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Bilibili Inc (BILI)
NASDAQ:BILI
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Bilibili (BILI) AI Stock Analysis

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Bilibili

(NASDAQ:BILI)

Rating:71Outperform
Price Target:
$23.50
▲(5.29%Upside)
Bilibili's overall stock score is driven by strong technical analysis and positive earnings call sentiment. The company shows significant revenue growth and improved cash flow, though profitability remains a challenge. While the valuation metrics are less favorable due to negative earnings, the bullish technical indicators and positive earnings guidance support a solid outlook.
Positive Factors
Profitability
Management emphasized confidence about profit expansion driven by gross profit margin improvement and cost control.
Revenue Growth
Bilibili's total revenue increased by 24% YoY to RMB7.0bn, aligning with Bloomberg consensus estimates.
User Metrics
SanMou has climbed back to the top 5 in iOS game sales ranking with better than expected user metrics and feedback.
Negative Factors
Market Sentiment
Overall top-line momentum is unexciting with ads growth story well known by investors and demanding valuation.
Valuation Concerns
Overall top-line momentum is unexciting with ads growth story well known by investors and demanding valuation.

Bilibili (BILI) vs. SPDR S&P 500 ETF (SPY)

Bilibili Business Overview & Revenue Model

Company DescriptionBilibili Inc. (BILI) is a leading online entertainment platform in China that provides a wide array of content, including videos, live broadcasting, and mobile gaming. Established in 2009, the platform is popular among China's Generation Z for its diverse content offerings, including anime, comics, and games (ACG). Bilibili also offers a vibrant community experience through interactive features such as bullet chatting, where users can comment in real-time on the videos they watch.
How the Company Makes MoneyBilibili makes money through a multi-faceted revenue model that includes mobile gaming, value-added services, advertising, and e-commerce. Mobile gaming is one of the most significant revenue streams, where Bilibili collaborates with game developers to publish and operate games on its platform. Value-added services include premium membership subscriptions, live broadcasting, and other virtual item sales, which allow users to enhance their viewing and interactive experiences. Advertising revenue is generated through brand partnerships and advertisements displayed on the platform. Additionally, Bilibili has ventured into e-commerce by integrating shopping features that allow users to purchase merchandise related to the content they consume. Strategic partnerships and collaborations with content creators and entertainment companies also contribute to its earnings, expanding its content library and user base.

Bilibili Key Performance Indicators (KPIs)

Any
Any
Total Daily Active Users
Total Daily Active Users
Measures the number of users engaging with the platform each day, indicating the platform's popularity, user retention, and potential for ad revenue growth.
Chart InsightsBilibili's Total Daily Active Users have shown consistent growth, reaching 107 million by Q1 2025. This aligns with the company's strong revenue growth and increased user engagement highlighted in the latest earnings call. The surge in game and advertising revenues, coupled with strategic investments in content and AI-driven advertising, are driving user retention and platform engagement. Despite increased marketing expenses, Bilibili's focus on its Gen Z+ user base and innovative content strategies suggests sustained growth potential in the competitive digital entertainment space.
Data provided by:Main Street Data

Bilibili Financial Statement Overview

Summary
Bilibili demonstrates significant revenue growth and improved cash flow generation. However, continued net losses and negative profit margins indicate challenges in achieving profitability. The balance sheet shows moderate leverage and a stable equity position, but the negative return on equity highlights the impact of ongoing losses. Overall, while there are positive trends in revenue and cash flow, achieving profitability remains a key challenge.
Income Statement
60
Neutral
Bilibili's revenue showed strong growth with a 19.1% increase from 2023 to TTM. However, the company is facing challenges with profitability as indicated by a negative EBIT margin of -5.0% and a negative net profit margin of -5.0% for TTM. The gross profit margin stands at 32.7%, showing ability to cover costs, but not enough to offset operating expenses leading to negative net income.
Balance Sheet
65
Positive
The company has a relatively balanced capital structure with a debt-to-equity ratio of 0.34, indicating moderate leverage. The equity ratio is 43.2%, suggesting a stable asset base funded by equity. However, the return on equity is negative due to net losses, which is a concern for investors looking for profitability.
Cash Flow
70
Positive
Bilibili's free cash flow turned positive in the TTM, indicating improved cash-generating ability. The operating cash flow to net income ratio is strong at 1.77, showing effective cash conversion. The free cash flow to net income ratio also improved, suggesting operational efficiencies despite net income losses.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue28.17B26.83B22.53B21.90B19.38B12.00B
Gross Profit9.71B8.77B5.44B3.85B4.04B2.84B
EBITDA869.58M1.19B-1.67B-5.02B-3.95B-1.07B
Net Income-607.36M-1.35B-4.82B-7.51B-6.81B-3.05B
Balance Sheet
Total Assets33.28B32.70B33.16B41.83B52.05B23.87B
Cash, Cash Equivalents and Short-Term Investments17.40B16.54B15.04B19.56B30.22B12.76B
Total Debt5.08B5.05B7.64B15.30B19.02B8.44B
Total Liabilities18.90B18.59B18.75B26.59B30.34B16.08B
Stockholders Equity14.39B14.11B14.39B15.24B21.70B7.60B
Cash Flow
Free Cash Flow3.02B4.26B-1.06B-6.65B-6.33B-1.49B
Operating Cash Flow3.05B6.01B266.62M-3.91B-2.65B753.10M
Investing Cash Flow-2.21B-138.09M1.76B10.61B-24.58B-8.91B
Financing Cash Flow251.26M-2.83B-5.07B-4.35B30.39B8.34B

Bilibili Technical Analysis

Technical Analysis Sentiment
Positive
Last Price22.32
Price Trends
50DMA
19.60
Positive
100DMA
19.46
Positive
200DMA
19.66
Positive
Market Momentum
MACD
0.71
Negative
RSI
62.49
Neutral
STOCH
56.39
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BILI, the sentiment is Positive. The current price of 22.32 is above the 20-day moving average (MA) of 21.12, above the 50-day MA of 19.60, and above the 200-day MA of 19.66, indicating a bullish trend. The MACD of 0.71 indicates Negative momentum. The RSI at 62.49 is Neutral, neither overbought nor oversold. The STOCH value of 56.39 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BILI.

Bilibili Risk Analysis

Bilibili disclosed 105 risk factors in its most recent earnings report. Bilibili reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bilibili Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
85
Outperform
$80.33B18.4223.93%2.10%1.26%6.84%
72
Outperform
$71.69B-460.30%30.24%27.61%
71
Outperform
$8.97B-4.29%21.11%87.93%
EAEA
70
Outperform
$37.36B35.0216.13%0.51%-0.81%-9.28%
61
Neutral
$40.74B-1.35-12.05%3.97%2.04%-69.68%
60
Neutral
$1.77B12.59-220.61%8.47%1.64%-32.31%
57
Neutral
$41.50B-114.76%5.31%-15.57%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BILI
Bilibili
22.32
6.46
40.73%
EA
Electronic Arts
148.83
4.58
3.18%
NTES
NetEase
129.90
38.73
42.48%
TTWO
Take-Two
238.46
85.15
55.54%
PLTK
Playtika Holding
4.67
-2.59
-35.67%
RBLX
Roblox
111.83
70.72
172.03%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 12, 2025