Ad GrowthBilibili's advertising revenue increased by 23% year-over-year, driven by enhanced ad infrastructure and AI capabilities.
Gaming SuccessThe breakout success of Escape from Duckov demonstrates BILI’s capability in developing in-house games that appeal to the evolving tastes of the new generation of gamers.
Profitability And Margin ExpansionMargin expansion is tracking ahead of expectations, with non-GAAP operating margin reaching a new record high, and management reaffirming its long-term margin targets.