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comScore Inc (SCOR)
:SCOR
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comScore
(NASDAQ:SCOR)
Rating:48Neutral
Price Target:
$5.00
▼(-0.40%Downside)
comScore (SCOR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$24.84M
Dividend YieldN/A
Average Volume (3M)18.72K
Price to Earnings (P/E)―
Beta (1Y)1.13
Revenue Growth-3.17%
EPS Growth13.15%
CountryUS
Employees1,116
SectorCommunication Services
Sector Strength84
IndustryInternet Content & Information
Share Statistics
EPS (TTM)-1.39
Shares Outstanding4,947,375
10 Day Avg. Volume40,110
30 Day Avg. Volume18,723
Financial Highlights & Ratios
PEG Ratio-0.09
Price to Book (P/B)0.32
Price to Sales (P/S)0.00
P/FCF Ratio6.28
Enterprise Value/Market Cap5.67
Enterprise Value/Revenue0.10
Enterprise Value/Gross Profit0.97
Enterprise Value/Ebitda-1.06
Forecast
1Y Price Target
$5.50Price Target Upside9.56% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
comScore Business Overview & Revenue Model
Company DescriptioncomScore, Inc. is a prominent player in the realm of media analytics, providing companies with data-driven insights into audience behavior across digital platforms, television, and movie theaters. Operating primarily in the digital media and analytics sectors, comScore offers a suite of measurement products and services that help businesses understand consumer interactions with media and advertising. Their core offerings include digital audience measurement, advertising effectiveness solutions, and custom analytics.
How the Company Makes MoneycomScore generates revenue primarily through subscription-based services and custom analytics projects. Key revenue streams include data licensing, where clients subscribe to access comScore's comprehensive audience measurement and analytics tools. Additionally, the company offers advertising analytics services that help advertisers and publishers evaluate the effectiveness of their campaigns across various channels. Significant partnerships with major media companies, advertisers, and agencies also contribute to its earnings, as these collaborations enhance comScore's data offerings and expand its client base. Licensing agreements and custom project engagements further bolster their income, allowing clients to leverage comScore's proprietary data for tailored insights.
comScore Earnings Call Summary
Earnings Call Date:May 06, 2025
(Q1-2025)
| % Change Since: -7.21%|
Next Earnings Date:Aug 12, 2025
Earnings Call Sentiment Neutral
Comscore delivered strong growth in key areas such as cross-platform and local TV, achieved significant accreditation, and maintained positive EBITDA growth. However, overall revenue declined slightly, and there were notable challenges in syndicated revenue streams and research solutions, compounded by macroeconomic uncertainties impacting ad spend.Q1-2025 Updates
Positive Updates
Double-Digit Growth in Cross-Platform and Local TV
Comscore achieved double-digit growth in cross-platform and local TV offerings compared to the same quarter last year.
MRC Accreditation Achievement
Comscore earned another accreditation from the MRC for its TV measurement offering, maintaining its position as the only measurement solution meeting MRC standards for both local and national TV.
Launch of Cross-Platform Content Measurement Solution
Comscore launched a cross-platform content measurement solution in January, with positive client adoption and an encouraging pipeline.
Positive EBITDA Performance
Adjusted EBITDA for the first quarter was $7.4 million, up 2.8% year-over-year, with a margin of 8.6%.
Comscore Certified Deal IDs Partnership with Magnite
Announcement of Comscore Certified Deal IDs with Magnite to improve ad targeting and efficiency, enhancing returns on ad spend.
Negative Updates
Revenue Decline
Total revenue for the first quarter was $85.7 million, down 1.3% from $86.8 million the same quarter a year ago.
Declines in Syndicated Audience Revenue
Syndicated audience revenue decreased by 1.7% due to declines in national TV and syndicated digital products.
Research & Insights Solutions Revenue Drop
Research & Insights Solutions revenue was down 11.5% from Q1 of 2024 due to lower renewals and timing of deliveries.
Ad Spend Uncertainty
Macroeconomic uncertainty affecting ad spend, particularly in cross-platform solutions, led to conservative revenue expectations for Q2.
