United Parks & Resorts (PRKS) AI Stock Analysis

• Market Cap: $2.07B
• Dividend Yield: N/A
• Average Volume (3M): 893.56K
• Price to Earnings (P/E): 11.6
• Beta (1Y): 0.92
• Revenue Growth: -3.27%
• EPS Growth: -17.93%
• Country: US
• Employees: 3,300
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Leisure
• EPS (TTM): 1.61
• Shares Outstanding: 54,550,610
• 10 Day Avg. Volume: 1,217,937
• 30 Day Avg. Volume: 893,562
• PEG Ratio: 3.36
• Price to Book (P/B): -7.25
• Price to Sales (P/S): 1.94
• P/FCF Ratio: 14.44
• Enterprise Value/Market Cap: 2.42
• Enterprise Value/Revenue: 2.99
• Enterprise Value/Gross Profit: 3.24
• Enterprise Value/Ebitda: 9.01
• 1Y Price Target: $44.01
• Price Target Upside: 16.24% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9
• EPS Forecast (FY): 3.95
• Revenue Forecast (FY): $1.70B

• Rating: 53 Neutral
• Price Target: $36.00 ▼(-4.91% Downside)

United Parks & Resorts faces significant financial challenges, including high leverage and declining revenue growth, which weigh heavily on its stock score. While technical indicators suggest bearish momentum, the stock's valuation is relatively attractive. The earnings call highlights both opportunities and risks, with future attractions and investments offering potential upside.

Positive Factors

Operational Efficiency

High gross and EBIT margins indicate effective cost management and operational efficiency, which can support long-term profitability and competitiveness.

Forward Booking Trends

Strong forward booking trends suggest robust future demand and revenue potential, supporting long-term growth and stability.

Upcoming Attractions

Investing in new attractions can enhance guest experiences, drive attendance, and support revenue growth, strengthening market position.

Negative Factors

Declining Revenue Growth

A decline in revenue growth can indicate challenges in market demand or competitive pressures, potentially impacting long-term financial performance.

High Financial Leverage

High leverage and negative equity suggest financial instability, which can limit the company's ability to invest in growth and weather economic downturns.

Attendance Decline

A decline in attendance can affect revenue and profitability, indicating potential issues with market appeal or competitive positioning.

United Parks & Resorts Business Overview & Revenue Model

Company Description

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, it operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania. The company operates a portfolio of twelve theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brands. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

How the Company Makes Money

United Parks & Resorts generates revenue through multiple streams, predominantly from ticket sales, which include daily admission and season passes to its parks and attractions. The company also profits from on-site retail operations, including merchandise sales, food and beverage services, and rental services for equipment such as lockers and strollers. Additionally, PRKS earns significant income from hotel accommodations within its resort properties, as well as from partnerships with local businesses and travel agencies that promote package deals. Seasonal events and special attractions further enhance revenue generation, while strategic marketing efforts and loyalty programs help to retain and attract visitors, contributing to a steady flow of earnings.

United Parks & Resorts Financial Statement Overview

Summary

United Parks & Resorts shows strong operational efficiency with high gross and EBIT margins. However, declining revenue growth, significant financial leverage, and cash flow volatility pose risks. The balance sheet's negative equity and high debt levels indicate financial instability.

Income Statement

United Parks & Resorts shows strong gross profit margins consistently above 90%, indicating efficient cost management. However, the company faces challenges with declining revenue growth, as seen in the recent TTM data with a -1.99% growth rate. Net profit margins have decreased slightly over the years, reflecting pressure on profitability. Despite these challenges, EBIT and EBITDA margins remain healthy, suggesting operational efficiency.

Balance Sheet

The balance sheet reveals significant financial leverage, with a negative stockholders' equity leading to a high debt-to-equity ratio. This indicates potential financial instability and risk. The negative return on equity further highlights challenges in generating returns for shareholders. The equity ratio is also negative, underscoring the company's reliance on debt financing.

