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Playtika Holding (PLTK)
NASDAQ:PLTK

Playtika Holding (PLTK) AI Stock Analysis

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Playtika Holding

(NASDAQ:PLTK)

Rating:64Neutral
Price Target:
$5.00
▲(2.25%Upside)
Playtika Holding's stock is moderately attractive, with the most significant strength being its valuation, highlighted by a strong dividend yield. Financial performance presents some risks, notably high leverage and declining net margins. The earnings call provided optimism with record revenue achievements in casual games, balanced by challenges in slot titles. Technical analysis supports a neutral to slightly bullish outlook, indicating potential recovery.
Positive Factors
Acquisitions
The acquisition of SuperPlay adds meaningfully to revenue and creates the backdrop for significant future growth.
Revenue Growth
Playtika's core games and recent acquisitions should drive both revenue and profit growth for the next several years.
Stock Valuation
Shares are undervalued as the growth potential is not yet well understood, creating an opportunity for shares to double in the next few years.
Negative Factors
Marketing Expenses
Adjusted EBITDA of $167MM missed estimates due to higher marketing expenses.
Mobile Gaming Challenges
Analyst downgrades the stock to Neutral due to headwinds in mobile gaming and concerning trends within core franchises.
Revenue Outlook
Management's revenue outlook indicates that contributions from new titles are not expected to significantly impact revenues.

Playtika Holding (PLTK) vs. SPDR S&P 500 ETF (SPY)

Playtika Holding Business Overview & Revenue Model

Company DescriptionPlaytika Holding Corp. is a leading mobile gaming entertainment and technology company headquartered in Herzliya, Israel. The company specializes in the development and operation of free-to-play mobile games, offering a diverse portfolio that includes popular titles such as Slotomania, Bingo Blitz, and House of Fun. Playtika leverages its proprietary technology platform to enhance player engagement and experience, providing a rich ecosystem of in-game features and social elements across a global user base.
How the Company Makes MoneyPlaytika generates revenue primarily through in-app purchases made by users within its free-to-play mobile games. Players can buy virtual currency and other digital goods that enhance gameplay, such as power-ups, extra lives, and aesthetic customizations. Additionally, the company earns money through advertising by integrating ads into its games, allowing third-party advertisers to reach its extensive player network. Playtika's revenue model is bolstered by its sophisticated data analytics capabilities, which optimize user acquisition, retention, and monetization strategies. Strategic partnerships and acquisitions also play a role in expanding its portfolio and audience reach, further contributing to its financial performance.

Playtika Holding Key Performance Indicators (KPIs)

Any
Any
Average Daily Paying Users
Average Daily Paying Users
Chart InsightsPlaytika's average daily paying users have surged to a record high in early 2025, reflecting strategic shifts towards casual games and successful new launches like Disney Solitaire. Despite challenges in the Slotomania franchise, the company's focus on direct-to-consumer growth and strong performances from titles like Bingo Blitz and Dice Dreams are driving user engagement. This aligns with their record-breaking revenue milestone, indicating a robust recovery and potential for sustained growth in user base and revenue streams.
Data provided by:Main Street Data

