comScore (SCOR) AI Stock Analysis

• Market Cap: $35.81M
• Dividend Yield: N/A
• Average Volume (3M): 108.70K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.28
• Revenue Growth: 0.77%
• EPS Growth: 74.60%
• Country: US
• Employees: 1,116
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): -0.67
• Shares Outstanding: 5,015,664
• 10 Day Avg. Volume: 18,777
• 30 Day Avg. Volume: 108,705
• PEG Ratio: 0.02
• Price to Book (P/B): 0.15
• Price to Sales (P/S): 0.08
• P/FCF Ratio: 1.69
• Enterprise Value/Market Cap: 7.36
• Enterprise Value/Revenue: 0.73
• Enterprise Value/Gross Profit: 1.83
• Enterprise Value/Ebitda: 9.61
• 1Y Price Target: $10.00
• Price Target Upside: 40.06% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 52 Neutral
• Price Target: $7.00 ▼(-1.96% Downside)

comScore's overall stock score reflects a company in transition. The most significant factors are the mixed financial performance and neutral technical indicators. The earnings call provided some optimism with growth in specific segments and a beneficial recapitalization agreement, but profitability challenges and valuation concerns weigh on the score.

Positive Factors

Revenue Growth in Key Areas

Strong growth in local TV and cross-platform solutions indicates successful product adoption and potential for sustained revenue expansion.

Launch of Comscore Content Measurement (CCM)

The CCM product addresses market needs for integrated measurement, enhancing Comscore's competitive position and client retention.

Recapitalization Agreement Benefits

The recapitalization improves financial flexibility, enabling Comscore to invest in growth opportunities and strengthen its balance sheet.

Negative Factors

Minimal Overall Revenue Increase

Slow overall revenue growth suggests challenges in expanding market share or product offerings, potentially limiting future financial performance.

Impact of Client Strategy Shift

Client strategy changes can lead to revenue volatility, highlighting the need for Comscore to diversify its client base to mitigate risks.

Decreased Adjusted EBITDA

Declining EBITDA indicates challenges in cost management and operational efficiency, which could hinder profitability improvements.

comScore Business Overview & Revenue Model

Company Description

comScore, Inc. (SCOR) is a global leader in measuring and analyzing consumer behavior across various digital platforms. The company operates primarily in the digital analytics sector, providing insights into audience measurement, advertising effectiveness, and content engagement. Its core products include advanced analytics tools and services that help businesses understand their audiences and optimize their marketing strategies across television, online, and mobile platforms.

How the Company Makes Money

comScore generates revenue through a subscription-based model, offering various analytics and measurement services to clients in advertising, media, and entertainment sectors. Key revenue streams include fees from clients for access to its data analytics platforms, licensing agreements for proprietary data, and custom analytics services tailored to specific client needs. Additionally, comScore has formed strategic partnerships with major media and technology companies, enhancing its data offerings and expanding its market reach, which contributes significantly to its earnings.

comScore Financial Statement Overview

Summary

comScore's financial performance shows mixed results. Revenue growth has resumed with an 11.9% increase, but profitability remains a challenge with negative margins and returns on equity. The balance sheet is stable with low leverage, and cash flow generation has improved, but the company needs to enhance operational efficiency and cash conversion.

Income Statement

comScore's income statement shows a mixed performance. The company has managed to achieve a positive revenue growth rate of 11.9% in the TTM period, indicating a recovery from previous declines. However, profitability remains a concern with negative net profit margins and EBIT margins, reflecting ongoing challenges in achieving operational efficiency. The gross profit margin has slightly decreased over time, suggesting pressure on cost management.

Balance Sheet

The balance sheet reflects a relatively stable financial position with a low debt-to-equity ratio of 0.09 in the TTM period, indicating conservative leverage. However, the return on equity remains negative, highlighting challenges in generating returns for shareholders. The equity ratio is stable, suggesting a solid capital structure, but the company needs to improve profitability to enhance shareholder value.

