Playtika Holding (PLTK) AI Stock Analysis

• Market Cap: $1.48B
• Dividend Yield: 9.57%
• Average Volume (3M): 2.02M
• Price to Earnings (P/E): 17.0
• Beta (1Y): 0.92
• Revenue Growth: 7.49%
• EPS Growth: -60.32%
• Country: US
• Employees: 3,500
• Sector: Communication Services
• Sector Strength: 97
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): 0.11
• Shares Outstanding: 376,055,820
• 10 Day Avg. Volume: 2,151,333
• 30 Day Avg. Volume: 2,020,358
• PEG Ratio: -0.51
• Price to Book (P/B): -19.68
• Price to Sales (P/S): 1.01
• P/FCF Ratio: 5.74
• Enterprise Value/Market Cap: 2.25
• Enterprise Value/Revenue: 1.22
• Enterprise Value/Gross Profit: 1.68
• Enterprise Value/Ebitda: 6.19
• 1Y Price Target: $6.60
• Price Target Upside: 66.67% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 6
• EPS Forecast (FY): 0.43
• Revenue Forecast (FY): $2.74B

• Rating: 63 Neutral
• Price Target: $4.50 ▲(13.64% Upside)

Playtika's overall stock score reflects a balance of strengths and challenges. The most significant factors include strong direct-to-consumer revenue growth and a reasonable valuation with a high dividend yield. However, financial risks from high leverage and declining net profit margins, along with potential technical overbought conditions, temper the outlook. Positive earnings call sentiment and strategic shifts towards D2C revenue provide a cautiously optimistic view.

Positive Factors

Revenue Growth

The 11% YoY revenue growth indicates effective execution of Playtika's M&A strategy, showcasing the company's ability to expand its market reach and enhance its product offerings, which is crucial for long-term growth.

Direct-to-Consumer Strategy

Raising the D2C revenue target reflects a strategic shift to enhance profitability and cash flow sustainability, reducing reliance on third-party platforms and improving customer engagement.

Cash Flow Generation

The positive free cash flow growth rate underscores Playtika's strong cash generation capabilities, providing financial flexibility to invest in growth opportunities and manage debt obligations effectively.

Negative Factors

High Financial Leverage

High financial leverage poses a risk to Playtika's financial stability, potentially limiting its ability to invest in growth and increasing vulnerability to economic downturns.

Declining Profitability

The decline in net profit margin indicates challenges in maintaining profitability, which could impact the company's ability to reinvest in its business and sustain long-term growth.

Slotomania Revenue Decline

The significant decline in Slotomania's revenue highlights challenges in maintaining player engagement and monetization, potentially affecting overall revenue and market position.

Playtika Holding Business Overview & Revenue Model

Company Description

Playtika Holding Corp. develops mobile games in the United States, Europe, the Middle East, Africa, the Asia Pacific, and internationally. The company owns a portfolio of casual and casino-themed games. It distributes its games to the end customer through various web and mobile platforms, such as Apple, Facebook, Google, and other web and mobile platforms and its own proprietary platforms. The company was founded in 2010 and is headquartered in Herzliya Pituarch, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding Uk Ii Limited.

How the Company Makes Money

Playtika primarily generates revenue through in-game purchases and microtransactions within its games, allowing players to buy virtual goods and enhancements to improve their gaming experience. The free-to-play model attracts a large user base, with monetization strategies that include selling virtual currency, premium items, and seasonal content. Additionally, Playtika benefits from advertising revenue through in-game ads and partnerships with advertisers looking to reach its extensive player audience. The company also engages in strategic partnerships and collaborations with other gaming and technology companies, which can provide additional revenue streams and enhance its market presence.

Playtika Holding Financial Statement Overview

Summary

Playtika Holding shows mixed financial performance. While revenue growth and gross profit margins are positive, declining net profit margins and operational efficiency are concerns. The balance sheet's high leverage and negative equity highlight financial risks. Cash flow remains relatively strong, but declining free cash flow growth could impact future liquidity.

Income Statement

Playtika Holding's income statement reveals moderate performance. The TTM (Trailing-Twelve-Months) shows a slight revenue growth of 2.01%, but net profit margins have decreased to 3.23% from 6.36% in the previous year, indicating pressure on profitability. Gross profit margins remain strong at 72.31%, suggesting efficient cost management. However, declining EBIT and EBITDA margins indicate challenges in maintaining operational efficiency.

Balance Sheet

The balance sheet presents significant concerns due to negative stockholders' equity, resulting in an unfavorable debt-to-equity ratio of -28.76 in the TTM. This high leverage poses a risk to financial stability. Return on equity is negative, reflecting losses attributable to shareholders. The equity ratio is also negative, indicating that liabilities exceed assets, which is a critical risk factor.

