Re/Max Holdings (RMAX) AI Stock Analysis

• Market Cap: $222.77M
• Dividend Yield: N/A
• Average Volume (3M): 165.48K
• Price to Earnings (P/E): 11.4
• Beta (1Y): 1.41
• Revenue Growth: -6.06%
• EPS Growth: N/A
• Country: US
• Employees: 536
• Sector: N/A
• Sector Strength: N/A
• Industry: Real Estate - Services
• EPS (TTM): 0.30
• Shares Outstanding: 20,056,356
• 10 Day Avg. Volume: 123,877
• 30 Day Avg. Volume: 165,478
• PEG Ratio: 2.34
• Price to Book (P/B): 0.33
• Price to Sales (P/S): 0.52
• P/FCF Ratio: 4.50
• Enterprise Value/Market Cap: 0.16
• Enterprise Value/Revenue: 0.12
• Enterprise Value/Gross Profit: 0.17
• Enterprise Value/Ebitda: 0.47
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: $7.50 ▼(-7.29% Downside)
• Action: Reiterated Date: 02/20/26
• Date: Action: Reiterated 02/20/26

The score is driven primarily by improving financial quality (better profitability, cash generation, and leverage) and a generally positive earnings-call outlook with defined 2026 guidance. These positives are tempered by weak price momentum/technical trend signals and the ongoing risk from sustained revenue pressure in a slow housing market.

Re/Max Holdings Business Overview & Revenue Model

Company Description

RE/MAX Holdings, Inc. operates as a franchisor of real estate and mortgage brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. In addition, the company provides First mobile app, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; RE/MAX University platform, a learning hub designed to help each agent in their professional expertise; and Booj platform. The company was founded in 1973 and is headquartered in Denver, Colorado.

How the Company Makes Money

Re/Max generates revenue primarily through its franchise operations. The company charges franchisees initial franchise fees and ongoing royalties based on their sales. These royalties typically range from 5% to 6% of the gross commission income generated by the franchisees. In addition to franchise fees, Re/Max earns money from various ancillary services, including training programs, technology solutions, and marketing tools designed to support franchisees and enhance their sales capabilities. The company also benefits from strategic partnerships with mortgage and insurance companies, which can provide additional revenue streams. Overall, Re/Max's business model focuses on leveraging its brand recognition and extensive network to create a profitable franchise ecosystem.

Re/Max Holdings Financial Statement Overview

Summary

Mixed but improving fundamentals: profitability rebounded in 2025 and free cash flow grew strongly, while leverage improved materially. The biggest drag remains multi-year revenue pressure, including a sharp 2025 decline, which clouds durability of earnings despite the recent margin and cash-flow improvement.

Income Statement

Revenue has been under consistent pressure over the last several years, including a sharp decline in 2025 (down ~45% year over year), which is a key headwind for operating leverage. Profitability, however, improved meaningfully versus the 2023 loss year: net margin moved to ~8.9% in 2025 from ~2.3% in 2024 and negative in 2023. Offsetting this, earnings quality is harder to gauge because 2025 shows gross margin and operating margin reported as 0%, which limits visibility into core margin structure and makes the strong EBIT and net income harder to underwrite purely from the provided margin set.

Balance Sheet

The balance sheet shows a major deleveraging step-change in 2025, with total debt dropping to ~$22.7M and debt-to-equity improving to ~0.05x (from ~1.10–1.18x in 2023–2024). Equity is sizable (~$452M) and return on equity improved to ~5.7% in 2025 after being modest in 2022–2024 and negative in 2023. The main caution is the abrupt nature of the leverage shift versus prior years, which creates year-to-year comparability risk and warrants confirmation via additional context not provided here.

Cash Flow

Cash generation is solid: operating cash flow was ~$40.9M in 2025 and free cash flow was ~$33.5M, with strong free-cash-flow growth (up ~46%). Free cash flow covered a large portion of net income in 2025 (~82%), suggesting earnings are reasonably supported by cash. The weakness is that operating cash flow relative to revenue remains modest (coverage ratio ~0.29 in 2025), and operating/free cash flow has been somewhat volatile across the period.

Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Re/Max Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 8.09
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RMAX, the sentiment is Negative. The current price of 8.09 is above the 20-day moving average (MA) of 7.38, above the 50-day MA of 7.68, and below the 200-day MA of 8.21, indicating a bearish trend. The MACD of -0.26 indicates Positive momentum. The RSI at 34.76 is Neutral, neither overbought nor oversold. The STOCH value of 21.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RMAX.

Re/Max Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	―	―	―	―	―	―	―
RMAX	60 Neutral	$222.77M	11.35	2.87%	―	-6.06%	―
NMRK	59 Neutral	$2.80B	26.81	8.08%	0.68%	22.22%	94.52%
REAX	58 Neutral	$544.12M	-50.28	-25.27%	―	65.60%	69.72%
EXPI	54 Neutral	$1.19B	-59.11	-8.09%	2.09%	5.08%	41.21%
DOUG	54 Neutral	$221.16M	-3.32	-41.11%	―	6.62%	30.94%

Re/Max Holdings Corporate Events

RE/MAX Elevates Leadership to Drive Global Growth Strategy

On February 17, 2026, RE/MAX, LLC promoted Chris Lim to President and Chief Growth Officer, formalizing his oversight of the company’s global network and long-term strategic vision while granting him a compensation package heavily tied to performance-based equity and growth targets. Lim, a veteran of Christie’s International Real Estate, @properties and Realogy, has already helped drive record global agent counts, new economic models for broker/owners and expansion into six additional countries since joining RE/MAX in 2025.

The company also strengthened its franchise sales organization by appointing Pierre Montagna as Vice President of Global Sales and Lisa Sennstrom as Director of Global Sales, adding deep experience in global brand scaling and real estate operations. These moves, alongside a series of recent senior hires in strategy, Canadian operations, global service and digital information, signal an intensified push for global expansion, tighter network support and modernization across RE/MAX World Headquarters, with implications for accelerated franchise growth and enhanced competitiveness in the real estate brokerage industry.

The most recent analyst rating on (RMAX) stock is a Hold with a $7.50 price target. To see the full list of analyst forecasts on Re/Max Holdings stock, see the RMAX Stock Forecast page.

RE/MAX Holdings Announces Immediate Resignation from Board

On February 10, 2026, RE/MAX Holdings, Inc., a major real estate franchisor serving a global network of residential and commercial brokers, announced a change in its board composition. On that date, Dr. Christine Riordan informed the company’s Board of Directors of her resignation, effective immediately, marking a governance shift that may prompt future adjustments in board leadership and oversight structures.

The most recent analyst rating on (RMAX) stock is a Hold with a $7.50 price target. To see the full list of analyst forecasts on Re/Max Holdings stock, see the RMAX Stock Forecast page.