Cash Flow

Cash flow analysis shows significant improvement in free cash flow growth, with a remarkable increase in the TTM period. However, the operating cash flow to net income ratio is low, indicating potential issues in converting earnings into cash. The free cash flow to net income ratio is also low, suggesting limited cash generation relative to net losses. Overall, while cash flow generation has improved, profitability remains a challenge.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	358.94M	356.05M	371.34M	376.42M	367.01M	356.04M
Gross Profit	144.20M	147.34M	165.76M	171.13M	163.97M	175.32M
EBITDA	27.41M	-28.65M	-49.46M	-17.63M	1.64M	31.72M
Net Income	-9.89M	-60.25M	-79.36M	-66.56M	-50.04M	-47.92M
Balance Sheet
Total Assets	406.94M	430.25M	491.30M	580.59M	663.47M	677.97M
Cash, Cash Equivalents and Short-Term Investments	29.88M	29.94M	22.75M	20.04M	21.85M	31.13M
Total Debt	56.70M	64.12M	46.98M	53.23M	59.59M	248.69M
Total Liabilities	225.73M	438.51M	435.19M	436.42M	440.30M	448.98M
Stockholders Equity	181.21M	-8.26M	56.10M	144.16M	223.18M	228.99M
Cash Flow
Free Cash Flow	-11.13M	17.29M	5.14M	17.11M	-5.69M	-14.84M
Operating Cash Flow	-42.00K	18.10M	28.93M	34.94M	9.86M	717.00K
Investing Cash Flow	-16.69M	-24.06M	-23.79M	-17.82M	-14.65M	-15.55M
Financing Cash Flow	25.19M	17.62M	-3.39M	-18.13M	-22.45M	-2.10M

comScore Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 7.14
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 7.14 is above the 20-day moving average (MA) of 6.85, above the 50-day MA of 7.06, and above the 200-day MA of 6.14, indicating a bullish trend. The MACD of 0.05 indicates Negative momentum. The RSI at 55.65 is Neutral, neither overbought nor oversold. The STOCH value of 94.20 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.

comScore Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBLA	72 Outperform	$1.16B	55.16	2.63%	―	10.96%	―
MAX	61 Neutral	$834.20M	-592.59	―	―	64.86%	-112.92%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SCOR	52 Neutral	$35.81M	-1.29	-5.12%	―	0.77%	74.60%
SMWB	50 Neutral	$602.24M	-18.91	-120.56%	―	14.25%	-211.21%
ZH	48 Neutral	$291.40M	21.44	2.39%	―	-23.61%	―
SEAT	45 Neutral	$89.98M	-0.25	-51.54%	―	-16.83%	-485.31%

comScore Corporate Events

Comscore Announces Stock Exchange Agreements for Recapitalization

On September 26, 2025, Comscore entered into Stock Exchange Agreements with Charter Communications, Liberty Broadband, and Pine Investor to exchange Series B Convertible Preferred Stock for Series C Convertible Preferred Stock and Common Stock, pending stockholder approval. This recapitalization aims to eliminate annual dividends, enhancing financial flexibility for growth. Comscore reported Q3 2025 results with a slight revenue increase to $88.9 million and a net income of $0.5 million, driven by growth in cross-platform solutions and local TV. Despite a data-strategy shift by a major client impacting Proximic revenue, Comscore remains optimistic about future growth opportunities.

Comscore Announces Recapitalization Transaction with Stockholders

On September 26, 2025, Comscore, Inc. announced a recapitalization transaction with its preferred stockholders, including Charter Communications, Liberty Broadband Corporation, and an affiliate of Cerberus Capital Management. This transaction involves exchanging Series B preferred shares for common stock and new Series C preferred stock, aiming to reduce senior capital, eliminate dividend burdens, and realign stockholder interests. The move is expected to strengthen Comscore’s financial flexibility, enhance corporate governance, and position the company for future growth. The transaction requires stockholder approval and is anticipated to close by December 15, 2025. Comscore’s CEO, Jon Carpenter, expressed optimism about the company’s ability to lead in the evolving media landscape, emphasizing the importance of this transaction in supporting long-term growth and value creation for stakeholders.