Cash Flow

Cash flow analysis shows a mixed picture. Operating cash flow remains strong, with a coverage ratio of 0.71, but free cash flow has declined by 10.60% in the TTM. The free cash flow to net income ratio is healthy at 0.91, indicating good cash conversion. However, the decline in free cash flow growth suggests potential challenges in sustaining cash generation.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.73B	2.55B	2.57B	2.62B	2.58B	2.37B
Gross Profit	1.98B	1.86B	1.85B	1.88B	1.85B	1.66B
EBITDA	537.70M	601.40M	704.30M	640.30M	703.10M	511.90M
Net Income	86.20M	162.20M	235.00M	275.30M	308.50M	92.10M
Balance Sheet
Total Assets	3.69B	3.64B	3.17B	2.70B	2.80B	1.78B
Cash, Cash Equivalents and Short-Term Investments	642.30M	565.80M	1.03B	768.70M	1.12B	520.10M
Total Debt	2.54B	2.50B	2.52B	2.53B	2.53B	2.40B
Total Liabilities	3.76B	3.77B	3.40B	3.27B	3.18B	3.02B
Stockholders Equity	-74.80M	-131.10M	-221.50M	-568.60M	-377.70M	-1.24B
Cash Flow
Free Cash Flow	384.70M	449.20M	483.00M	383.70M	452.10M	419.60M
Operating Cash Flow	434.90M	490.10M	515.60M	493.70M	551.70M	517.70M
Investing Cash Flow	-772.40M	-782.10M	-240.20M	-74.60M	-609.40M	-98.10M
Financing Cash Flow	-216.20M	-167.10M	-18.20M	-652.00M	559.70M	-181.30M

Playtika Holding Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 3.96
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLTK, the sentiment is Neutral. The current price of 3.96 is above the 20-day moving average (MA) of 3.90, above the 50-day MA of 3.70, and below the 200-day MA of 4.44, indicating a neutral trend. The MACD of 0.12 indicates Negative momentum. The RSI at 53.73 is Neutral, neither overbought nor oversold. The STOCH value of 47.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for PLTK.

Playtika Holding Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DDI	80 Outperform	$455.40M	4.00	12.86%	―	1.07%	1.27%
PLTK	63 Neutral	$1.48B	17.00	―	9.57%	7.49%	-60.32%
GDEV	61 Neutral	$404.48M	10.40	―	15.95%	―	―
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
GMGI	56 Neutral	$127.11M	―	-4.94%	―	53.06%	-196.63%
MYPS	45 Neutral	$86.48M	―	-14.82%	―	-17.17%	-51.88%
SKLZ	38 Underperform	$91.37M	―	-41.47%	―	-6.43%	-85.63%

Playtika Holding Corporate Events

Playtika Holding Corp. Reports Strong Q3 2025 Results

Playtika Holding Corp., a leader in mobile gaming entertainment and technology, is known for its diverse portfolio of game titles and pioneering free-to-play social games on both social networks and mobile platforms. Headquartered in Herzliya, Israel, Playtika continues to expand its global presence with offices worldwide.

Playtika Appoints New Chief Accounting Officer

On October 8, 2025, Playtika Holding Corp. announced the appointment of Erez Hershkovitz as the Vice President and Chief Accounting Officer. Hershkovitz brings extensive experience from his previous roles as CFO at Au10tix Ltd and Voyager Labs Ltd, and various finance roles at Check Point Software Technologies Ltd. This strategic appointment is expected to strengthen Playtika’s financial leadership, with Hershkovitz’s background in accounting and finance likely to enhance the company’s operational efficiency and industry positioning.

The most recent analyst rating on (PLTK) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Playtika Holding stock, see the PLTK Stock Forecast page.

Playtika’s Mixed Earnings Call: Successes and Challenges

Playtika’s recent earnings call painted a picture of mixed sentiment, with notable successes and challenges. The company celebrated the successful launch of Disney Solitaire and the robust performance of Bingo Blitz, while grappling with a significant decline in Slotomania revenue and rising operating expenses. Despite these hurdles, Playtika’s strategic focus on increasing direct-to-consumer (D2C) revenue and exploring new growth avenues offers a promising outlook, even as immediate financial pressures loom large.

Playtika Holding Corp. Reports Mixed Q2 2025 Results

Playtika Holding Corp., a leader in mobile gaming entertainment and technology, is known for its diverse portfolio of free-to-play social games available on social networks and mobile platforms. Headquartered in Herzliya, Israel, the company continues to expand its global presence with a mission to entertain the world through innovative gaming experiences.