Priority Technology Holdings (PRTH) AI Stock Analysis

• Market Cap: $478.95M
• Dividend Yield: N/A
• Average Volume (3M): 748.77K
• Price to Earnings (P/E): 11.0
• Beta (1Y): 1.61
• Revenue Growth: 9.51%
• EPS Growth: N/A
• Country: US
• Employees: 1,005
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Infrastructure
• EPS (TTM): 0.28
• Shares Outstanding: 81,871,570
• 10 Day Avg. Volume: 593,225
• 30 Day Avg. Volume: 748,766
• PEG Ratio: -0.75
• Price to Book (P/B): -5.49
• Price to Sales (P/S): 1.04
• P/FCF Ratio: 14.34
• Enterprise Value/Market Cap: 3.12
• Enterprise Value/Revenue: 1.60
• Enterprise Value/Gross Profit: 4.72
• Enterprise Value/Ebitda: 7.67
• 1Y Price Target: $10.20
• Price Target Upside: 74.36% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 5
• EPS Forecast (FY): 0.99
• Revenue Forecast (FY): $953.89M

• Rating: 59 Neutral
• Price Target: $6.00 ▲(2.56% Upside)

Priority Technology Holdings' overall stock score is driven by moderate financial performance with significant financial risks, a bearish technical outlook, and mixed earnings call sentiment. The stock's valuation suggests it is undervalued, but challenges in certain segments and macroeconomic factors weigh on the outlook.

Positive Factors

Revenue Growth

Consistent revenue growth indicates robust demand for PRTH's payment solutions, enhancing long-term market position and financial stability.

Strategic Acquisitions

Strategic acquisitions expand service offerings and customer base, strengthening competitive edge and supporting sustainable growth.

Segment Performance

Strong performance in key segments demonstrates effective business strategy and potential for continued margin expansion and profitability.

Negative Factors

Debt Levels and Leverage

High debt levels and leverage ratios pose risks to financial flexibility, potentially impacting future investment and growth opportunities.

Revised Revenue Guidance

Lowered revenue guidance reflects challenges in the Merchant Solutions segment, indicating potential headwinds in achieving growth targets.

Operating Expenses

Rising operating expenses could pressure margins and profitability, challenging the company's ability to maintain cost efficiency.

Priority Technology Holdings Business Overview & Revenue Model

Company Description

Priority Technology Holdings, Inc. (PRTH) is a leading provider of integrated payment processing and technology solutions, serving a diverse range of sectors including e-commerce, retail, and financial services. The company specializes in delivering innovative payment technologies, mobile point-of-sale solutions, and other value-added services designed to enhance the payment experience for merchants and consumers alike. With a robust platform that supports multiple payment methods and channels, PRTH aims to simplify transactions while providing secure and efficient payment processing solutions.

How the Company Makes Money

Priority Technology Holdings generates revenue primarily through its payment processing services, which include transaction fees charged to merchants for processing credit and debit card transactions. The company also earns income through value-added services such as fraud prevention, data analytics, and customer loyalty programs. Additionally, PRTH has established partnerships with various financial institutions and technology providers, which contribute to its revenue by expanding its service offerings and customer base. Key revenue streams include fees from transaction processing, subscription fees for value-added services, and commissions from referral partnerships, all of which are supported by the increasing demand for digital payment solutions in an evolving marketplace.

Priority Technology Holdings Financial Statement Overview

Summary

Priority Technology Holdings shows moderate revenue growth and profitability, but faces significant financial risks due to negative equity and high leverage. Strong cash flow growth is a positive sign for liquidity, but improving financial stability and equity position should be a priority.

Income Statement

Priority Technology Holdings shows a moderate revenue growth rate of 1.57% TTM, indicating steady expansion. The gross profit margin of 33.58% and EBIT margin of 15.18% TTM reflect decent profitability, though slightly below industry leaders. The net profit margin of 4.09% TTM is modest, suggesting room for improvement in cost management and efficiency.

Balance Sheet

The company has a concerning negative stockholders' equity, leading to a high and negative debt-to-equity ratio of -6.31 TTM, indicating financial instability. Return on equity is also negative, reflecting challenges in generating returns for shareholders. The equity ratio is not available due to negative equity, highlighting potential financial risk.

Cash Flow

The cash flow statement shows a strong free cash flow growth rate of 32.69% TTM, indicating improved cash generation capabilities. The operating cash flow to net income ratio of 0.06 TTM suggests limited cash conversion efficiency, but the free cash flow to net income ratio of 0.68 TTM is healthy, reflecting good cash flow management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	932.95M	879.70M	755.61M	663.64M	514.90M	404.34M
Gross Profit	317.23M	328.08M	275.31M	226.89M	155.02M	126.97M
EBITDA	195.06M	184.27M	151.66M	127.44M	82.31M	167.57M
Net Income	54.59M	24.02M	-1.31M	-2.15M	1.39M	25.66M
Balance Sheet
Total Assets	2.22B	1.83B	1.62B	1.37B	1.35B	417.83M
Cash, Cash Equivalents and Short-Term Investments	69.96M	58.60M	39.60M	18.45M	20.30M	9.24M
Total Debt	1.01B	930.39M	638.68M	605.13M	610.30M	377.31M
Total Liabilities	2.33B	1.99B	1.50B	1.24B	1.21B	516.39M
Stockholders Equity	-110.30M	-166.84M	110.89M	131.54M	145.92M	-98.56M
Cash Flow
Free Cash Flow	63.32M	63.92M	60.00M	51.64M	-342.00K	4.74M
Operating Cash Flow	86.92M	85.61M	81.26M	70.52M	9.38M	12.20M
Investing Cash Flow	-162.71M	-35.55M	-55.75M	-36.50M	-451.03M	166.40M
Financing Cash Flow	351.50M	147.58M	210.10M	8.50M	871.63M	-140.94M

