Advertising Go-to-market StrategyAnalyst highlights a new advertising go-to-market strategy and ad leadership changes aimed at scaling small and medium-sized advertisers, which could broaden the advertiser base and support more durable ad revenue growth.
Partnerships And International MonetizationAnalyst points to potential revenue contributions from third-party partnerships and stronger international monetization as ways to diversify revenue and raise average revenue per user.
User Engagement Driven By Artificial IntelligenceAnalyst notes accelerating user growth and deeper engagement from artificial intelligence improvements and enhanced visual search, supporting higher advertiser interactions and improved monetization potential.