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Re/Max Holdings Inc (RMAX)
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Re/Max Holdings (RMAX) AI Stock Analysis

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RMAX

Re/Max Holdings

(NYSE:RMAX)

Rating:67Neutral
Price Target:
$9.00
▲(1.12% Upside)
Re/Max Holdings' overall score is driven by strong cash generation and improved operational efficiency. However, challenges such as declining revenue, high leverage, and macroeconomic uncertainties weigh on the score. Positive guidance and international expansion provide some optimism.
Positive Factors
Agent Growth
RE/MAX's agent count increased by 2.8% year-over-year, with growth driven by international markets.
Financial Performance
Adjusted EBITDA was above estimates, showing a 9% year-over-year increase.
Negative Factors
Market Conditions
The weak housing market continues to impact RE/MAX's business negatively.
Revenue Decline
Excluding marketing funds, RE/MAX's revenue declined by 7% year-over-year and was slightly below estimates.

Re/Max Holdings (RMAX) vs. SPDR S&P 500 ETF (SPY)

Re/Max Holdings Business Overview & Revenue Model

Company DescriptionRE/MAX Holdings, Inc. operates as a franchisor of real estate and mortgage brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. In addition, the company provides First mobile app, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; RE/MAX University platform, a learning hub designed to help each agent in their professional expertise; and Booj platform. The company was founded in 1973 and is headquartered in Denver, Colorado.
How the Company Makes MoneyRe/Max Holdings generates revenue primarily through its franchise model, where it earns income from franchise fees paid by its independent agents and brokers. These fees typically consist of initial franchise sales, ongoing royalties based on a percentage of sales, and additional services provided to franchisees. Additionally, the company earns revenue from its affiliated businesses, such as mortgage services and title insurance, which complement its core real estate offerings. Strategic partnerships with technology platforms and marketing services also enhance its revenue streams, allowing Re/Max to provide valuable tools and resources to its agents, thereby increasing overall transaction volumes and profitability.

Re/Max Holdings Earnings Call Summary

Earnings Call Date:Jul 29, 2025
(Q2-2025)
|
% Change Since: 4.46%|
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong global agent growth, improved profit margins, and successful program launches, but also noted challenges with revenue decline and slower-than-expected media network ramp-up due to macroeconomic conditions.
Q2-2025 Updates
Positive Updates
Record Global Agent Count
RE/MAX ended Q2 2025 with over 147,000 agents in their global network, an all-time high driven by international expansion.
Improved Profit and Margin Performance
Profit and margin performance exceeded expectations for the fifth consecutive quarter with adjusted EBITDA at $26.3 million and an adjusted EBITDA margin of 36.1%, a 30 basis point increase over Q2 2024.
Agent Count Stabilization in the U.S.
Signs of stabilization in U.S. agent count were noted, with April being the strongest month for U.S. agent count in three years.
Successful Launch of Aspire Program
Aspire, an onboarding program, launched in April, with nearly 60% of U.S. and Canadian brokerages participating, resulting in increased recruitment rates.
Expansion in Hawaii
Strategic acquisition of RE/MAX Hawaii, adding over 170 agents and strengthening market share.
Negative Updates
Revenue Decline
Total revenue was $72.8 million, with a 6.8% decrease compared to the same period last year due to a 5.7% decline in organic growth and 1.1% adverse foreign currency impact.
Challenges in Media Network Launch
The RE/MAX Media Network launch has been slower than anticipated due to a challenging macro environment impacting advertising spend.
Ongoing Macro and Housing Challenges
The broader macro and housing environment continues to be challenging, impacting the total leverage ratio which remains at 3.58:1.
Company Guidance
During the RE/MAX Holdings Second Quarter 2025 Earnings Conference Call, the company provided guidance with several key metrics. RE/MAX expects third-quarter agent count to increase by 1% to 2% compared to the same period in 2024, driven by strong international growth. Revenue for the third quarter is projected between $71 million and $76 million, while adjusted EBITDA is anticipated to range from $23.5 million to $26.5 million. For the entire year, RE/MAX has adjusted its agent count expectations to range from 0% to a positive 1.5% increase over 2024, improving from previous projections. Full-year revenue is now expected to be between $290 million and $296 million, with adjusted EBITDA ranging from $90 million to $95 million. These projections reflect a tighter revenue and profit range due to macroeconomic uncertainties but include raised agent count expectations, particularly on the strength of international expansion.

