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Reed's, Inc. (REED)
:REED
US Market

Reed's (REED) AI Stock Analysis

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Reed's (REED) vs. SPDR S&P 500 ETF (SPY)

Reed's Business Overview & Revenue Model

Company DescriptionReed's Inc. (REEDD) is a leading company in the beverage sector, primarily known for its line of handcrafted ginger ales and other naturally flavored beverages. The company focuses on producing high-quality, non-alcoholic drinks that cater to health-conscious consumers. Reed's operates in the specialty food and beverage market, offering products that emphasize natural ingredients and health benefits, including ginger-based drinks that are popular for their digestive and anti-inflammatory properties.
How the Company Makes MoneyReed's generates revenue through the sale of its beverage products, which include ginger ales, kombucha, and other specialty drinks. The company primarily sells its products through retail channels, including grocery stores, health food stores, and online platforms. Key revenue streams include direct sales to consumers, wholesale distribution to retailers, and partnerships with food service providers. Additionally, Reed's benefits from brand recognition and loyalty, which drives repeat purchases. Strategic partnerships with distributors and retailers expand their market reach and enhance sales opportunities, contributing significantly to the company's overall earnings.

Reed's Earnings Call Summary

Earnings Call Date:Aug 12, 2025
(Q2-2025)
|
Next Earnings Date:Mar 26, 2026
Earnings Call Sentiment Neutral
While Reed's made strategic appointments and saw growth in its functional soda line, the significant decrease in net sales, gross profit, and increased costs highlight ongoing challenges. The sentiment is mixed, with notable efforts to address issues, but financial performance remains a concern.
Q2-2025 Updates
Positive Updates
Appointment of Vice President of On-Premise Sales
In July, Reed's appointed Rachel Fox-Greenwood as Vice President of On-Premise Sales to lead expansion into food service and convenience channels. Her extensive experience in market expansion and strategic partnerships is expected to drive growth.
Functional Soda Line Expansion
Reed's functional soda line has gained over 9,000 points of distribution since its April launch, with national distribution in Sprouts and placements at Kroger, Giant Carlisle, and others. The line is seeing encouraging traction, particularly with the Root Beer and Berry Bubbly SKUs.
Key Milestone at Costco
Reed's secured approval for the Winter Ginger Ale Variety Pack at Costco, with anticipated product sales in the second half of 2025 reaching the 7-figure range.
Negative Updates
Decrease in Net Sales
Net sales for Q2 2025 were $9.5 million, down from $11.9 million in the year-ago quarter, primarily due to lower volumes with recurring national customers.
Decline in Gross Profit and Margin
Gross profit dropped to $0.8 million from $3.8 million, with gross margin falling to 8% from 32% due to $1.6 million in inventory write-offs.
Increased Operating Expenses
Operating expenses rose to $6.6 million from $4.5 million, largely driven by contract proceeding costs and investments in personnel and marketing.
Significant Net Loss
Reed's reported a net loss of $6.0 million or negative $0.13 per share, compared to $3.2 million or negative $0.77 per share in Q2 2024.
Higher Delivery and Handling Costs
Delivery and handling costs increased to 17% of net sales, up from 12% in the previous year, due to efforts to rebalance inventory across regions.
Company Guidance
During Reed's Second Quarter 2025 Earnings Call, the company provided guidance focusing on several key operational improvements and strategic initiatives aimed at bolstering long-term growth and profitability. Despite a decline in net sales to $9.5 million from $11.9 million in the previous year, Reed's is investing in streamlining operations, refining its marketing approach, and expanding into underpenetrated channels such as convenience and food service. The company highlighted its new Reed's functional soda line, which has achieved over 9,000 distribution points since its launch and is gaining positive consumer feedback. Efforts to enhance supply chain efficiency and improve inventory management were also discussed, including a $1.6 million inventory write-off and a shift from glass to cans for cost savings. Financially, gross margin excluding write-offs was 25%, and the company reported a net loss of $6.0 million. Looking forward, Reed's aims to restore placements lost due to past operational challenges and drive sales growth within its core product lines, supported by ongoing product innovation and strategic personnel appointments.

Reed's Financial Statement Overview

Summary
Reed's financial performance is weak, with declining revenues, negative profit margins, high leverage, and negative cash flows. The company faces substantial financial challenges and needs strategic improvements to enhance operational efficiency, reduce debt, and stabilize cash flows.
Income Statement
Reed's income statement shows significant challenges with declining revenue and negative profit margins. The TTM data indicates a revenue decrease of 6.12% and a net profit margin of -35.19%, reflecting ongoing struggles to achieve profitability. The gross profit margin is relatively low at 29.61%, and both EBIT and EBITDA margins are negative, indicating operational inefficiencies. Overall, the company faces substantial hurdles in improving its financial performance.
Balance Sheet
The balance sheet reveals a high debt-to-equity ratio of 2.25, indicating significant leverage and potential financial risk. The return on equity is positive at 156.68%, but this is due to the low equity base rather than strong performance. The equity ratio is weak, suggesting limited financial stability. Reed's needs to address its high leverage to improve its financial health.
Cash Flow
Reed's cash flow statement highlights negative operating and free cash flows, with a slight improvement in free cash flow growth at 44.52%. However, the operating cash flow to net income ratio is negative, indicating cash flow challenges. The free cash flow to net income ratio is slightly above 1, suggesting some ability to cover net losses with free cash flow, but overall cash flow remains a concern.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue36.04M37.95M44.71M53.04M49.60M41.62M
Gross Profit8.34M11.38M9.71M12.11M13.60M12.77M
EBITDA-12.20M-7.38M-9.28M-14.73M-14.96M-8.67M
Net Income-16.35M-13.15M-15.52M-19.11M-17.60M-11.48M
Balance Sheet
Total Assets23.70M25.14M18.88M25.49M26.32M20.06M
Cash, Cash Equivalents and Short-Term Investments2.68M10.39M603.00K533.00K49.00K595.00K
Total Debt10.60M10.41M27.58M21.89M10.78M1.46M
Total Liabilities21.97M18.49M38.06M33.96M22.12M9.65M
Stockholders Equity1.74M6.65M-19.18M-8.47M4.20M10.40M
Cash Flow
Free Cash Flow-13.46M-6.28M-4.35M-15.44M-17.92M-9.66M
Operating Cash Flow-13.23M-6.12M-4.27M-15.43M-17.59M-9.50M
Investing Cash Flow-234.00K-167.00K-20.00K-2.00K-335.00K-161.00K
Financing Cash Flow15.81M16.08M4.36M15.92M17.38M9.34M

