Advertising GrowthBilibili's advertising revenue increased by 23% year-over-year, driven by enhanced ad infrastructure and AI capabilities.
Content EcosystemThe company's unique content ecosystem drives both short-term conversions and long-term brand building, while its ability to leverage multiple growth levers, such as AI-driven improvements in ad targeting, creative generation, and operational efficiency, will help sustain ad growth and capture market share.
Game DevelopmentThe breakout success of Escape from Duckov demonstrates BILI’s capability in developing in-house games that appeal to the evolving tastes of the new generation of gamers, alleviating market concerns following the San Mou drawdown.