Bilibili (BILI) AI Stock Analysis

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Bilibili

(NASDAQ:BILI)

Rating:69Neutral

Price Target:

$26.00

▲(13.54% Upside)

Bilibili's strong earnings call performance, indicating robust revenue and user growth, significantly boosts the stock score. Technical analysis supports a positive outlook, though caution is warranted due to high RSI levels. Financial performance shows potential with improving cash flow, but negative profit margins and a high P/E ratio remain concerns. Continued focus on profitability is crucial for long-term valuation improvement.

Positive Factors

AI and Innovation

Bili continues to leverage AI to support its ad monetization and content ecosystem, launching several AI tools such as AI ad placement, AI video translation, and AI search.

Earnings Growth

Analyst remains upbeat on Bili’s earnings growth outlook, supported by its improving monetization and operating leverage.

User Engagement

SanMou has climbed back to the top 5 in iOS game sales ranking with better than expected user metrics and feedback.

Negative Factors

IP Derivatives Revenue

IP derivatives and others revenue is expected to decline by 10% YoY.

Top-line Momentum

Overall top-line momentum is unexciting with ads growth story well known by investors and demanding valuation.

Bilibili (BILI) vs. SPDR S&P 500 ETF (SPY)

Market Cap

$9.49B

Dividend YieldN/A

Average Volume (3M)2.79M

Price to Earnings (P/E)―

Beta (1Y)1.08

Revenue Growth21.11%

EPS Growth87.93%

CountryUS

Employees8,088

SectorCommunication Services

Sector Strength79

IndustryElectronic Gaming & Multimedia

Share Statistics

EPS (TTM)0.12

Shares Outstanding331,680,360

10 Day Avg. Volume2,864,672

30 Day Avg. Volume2,793,450

Financial Highlights & Ratios

PEG RatioN/A

Price to Book (P/B)0.00

Price to Sales (P/S)0.00

P/FCF Ratio0.00

Enterprise Value/Market Cap0.67

Enterprise Value/Revenue0.22

Enterprise Value/Gross Profit0.65

Enterprise Value/Ebitda7.27

Forecast

1Y Price Target

$25.83

Price Target Upside12.79% Upside

Rating ConsensusModerate Buy

Number of Analyst Covering10

Bilibili Business Overview & Revenue Model

Company DescriptionBilibili Inc. (BILI) is a leading online entertainment platform in China that provides a wide array of content, including videos, live broadcasting, and mobile gaming. Established in 2009, the platform is popular among China's Generation Z for its diverse content offerings, including anime, comics, and games (ACG). Bilibili also offers a vibrant community experience through interactive features such as bullet chatting, where users can comment in real-time on the videos they watch.

How the Company Makes MoneyBilibili makes money through a multi-faceted revenue model that includes mobile gaming, value-added services, advertising, and e-commerce. Mobile gaming is one of the most significant revenue streams, where Bilibili collaborates with game developers to publish and operate games on its platform. Value-added services include premium membership subscriptions, live broadcasting, and other virtual item sales, which allow users to enhance their viewing and interactive experiences. Advertising revenue is generated through brand partnerships and advertisements displayed on the platform. Additionally, Bilibili has ventured into e-commerce by integrating shopping features that allow users to purchase merchandise related to the content they consume. Strategic partnerships and collaborations with content creators and entertainment companies also contribute to its earnings, expanding its content library and user base.

Bilibili Key Performance Indicators (KPIs)

Any

Total Daily Active Users

Total Daily Active Users
Measures the number of users engaging with the platform each day, indicating the platform's popularity, user retention, and potential for ad revenue growth.

Chart InsightsBilibili's Total Daily Active Users have shown consistent growth, reaching 107 million by Q1 2025. This aligns with the company's strong revenue growth and increased user engagement highlighted in the latest earnings call. The surge in game and advertising revenues, coupled with strategic investments in content and AI-driven advertising, are driving user retention and platform engagement. Despite increased marketing expenses, Bilibili's focus on its Gen Z+ user base and innovative content strategies suggests sustained growth potential in the competitive digital entertainment space.

Data provided by:

Main Street Data

Bilibili Earnings Call Summary

Earnings Call Date:May 20, 2025

(Q1-2025)

% Change Since: 27.29%|

Next Earnings Date:Aug 21, 2025

Earnings Call Sentiment Positive

The earnings call reflected a strong performance with significant revenue growth, improved profitability, and increased user engagement. Bilibili's advertising and game segments showed robust growth, and the company successfully narrowed its GAAP net loss. However, increased sales and marketing expenses posed a challenge.

Q1-2025 Updates

Positive Updates

Strong Revenue Growth

Total revenues increased by 24% year-over-year to RMB7 billion, driven by strong performances in advertising and game businesses.

Significant Increase in Gross Profit

Gross profit increased by 58% year-over-year, with a gross profit margin expanding to 36.3% from 28.3% in the previous year.

Game Revenue Surge

Game revenues rose 76% year-over-year to RMB1.73 billion, with strong performance from the SLG title San Mou.

Positive Adjusted Net Profit

Maintained a positive adjusted net profit of RMB362 million and narrowed GAAP net loss by 99% year-over-year.

Increased User Engagement

Daily Active Users (DAUs) reached 107 million, and Monthly Active Users (MAUs) climbed to 368 million, with average daily time spent reaching a record 108 minutes.

Advertising Revenue Growth

Advertising revenues increased by 20% year-over-year to RMB2 billion, with performance-based advertising growing by over 30%.