Playtika Holding Earnings Call Summary

Earnings Call Date:May 08, 2025
(Q1-2025)
|
% Change Since: -7.91%|
Next Earnings Date:Jul 31, 2025
Earnings Call Sentiment Neutral
Playtika achieved record-breaking revenue in Q1 2025, driven by strong performances in its casual games and successful launches, such as Disney Solitaire. However, challenges persist with declining revenues in the Slotomania franchise and decreased EBITDA margins due to increased marketing expenses. The company is focused on stabilizing its slot games while leveraging its strengths in the D2C business.
Q1-2025 Updates
Positive Updates
Record-Breaking Revenue
Playtika achieved a historic milestone in Q1 2025, generating over $700 million in revenue, marking the highest quarterly revenue in the company's history. This represents an 8.4% year-over-year increase.
Strong Performance of Bingo Blitz
Bingo Blitz achieved an all-time high in total revenues, generating $162.4 million, up 2.1% sequentially and 3.1% year over year. The game benefited from several key initiatives, including the American Idol campaign.
Successful Launch of Disney Solitaire
Disney Solitaire, launched on April 17, 2025, is showing promising results with some of the best launch KPIs seen in years. It's expected to reach the $100 million run rate revenue mark faster than Dice Dreams and Domino Dreams.
Growth in Direct-to-Consumer (D2C) Business
The D2C business achieved record revenues of $179.2 million, up 2.6% sequentially and 4.5% year over year, driven by Bingo Blitz, June's Journey, and Solitaire Grand Harvest.
Dice Dreams Revenue Surge
Dice Dreams was among the top three games by revenue with $78.6 million, up 124.5% sequentially, reflecting successful integration and strong execution.
Negative Updates
Slotomania Revenue Decline
Slotomania's revenue was $111.8 million, down 5.5% sequentially and 17.4% year-over-year, due to several quarters of sequential decline and resurfacing game economy issues.
Decreased EBITDA Margins
Credit-adjusted EBITDA was $167.3 million, down 9% sequentially and 9.9% year-over-year, impacted by increased marketing expenses and losses from the SuperPlay acquisition.
GAAP Net Income Decrease
GAAP net income was $30.6 million, down 42.3% year-over-year, reflecting challenges in the slot games and increased operating expenses.
Company Guidance
During the Playtika Q1 2025 earnings call, the company reported a historic milestone, generating over $700 million in revenue for the quarter, marking the highest quarterly revenue in its history. Despite this achievement, the company faced challenges with its Slotomania title, which saw a decline in revenue, down 5.5% sequentially and 17.4% year-over-year, with expectations of continued decline before improvements are realized. Conversely, Bingo Blitz achieved record-breaking revenue of $162.4 million, a 2.1% sequential and 3.1% year-over-year increase. The newly launched Disney Solitaire is showing promising early metrics and is projected to reach $100 million in run rate revenue faster than other titles. Playtika's direct-to-consumer (D2C) business also achieved record revenues of $179.2 million, with a 2.6% sequential and 4.5% year-over-year increase, driven by strong performances from Bingo Blitz, June's Journey, and Solitaire Grand Harvest. The company maintains its guidance for the year, aiming to offset slot title declines with growth in casual titles, and plans to strategically manage marketing expenses as they decline sequentially throughout the year.

Playtika Holding Financial Statement Overview

Summary
Playtika Holding shows stable revenue and profit margins, but faces challenges with declining net margins and high leverage. The negative equity and high debt levels pose significant financial risks. However, strong operating and free cash flows suggest good cash management, providing liquidity support. The company needs to address its leverage and work toward improving profit margins to enhance financial stability.
Income Statement
60
Neutral
Playtika Holding's income statement reveals stable gross profit margins with a TTM (Trailing-Twelve-Months) value of approximately 72.6%. However, the net profit margin has decreased to about 5.4% in the TTM, down from 6.4% in the previous annual period. The revenue growth rate is relatively flat, showing a decline of about 0.5% compared to the previous year. Additionally, both EBIT and EBITDA margins have shown some weakening, indicating pressures on operational efficiency.
Balance Sheet
40
Negative
The balance sheet reflects a negative stockholders' equity, which is a major concern. The debt-to-equity ratio is not meaningful due to the negative equity, suggesting high leverage and financial risk. Despite the negative equity, the company has a reasonable amount of cash and short-term investments, but the equity ratio is negative due to liabilities exceeding assets.
Cash Flow
65
Positive
Cash flow analysis indicates a strong operating cash flow to net income ratio, with operating cash flow exceeding net income consistently. Free cash flow remains positive, although there has been a decline from the previous year. The free cash flow to net income ratio is healthy, suggesting efficient cash generation relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.60B2.55B2.57B2.62B2.58B2.37B
Gross Profit1.89B1.86B1.85B1.88B1.85B1.66B
EBITDA513.60M603.00M703.60M640.30M703.10M511.90M
Net Income139.80M162.20M235.00M275.30M308.50M92.10M
Balance Sheet
Total Assets3.58B3.64B3.17B2.70B2.80B1.78B
Cash, Cash Equivalents and Short-Term Investments514.30M565.80M1.03B768.70M1.12B520.10M
Total Debt2.52B2.50B2.52B2.53B2.53B2.40B
Total Liabilities3.69B3.77B3.40B3.27B3.18B3.02B
Stockholders Equity-117.20M-131.10M-221.50M-568.60M-377.70M-1.24B
Cash Flow
Free Cash Flow409.50M449.20M436.40M383.70M452.10M419.60M
Operating Cash Flow479.30M490.10M515.60M493.70M551.70M517.70M
Investing Cash Flow-851.30M-782.10M-240.20M-74.60M-609.40M-98.10M
Financing Cash Flow-209.00M-167.10M-18.20M-652.00M559.70M-181.30M

