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Bilibili Inc (BILI)
NASDAQ:BILI

Bilibili (BILI) AI Stock Analysis

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BILI

Bilibili

(NASDAQ:BILI)

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Neutral 62 (OpenAI - 4o)
Rating:62Neutral
Price Target:
$29.00
▲(19.49% Upside)
Bilibili's overall score is driven by strong earnings call results and financial performance improvements, particularly in revenue and cash flow. However, high valuation metrics and technical indicators suggest caution. The company's profitability challenges and high P/E ratio are significant risks.

Bilibili (BILI) vs. SPDR S&P 500 ETF (SPY)

Bilibili Business Overview & Revenue Model

Company DescriptionBilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. Its platform offers a range of content, including video services, mobile games, and value-added service, as well as ACG-related comic and audio content. The company's video services include professional user generated videos, occupationally generated videos, and live broadcasting. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
How the Company Makes MoneyBilibili generates revenue through several key streams. The primary sources include advertising, premium memberships, and mobile gaming. Advertising revenue comes from display ads and sponsored content, leveraging its large user base for targeted marketing. Premium memberships, which offer enhanced features and ad-free experiences, contribute significantly to the company's income. Additionally, the mobile gaming segment, which includes both self-developed and licensed games, provides substantial revenue through in-game purchases. Partnerships with content creators, gaming companies, and media firms further bolster Bilibili's earnings, allowing it to expand its content library and attract more users.

Bilibili Earnings Call Summary

Earnings Call Date:Nov 13, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 19, 2026
Earnings Call Sentiment Positive
The earnings call highlighted strong user engagement growth, record monthly paying users, and significant increases in advertising revenue, all contributing to improved profitability and margins. However, there was a notable decline in game revenue. Overall, the call conveyed a positive outlook, emphasizing continued innovation and strategic growth, particularly in advertising and AI applications.
Q3-2025 Updates
Positive Updates
User Engagement Growth
DAUs increased by 9% year over year to 117 million, MAUs grew 8% to 376 million, and average daily time spent per user rose to 112 minutes, marking all-time highs.
Record Monthly Paying Users
Monthly paying users reached a record high of 35 million, up 17% year over year.
Advertising Revenue Surge
Advertising revenue grew 23% year over year to RMB 2.7 billion, driven by brand and performance ads.
Profitability and Margin Improvement
Gross profit increased by 11% year over year, with gross margin expanding to 36.7%. Adjusted operating and net profit margins reached 9% and 10.2%, respectively.
Successful Game Launch
The game 'Escape from Duckoff' sold over 3 million copies globally and received overwhelmingly positive reviews.
AI-Driven Innovation
Plans to launch AI-powered applications, including multilingual video accessibility features, showcasing a focus on AI as a growth enabler.
Negative Updates
Decline in Game Revenue
Game revenues decreased by 17% year over year, attributed to a high base from the previous year.
Company Guidance
During Bilibili's third-quarter 2025 financial results call, the company reported significant growth in user engagement and financial performance. Daily active users (DAUs) increased by 9% year-over-year to 117 million, while monthly active users (MAUs) grew by 8% to 376 million. The average daily time spent per user rose to 112 minutes, marking an all-time high. Monthly paying users reached a record 35 million, up 17% year-over-year. Financially, Bilibili's total net revenues rose by 5% to RMB 7.7 billion, driven by a 23% increase in advertising revenue, which reached RMB 2.6 billion. The company's gross profit increased by 11%, with a gross margin of 36.7%. Non-GAAP operating and net profits surged by 153% and 233%, respectively, year-over-year, with non-GAAP operating and net margins improving to 9% and 10.2%. Bilibili attributed these results to its focus on high-quality content, community engagement, and strategic investments in AI and gaming, including the successful launch of the game "Escape from Duckoff," which sold over 3 million copies globally.

Bilibili Financial Statement Overview

Summary
Income Statement
60
Neutral
Balance Sheet
65
Positive
Cash Flow
70
Positive
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Bilibili Technical Analysis

Technical Analysis Sentiment
Negative
Last Price24.27
Price Trends
50DMA
27.13
Negative
100DMA
25.95
Negative
200DMA
22.87
Positive
Market Momentum
MACD
-0.71
Positive
RSI
35.69
Neutral
STOCH
9.14
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BILI, the sentiment is Negative. The current price of 24.27 is below the 20-day moving average (MA) of 25.46, below the 50-day MA of 27.13, and above the 200-day MA of 22.87, indicating a neutral trend. The MACD of -0.71 indicates Positive momentum. The RSI at 35.69 is Neutral, neither overbought nor oversold. The STOCH value of 9.14 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BILI.

