Ad Business GrowthSNAP’s ad business is still only growing around 9% year-over-year, which is slower than its peers.
Competitive LandscapeThe competitive landscape is daunting, the long-term gen AI movement favors the largest platforms, and digital ad spending remains ultra-sensitive to the vicissitudes of the economy.
Market ShareMeta and TikTok are expected to gain additional U.S. digital share, while SNAP's share remains flat.