Competitive LandscapeThe competitive landscape is daunting, the long-term gen AI movement favors the largest platforms, and digital ad spending remains ultra-sensitive to the vicissitudes of the economy.
Market ShareMeta and TikTok are expected to gain additional U.S. digital share, while SNAP's share remains flat.
User EngagementPower users experienced engagement losses with Simple Snapchat, posing challenges for its broader rollout.