Ad Revenue GrowthSNAP's 2Q results and outlook continue to prove SNAP is bleeding market share, with advertising revenue growth slowing down.
Market ShareNA DAUs declined by 2% year-over-year, and down sequentially for the third consecutive quarter, which will hinder market share retention.
Pricing ChallengesOngoing pricing headwinds from the Sponsored Snaps roll-out are limiting the impact of initiatives.