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Rockwell Automation (ROK)
NYSE:ROK
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Rockwell Automation (ROK) AI Stock Analysis

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ROK

Rockwell Automation

(NYSE:ROK)

Rating:73Outperform
Price Target:
$382.00
â–²(7.40% Upside)
Rockwell Automation's overall stock score of 73 reflects strong financial performance and a positive earnings call, indicating solid operational efficiency and strategic growth plans. However, the high valuation and mixed technical indicators suggest caution. The company's focus on strategic investments and margin expansion provides a positive long-term outlook, but investors should be mindful of the high P/E ratio and potential market volatility.
Positive Factors
Investment and Growth
ROK announced plans to invest $2B over 5 years in plants and digital infrastructure to build resilience and grow share.
Margin Expansion
Rockwell Automation achieved $250 million in cost reduction benefits a quarter earlier than expected.
Stock Performance
ROK is the best performing stock since tariff lows, with rel val vs EEMI on 2025 P/E up 13% and the stock +50%.
Negative Factors
Demand Uncertainty
There is risk that prebuy is masquerading as normal demand, making analysis based on seasonal trends challenging.
Tariff Concerns
Near-term, however, tariff uncertainty continues to challenge macro confidence.
Valuation Challenges
Shares currently at a ~30% premium to EEMI on NTM P/E present near-term challenges.

Rockwell Automation (ROK) vs. SPDR S&P 500 ETF (SPY)

Rockwell Automation Business Overview & Revenue Model

Company DescriptionRockwell Automation, Inc. provides industrial automation and digital transformation solutions in the United States and internationally. The company operates in three segments, Intelligent Devices, Software & Control, and Lifecycle Services. Its solutions include hardware and software products, and services. The Intelligent Devices segment offers drives, motion, safety, sensing, industrial components, and configured-to-order products. The Software & Control segment provides control and visualization software and hardware, information software, digital twin and simulation software, and network and security infrastructure solutions. The Lifecycle Services segment provides consulting, professional services and solutions, and connected and maintenance services. The company sells its solutions primarily through independent distributors in relation with its direct sales force. It serves discrete end markets, including automotive, semiconductor, warehousing and logistics, and other discrete markets, as well as general industries comprising printing and publishing, marine, glass, fiber and textiles, airports, and aerospace; hybrid end markets, such as food and beverage, life sciences, household and personal care, and tire, as well as eco industrial, including water/wastewater, waste management, mass transit, and renewable energy; and process end markets comprising oil and gas, mining, metals, chemicals, pulp and paper, and others. Rockwell Automation, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
How the Company Makes MoneyRockwell Automation generates revenue through multiple streams, primarily from the sale of hardware, software, and services related to industrial automation. Key revenue streams include the sale of control systems, sensors, and safety equipment, as well as advanced software solutions for data analytics and process optimization. The company also earns significant income through its services division, which offers consulting, training, and support services to customers. Additionally, Rockwell has established strategic partnerships with other technology and engineering firms, which enhance its offerings and market reach, further contributing to its earnings. The company's focus on innovation and digital transformation initiatives, such as the Industrial Internet of Things (IIoT), has also positioned it well in the evolving market, driving additional revenue opportunities.

Rockwell Automation Key Performance Indicators (KPIs)

Any
Any
Operating Earnings by Segment
Operating Earnings by Segment
Shows earnings from different business segments, providing insight into which areas are most profitable and how effectively resources are allocated.
Chart InsightsRockwell Automation's Software and Control segment shows robust margin improvement, driven by cost reduction and margin expansion, despite flat sales. However, Intelligent Devices and Lifecycle Services face challenges with declining sales due to trade and policy uncertainties. The company is focusing on structural productivity and margin expansion, aiming for significant cost savings. Despite a mixed performance, the overall outlook includes a positive trajectory for eCommerce and Warehouse Automation, with expected growth of 45% in fiscal 2025, counterbalancing some of the segment-specific declines.
Data provided by:Main Street Data