Priority Technology Holdings Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 5.85
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRTH, the sentiment is Neutral. The current price of 5.85 is above the 20-day moving average (MA) of 5.71, below the 50-day MA of 6.58, and below the 200-day MA of 7.53, indicating a neutral trend. The MACD of -0.31 indicates Negative momentum. The RSI at 47.65 is Neutral, neither overbought nor oversold. The STOCH value of 83.71 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PRTH.

Priority Technology Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
CCSI	61 Neutral	$544.64M	7.16	―	―	-0.44%	-7.23%
PRTH	59 Neutral	$478.95M	11.00	―	―	9.51%	―
DAVA	58 Neutral	$363.11M	32.14	1.63%	―	4.02%	34.45%
BAND	52 Neutral	$434.63M	―	-3.20%	―	7.42%	34.42%
RPAY	49 Neutral	$541.67M	―	-17.60%	―	-0.58%	-57.43%
REKR	48 Neutral	$222.97M	―	-114.65%	―	11.89%	34.27%

Priority Technology Holdings Corporate Events

Priority Technology Receives Buyout Proposal from CEO

On November 10, 2025, Priority Technology Holdings announced it received a preliminary, non-binding proposal from an investor group led by its Chairman and CEO, Thomas Priore, to acquire the remaining shares of the company’s common stock. This proposal offers cash consideration of $6.00 to $6.15 per share for shares not currently held by the group, which already owns approximately 58% of the company’s stock. The announcement highlights potential changes in company ownership but emphasizes that no agreement has been reached, and shareholders are not required to take any action at this time.

The most recent analyst rating on (PRTH) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Priority Technology Holdings stock, see the PRTH Stock Forecast page.

Priority Technology Holdings’ Mixed Earnings Call Reveals Growth and Challenges

The recent earnings call for Priority Technology Holdings revealed a mixed sentiment among company executives and stakeholders. While there was notable growth in the Payables and Treasury Solutions segments, challenges in the Merchant Solutions segment and broader macroeconomic factors led to a downward revision in revenue guidance. Despite these hurdles, the company showcased resilience through improved profitability metrics and strategic initiatives.

Priority Technology Holdings Reports Strong Q3 2025 Results

Priority Technology Holdings, Inc. is a company that provides payments and banking solutions, focusing on streamlining financial operations through its unified commerce platform. Operating primarily in the financial technology sector, Priority offers innovative solutions to enhance cash flow and unlock revenue opportunities for businesses.

Priority Technology Holdings Reports Strong Q3 2025 Results

On November 6, 2025, Priority Technology Holdings announced its third quarter 2025 financial results, highlighting a 6.3% increase in revenue to $241.4 million and a 10.2% rise in adjusted gross profit to $94.8 million compared to the same quarter in 2024. The company achieved significant operational milestones, such as launching a residual financing facility, activating card acquiring in Canada, and acquiring assets from Boom Commerce and Dealer Merchant Services, which contributed to its strong performance and reinforced its platform’s strength.

The most recent analyst rating on (PRTH) stock is a Hold with a $7.50 price target. To see the full list of analyst forecasts on Priority Technology Holdings stock, see the PRTH Stock Forecast page.

Priority Technology Completes Dealer Merchant Services Acquisition

On October 1, 2025, Priority Technology Holdings, Inc. completed the acquisition of Dealer Merchant Services’ assets, a reseller in the auto and truck dealership sector, for $35 million in cash and additional earnout payments. This strategic acquisition is expected to enhance Priority’s offerings in the automotive dealership arena and contribute approximately $3 million in incremental revenue and over $1 million in adjusted EBITDA in Q4 2025.

The most recent analyst rating on (PRTH) stock is a Hold with a $8.00 price target. To see the full list of analyst forecasts on Priority Technology Holdings stock, see the PRTH Stock Forecast page.

Priority Technology Holdings Acquires Boom Commerce Assets

On August 18, 2025, Priority Technology Holdings, Inc. announced the acquisition of Boom Commerce’s payment processing assets and secured a $50 million financing facility. The acquisition is expected to enhance Priority’s direct sales channel and provide approximately $5 million in incremental revenue in 2025. The financing facility will support Priority’s expansion into alternative financing solutions, offering flexibility to its reseller base and reinforcing its market positioning.

The most recent analyst rating on (PRTH) stock is a Hold with a $8.50 price target. To see the full list of analyst forecasts on Priority Technology Holdings stock, see the PRTH Stock Forecast page.

Priority Technology Holdings Reports Strong Q2 2025 Earnings

Priority Technology Holdings’ recent earnings call showcased a robust performance, marked by significant growth in key financial metrics and strategic initiatives. Despite facing challenges in the SMB segment and increased operating expenses, the company’s highlights, including refinancing and increased revenue guidance, significantly outweighed the lowlights.