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Reed's Inc (REED)
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Reed's (REED) AI Stock Analysis

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REED

Reed's

(OTC:REED)

Rating:47Neutral
Price Target:
$1.00
▲(13.64%Upside)
Reed's overall stock score reflects significant financial challenges, with ongoing losses and financial instability. The positive impact of recent corporate events and operational improvements is overshadowed by poor valuation and mixed technical indicators.

Reed's (REED) vs. SPDR S&P 500 ETF (SPY)

Reed's Business Overview & Revenue Model

Company DescriptionReed's, Inc. engages in the manufacture and distribution of natural hand-crafted beverages in the craft specialty foods industry in the United States, Canada, Asia, Europe, Australia, and South America. It offers Reed's craft ginger beers; Reed's real ginger ales; Reed's ready to drink products; Virgil's handcrafted sodas; ginger candy; and other ginger beverages under the Reed's brand. Reed's, Inc. sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants through distributors and independent distributor partners, as well as direct to store distribution. It also exports its products to France, the United Kingdom, South Africa, the Caribbean, Canada, Spain, the Philippines, Israel, Australia, Asia, rest of Europe, and South America. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.
How the Company Makes MoneyReed's, Inc. generates revenue primarily through the sale of its natural beverages, distributed across various retail channels including grocery stores, supermarkets, specialty food stores, and online platforms. The company's key revenue streams include its ginger-based beverages, such as Reed's Ginger Beer and Virgil's Sodas, which are sold across the United States and internationally. Reed's partners with distributors and retailers to expand its market reach and leverage its brand recognition. Additionally, the company focuses on innovation and product development to introduce new flavors and product lines, which contribute to its earnings by attracting new customers and retaining existing ones.

Reed's Earnings Call Summary

Earnings Call Date:May 13, 2025
(Q1-2025)
|
% Change Since: -49.71%|
Next Earnings Date:Aug 13, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant operational improvements, a new product launch, and expanded distribution, contributing to a moderate increase in net sales. However, this was offset by a decrease in gross margin, increased operating expenses, and higher cash usage, creating a balanced outlook.
Q1-2025 Updates
Positive Updates
Improved Fulfillment Rates
Short shipments reduced from approximately 20% at the start of the quarter to under 2% by April, reflecting improved inventory management and operational efficiency.
New Product Launch and Distribution Expansion
Launched a new multifunctional soda line with national distribution secured in Sprouts Farmers Market. Expanded distribution at multiple retailers, including Albertsons, Safeway, and Costco.
Operational Improvements and Leadership Changes
Appointed Ruud Bakker to the Board of Directors, bringing over 25 years of industry experience. Initiated supply chain optimizations and packaging transitions to improve cost efficiency.
4.5% Increase in Net Sales
Net sales for the first quarter of 2025 increased to $10 million compared to $9.6 million in the previous year, driven by higher volumes with recurring national customers.
Negative Updates
Decreased Gross Margin
Gross margin decreased from 35.6% in the previous year to 33.9% in the first quarter of 2025, primarily due to higher cost of goods sold as operating capacity and inventory amounts increased.
Increased Operating Expenses
Operating expenses rose to $5.1 million from $4.1 million in the previous year, with selling, general, and administrative costs increasing to $3.5 million, driven by investments in personnel and marketing.
Increased Cash Usage
Approximately $5.4 million of cash was used in operating activities, compared to $2.4 million in the previous year, primarily due to higher inventory purchases.
Company Guidance
During the first quarter of 2025, Reed's Inc. reported a 4.5% increase in net sales, reaching $10 million compared to $9.6 million in the same period the previous year. Despite maintaining a gross profit of $3.4 million, the gross margin decreased from 35.6% to 33.9% due to higher costs of goods sold linked to increased operating capacity and inventory. Operating expenses rose to $5.1 million from $4.1 million, driven by investments in personnel, marketing, and related services. Delivery and handling costs increased to $1.6 million, representing 16.2% of net sales. The company reported an operating loss of $1.7 million, equating to negative $0.04 per share, and a modified EBITDA loss of $1.6 million. Cash used from operating activities was $5.4 million, attributed largely to higher inventory purchases. As of March 31, 2025, Reed's had $4.9 million in cash and $9.6 million in total debt. The company emphasized its strategic focus on supply chain optimizations, improved inventory management, and expanding distribution to drive future growth, while anticipating some gross margin pressure in the second quarter due to seasonal promotions and the launch of a new functional beverage line.