Reed's Technical Analysis

Technical Analysis Sentiment
Last Price
Price Trends
50DMA
100DMA
200DMA
Market Momentum
MACD
RSI
STOCH
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For REED, the sentiment is undefined. The current price of undefined is equal to the 20-day moving average (MA) of ―, equal to the 50-day MA of ―, and equal to the 200-day MA of ―, indicating a neutral trend. The MACD of ― indicates undefined momentum. The RSI at ― is undefined, neither overbought nor oversold. The STOCH value of ― is undefined, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a undefined sentiment for REED.

Reed's Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison

Reed's Corporate Events

Stock Split
Reed’s Executes 1-for-6 Reverse Stock Split
Neutral
Oct 31, 2025

On October 31, 2025, Reed’s, Inc. executed a 1-for-6 reverse stock split of its common stock, as authorized by its major shareholder, D&D Source of Life Holding Ltd., which holds approximately 52.8% of the company’s voting capital stock. This corporate action, effective at 5:00 p.m. Eastern Time, resulted in approximately 8,945,620 shares of common stock being issued and outstanding, and the company’s stock will begin trading on a split-adjusted basis on the OTCQX Best Market on November 3, 2025.

Stock SplitRegulatory Filings and Compliance
Reed’s Plans Reverse Stock Split Amid SEC Filing
Neutral
Oct 2, 2025

On September 29, 2025, D&D Source of Life Holding Ltd., a major stockholder of Reed’s, Inc., authorized the Board of Directors to amend the company’s certificate of incorporation to implement a reverse stock split at a ratio between 1-for-3 and 1-for-9. This decision, which does not affect the total authorized shares, was followed by the filing of a preliminary Information Statement with the SEC on September 30, 2025. The reverse stock split will take effect after the filing of a definitive Information Statement and subsequent amendment to the charter, impacting the company’s stock structure and potentially its market positioning.

Private Placements and Financing
Reed’s Amends Loan Agreement with Whitebox and Cantor
Neutral
Sep 26, 2025

On September 26, 2025, Reed’s, Inc. amended its Senior Secured Loan and Security Agreement with Whitebox Advisors, LLC and Cantor Fitzgerald Securities. The amendment reduced the revolving loans’ principal from $10 million to $9.25 million and changed interest payments to a monthly schedule. The company also paid $650,000 in debt repayment to Cantor Fitzgerald. Despite these changes, the main terms of the loan agreement remain unchanged.

Legal Proceedings
Reed’s Designates Delaware Court for Legal Actions
Neutral
Sep 25, 2025

On September 25, 2025, Reed’s, Inc. announced an amendment to its bylaws, designating the Court of Chancery of the State of Delaware as the exclusive forum for certain legal actions, including derivative actions and claims of fiduciary duty breaches. Additionally, the amendment specifies that federal district courts in the U.S. will handle complaints under the Securities Act of 1933, potentially centralizing legal proceedings and impacting stakeholders by streamlining the legal process.

Executive/Board ChangesPrivate Placements and Financing
Reed’s Appoints Michael Tu to Board of Directors
Neutral
Sep 16, 2025

On September 12, 2025, Reed’s, Inc. entered into a securities purchase agreement with six accredited investors for a private placement of 5,000,000 shares of common stock, resulting in $5 million in gross proceeds. The company plans to use these funds for working capital and general corporate purposes. Additionally, on September 10, 2025, Randle Lee Edwards resigned from the Board of Directors, and on September 15, 2025, Michael Tu was appointed to fill the vacancy. Mr. Tu, nominated by the company’s largest shareholder, will serve on several committees and is recognized as an independent director under Nasdaq and SEC rules.

Executive/Board ChangesBusiness Operations and Strategy
Reed’s Announces Key Leadership Changes for Growth
Positive
Sep 12, 2025

On September 12, 2025, Reed’s, Inc. announced a series of organizational changes, including the resignation of Chief Commercial Officer Christopher Burleson and the appointment of Tina Reejsinghani as Chief Marketing Officer, effective September 15, 2025. These changes are part of a strategic realignment aimed at enhancing operational efficiency and positioning the company for long-term growth. The reorganization includes the development of a dedicated field sales organization to improve market execution and expand revenue opportunities. Tina Reejsinghani, with her extensive experience in global marketing for luxury and lifestyle brands, is expected to play a crucial role in driving Reed’s next phase of brand growth and expansion.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―