. In connection with the exchange, four directors — Nana Banerjee, Itzhak Fisher, Leslie Gillin and Marty Patterson — resigned, and Pine’s designee Bob Davenport, an executive at Pine and director and employee of Cerberus Capital Management, L.P., was appointed as a Class III director through the 2028 annual meeting, chairing the Nominating and Governance Committee and joining the Compensation Committee under the company’s standard compensation and indemnification framework. Also effective on the Closing Date, comScore simplified and restructured its capital stock by filing a Certificate of Elimination to retire Series B Preferred Stock to undesignated status, a Certificate of Amendment that cut total authorized shares from 121.75 million to 60 million while reducing preferred authorization and increasing common authorization to 46 million shares, and a new Certificate of Designations creating Series C Preferred Stock. The newly designated Series C Preferred Stock carries a $14.50-per-share liquidation preference, senior dividend and liquidation rights over common stock, broad conversion rights into common shares subject to a 49.99% ownership cap, change-of-control put and call features with a 9.5% interest rate on unpaid amounts, and voting rights that are constrained by a 16.66% per-stockholder and 49.99% aggregate voting threshold to limit any single stockholder’s influence, underscoring comScore’s effort to balance capital flexibility with governance safeguards for minority investors.

The most recent analyst rating on (SCOR) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.

comScore Shareholders Approve Recapitalization at Special Meeting

On December 19, 2025, comScore, Inc. held a special meeting of stockholders at which investors overwhelmingly approved proposals related to a recapitalization transaction first announced on September 29, 2025, including votes by common shareholders and Series B Convertible Preferred Stock holders both on an as-converted basis and as a separate class. The recapitalization, which is still subject to a series of closing conditions such as the absence of legal restraints, satisfaction of covenants, Nasdaq listing approval for new shares, concurrent participation by preferred stockholders and an amendment to the company’s senior secured financing agreement, is expected to close by the end of 2025, and its completion is likely to have a significant impact on comScore’s capital structure and financial flexibility, though the company warns that timing and completion remain uncertain due to potential regulatory, market or holiday-related delays.

The most recent analyst rating on (SCOR) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.

Comscore Announces Stock Exchange Agreements for Recapitalization

On September 26, 2025, Comscore entered into Stock Exchange Agreements with Charter Communications, Liberty Broadband, and Pine Investor to exchange Series B Convertible Preferred Stock for Series C Convertible Preferred Stock and Common Stock, pending stockholder approval. This recapitalization aims to eliminate annual dividends, enhancing financial flexibility for growth. Comscore reported Q3 2025 results with a slight revenue increase to $88.9 million and a net income of $0.5 million, driven by growth in cross-platform solutions and local TV. Despite a data-strategy shift by a major client impacting Proximic revenue, Comscore remains optimistic about future growth opportunities.

The most recent analyst rating on (SCOR) stock is a Hold with a $7.50 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.