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Priority Technology Holdings Inc (PRTH)
NASDAQ:PRTH

Priority Technology Holdings (PRTH) AI Stock Analysis

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PRTH

Priority Technology Holdings

(NASDAQ:PRTH)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
$5.00
▲(0.20% Upside)
Action:ReiteratedDate:04/01/26
The score is held back primarily by balance-sheet risk (negative equity) and weak technical momentum (below key moving averages with negative MACD). These are partially offset by improving operating performance and cash generation, constructive 2026 guidance, and a low P/E valuation.
Positive Factors
Free cash flow strength
Consistent, positive free cash flow and double-digit FCF growth provide a durable funding source for investments, acquisitions and debt reduction. Over the next 2–6 months solid cash generation supports execution of guidance, funds technology spending and reduces short-term refinancing risk.
Negative Factors
Negative shareholders' equity
A persistent equity deficit materially limits financial flexibility and raises structural risk. Negative equity can constrain access to capital, complicate covenant negotiations and reduce tolerance for shocks, making deleveraging and durable capital structure repair a multiyear task.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow strength
Consistent, positive free cash flow and double-digit FCF growth provide a durable funding source for investments, acquisitions and debt reduction. Over the next 2–6 months solid cash generation supports execution of guidance, funds technology spending and reduces short-term refinancing risk.
Read all positive factors

Priority Technology Holdings (PRTH) vs. SPDR S&P 500 ETF (SPY)

Priority Technology Holdings Business Overview & Revenue Model

Company Description
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. It operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business Payments, and Enterprise Payments. The com...
How the Company Makes Money
PRTH primarily makes money by enabling merchants to accept and manage electronic payments and by monetizing software and value-added services tied to those payment flows. Key revenue streams typically include: (1) Payment processing and merchant s...

Priority Technology Holdings Earnings Call Summary

Earnings Call Date:Mar 10, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 13, 2026
Earnings Call Sentiment Positive
The call presented a predominantly positive operational and financial picture: solid full-year and Q4 revenue growth, strong margin expansion, doubled adjusted EPS, meaningful customer and transaction growth, robust cash generation, and remediation of a prior material weakness. These positives are balanced by notable near-term headwinds — slower organic growth in core Merchant Solutions verticals, pressure from lower interest rates, higher operating expenses as the company invests in sales and tech talent, continued non-profitable scaling of early-stage ventures, and an elevated absolute debt level. Management provided conservative but constructive 2026 guidance that assumes these headwinds while still delivering growth and improved adjusted EBITDA, indicating confidence in execution and deleveraging over time.
Positive Updates
Full Year Revenue and Profit Growth
Net revenue grew ~8.3% year-over-year for fiscal 2025; adjusted gross profit increased 14% and adjusted EBITDA increased 10% for the year, demonstrating broad-based operational improvement.
Negative Updates
Slower Organic Growth in Core Merchant Portfolio
Core Merchant Solutions organic growth slowed in the second half of the year with specific pullbacks in restaurants, construction and certain retail trade markets (home furnishings, building materials); Q4 organic growth in Merchant Solutions was ~3% and organic gross profit was flat excluding acquisitions.
Read all updates
Q4-2025 Updates
Negative
Full Year Revenue and Profit Growth
Net revenue grew ~8.3% year-over-year for fiscal 2025; adjusted gross profit increased 14% and adjusted EBITDA increased 10% for the year, demonstrating broad-based operational improvement.
Read all positive updates
Company Guidance
Priority guided fiscal 2026 to 6%–9% top-line growth to $1.01B–$1.04B (inclusive of ~4%–7% organic growth) with adjusted gross profit of $405M–$425M and gross margin expansion of 75–100 bps versus FY2025, and adjusted EBITDA of $230M–$245M. By segment, Merchant Solutions is expected to grow 6%–8% (≈3%–4% organic), Payables organic growth is forecast at 8%–10%, and Treasury Solutions is expected to deliver low double‑digit growth; the company expects roughly $10M of intercompany eliminations at the consolidated level. The outlook reflects assumed lower interest rates, a challenging macro/consumer environment, and ongoing investments in Priority Tech Ventures, with disciplined tech spending (CapEx targeted at ~10% of EBITDA).

Priority Technology Holdings Financial Statement Overview

Summary
Operating results and cash generation are improving (higher TTM revenue, better net margin, positive free cash flow), but the balance sheet remains a major overhang with persistent negative equity, which materially increases financial risk despite the reported latest-period debt reduction.
Income Statement
68
Positive
Balance Sheet
32
Negative
Cash Flow
60
Neutral
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue953.01M879.70M755.61M663.64M514.90M
Gross Profit203.72M328.08M275.31M226.89M155.02M
EBITDA204.43M184.27M151.66M127.44M82.31M
Net Income55.68M24.02M-1.31M-2.15M1.39M
Balance Sheet
Total Assets2.40B1.83B1.62B1.37B1.35B
Cash, Cash Equivalents and Short-Term Investments77.19M58.60M39.60M18.45M20.30M
Total Debt1.05B930.39M638.68M605.13M610.30M
Total Liabilities2.49B1.99B1.50B1.24B1.21B
Stockholders Equity-100.42M-166.84M110.89M131.54M145.92M
Cash Flow
Free Cash Flow75.08M63.92M60.00M51.64M-342.00K
Operating Cash Flow100.00M85.61M81.26M70.52M9.38M
Investing Cash Flow-174.04M-35.55M-55.75M-36.50M-451.03M
Financing Cash Flow426.17M147.58M210.10M8.50M871.63M

Priority Technology Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.99
Price Trends
50DMA
5.33
Negative
100DMA
5.49
Negative
200DMA
6.44
Negative
Market Momentum
MACD
-0.17
Negative
RSI
42.20
Neutral
STOCH
59.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRTH, the sentiment is Negative. The current price of 4.99 is above the 20-day moving average (MA) of 4.91, below the 50-day MA of 5.33, and below the 200-day MA of 6.44, indicating a bearish trend. The MACD of -0.17 indicates Negative momentum. The RSI at 42.20 is Neutral, neither overbought nor oversold. The STOCH value of 59.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PRTH.

Priority Technology Holdings Risk Analysis

Priority Technology Holdings disclosed 32 risk factors in its most recent earnings report. Priority Technology Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Priority Technology Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$561.83M-3.39%7.42%34.42%
62
Neutral
$469.84M5.07-522.60%-0.44%-7.23%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
58
Neutral
$410.60M7.81-43.23%9.51%
51
Neutral
$237.88M-1.22-17.60%-0.58%-57.43%
50
Neutral
$244.51M-9.10-0.48%4.02%34.45%
46
Neutral
$105.00M-5.25-84.96%11.89%34.27%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PRTH
Priority Technology Holdings
4.99
-2.06
-29.22%
BAND
Bandwidth
18.06
5.06
38.92%
RPAY
Repay Holdings
2.72
-2.63
-49.16%
DAVA
Endava
4.35
-15.33
-77.90%
REKR
Rekor Systems
0.77
-0.02
-2.78%
CCSI
Consensus Cloud Solutions
24.90
4.10
19.71%

Priority Technology Holdings Corporate Events

Business Operations and StrategyFinancial DisclosuresM&A Transactions
Priority Technology Posts Strong Q4 2025 Results, Issues 2026 Outlook
Positive
Mar 10, 2026
Priority Technology Holdings reported its fourth-quarter and full-year 2025 results on March 10, 2026, highlighting broad-based growth across its business segments. Quarterly revenue rose 8.8% year over year to $247.1 million, with adjusted gross ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 01, 2026