Cash Flow

Operating cash flow remains positive, but free cash flow has shown volatility, with a recent decline of -11.82% in TTM. The operating cash flow to net income ratio is close to 1, indicating adequate cash generation relative to net income. However, the free cash flow to net income ratio suggests limited cash available after capital expenditures, which could constrain future growth investments.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.67B	1.73B	1.73B	1.73B	1.50B	431.78M
Gross Profit	1.54B	1.59B	1.59B	1.60B	1.39B	395.07M
EBITDA	555.08M	622.73M	613.98M	660.19M	521.65M	-91.39M
Net Income	181.20M	227.50M	234.20M	291.19M	256.51M	-312.32M
Balance Sheet
Total Assets	2.74B	2.57B	2.63B	2.33B	2.61B	2.57B
Cash, Cash Equivalents and Short-Term Investments	183.23M	115.89M	246.92M	79.20M	443.71M	433.91M
Total Debt	2.35B	2.36B	2.22B	2.23B	2.24B	2.32B
Total Liabilities	3.05B	3.04B	2.83B	2.76B	2.64B	2.67B
Stockholders Equity	-308.74M	-461.54M	-208.22M	-437.66M	-33.92M	-105.80M
Cash Flow
Free Cash Flow	220.71M	231.71M	200.08M	363.88M	374.16M	-229.90M
Operating Cash Flow	414.16M	480.14M	504.92M	564.59M	503.01M	-120.73M
Investing Cash Flow	-193.45M	-248.50M	-305.61M	-200.71M	-128.85M	-109.17M
Financing Cash Flow	-76.75M	-362.66M	-34.71M	-726.05M	-364.90M	624.20M

United Parks & Resorts Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 37.86
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRKS, the sentiment is Neutral. The current price of 37.86 is above the 20-day moving average (MA) of 36.41, above the 50-day MA of 35.57, and below the 200-day MA of 45.09, indicating a neutral trend. The MACD of 0.39 indicates Negative momentum. The RSI at 56.84 is Neutral, neither overbought nor oversold. The STOCH value of 78.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PRKS.

United Parks & Resorts Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
LTH	71 Outperform	$5.98B	21.17	10.38%	―	15.77%	86.16%
OSW	70 Outperform	$2.01B	27.81	13.53%	0.79%	7.27%	45.12%
MODG	62 Neutral	―	-1.85	-46.95%	―	-3.58%	-12720.97%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
XPOF	54 Neutral	$399.81M	-4.98	―	―	-3.55%	-111.90%
PRKS	53 Neutral	$2.07B	11.59	―	―	-3.27%	-17.93%
LUCK	46 Neutral	$1.28B	-22.39	―	2.51%	3.88%	34.36%

United Parks & Resorts Corporate Events

United Parks & Resorts realigns non-Florida park leadership

On January 1, 2026, United Parks & Resorts Inc. reassigned Byron Surrett from his position as Chief Park Operations Officer for Non-Florida Parks to another role within the company. The internal leadership change suggests a realignment of management responsibilities across the company’s park portfolio outside Florida, with potential implications for how those operations are overseen and managed going forward.

The most recent analyst rating on (PRKS) stock is a Hold with a $35.08 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.

United Parks & Resorts Awards CEO Multi-Year RSU Grant

On December 15, 2025, United Parks & Resorts Inc.’s Compensation Committee approved a grant of restricted stock units with a total grant date fair value of $4 million to Chief Executive Officer Marc Swanson, under the company’s 2025 Omnibus Incentive Plan. The RSUs vest in tranches between December 31, 2025, and December 31, 2029, and are conditioned on Swanson’s continued service as CEO, underscoring the board’s focus on long-term executive retention and alignment of leadership incentives with shareholder value over a multi-year horizon.

The most recent analyst rating on (PRKS) stock is a Hold with a $35.08 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.

United Parks & Resorts CFO Resignation Announced

On October 22, 2025, United Parks & Resorts Inc. announced that its Chief Financial Officer and Treasurer, James Mikolaichik, will resign effective November 15, 2025, to pursue another opportunity. His departure is not due to any disagreements with the company. The company has appointed James W. Forrester, Jr., the Senior Vice President of Finance, as the Interim Chief Financial Officer and Treasurer starting November 15, 2025. Mr. Forrester brings extensive experience in theme park finance and operations, having previously held significant roles at SeaWorld Orlando and other major entertainment companies.

The most recent analyst rating on (PRKS) stock is a Hold with a $54.00 price target. To see the full list of analyst forecasts on United Parks & Resorts stock, see the PRKS Stock Forecast page.