Reed's, Inc. (REED)
XASE:REED
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Earnings Data
Report Date
Aug 06, 2026After Close (Confirmed)
Period Ending
2026 (Q2)Consensus EPS Forecast
-0.41Last Year’s EPS
-0.78Same Quarter Last Year
Based on 1 Analysts Ratings
Earnings Call Summary
Earnings Call Sentiment|Negative
The quarter showed substantial operational and financial deterioration: sizable revenue decline (~29%), severe gross margin compression (34%→10%), widened net loss and negative EBITDA, and a significant reduction in cash. Management has taken multiple corrective actions (inventory controls, cost reductions, expanded sales force, e‑commerce initiatives, Amazon restructuring, pricing actions, and a new COO) and reports early signs of improvement, but the negative financial trends and execution issues in Q1 are material and outweigh the early remediation progress.Company Guidance
Actions Taken to Stabilize Operations
Management implemented a broad corrective plan in early 2026 including enhanced inventory controls, headcount reductions, marketing SG&A cuts, postponement of a brand restage, and appointment of a new COO (Damian Warshall) to improve execution and profitability.
Reversal of Product Discontinuations
Company reversed planned eliminations of Reed's and Virgil's heritage glass bottles and Virgil's Zero Sugar cans after consumer and retail partner feedback, preserving product assortment and shelf presence.
Expanded Sales Coverage and Channel Support
Retained a large commission-based national sales agency (more than 80 field reps) to expand retail coverage; expanded retail media and e‑commerce initiatives (Instacart, walmart.com, albertsons.com, kroger.com) to drive online performance.
Logistics and Delivery Cost Improvement
Delivery and handling costs decreased 31% year-over-year to $1.1M; delivery/handling remained 16% of net sales but per-case cost improved to $2.57 from $3.17 (≈19% lower per case).
Inventory Cleanup and Working Capital Actions
Liquidated tens of thousands of cases of low-margin/nonstrategic inventory and completed comprehensive physical counts to streamline portfolio and improve working capital efficiency.
Amazon and E‑commerce Optimization
Exited a third-party Amazon fulfillment arrangement that generated about $1.0M of annual losses and partnered with a dedicated Amazon marketplace operator to pursue profitable growth on the platform.
Early Signs of Improvement
Management reports early margin improvements from pricing and wholesale adjustments and positive initial return-on-ad-spend in sponsored product/retail media efforts based on syndicated data.
REED Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed
REED Earnings-Related Price Changes
Report Date | Price 1 Day Before | Price 1 Day After | Percentage Change |
|---|---|---|---|
May 12, 2026 | $2.50 | $1.79 | -28.40% |
Mar 24, 2026 | $4.41 | $3.63 | -17.69% |
Nov 03, 2025 | $7.50 | $7.30 | -2.67% |
Aug 12, 2025 | $6.30 | $6.66 | +5.73% |
Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.
FAQ
When does Reed's, Inc. (REED) report earnings?
Reed's, Inc. (REED) is schdueled to report earning on Aug 06, 2026, After Close (Confirmed).
What is Reed's, Inc. (REED) earnings time?
Reed's, Inc. (REED) earnings time is at Aug 06, 2026, After Close (Confirmed).
Where can I see when companies are reporting earnings?
You can see which companies are reporting today on our designated earnings calendar.
What companies are reporting earnings today?
You can see a list of the companies which are reporting today on TipRanks earnings calendar.
What is REED EPS forecast?
REED EPS forecast for the fiscal quarter 2026 (Q2) is -0.41.