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SNAP Stock Chart & Stats
$6.03
-$0.08(-0.84%)
At close: 4:00 PM EDT
$6.03
-$0.08(-0.84%)
Day’s Range― - ―
52-Week Range$3.81 - $10.41
Previous CloseN/A
Volume73.95M
Average Volume (3M)45.57M
Market Cap
$8.02B
Enterprise Value$11.15B
Total Cash (Recent Filing)$2.82B
Total Debt (Recent Filing)$4.20B
Price to Earnings (P/E)―
Beta1.48
Next Earnings
Jul 16, 2026EPS Estimate
-0.12Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.25
Shares Outstanding1,403,010,700
10 Day Avg. Volume50,000,059
30 Day Avg. Volume45,573,679
Financial Highlights & Ratios
PEG Ratio0.84
Price to Book (P/B)6.05
Price to Sales (P/S)2.33
P/FCF Ratio31.57
Enterprise Value/Market Cap1.39
Enterprise Value/Revenue1.83
Enterprise Value/Gross Profit3.28
Enterprise Value/Ebitda-107.68
Forecast
1Y Price Target
$8.07Price Target Upside33.78% Upside
Rating ConsensusHold
Number of Analyst Covering26
EPS Forecast (FY)-0.07
Revenue Forecast (FY)$6.70B
Bulls Say, Bears Say
Bulls Say
Strong Free Cash FlowSnap’s shift to positive and rising free cash flow ($609M TTM) and improved operating cash flow ($831M TTM) materially reduce near-term funding risk. Durable cash generation supports reinvestment in AR and ad products, buybacks, and gives time to reach sustainable GAAP profitability if growth holds.
Large, Engaged AR And User BaseSnap’s sizable and returning user base (483M DAUs) plus exceptionally high AR engagement (>75% daily, ~9B lens uses/day) create a durable competitive moat in camera-based social experiences. Persistent engagement underpins differentiated ad formats and higher-margin subscription/other revenue expansion over months to years.
Structural Cost Reductions PlannedManagement’s plan to cut annualized costs by >$500M (including ~16% workforce reduction) is a structural move to improve margins and accelerate path to net-income profitability. If executed without major product disruption, the changes can sustainably lower operating leverage and speed positive earnings conversion.
Bears Say
Elevated LeverageSnap’s leverage (≈$4.2B debt vs ~$2.08B equity, debt-to-equity above 1.6x) constrains financial flexibility. Elevated debt increases interest burden and reduces resilience to ad-market volatility or slower monetization, making sustained investment or M&A costlier and tightening margins over the medium term.
Ad Pricing & Advertiser Concentration RiskSnap remains ad-revenue dependent and faces structural pricing pressure: large North American advertisers are slow to recover and eCPMs declined ~12% YoY due to mix shifts to lower-priced surfaces. Persistent lower pricing or concentration among big buyers could cap revenue/ARPU upside for months.
Regulatory & Child-safety HeadwindsEmerging regulation (UK proposal to block services for under-16s and Ofcom-mandated safety controls) creates lasting user access and compliance risks. Restrictions can reduce addressable users, raise product development costs, and require persistent moderation investments that weigh on growth and margins over the medium term.
Snap News
SNAP FAQ
What was Snap Inc’s price range in the past 12 months?
Snap Inc lowest stock price was $3.81 and its highest was $10.41 in the past 12 months.
What is Snap Inc’s market cap?
Snap Inc’s market cap is $8.02B.
When is Snap Inc’s upcoming earnings report date?
Snap Inc’s upcoming earnings report date is Jul 16, 2026 which is in 13 days.
How were Snap Inc’s earnings last quarter?
Snap Inc released its earnings results on May 06, 2026. The company reported -$0.05 earnings per share for the quarter, beating the consensus estimate of -$0.067 by $0.017.
Is Snap Inc overvalued?
According to Wall Street analysts Snap Inc’s price is currently Undervalued.
Does Snap Inc pay dividends?
Snap Inc does not currently pay dividends.
What is Snap Inc’s EPS estimate?
Snap Inc’s EPS estimate is -0.12.
How many shares outstanding does Snap Inc have?
Snap Inc has 1,403,010,700 shares outstanding.
What happened to Snap Inc’s price movement after its last earnings report?
Snap Inc reported an EPS of -$0.05 in its last earnings report, beating expectations of -$0.067. Following the earnings report the stock price went down -2.128%.
Which hedge fund is a major shareholder of Snap Inc?
Currently, no hedge funds are holding shares in SNAP
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Snap Stock Smart Score
Underperform
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10
Analyst Consensus
Hold
Average Price Target:
$8.07 (33.78% Upside)
$8.07 (33.78% Upside)
Blogger Sentiment
Bullish
SNAP Sentiment 70%
Sector Average 63%
Sector Average 63%
Hedge Fund Trend
Increased
By 15.1M Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $2.0M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Neutral
Last 7 Days ▲ 0.6%
Last 30 Days ▲ 0.2%
Last 30 Days ▲ 0.2%
News Sentiment
Bearish
Bullish news 33%
Bearish news 67%
Bearish news 67%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-49.19%
12-Months-Change
Fundamentals
Return on Equity
-18.93%
Trailing 12-Months
Asset Growth
-1.15%
Trailing 12-Months
Company Description
Snap Inc
Snap Inc. is a global technology company focused on cameras, serving users across North America, Europe, and other international regions. Its primary product is Snapchat, a powerful camera application that facilitates visual communication through short videos and images. This app boasts several key features, including its Camera function, Communication tools, Snap Map, Stories, and Spotlight. In addition to its software, Snap Inc. develops Spectacles, smart glasses designed to integrate with Snapchat for capturing media from a first-person perspective. The company also offers a comprehensive suite of advertising products, encompassing augmented reality (AR) ads and various Snap ad formats like single image/video, story, collection, and dynamic ads, as well as commercials. Founded in 2010, the company initially operated as Snapchat, Inc. before adopting the name Snap Inc. in September 2016. Its headquarters are located in Santa Monica, California.
SNAP Company Deck
SNAP Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call highlights substantial progress toward the company’s strategic goals: returning user growth, double-digit total revenue growth (12% YoY), strong subscription momentum (other revenue +87% YoY), expanding adjusted gross margin (57%) and a sizable improvement in adjusted EBITDA (+$125M YoY). Product and AI-driven ad improvements, along with new inventory surfaces like Sponsored Snaps and Promoted Places, showed encouraging early traction. Key challenges include weakness among large North American advertisers, a ~12% decline in eCPMs driven by mix shift, geopolitical impacts (~$20–25M in March) and near-term restructuring charges ($95–130M) that will pressure Q2 net income. On balance, the positive operational and financial momentum and stronger cash generation outweigh the near-term headwinds and execution risks.View all SNAP earnings summariesSNAP Revenue Breakdown
87.43% Advertising revenue
12.57% Other revenue
SNAP Stock 12 Month Forecast
Average Price Target
$8.07
▲(33.78% Upside)
Technical Analysis
Ownership Overview
7.08% Insiders
12.51% Mutual Funds
<0.01% Other Institutional Investors
70.43% Public Companies and Individual Investors