Negative Updates

Increased Sales and Marketing Expenses

Sales and marketing expenses increased 26% year-over-year, mainly due to a one-off marketing expense related to the Chinese New Year Gala and higher promotion expenses for the SLG game, San Mou.

Company Guidance

During the Bilibili First Quarter 2025 Financial Results and Business Update Conference Call, the company provided robust guidance, highlighting a 24% year-over-year increase in total revenues, reaching RMB7 billion. Advertising revenues rose by 20% to RMB2 billion, and game revenues surged 76% to RMB1.73 billion. The gross profit margin expanded to 36.3%, up from 28.3% the previous year. Daily active users (DAUs) reached 107 million, with monthly active users (MAUs) at 368 million, and users spent an average of 108 minutes on the platform daily. Monthly paying users hit a record 32 million, and the fan-charging program's revenue grew by over 200%. The company also reported a positive adjusted net profit of RMB362 million and reduced its GAAP net loss by 99% to RMB11 million. Additionally, Bilibili's advertising business saw a 20% revenue increase, supported by a 35% rise in the number of advertisers. The company anticipates sustained growth, leveraging its strong Gen Z+ user base, enhanced content quality, and AI-driven advertising innovations.

Bilibili Financial Statement Overview

Summary

Bilibili demonstrates significant revenue growth of 19.1% and improved cash flow generation, with positive free cash flow. However, profitability remains a challenge with negative profit margins and net losses impacting return on equity. The balance sheet shows moderate leverage and a stable equity position.

Income Statement

Neutral

Bilibili's revenue showed strong growth with a 19.1% increase from 2023 to TTM. However, the company is facing challenges with profitability as indicated by a negative EBIT margin of -5.0% and a negative net profit margin of -5.0% for TTM. The gross profit margin stands at 32.7%, showing ability to cover costs, but not enough to offset operating expenses leading to negative net income.

Balance Sheet

Positive

The company has a relatively balanced capital structure with a debt-to-equity ratio of 0.34, indicating moderate leverage. The equity ratio is 43.2%, suggesting a stable asset base funded by equity. However, the return on equity is negative due to net losses, which is a concern for investors looking for profitability.

Cash Flow

Positive

Bilibili's free cash flow turned positive in the TTM, indicating improved cash-generating ability. The operating cash flow to net income ratio is strong at 1.77, showing effective cash conversion. The free cash flow to net income ratio also improved, suggesting operational efficiencies despite net income losses.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	26.83B	22.53B	21.90B	19.38B	12.00B
Gross Profit	8.77B	5.44B	3.85B	4.04B	2.84B
EBITDA	1.19B	-1.67B	-5.02B	-3.95B	-1.07B
Net Income	-1.35B	-4.82B	-7.51B	-6.81B	-3.05B
Balance Sheet
Total Assets	32.70B	33.16B	41.83B	52.05B	23.87B
Cash, Cash Equivalents and Short-Term Investments	16.54B	15.04B	19.56B	30.22B	12.76B
Total Debt	5.05B	7.64B	15.30B	19.02B	8.44B
Total Liabilities	18.59B	18.75B	26.59B	30.34B	16.08B
Stockholders Equity	14.11B	14.39B	15.24B	21.70B	7.60B
Cash Flow
Free Cash Flow	4.26B	-1.06B	-6.65B	-6.33B	-1.49B
Operating Cash Flow	6.01B	266.62M	-3.91B	-2.65B	753.10M
Investing Cash Flow	-138.09M	1.76B	10.61B	-24.58B	-8.91B
Financing Cash Flow	-2.83B	-5.07B	-4.35B	30.39B	8.34B

Bilibili Technical Analysis

Technical Analysis Sentiment

Positive

Last Price22.90

Price Trends

50DMA

21.35

Positive

100DMA

19.79

Positive

200DMA

19.68

Positive

Market Momentum

MACD

0.32

Positive

RSI

52.66

Neutral

STOCH

28.97

Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BILI, the sentiment is Positive. The current price of 22.9 is below the 20-day moving average (MA) of 23.25, above the 50-day MA of 21.35, and above the 200-day MA of 19.68, indicating a neutral trend. The MACD of 0.32 indicates Positive momentum. The RSI at 52.66 is Neutral, neither overbought nor oversold. The STOCH value of 28.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BILI.

Bilibili Risk Analysis

Bilibili disclosed 105 risk factors in its most recent earnings report. Bilibili reported the most risks in the "Finance & Corporate" category.

Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added 0 New Risks

Bilibili Peers Comparison

Overall Rating

UnderperformOutperform

Sector (56)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NTES	85 Outperform	$83.20B	18.86	23.93%	2.17%	1.26%	6.84%
EA	76 Outperform	$40.28B	40.11	15.46%	0.48%	2.68%	-6.15%
RBLX	72 Outperform	$88.12B	―	-401.21%	―	27.39%	16.59%
BILI	69 Neutral	$9.49B	―	-4.29%	―	21.11%	87.93%
PLTK	61 Neutral	$1.66B	11.79	-220.61%	9.37%	1.64%	-32.31%
Sector *	56 Neutral	AU$3.55B	20.03	2.60%	4.20%	4.06%	-16.40%
TTWO	52 Neutral	$40.69B	―	-114.76%	―	5.31%	-15.57%

* Communication Services Sector Average

Performance Comparison

BILI

Bilibili

22.44

7.85

53.80%

Electronic Arts

160.99

14.73

10.07%

NTES

NetEase

131.29

44.14

50.65%

TTWO

Take-Two

225.92

87.14

62.79%

PLTK

Playtika Holding

4.42

-2.12

-32.42%

RBLX

Roblox

130.70

93.53

251.63%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 16, 2025