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Re/Max Holdings Inc (RMAX)
NYSE:RMAX
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Re/Max Holdings (RMAX) AI Stock Analysis

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RMAX

Re/Max Holdings

(NYSE:RMAX)

Rating:67Neutral
Price Target:
$9.50
▲(14.05%Upside)
Re/Max Holdings' overall stock score is driven by its strong financial performance in profitability and cash generation, despite challenges in revenue growth and high leverage. Positive technical indicators support the stock, although valuation concerns and macroeconomic uncertainties weigh on the overall score. The earnings call reflects a mix of optimism and challenges, particularly in the U.S. market.
Positive Factors
Financial Performance
Adjusted EBITDA of $19 million were $2 million above our estimate and $1 million above consensus.
International Growth
The company continues to see success on the international front and continues to pivot and innovate its service offering.
Management Initiatives
Management remains optimistic about eventual stabilization in U.S. agent growth, supported by newer initiatives like RE/MAX Teams, CM&A, Concierge, and the recently announced Aspire initiative.
Negative Factors
Agent Count Decline
U.S. agents declined by 1,432 sequentially, to 49,854 (down 8% year-over-year), which is now roughly 21% below peak levels in 2019.
Dividend Suspension
RMAX suspended the company's quarterly dividend, citing its litigation settlement and ongoing headwinds from housing and mortgage market conditions, and it remains suspended.
Top-Line Challenges
The company continues to face top-line growth challenges given ongoing U.S. agent declines and tough housing conditions.

Re/Max Holdings (RMAX) vs. SPDR S&P 500 ETF (SPY)

Re/Max Holdings Business Overview & Revenue Model

Company DescriptionRE/MAX Holdings, Inc. operates as a franchisor of real estate and mortgage brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. It offers real estate brokerage franchising services under the RE/MAX brand; mortgage brokerage services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand; and mortgage loan processing software and services under the wemlo brand. In addition, the company provides First mobile app, which integrates a suite of digital products that enables agents, brokers, and teams to establish and manage client relationships; RE/MAX University platform, a learning hub designed to help each agent in their professional expertise; and Booj platform. The company was founded in 1973 and is headquartered in Denver, Colorado.
How the Company Makes MoneyRE/MAX Holdings generates revenue primarily through franchise fees and services provided to its network of real estate and mortgage franchises. The company earns money from initial franchise sales, ongoing royalties based on a percentage of each franchisee's revenue, and fees for technology and marketing resources provided to franchisees. Additionally, Motto Mortgage earns revenue through franchise fees and royalties from its mortgage brokerage operations. Significant partnerships with technology providers and marketing firms also contribute to enhancing the value of the services offered to franchisees, thereby supporting the company's revenue streams.

Re/Max Holdings Earnings Call Summary

Earnings Call Date:May 01, 2025
(Q1-2025)
|
% Change Since: 6.93%|
Next Earnings Date:Jul 29, 2025
Earnings Call Sentiment Neutral
The earnings call conveyed a cautiously optimistic tone, with RE/MAX demonstrating strong international growth and successful new initiatives, despite challenges in the U.S. market and mortgage segment. The company is focused on long-term growth and operational efficiencies.
Q1-2025 Updates
Positive Updates
Higher Than Expected Revenue and Profitability
First quarter results featured higher than expected revenue, margins, and profits, with total revenue of $74.5 million and adjusted EBITDA of $19.3 million, up 1.5% over Q1 of last year.
Strong Global Agent Growth
RE/MAX's global agent count grew by over 10% in Q1, highlighting strong international momentum.
Successful New Initiatives
Introduced Aspire, a new onboarding program, alongside other initiatives like refreshed branding, MAX/Engage social platform, and AI-powered tools, aimed at enhancing competitive advantage.
Improved Margin Performance
Adjusted EBITDA margin improved to 25.9%, an increase of 164 basis points over the first quarter of 2024.
Encouraging Signs in Mortgage Segment
Despite a challenging market, there are positive signs such as increased network-wide transactions and volume, franchise renewals, and high conference attendance.
Negative Updates
Decline in U.S. Agent Count and Revenue
Revenue excluding the marketing funds decreased by 4.3% due to lower U.S. agent count and negative organic growth.
Challenges in Mortgage Market
The challenging mortgage market continues to impact revenue, with a need for several quarters to return to consistent growth.
Currency and Acquisition Pressures
Revenue was adversely affected by foreign currency movements of 1.1% and the wind down of prior technology acquisitions.
Operational Uncertainty
The macroeconomic situation and real estate market are clouded with uncertainty, making forecasting future results challenging.
Company Guidance
During the RE/MAX Holdings First Quarter 2025 Earnings Conference Call, the company provided guidance for the second quarter and full year of 2025 amid challenging macroeconomic and real estate market conditions. For Q2 2025, RE/MAX anticipates a 1.5% to 2.5% increase in agent count over Q2 2024, with revenue projected between $70 million and $75 million, including marketing funds revenue of $17 million to $19 million. Adjusted EBITDA is expected to range from $22.5 million to $25.5 million. For the full year, the company forecasts agent count between -1% and +1% compared to FY 2024, with revenue between $290 million and $310 million, and marketing funds revenue between $71 million and $75 million. Adjusted EBITDA for the year is projected to range from $90 million to $100 million. The company remains focused on operational excellence and strategic initiatives, including expanding and modernizing products and services, as well as enhancing its competitive advantage to navigate the ongoing market uncertainties.

