Advertising And Revenue GrowthBilibili's advertising revenue increased by 23% year-over-year, driven by enhanced ad infrastructure and AI capabilities.
Content Ecosystem And AIThe company's unique content ecosystem drives both short-term conversions and long-term brand building, while its ability to leverage multiple growth levers, such as AI-driven improvements in ad targeting, creative generation, and operational efficiency, will help sustain ad growth and capture market share.
In-house Game DevelopmentThe breakout success of Escape from Duckov demonstrates BILI’s capability in developing in-house games that appeal to the evolving tastes of the new generation of gamers, alleviating market concerns following the San Mou drawdown.