Re/Max Holdings Financial Statement Overview

Summary
Re/Max Holdings has strong gross profitability and cash generation but faces challenges with declining revenue and high leverage. The improving operational efficiency is offset by low net profit margins and modest ROE, indicating financial vulnerabilities.
Income Statement
65
Positive
Re/Max Holdings has shown a mixed performance in its income statement. The TTM (Trailing-Twelve-Months) gross profit margin stands at 72.0%, indicating strong profitability in core operations. However, the net profit margin is relatively low at 2.8%, suggesting high expenses or other financial pressures. Revenue has declined over the past year, with a negative growth rate of -13.0% from 2023 to 2024, indicating challenges in maintaining sales momentum. The EBIT margin improved to 13.5% in TTM, showing better operational efficiency compared to previous losses. Overall, while there are strengths in profitability, the declining revenue and low net margins are concerning.
Balance Sheet
60
Neutral
The balance sheet of Re/Max Holdings reveals a high debt-to-equity ratio of 1.08, indicating significant leverage which could pose financial risks. The return on equity (ROE) is modest at 2.0% in TTM, reflecting limited returns for shareholders. The equity ratio is 75.9%, which suggests a solid equity base relative to total assets. While the company maintains a stable equity position, the high leverage and modest ROE highlight potential financial vulnerabilities.
Cash Flow
70
Positive
Re/Max Holdings demonstrates a strong cash flow position with a TTM free cash flow of $50.2 million. The operating cash flow to net income ratio is robust at 6.57, indicating efficient cash generation from operations. However, the free cash flow growth rate has declined by 5.3% from 2023 to 2024, suggesting challenges in sustaining cash flow growth. The free cash flow to net income ratio is high at 5.90, highlighting effective cash conversion. Overall, the cash flow statement shows strength in cash generation, but the decline in growth rate warrants attention.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue298.16M307.69M325.67M353.39M329.70M266.00M
Gross Profit167.80M228.70M241.81M263.07M247.31M201.60M
EBITDA50.09M75.22M26.62M77.25M20.52M75.79M
Net Income9.50M7.12M-69.02M9.48M-24.62M20.02M
Balance Sheet
Total Assets574.80M581.59M577.15M693.96M776.13M557.39M
Cash, Cash Equivalents and Short-Term Investments94.31M96.62M82.62M108.66M126.27M101.36M
Total Debt27.13M472.07M483.98M493.38M504.33M279.53M
Total Liabilities618.36M639.99M653.21M663.53M707.07M444.71M
Stockholders Equity442.43M429.48M411.06M479.90M508.27M517.17M
Cash Flow
Free Cash Flow36.24M53.03M21.84M61.21M27.20M63.94M
Operating Cash Flow40.05M59.65M28.26M71.14M42.44M70.85M
Investing Cash Flow-3.47M-5.88M-5.64M-11.50M-194.92M-17.53M
Financing Cash Flow-9.42M-8.27M-35.82M-78.36M189.35M-36.00M

Re/Max Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.90
Price Trends
50DMA
8.16
Positive
100DMA
7.96
Positive
200DMA
9.35
Negative
Market Momentum
MACD
0.05
Negative
RSI
64.40
Neutral
STOCH
88.29
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RMAX, the sentiment is Positive. The current price of 8.9 is above the 20-day moving average (MA) of 8.16, above the 50-day MA of 8.16, and below the 200-day MA of 9.35, indicating a neutral trend. The MACD of 0.05 indicates Negative momentum. The RSI at 64.40 is Neutral, neither overbought nor oversold. The STOCH value of 88.29 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RMAX.

Re/Max Holdings Risk Analysis

Re/Max Holdings disclosed 31 risk factors in its most recent earnings report. Re/Max Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Re/Max Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$921.71M-31.81%72.57%65.15%
67
Neutral
$1.64B-12.78%1.92%3.55%-36.05%
67
Neutral
$286.14M18.902.21%-5.21%
63
Neutral
$6.83B13.32-1.02%7.20%3.66%-22.87%
59
Neutral
$635.18M-6.89%2.74%-118.94%
57
Neutral
$2.24B-41.33%14.07%27.59%
56
Neutral
$212.90M-36.97%8.64%1.81%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RMAX
Re/Max Holdings
8.90
-1.93
-17.82%
HOUS
Anywhere Real Estate ate
5.76
0.83
16.84%
EXPI
eXp World Holdings
10.44
-1.75
-14.36%
OPEN
Opendoor Technologies
3.17
1.21
61.73%
REAX
Real Brokerage
4.49
-1.91
-29.84%
DOUG
Douglas Elliman Inc.
2.46
0.37
17.70%

Re/Max Holdings Corporate Events

Executive/Board ChangesShareholder Meetings
Re/Max Holdings Stockholders Approve Key Proposals
Neutral
May 20, 2025

On May 14, 2025, Re/Max Holdings held its Annual Meeting where stockholders voted on several key proposals. The stockholders elected Class III directors, approved executive compensation, amended the 2023 Omnibus Incentive Plan, and ratified Ernst & Young LLP as the independent registered public accounting firm for 2025.

The most recent analyst rating on (RMAX) stock is a Sell with a $9.00 price target. To see the full list of analyst forecasts on Re/Max Holdings stock, see the RMAX Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 12, 2025