Re/Max Holdings Financial Statement Overview

Summary
Re/Max Holdings shows strong gross profitability and cash generation, but faces challenges with declining revenue and high leverage. The balance sheet reflects significant debt, affecting financial stability. Operational efficiency has improved, yet low net profit margin and modest ROE highlight areas for improvement.
Income Statement
65
Positive
Re/Max Holdings has shown a mixed performance in its income statement. The TTM (Trailing-Twelve-Months) gross profit margin stands at 72.0%, indicating strong profitability in core operations. However, the net profit margin is relatively low at 2.8%, suggesting high expenses or other financial pressures. Revenue has declined over the past year, with a negative growth rate of -13.0% from 2023 to 2024, indicating challenges in maintaining sales momentum. The EBIT margin improved to 13.5% in TTM, showing better operational efficiency compared to previous losses. Overall, while there are strengths in profitability, the declining revenue and low net margins are concerning.
Balance Sheet
60
Neutral
The balance sheet of Re/Max Holdings reveals a high debt-to-equity ratio of 1.08, indicating significant leverage which could pose financial risks. The return on equity (ROE) is modest at 2.0% in TTM, reflecting limited returns for shareholders. The equity ratio is 75.9%, which suggests a solid equity base relative to total assets. While the company maintains a stable equity position, the high leverage and modest ROE highlight potential financial vulnerabilities.
Cash Flow
70
Positive
Re/Max Holdings demonstrates a strong cash flow position with a TTM free cash flow of $50.2 million. The operating cash flow to net income ratio is robust at 6.57, indicating efficient cash generation from operations. However, the free cash flow growth rate has declined by 5.3% from 2023 to 2024, suggesting challenges in sustaining cash flow growth. The free cash flow to net income ratio is high at 5.90, highlighting effective cash conversion. Overall, the cash flow statement shows strength in cash generation, but the decline in growth rate warrants attention.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue307.69M325.67M353.39M329.70M266.00M
Gross Profit228.70M241.81M263.07M247.31M201.60M
EBITDA75.22M26.62M77.25M20.52M75.79M
Net Income7.12M-69.02M9.48M-24.62M20.02M
Balance Sheet
Total Assets581.59M577.15M693.96M776.13M557.39M
Cash, Cash Equivalents and Short-Term Investments96.62M82.62M108.66M126.27M101.36M
Total Debt472.07M483.98M493.38M504.33M279.53M
Total Liabilities639.99M653.21M663.53M707.07M444.71M
Stockholders Equity429.48M411.06M479.90M508.27M517.17M
Cash Flow
Free Cash Flow53.03M21.84M61.21M27.20M63.94M
Operating Cash Flow59.65M28.26M71.14M42.44M70.85M
Investing Cash Flow-5.88M-5.64M-11.50M-194.92M-17.53M
Financing Cash Flow-8.27M-35.82M-78.36M189.35M-36.00M

Re/Max Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.33
Price Trends
50DMA
8.01
Positive
100DMA
8.06
Positive
200DMA
9.63
Negative
Market Momentum
MACD
0.09
Negative
RSI
52.11
Neutral
STOCH
75.29
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RMAX, the sentiment is Positive. The current price of 8.33 is above the 20-day moving average (MA) of 8.29, above the 50-day MA of 8.01, and below the 200-day MA of 9.63, indicating a neutral trend. The MACD of 0.09 indicates Negative momentum. The RSI at 52.11 is Neutral, neither overbought nor oversold. The STOCH value of 75.29 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RMAX.

Re/Max Holdings Risk Analysis

Re/Max Holdings disclosed 31 risk factors in its most recent earnings report. Re/Max Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Re/Max Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$866.04M-52.95%83.50%8.45%
67
Neutral
$1.71B-6.44%1.83%6.69%-137.52%
67
Neutral
$331.88M19.222.01%-4.61%
64
Neutral
$241.37M-23.11%11.24%38.70%
62
Neutral
$517.66M-6.84%2.47%-74.15%
59
Neutral
C$1.26B-2.66-8.19%4.91%10.84%-18.98%
54
Neutral
$1.76B-47.67%2.36%-23.60%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RMAX
Re/Max Holdings
8.39
-1.18
-12.33%
HOUS
Anywhere Real Estate ate
4.74
>-0.01
-0.21%
EXPI
eXp World Holdings
10.94
-3.42
-23.82%
OPEN
Opendoor Technologies
2.42
-0.10
-3.97%
REAX
Real Brokerage
4.14
-1.67
-28.74%
DOUG
Douglas Elliman Inc.
2.72
0.98
56.32%

Re/Max Holdings Corporate Events

Executive/Board ChangesShareholder Meetings
Re/Max Holdings Stockholders Approve Key Proposals
Neutral
May 20, 2025

On May 14, 2025, Re/Max Holdings held its Annual Meeting where stockholders voted on several key proposals. The stockholders elected Class III directors, approved executive compensation, amended the 2023 Omnibus Incentive Plan, and ratified Ernst & Young LLP as the independent registered public accounting firm for 2025.

The most recent analyst rating on (RMAX) stock is a Sell with a $9.00 price target. To see the full list of analyst forecasts on Re/Max Holdings stock, see the RMAX Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 23, 2025