Rockwell Automation Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Positive
The earnings call conveyed a generally positive outlook with significant achievements in sales growth, strategic wins, and productivity savings. Although there were challenges in certain segments like Lifecycle Services and Process Industries, the overall sentiment was bolstered by a strong performance in Software & Control and strategic investments for future growth.
Q3-2025 Updates
Positive Updates
Return to Year-over-Year Sales Growth
Rockwell Automation reported a return to year-over-year sales growth with Q3 sales up 5% and organic sales up over 4%.
Productivity and Cost Savings Achievement
The company achieved its full year goal of $250 million in year-over-year productivity savings a quarter earlier than anticipated.
Strong Performance in Software & Control
Software & Control organic sales grew 22% year-over-year, with strong growth in hardware and double-digit growth in SaaS.
Notable Strategic Wins
Rockwell secured strategic contracts with Freshpet, Incobrasa Industries, Beam Therapeutics, and Hancock Iron Ore, enhancing its position in various sectors.
Investment in Growth and Resilience
The company plans to invest over $2 billion in plants, digital infrastructure, and talent over the next 5 years to grow share and expand margins.
Negative Updates
Challenges in Lifecycle Services
Lifecycle Services organic sales declined 6% year-over-year due to difficult year-over-year comparisons and project delays.
Weakness in Process Industries
Sales in the Process Industries segment were down low single digits, impacted by weak global demand and volatile commodity prices.
Cybersecurity Investment Delays
Recurring services faced weakness due to delays in cybersecurity investments, impacting recurring revenue.
Company Guidance
During Rockwell Automation's third-quarter fiscal 2025 earnings call, the company reported a return to year-over-year sales growth with a 5% increase in reported sales and over 4% organic sales growth. The book-to-bill ratio was approximately 1.0, with notable year-over-year orders growth in the Americas, EMEA, and Asia. Annual recurring revenue grew by 7%, and the company achieved its full-year productivity goal of $250 million a quarter earlier than expected. The segment margin was 21.2%, and adjusted EPS was $2.82, both surpassing expectations. Looking ahead, Rockwell plans to invest over $2 billion in the next five years to enhance capacity, digital infrastructure, and talent, with a focus on expanding margins and growth. The company adjusted its fiscal 2025 sales guidance to a range of positive 1% to negative 2% growth, anticipating an adjusted EPS of $10 at the midpoint and a free cash flow conversion of 100%.

Rockwell Automation Financial Statement Overview

Summary
Rockwell Automation demonstrates solid financial health with stable income and cash flow performance. While there are concerns regarding declining net profit margins and return on equity, the company has improved its leverage and maintains strong cash flow metrics. The cyclical nature of the industrial machinery sector contributes to revenue volatility, but operational efficiency and cash management provide a strong foundation for future growth.
Income Statement
75
Positive
Rockwell Automation shows a stable income statement with a consistent gross profit margin around 39-41% over the years. The net profit margin has slightly decreased from 19% in 2021 to 12% in the TTM period, indicating some pressure on profitability. Revenue growth has been volatile, with a notable decline in 2024 but a recovery in the TTM period. The EBIT and EBITDA margins have been relatively stable, suggesting operational efficiency.
Balance Sheet
70
Positive
The balance sheet reflects a moderate debt-to-equity ratio of around 1.12 in the TTM period, down from higher levels in previous years, indicating improved leverage management. Return on equity has decreased from 56% in 2021 to 28% in the TTM period, showing reduced profitability on equity. The equity ratio has remained stable, suggesting a balanced asset structure.
Cash Flow
80
Positive
Cash flow analysis reveals strong free cash flow growth of 23% in the TTM period, recovering from a decline in 2024. The operating cash flow to net income ratio is healthy, indicating efficient cash generation relative to earnings. The free cash flow to net income ratio remains robust, reflecting effective cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue8.06B8.26B9.05B7.76B7.00B6.33B
Gross Profit3.18B3.68B4.21B3.52B3.34B2.94B
EBITDA1.61B1.57B1.99B1.43B1.81B1.41B
Net Income970.10M952.50M1.38B919.10M1.34B1.02B
Balance Sheet
Total Assets11.19B11.23B11.30B10.76B10.70B7.26B
Cash, Cash Equivalents and Short-Term Investments495.00M471.00M1.07B490.70M662.20M704.60M
Total Debt3.88B4.08B3.33B4.18B4.38B2.36B
Total Liabilities7.57B7.56B7.56B7.74B8.01B5.92B
Stockholders Equity3.46B3.50B3.56B2.73B2.39B1.03B
Cash Flow
Free Cash Flow1.32B639.10M1.21B682.00M1.14B1.01B
Operating Cash Flow1.52B863.80M1.37B823.10M1.26B1.12B
Investing Cash Flow-227.50M-982.50M854.30M-7.80M-2.63B-618.00M
Financing Cash Flow-1.22B-502.80M-1.68B-934.20M1.30B-798.90M

