Playtika Holding (PLTK) AI Stock Analysis

• Market Cap: $1.60B
• Dividend Yield: 9.37%
• Average Volume (3M): 1.58M
• Price to Earnings (P/E): 11.4
• Beta (1Y): 1.05
• Revenue Growth: 1.64%
• EPS Growth: -32.31%
• Country: US
• Employees: 3,500
• Sector: Communication Services
• Sector Strength: 76
• Industry: Electronic Gaming & Multimedia
• EPS (TTM): 0.08
• Shares Outstanding: 375,216,670
• 10 Day Avg. Volume: 1,426,274
• 30 Day Avg. Volume: 1,583,834
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: 2.46
• Enterprise Value/Revenue: 1.52
• Enterprise Value/Gross Profit: 2.09
• Enterprise Value/Ebitda: 7.69
• 1Y Price Target: $9.60
• Price Target Upside: 114.77% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 5

• Rating: 61 Neutral
• Price Target: $5.00 ▲(11.86% Upside)

Playtika Holding's overall stock score of 61 reflects a mixed financial and operational landscape. The company's robust valuation, highlighted by an attractive dividend yield and reasonable P/E ratio, positively influences the score. However, financial performance concerns such as high leverage and negative equity present significant risks. The earnings call provides a moderately positive outlook with record revenues in casual games, though challenges remain in stabilizing slot revenues. Technical analysis suggests a cautious approach due to bearish trends, offset by neutral momentum indicators.

Positive Factors

Growth potential

Playtika’s core games and recent acquisitions should drive both revenue and profit growth for the next several years.

New product launch

Disney Solitaire is off to a very strong start, which bodes well for the rest of the year.

Valuation

Shares remain inexpensive at 5x FY26E EBITDA and a 5% dividend yield.

Negative Factors

Financial performance

Adjusted EBITDA of $167MM (-10% y/y) missed our estimate of $178MM and consensus of $173MM due to higher marketing expense.

Market challenges

Analyst downgrades the stock to Neutral due to headwinds in mobile gaming and concerning trends within core franchises.

Revenue decline

Social casino revenue was down -14% y/y and -4% q/q, with Slotomania declining -17% y/y and -6% q/q as management indicated that title performance was disappointing, and that softness would likely persist for at least the next few quarters.

Playtika Holding Business Overview & Revenue Model

Company Description

Playtika Holding Corp. is a leading mobile gaming entertainment and technology company headquartered in Herzliya, Israel. The company specializes in the development and operation of free-to-play mobile games, offering a diverse portfolio that includes popular titles such as Slotomania, Bingo Blitz, and House of Fun. Playtika leverages its proprietary technology platform to enhance player engagement and experience, providing a rich ecosystem of in-game features and social elements across a global user base.

How the Company Makes Money

Playtika generates revenue primarily through in-app purchases made by users within its free-to-play mobile games. Players can buy virtual currency and other digital goods that enhance gameplay, such as power-ups, extra lives, and aesthetic customizations. Additionally, the company earns money through advertising by integrating ads into its games, allowing third-party advertisers to reach its extensive player network. Playtika's revenue model is bolstered by its sophisticated data analytics capabilities, which optimize user acquisition, retention, and monetization strategies. Strategic partnerships and acquisitions also play a role in expanding its portfolio and audience reach, further contributing to its financial performance.

Playtika Holding Financial Statement Overview

Summary

Playtika Holding shows stable revenue and profit margins, but faces challenges with declining net margins and high leverage. The negative equity and high debt levels pose significant financial risks. On the positive side, strong operating and free cash flows suggest good cash management, which could provide liquidity support. The company needs to address its leverage and work towards improving profit margins to enhance financial stability.

Income Statement

Playtika Holding's income statement reveals stable gross profit margins with a TTM (Trailing-Twelve-Months) value of approximately 72.6%. However, the net profit margin has decreased to about 5.4% in the TTM, down from 6.4% in the previous annual period. The revenue growth rate is relatively flat, showing a decline of about 0.5% compared to the previous year. Additionally, both EBIT and EBITDA margins have shown some weakening, indicating pressures on operational efficiency.

Balance Sheet

The balance sheet reflects a negative stockholders' equity, which is a major concern. The debt-to-equity ratio is not meaningful due to the negative equity, suggesting high leverage and financial risk. Despite the negative equity, the company has a reasonable amount of cash and short-term investments, but the equity ratio is negative due to liabilities exceeding assets.

Cash Flow

Cash flow analysis indicates a strong operating cash flow to net income ratio, with operating cash flow exceeding net income consistently. Free cash flow remains positive, although there has been a decline from the previous year. The free cash flow to net income ratio is healthy, suggesting efficient cash generation relative to earnings.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.55B	2.57B	2.62B	2.58B	2.37B
Gross Profit	1.86B	1.85B	1.88B	1.85B	1.66B
EBITDA	603.00M	703.60M	640.30M	703.10M	511.90M
Net Income	162.20M	235.00M	275.30M	308.50M	92.10M
Balance Sheet
Total Assets	3.64B	3.17B	2.70B	2.80B	1.78B
Cash, Cash Equivalents and Short-Term Investments	565.80M	1.03B	768.70M	1.12B	520.10M
Total Debt	2.50B	2.52B	2.53B	2.53B	2.40B
Total Liabilities	3.77B	3.40B	3.27B	3.18B	3.02B
Stockholders Equity	-131.10M	-221.50M	-568.60M	-377.70M	-1.24B
Cash Flow
Free Cash Flow	449.20M	436.40M	383.70M	452.10M	419.60M
Operating Cash Flow	490.10M	515.60M	493.70M	551.70M	517.70M
Investing Cash Flow	-782.10M	-240.20M	-74.60M	-609.40M	-98.10M
Financing Cash Flow	-167.10M	-18.20M	-652.00M	559.70M	-181.30M

Playtika Holding Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 4.47
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLTK, the sentiment is Negative. The current price of 4.47 is below the 20-day moving average (MA) of 4.61, below the 50-day MA of 4.67, and below the 200-day MA of 5.87, indicating a bearish trend. The MACD of -0.08 indicates Positive momentum. The RSI at 42.42 is Neutral, neither overbought nor oversold. The STOCH value of 21.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PLTK.

Playtika Holding Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
DDI	75 Outperform	$456.39M	3.88	13.91%	―	10.71%	21.74%
Sector *	66 Neutral	¥441.50B	15.15	2.58%	2.33%	5.78%	-11.37%
GDEV	63 Neutral	$261.07M	6.72		22.99%	-5.57%	―
PLTK	61 Neutral	$1.60B	11.39	-220.61%	9.37%	1.64%	-32.31%
GMGI	56 Neutral	$205.51M	494.74	-2.17%	―	147.89%	96.56%
MYPS	55 Neutral	$137.23M	―	-12.32%	―	-11.11%	-90.96%
SKLZ	53 Neutral	$123.44M	―	-21.26%	―	-29.26%	57.78%

Playtika Holding Corporate Events

Playtika Holding Elects Board at Annual Meeting

On June 12, 2025, Playtika Holding Corp. held its annual stockholders’ meeting, where all nominees for the board of directors were successfully elected. Additionally, the stockholders ratified the selection of Kost Forer Gabbay & Kasierer as the independent registered public accounting firm for 2025 and approved the executive compensation on a non-binding basis. These decisions reflect continued shareholder support for the company’s strategic direction and governance.

The most recent analyst rating on (PLTK) stock is a Buy with a $11.50 price target. To see the full list of analyst forecasts on Playtika Holding stock, see the PLTK Stock Forecast page.