Playtika Holding Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4.89
Price Trends
50DMA
4.81
Positive
100DMA
4.98
Negative
200DMA
6.12
Negative
Market Momentum
MACD
0.05
Negative
RSI
55.01
Neutral
STOCH
62.95
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLTK, the sentiment is Positive. The current price of 4.89 is above the 20-day moving average (MA) of 4.73, above the 50-day MA of 4.81, and below the 200-day MA of 6.12, indicating a neutral trend. The MACD of 0.05 indicates Negative momentum. The RSI at 55.01 is Neutral, neither overbought nor oversold. The STOCH value of 62.95 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PLTK.

Playtika Holding Risk Analysis

Playtika Holding disclosed 72 risk factors in its most recent earnings report. Playtika Holding reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Playtika Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
64
Neutral
$1.85B13.15-220.61%8.11%1.64%-32.31%
62
Neutral
$291.17M7.63
1071.73%-5.57%
61
Neutral
$40.40B-0.91-12.15%3.89%2.03%-69.70%
60
Neutral
$264.88M-12.13%6.97%-4.04%84.17%
57
Neutral
$132.36M-21.26%-29.26%57.78%
51
Neutral
$149.82M-11.64%-11.11%-90.96%
49
Neutral
$213.06M-6.76%-18.43%-349.12%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PLTK
Playtika Holding
4.89
-2.27
-31.70%
DOYU
DouYu International Holdings
7.12
3.87
119.08%
CURI
CuriosityStream
4.59
3.52
328.97%
SKLZ
Skillz
7.21
0.53
7.93%
GDEV
Nexters
16.35
-4.27
-20.71%
MYPS
PLAYSTUDIOS
1.26
-0.85
-40.28%

Playtika Holding Corporate Events

Executive/Board ChangesShareholder Meetings
Playtika Holding Elects Board at Annual Meeting
Neutral
Jun 16, 2025

On June 12, 2025, Playtika Holding Corp. held its annual stockholders’ meeting, where all nominees for the board of directors were successfully elected. Additionally, the stockholders ratified the selection of Kost Forer Gabbay & Kasierer as the independent registered public accounting firm for 2025 and approved the executive compensation on a non-binding basis. These decisions reflect continued shareholder support for the company’s strategic direction and governance.

The most recent analyst rating on (PLTK) stock is a Buy with a $11.50 price target. To see the full list of analyst forecasts on Playtika Holding stock, see the PLTK Stock Forecast page.

Executive/Board Changes
Playtika Holding’s Chief Accounting Officer Announces Retirement
Neutral
Apr 21, 2025

On April 17, 2025, Troy Vanke, Chief Accounting Officer of Playtika Holding Corp., announced his intention to retire and resign from his position, effective June 30, 2025.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 02, 2025