Advertising RevenueAdvertising on Roblox is showing positive early momentum, with 18,000 creators using traffic-driving ads, positioning the company to benefit from ads at scale over time.
Market ExpansionRBLX plans to re-enter China, which is a significant market opportunity.
User EngagementRoblox's engagement in experiences outside the top 10 accelerated by 58% year over year, highlighting the platform's ability to contribute to growth.