Company Guidance
During the Comscore First Quarter 2025 Financial Results Conference Call, the company reported revenue of $85.7 million, a slight decrease of 1.3% from the previous year's $86.8 million. The call highlighted a 20.5% increase in cross-platform revenue, reaching $9.7 million, and a 2.6% rise in their movies business, generating $9.4 million. However, Syndicated Audience revenue fell by 1.7% to $63.5 million, and Research & Insights Solutions revenue dropped by 11.5% to $12.5 million. Adjusted EBITDA was $7.4 million, yielding a margin of 8.6%, and the company anticipates full-year revenue to be at the low end of their $360 million to $370 million guidance, with an adjusted EBITDA margin expected between 12% and 15%. The guidance reflects concerns over macroeconomic uncertainties impacting ad spend, particularly affecting cross-platform offerings.comScore Financial Statement Overview
Summary
comScore is facing significant financial challenges, with ongoing losses and stagnant revenue growth. The balance sheet shows negative equity and high liabilities, indicating solvency risks. While operating cash flow is positive, overall cash flow remains weak, necessitating strategic restructuring.Income Statement
comScore's income statement reveals consistent challenges with profitability. The TTM data shows a negative net profit margin of -17.8% and an EBIT margin of -16.8%, indicating ongoing losses. Revenue growth has been stagnant, with a slight decline in recent periods, reflecting market challenges. Despite efforts to manage costs, the company continues to struggle with achieving positive margins, impacting its overall financial health.32
Negative
Balance Sheet
The balance sheet indicates significant financial distress, with a negative stockholders' equity of -$13.46 million in the TTM period, highlighting solvency issues. The debt-to-equity ratio is not meaningful due to negative equity, and the equity ratio is extremely low, signaling high reliance on liabilities. These factors suggest heightened financial risk and potential challenges in meeting long-term obligations.20
Very Negative
Cash Flow
comScore's cash flow statement shows some positive aspects, such as a positive operating cash flow in the TTM period. However, free cash flow remains minimal, with a low free cash flow to net income ratio, indicating limited cash generation relative to losses. The company faces challenges in converting revenue into cash, which could affect future operations and financing activities.45
Neutral
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 354.96M | 356.05M | 371.34M | 376.42M | 367.01M | 356.04M |
| Gross Profit | 144.57M | 147.34M | 165.76M | 171.13M | 163.97M | 175.32M |
| EBITDA | -37.41M | -32.30M | -45.94M | -7.51M | 12.27M | 44.07M |
| Net Income | -63.19M | -60.25M | -79.36M | -82.07M | -62.66M | -47.92M |
Balance Sheet | ||||||
| Total Assets | 421.53M | 430.25M | 491.30M | 580.59M | 663.47M | 677.97M |
| Cash, Cash Equivalents and Short-Term Investments | 30.97M | 29.94M | 22.75M | 20.04M | 21.85M | 31.13M |
| Total Debt | 21.50M | 64.12M | 46.98M | 53.23M | 59.59M | 248.69M |
| Total Liabilities | 227.52M | 438.51M | 247.31M | 248.54M | 440.30M | 448.98M |
| Stockholders Equity | -13.46M | -8.26M | 243.99M | 332.05M | 223.18M | 228.99M |
Cash Flow | ||||||
| Free Cash Flow | 1.95M | 17.29M | 5.14M | 17.11M | -5.69M | -14.84M |
| Operating Cash Flow | 20.30M | 18.10M | 28.93M | 34.94M | 9.86M | 717.00K |
| Investing Cash Flow | -23.62M | -24.06M | -23.79M | -17.82M | -14.65M | -15.55M |
| Financing Cash Flow | 19.01M | 17.62M | -3.39M | -18.13M | -22.45M | -2.10M |
comScore Technical Analysis
Neutral
5.02
Price Trends
4.99
Positive
5.61
Negative
6.18
Negative
Market Momentum
>-0.01
Negative
50.60
Neutral
41.61
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Neutral. The current price of 5.02 is above the 20-day moving average (MA) of 5.00, above the 50-day MA of 4.99, and below the 200-day MA of 6.18, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 50.60 is Neutral, neither overbought nor oversold. The STOCH value of 41.61 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SCOR.
comScore Risk Analysis
comScore disclosed 40 risk factors in its most recent earnings report. comScore reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
comScore Peers Comparison
Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | $1.20B | 96.85 | 1.35% | ― | 16.62% | ― | |
74 Outperform | $1.41B | 30.04 | 4.80% | ― | 13.84% | 1494.51% | |
61 Neutral | $93.51M | ― | -16.55% | ― | -2.67% | 21.65% | |
55 Neutral | HK$64.46B | -1.91 | -1.90% | 7.21% | -4.17% | -13.99% | |
48 Neutral | $24.84M | ― | -29.17% | ― | -3.17% | 13.15% | |
47 Neutral | $60.58M | ― | -16.65% | ― | 105.31% | 95.66% | |
47 Neutral | $39.47M | ― | 174.77% | ― | -1.52% | 22.36% |
* Communication Services Sector Average
Performance Comparison
SCOR
comScore
5.02
-7.42
-59.65%
MCHX
Marchex
2.13
0.71
50.00%
CCG
Cheche Group
0.75
-0.01
-1.32%
TBLA
Taboola.com
3.69
0.39
11.82%
KORE
KORE Group Holdings
2.30
0.93
67.88%
IAS
Integral Ad Science
8.53
-1.23
-12.60%
comScore Corporate Events
Shareholder MeetingsBusiness Operations and Strategy
comScore Shareholders Approve Key Amendments at Annual Meeting
Positive
Jun 24, 2025
At its annual meeting on June 17, 2025, comScore, Inc. shareholders approved amendments to the company’s Certificate of Incorporation and Certificate of Designations, as well as an increase in shares under its 2018 Equity and Incentive Compensation Plan. These changes, effective June 20, 2025, include expanding authorized shares and clarifying terms for Series B Preferred Stock, impacting the company’s capital structure and potentially enhancing its market position.
The most recent analyst rating on (SCOR) stock is a Hold with a $11.00 price target. To see the full list of analyst forecasts on comScore stock, see the SCOR Stock Forecast page.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.