The earnings call reflects a robust performance from Bilibili with strong revenue growth in key segments like games and advertising. User engagement metrics are favorable, and profitability has improved significantly. Despite stable operating expenses, the highlights clearly outweigh the lowlights.

Company Guidance

During the Bilibili Second Quarter 2025 Financial Results and Business Update Conference Call, the company reported a 20% year-over-year increase in total net revenues, reaching RMB 7.3 billion, primarily driven by a 60% rise in games revenue and a 20% increase in advertising revenue. The gross profit surged by 46%, with a gross margin improving to 36.5% from 29.9% the previous year. The company achieved a GAAP net profit of RMB 218 million and an adjusted net profit of RMB 561 million. User engagement metrics also rose, with daily active users (DAUs) hitting 109 million, an increase of 7% year-over-year, and monthly active users (MAUs) reaching 363 million, up 8%. The average daily time spent on the platform was 105 minutes, a 6-minute increase from the previous year, indicative of the company's focus on high-quality, engaging content. The call highlighted the company's plans to continue investing in monetization initiatives and AI integration to drive sustainable growth and profitability.

Strong Revenue Growth

Total net revenues for the second quarter grew by 20% year-over-year to RMB 7.3 billion, driven by the Core Games and Advertising businesses.

Games Revenue Surge

Games revenues increased by 60% year-over-year to RMB 1.6 billion, significantly boosted by new seasons of popular titles.

Advertising Revenue Boost

Advertising revenues rose 20% year-over-year to RMB 2.4 billion, supported by AI integration that improved app efficiency.

Impressive User Engagement

Daily active users (DAUs) reached 109 million, up 7% year-over-year, with an increase in average daily time spent to 105 minutes.

Successful Offline Event

Bilibili World and Bilibili Macro Link attracted over 400,000 participants, marking a 60% increase from last year.

Improved Profitability

Achieved GAAP net profit of RMB 218 million and adjusted net profit of RMB 561 million, with a gross margin expansion to 36.5% from 29.9%.

AI-Driven Content and Ads

AI-related content watch time grew 61% year-over-year, and AI advertiser demand increased by about 150%.

Share Repurchase Program

Repurchased approximately 5.6 million Class Z ordinary shares for a total of HKD 783 million or USD 100 million.

Bilibili (BILI) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

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BILI Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 13, 2025	2025 (Q3)	0.20 / -	0.08	―	―	―
Aug 21, 2025	2025 (Q2)	0.17 / 0.18	-0.091	298.46% (+0.27)
May 20, 2025	2025 (Q1)	0.07 / 0.12	-0.148	180.19% (+0.27)
Mar 25, 2025	2024 (Q4)	0.13 / 0.15	-0.187	179.85% (+0.34)
Nov 14, 2024	2024 (Q3)	0.08 / 0.08	-0.296	126.89% (+0.38)
Aug 22, 2024	2024 (Q2)	-0.10 / -0.09	-0.326	72.10% (+0.23)
May 23, 2024	2024 (Q1)	-0.17 / -0.15	-0.351	57.77% (+0.20)
Mar 07, 2024	2023 (Q4)	-0.21 / -0.19	-0.463	59.52% (+0.28)
Nov 29, 2023	2023 (Q3)	-0.27 / -0.30	-0.623	52.47% (+0.33)
Aug 17, 2023	2023 (Q2)	-0.35 / -0.33	-0.696	53.21% (+0.37)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

BILI Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 21, 2025	$25.30	$23.76	-6.09%
May 20, 2025	$17.99	$18.15	+0.89%
Mar 25, 2025	$19.87	$19.31	-2.82%
Nov 14, 2024	$21.27	$18.59	-12.60%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.