Reed's Financial Statement Overview

Summary
Reed's faces financial challenges with declining revenues and persistent losses despite some improvements in gross margin and liquidity. The balance sheet shows improved equity but high leverage risks, and cash flow management remains a concern.
Income Statement
45
Neutral
Reed's shows a declining revenue trend with a 15.1% decrease from $44.71 million in 2023 to $37.95 million in the TTM (Trailing-Twelve-Months). Gross profit margin improved from 21.7% to 30% in the same period, but net profit margins remain negative due to persistent net losses, highlighting ongoing profitability challenges.
Balance Sheet
35
Negative
The company has improved its equity position from negative to positive, with stockholders' equity reaching $6.65 million in the TTM. However, the debt-to-equity ratio remains concerning, and the equity ratio is relatively low, indicating potential financial instability.
Cash Flow
40
Negative
Operating cash flow improved but remains negative, reflecting ongoing operational challenges. Free cash flow remains negative, although Reed's has reduced its net debt significantly, improving liquidity but still indicating cash flow management issues.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue37.95M44.71M53.04M49.60M41.62M
Gross Profit11.38M9.71M12.11M13.60M12.77M
EBITDA-7.38M-9.28M-14.73M-14.96M-8.67M
Net Income-13.15M-15.52M-19.11M-17.60M-11.48M
Balance Sheet
Total Assets25.14M18.88M25.49M26.32M20.06M
Cash, Cash Equivalents and Short-Term Investments10.39M603.00K533.00K49.00K595.00K
Total Debt10.41M27.58M21.89M10.78M1.46M
Total Liabilities18.49M38.06M33.96M22.12M9.65M
Stockholders Equity6.65M-19.18M-8.47M4.20M10.40M
Cash Flow
Free Cash Flow-6.28M-4.35M-15.44M-17.92M-9.66M
Operating Cash Flow-6.12M-4.27M-15.43M-17.59M-9.50M
Investing Cash Flow-167.00K-20.00K-2.00K-335.00K-161.00K
Financing Cash Flow16.08M4.36M15.92M17.38M9.34M

Reed's Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.88
Price Trends
50DMA
1.03
Negative
100DMA
1.26
Negative
200DMA
1.15
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
45.83
Neutral
STOCH
16.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For REED, the sentiment is Negative. The current price of 0.88 is below the 20-day moving average (MA) of 1.05, below the 50-day MA of 1.03, and below the 200-day MA of 1.15, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 45.83 is Neutral, neither overbought nor oversold. The STOCH value of 16.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for REED.

Reed's Risk Analysis

Reed's disclosed 28 risk factors in its most recent earnings report. Reed's reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Reed's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$4.29B22.9837.23%0.81%5.51%
75
Outperform
$3.27B11.5624.18%4.31%17.01%11.63%
72
Outperform
$1.98B32.1924.35%11.97%16.10%
62
Neutral
€10.27B11.24-4.77%3.70%-1.37%-1399.31%
54
Neutral
$230.09M-28.87%-6.83%19.09%
48
Neutral
$461.33M-114.20%4.47%42.22%
47
Neutral
$48.60M71.20%-11.03%49.65%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
REED
Reed's
0.88
-0.47
-34.81%
AKO.A
Embotelladora Andina SA
18.84
5.14
37.52%
FIZZ
National Beverage
46.32
-2.63
-5.37%
OTLY
Oatly Group
15.07
-3.13
-17.20%
ZVIA
Zevia PBC
3.04
2.10
223.40%
COCO
Vita Coco Company
34.76
7.41
27.09%

Reed's Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Reed’s Appoints CFO as Principal Accounting Officer
Neutral
Jul 8, 2025

Reed’s, Inc. announced the reassignment of its Chief Accounting Officer, Joann Tinnelly, with her duties being redistributed among other personnel, while Doug McCurdy, the Chief Financial Officer, will take on the role of principal accounting officer starting July 7, 2025. Additionally, on July 1, 2025, Reed’s, Inc. settled a previous engagement with an investment bank by agreeing to pay a total of $1.6 million, ensuring a mutual release and waiver from any liabilities or obligations under the prior agreement.

The most recent analyst rating on (REED) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Reed’s Boosts Capital with New Stock Sale
Positive
Jun 4, 2025

On June 4, 2025, Reed’s, Inc. issued and sold 3,225,806 shares of common stock for approximately $3,000,000, with D&D Source of Life Holding, Ltd. as the lead investor. The transaction aims to bolster Reed’s working capital and support corporate growth initiatives, including international expansion and strategic investments.

The most recent analyst rating on (REED) stock is a Buy with a $1.75 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Reed’s Reports Q1 2025 Sales Growth Amid Losses
Neutral
May 13, 2025

Reed’s, Inc. reported a 4.5% increase in net sales to $10.0 million for the first quarter of 2025, driven by higher volumes with national customers. Despite the sales growth, the company experienced a flat gross profit and an increased operating loss of $1.7 million due to higher costs and investments in growth initiatives. CEO Cyril Wallace highlighted operational improvements, such as reduced short shipments and increased production capacity, which are expected to drive future growth and profitability. The company is focusing on expanding its distribution and launching new functional beverages to enhance its market position.

The most recent analyst rating on (REED) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 30, 2025