Record-Breaking Revenue and Growth
Bilibili achieved total revenues of RMB 7.7 billion in Q4 and RMB 26.8 billion for the full year, reflecting year-over-year increases of 22% and 19%, respectively.
First GAAP Net Profit
Bilibili reported its first GAAP net profit of RMB 89 million in Q4, with an adjusted net profit reaching RMB 452 million.
Mobile Games Revenue Surge
Mobile games revenues surged by 79% year-over-year in Q4 and 40% for the year, driven by expansion into the strategy game genre.
Advertising Business Growth
Advertising revenue increased by 24% year-over-year in Q4 and 28% for the year, with strong growth in performance-based ad revenues by over 40% year-over-year.
Community Engagement
DAUs and MAUs reached 103 million and 340 million, respectively, with users spending an average of 99 minutes daily on the platform.
Fan Charging Program Success
The fan charging program saw creators' total earnings increase by nearly 500% in 2024.
Partnership with CCTV for Spring Festival Gala
Successful partnership with CCTV for the Spring Festival Gala, attracting over 230 million views and a 20% increase in DAUs compared to the previous year.