Bilibili Peers Comparison

Overall Rating
UnderperformOutperform
Sector (―)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$83.26B17.3324.65%2.23%5.69%32.87%
69
Neutral
$51.07B59.6813.20%0.37%-1.45%-11.99%
62
Neutral
$10.08B94.625.30%16.84%
56
Neutral
$430.84M2.9214.73%-4.80%
53
Neutral
$45.18B-10.65-86.61%13.98%-6.71%
51
Neutral
$61.38B-60.27-324.24%32.70%12.57%
* Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BILI
Bilibili
24.27
4.54
23.01%
EA
Electronic Arts
204.20
57.02
38.74%
NTES
NetEase
133.83
44.34
49.55%
SOHU
Sohu
14.60
1.75
13.62%
TTWO
Take-Two
240.55
59.17
32.62%
RBLX
Roblox
85.91
27.00
45.83%

Bilibili Corporate Events

Bilibili Reports Stable Share Capital for November 2025
Dec 5, 2025

On December 5, 2025, Bilibili Inc. submitted a monthly return form to The Stock Exchange of Hong Kong Limited detailing the movements in its authorized share capital and issued shares for November 2025. The report indicated that there were no changes in the number of authorized or issued shares during the month, maintaining stability in its capital structure. This stability in share capital suggests a steady operational phase for Bilibili, which could reassure investors and stakeholders of the company’s current market positioning.

Bilibili Reports Strong Q3 2025 Financial Growth and Management Change
Nov 13, 2025

Bilibili Inc. reported its financial results for the third quarter of 2025, showing significant growth in user engagement and financial performance. The company achieved a net profit of RMB469.4 million, a substantial turnaround from a net loss in the same period of 2024, driven by a 5% increase in total revenues and a 23% rise in advertising revenues. The company’s strategic focus on enhancing monetization efficiency and reducing operating expenses contributed to a 233% increase in adjusted net profit. Additionally, Bilibili announced a change in its joint company secretary, with Ms. Lai Ying Tung taking over the role effective November 13, 2025.

Bilibili Reports Stable Share Structure for October 2025
Nov 7, 2025

On November 7, 2025, Bilibili Inc. submitted a monthly return form to The Stock Exchange of Hong Kong Limited, detailing the movements in its authorized share capital and issued shares for October 2025. The report indicates that there were no changes in the number of authorized or issued shares during this period, reflecting stability in the company’s share structure.

Bilibili Reports Share Capital Movements for September 2025
Oct 9, 2025

On October 9, 2025, Bilibili Inc. submitted a monthly return form to The Stock Exchange of Hong Kong Limited, detailing movements in its authorized share capital and issued shares for September 2025. The report highlights a decrease in Class Y shares and an increase in Class Z shares, reflecting adjustments in the company’s share structure. This update is significant for stakeholders as it indicates Bilibili’s ongoing efforts to manage its equity structure, potentially impacting its market positioning and investor relations.

Bilibili Announces Share Issuance Changes in September 2025
Sep 26, 2025

On September 26, 2025, Bilibili Inc. announced a series of changes in its issued shares, primarily involving the issuance of Class Z ordinary shares as part of its 2018 Share Incentive Plan. These changes, which occurred between September 16 and September 25, 2025, reflect the company’s ongoing efforts to incentivize eligible participants through share options, potentially impacting its market positioning by aligning employee interests with shareholder value.

Bilibili Grants Over 2 Million RSUs to Employees
Sep 25, 2025

On September 25, 2025, Bilibili Inc. announced the grant of 2,077,820 restricted share units (RSUs) to 151 employees under its Second Amended and Restated 2018 Share Incentive Plan. This grant represents approximately 0.50% of the company’s total shares and aims to enhance employee loyalty and performance by aligning their interests with those of the company’s shareholders. The RSUs will vest over a period from September 25, 2026, to September 25, 2029, and are subject to clawback conditions in certain circumstances. The initiative is designed to motivate and retain key personnel, thereby supporting the company’s operational success and shareholder value.

Bilibili Reports Strong Revenue Growth and Profitability in H1 2025
Sep 25, 2025

Bilibili Inc. reported strong financial performance for the first half of 2025, with net revenues increasing by 21.6% year-over-year to RMB 14.34 billion. This growth was driven by significant increases in mobile games and advertising revenues, with mobile games revenue rising by 68% and advertising revenue by 20%. The company achieved a net profit of RMB 207.6 million and an adjusted net profit of RMB 922.8 million, reflecting improved operating efficiency and expanding gross margins. Bilibili’s user engagement also grew, with daily active users averaging 108 million and monthly active users reaching 365.2 million, demonstrating its growing influence among China’s Gen Z+ audience. The company plans to continue focusing on delivering high-quality content and community experiences to drive sustainable profitability and long-term value for stakeholders.

Bilibili Announces Share Issuance Under Incentive Plan
Sep 16, 2025

On September 16, 2025, Bilibili Inc. announced changes in its issued shares, involving the issuance of new Class Z ordinary shares as part of its 2018 Share Incentive Plan. These changes, which occurred from September 2 to September 8, 2025, reflect the company’s ongoing efforts to incentivize participants through share options, potentially impacting its market positioning and stakeholder interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 13, 2025