Rockwell Automation Technical Analysis

Technical Analysis Sentiment
Positive
Last Price355.67
Price Trends
50DMA
340.73
Positive
100DMA
308.44
Positive
200DMA
293.74
Positive
Market Momentum
MACD
2.22
Negative
RSI
61.18
Neutral
STOCH
86.80
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ROK, the sentiment is Positive. The current price of 355.67 is above the 20-day moving average (MA) of 342.58, above the 50-day MA of 340.73, and above the 200-day MA of 293.74, indicating a bullish trend. The MACD of 2.22 indicates Negative momentum. The RSI at 61.18 is Neutral, neither overbought nor oversold. The STOCH value of 86.80 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ROK.

Rockwell Automation Risk Analysis

Rockwell Automation disclosed 19 risk factors in its most recent earnings report. Rockwell Automation reported the most risks in the "Macro & Political" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rockwell Automation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$95.05B27.7427.42%0.89%-0.40%24.40%
77
Outperform
$54.58B18.9227.56%1.87%-1.30%53.39%
73
Outperform
$39.49B41.2128.46%1.47%-8.23%-3.29%
73
Outperform
$77.75B23.64109.06%2.25%-1.40%11.65%
67
Neutral
$3.58B23.9113.98%1.06%10.28%-16.81%
67
Neutral
$32.05B62.955.21%0.10%4.67%-36.65%
64
Neutral
$10.93B16.108.86%2.03%2.57%-16.44%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ROK
Rockwell Automation
355.67
98.19
38.14%
CXT
Crane NXT
62.28
4.60
7.98%
CMI
Cummins
398.46
98.59
32.88%
ITW
Illinois Tool Works
266.24
23.52
9.69%
PH
Parker Hannifin
761.55
177.95
30.49%
IR
Ingersoll Rand
81.13
-8.19
-9.17%

Rockwell Automation Corporate Events

Business Operations and StrategyRegulatory Filings and Compliance
Rockwell Automation CEO Initiates Trading Plan
Neutral
Jun 4, 2025

On May 30, 2025, Blake D. Moret, CEO of Rockwell Automation, initiated a Rule 10b5-1 trading plan to manage shares of restricted stock units and performance shares vesting in December 2025. This plan is part of his tax and financial strategy to cover taxes and diversify options expiring in 2026.

Private Placements and Financing
Rockwell Automation Secures $500 Million Term Loan
Neutral
May 19, 2025

On May 16, 2025, Rockwell Automation, Inc. entered into a $500 million senior unsecured 364-day term loan credit agreement with several banks, including Bank of America and Wells Fargo. This agreement, which matures by May 15, 2026, will support general corporate purposes and complements Rockwell’s existing $1.5 billion five-year credit agreement. The new credit facility includes customary covenants and conditions, such as restrictions on certain financial activities and a requirement to maintain a specific EBITDA to interest expense ratio. The agreement allows for potential acceleration of indebtedness under certain conditions, but does not restrict dividend payments.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025