User Growth and Engagement
Daily active users (DAUs) rose 8% YoY to 115 million; monthly active users (MAUs) reached 376 million. Average daily time spent hit a new high of 119 minutes (up 11 minutes YoY), driving total user time spent up 19% YoY.
Strong Advertising Momentum
Advertising revenue grew 30% YoY to RMB 2.6 billion, marking the 13th consecutive quarter of double-digit ad growth. Ad revenues from PC and OTT rose over 50% YoY; search and mini programs more than doubled. Performance ad conversion (CTCVR) improved ~25% YoY and automated ad penetration reached ~85%.
Revenue and Profitability Improvement
Total revenue increased 7% YoY to RMB 7.5 billion. Gross profit grew 9% YoY to RMB 2.8 billion and gross margin expanded to 37.1% (from 36.3%), the 15th consecutive quarter of margin expansion. Operating profit was RMB 167 million (over 10x YoY); adjusted operating profit RMB 524 million (7.0% margin). Adjusted net profit was RMB 585 million, up 62% YoY, with adjusted net profit margin of 7.8% (vs. 5.2% prior).
Creator and Content Ecosystem Strength
Daily active creators rose 6% YoY and daily submissions increased 19% YoY. Creators with >1,000 followers grew >30% YoY; creators with 10k/100k/1M+ followers grew >20% YoY. Average income per creator rose 24% YoY. Official members totaled 291 million with an ~80% 12-month retention rate.
VAS and Fan Monetization Growth
Value-added services (VAS) revenue was RMB 2.9 billion, up 4% YoY. Premium members reached 24.8 million (up 5% YoY), ~80% on annual/auto-renew plans. Fan charging revenue increased over 50% YoY, indicating stronger direct support for creators.
Content Category Expansion
Category watch-time gains: games and Chinese anime categories up 27% and 20% YoY respectively; knowledge-based content (including AI topics) up 20% YoY; music up 25% YoY; parenting/early education and outdoor categories surged >50% YoY.
Healthy Balance Sheet and Share Buyback
Cash, cash equivalents, time deposits and short-term investments totaled RMB 24.2 billion (USD 3.5 billion) as of March 31, 2026. Completed USD 200 million repurchase program (9.9 million shares repurchased); Q1 repurchases were 2.5 million shares for USD 60.3 million. Board is considering renewal.
Product & Pipeline Progress (Games and IP)
Pipeline progress: NCard (Three Kingdom casual card game) soft-launched with positive feedback and targeted official launch in July; new SLG San Guo testing positive and planned rollout later in the year; Lumi Master entered paid/global testing in May with a targeted global launch in Q4. Escape from Tarkov-like title (Escape from Duckov) sold over 4 million copies, supporting IP expansion.