Snap (SNAP) AI Stock Analysis

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Snap

(NYSE:SNAP)

Rating:63Neutral

Price Target:

$9.50

▲(8.94%Upside)

Snap's overall score reflects positive revenue and user growth, bolstered by strategic innovations in AI and AR, as highlighted in the earnings call. However, ongoing profitability challenges and a negative P/E ratio weigh significantly on the valuation and financial performance scores, impacting the overall attractiveness.

Positive Factors

Monetization

New monetization opportunities with Snap Map and Promoted Places are being explored, showing strong potential for location-based advertising.

User Growth

Snap's monthly active users reached 900 million, with Spotlight crossing 500 million users, showing growth in content viewers and watch time.

Negative Factors

Advertising Environment

Snap did not issue second-quarter revenue guidance amid a weakening ad environment, highlighting challenges in advertising visibility.

Macro Uncertainty

Macro uncertainty kept management from issuing second-quarter revenue guidance, leading to a neutral/high-risk rating.

Snap (SNAP) vs. SPDR S&P 500 ETF (SPY)

Market Cap

$13.42B

Dividend YieldN/A

Average Volume (3M)28.59M

Price to Earnings (P/E)―

Beta (1Y)1.36

Revenue Growth14.91%

EPS Growth59.90%

CountryUS

Employees5,061

SectorCommunication Services

Sector Strength92

IndustryInternet Content & Information

Share Statistics

EPS (TTM)-0.08

Shares Outstanding1,417,027,800

10 Day Avg. Volume34,115,671

30 Day Avg. Volume28,588,135

Financial Highlights & Ratios

PEG Ratio-1.03

Price to Book (P/B)6.05

Price to Sales (P/S)0.00

P/FCF Ratio46.71

Enterprise Value/Market Cap1.27

Enterprise Value/Revenue0.81

Enterprise Value/Gross Profit5.71

Enterprise Value/Ebitda-6.84

Forecast

1Y Price Target

$9.68

Price Target Upside11.01% Upside

Rating ConsensusHold

Number of Analyst Covering31

Snap Business Overview & Revenue Model

Company DescriptionSnap Inc. is a technology and social media company known for its flagship product, Snapchat, a multimedia messaging app that allows users to send photos, videos, and messages that disappear after being viewed. Founded in 2011 and headquartered in Santa Monica, California, Snap operates within the social media and technology sectors. The company also offers a range of augmented reality (AR) features and tools for content creation, catering primarily to a younger demographic.

How the Company Makes MoneySnap Inc. primarily generates revenue through advertising, which constitutes the majority of its income. The company offers various ad products, including Snap Ads, which are vertical full-screen video ads that appear between stories or in the Discover section; sponsored lenses and filters, which allow brands to create interactive AR experiences; and commercials, which are non-skippable six-second ads within curated content. Snap's self-serve ad platform enables businesses of all sizes to create and manage ad campaigns. Additionally, Snap collaborates with media companies to provide premium content through Snapchat Discover, sharing advertising revenue from these partnerships. While advertising remains the core revenue stream, Snap continues to explore monetization opportunities through in-app purchases and other innovative features.

Snap Key Performance Indicators (KPIs)

Any

Total Daily Active Users

Total Daily Active Users
Monitors the total number of users engaging with the platform daily, indicating user growth, platform engagement, and overall market penetration.

Chart InsightsSnap's daily active users have shown consistent growth, reaching 460 million by Q1 2025. This upward trend is bolstered by strategic enhancements in AI and AR technologies, as well as the doubling of Snapchat+ subscribers. Despite some challenges with user engagement due to the Snapchat redesign, the company is capitalizing on direct response advertising and subscription services. However, Snap faces headwinds in North American brand advertising, which could impact future growth. The company's focus on expanding its ad platform and AR ecosystem is crucial for sustaining momentum.

Data provided by:

Main Street Data

Snap Earnings Call Summary

Earnings Call Date:Apr 29, 2025

(Q1-2025)

% Change Since: -4.07%|

Next Earnings Date:Jul 29, 2025

Earnings Call Sentiment Neutral

While Snap Inc. reported significant growth in user base, revenue, and subscription services, there were challenges such as a decline in North American DAUs and softness in brand-oriented advertising revenue. The company highlighted optimistic future prospects with strategic investments in AI and AR, though macroeconomic uncertainties pose potential risks.

Q1-2025 Updates

Positive Updates

Significant Growth in Monthly Active Users

Snap Inc. reached more than 900 million monthly active users, marking progress towards the company's goal of 1 billion monthly active users.

Revenue Increase

Q1 revenue increased 14% year-over-year to $1.36 billion, driven by progress in direct response advertising solutions and Snapchat+ subscription business.

Strong Performance in Direct Response Advertising

Direct response advertising revenue grew 14% year-over-year, contributing to 75% of total advertising revenue.

Growth in Snapchat+ Subscribers

Snapchat+ subscription revenue increased 75% year-over-year, reaching $152 million with nearly 15 million subscribers, an increase of 59% year-over-year.

Profitability and Cash Flow

Snap reported $108 million in adjusted EBITDA and $114 million in free cash flow in Q1, reflecting improved profitability and expense discipline.

Expansion of Augmented Reality Platform

Snap has expanded its AR platform with new features for developers, including global positioning system integration and advanced hand tracking capabilities.

Negative Updates

Decline in North America Daily Active Users

DAU in North America decreased to 99 million from 100 million in the prior quarter and prior year.

Softness in Brand-Oriented Advertising

Brand-oriented advertising revenue was down 3% year-over-year due to softness in upper funnel demand.

Macroeconomic Headwinds

The company noted uncertainty with macroeconomic conditions impacting advertising demand, with specific mentions of changes to the de minimis exemption affecting some advertisers.

Company Guidance

During Snap Inc.'s Q1 2025 earnings call, several key metrics and strategic initiatives were highlighted. The company reported a 14% year-over-year increase in revenue, reaching $1.36 billion, driven by advancements in direct response advertising solutions and the growth of Snapchat+ subscriptions, which saw a 75% year-over-year increase, contributing $152 million. Snap achieved an adjusted EBITDA of $108 million and generated $114 million in free cash flow. The company's global community grew to 460 million daily active users (DAU), with notable increases in the rest of the world. However, North American DAUs slightly declined, but overall, monthly active users surpassed 900 million. Snap's focus on augmented reality (AR) continues, with more than 400,000 AR creators contributing to over 4 million lenses, and new features such as global positioning and advanced hand tracking were added to their AR platform. The company also emphasized improvements in its advertising models and the launch of new ad formats as key drivers for future growth. Despite macroeconomic uncertainties, Snap remains optimistic about its long-term business prospects, supported by its diverse revenue streams and strategic focus on AI and ML advancements.

Snap Financial Statement Overview

Summary

Snap shows a trajectory of revenue growth and improved cash flow management, yet profitability remains a key challenge with continued losses. The improvement in leverage and cash reserves provides stability, but the company needs to address profitability to enhance financial strength further.

Income Statement

Positive

Snap's revenue has shown consistent growth, with a notable increase from the previous period, improving by approximately 3.14% in the TTM (Trailing-Twelve-Months). Despite positive gross profit margins around 54.07%, the company struggles with negative EBIT and net income, reflecting ongoing profitability challenges. Efforts to reduce the loss are evident, but profitability remains a concern.

Balance Sheet

Positive

Snap's balance sheet displays a strong cash position with a significant amount of cash and equivalents. The debt-to-equity ratio has improved due to a decrease in total debt, indicating better leverage management. However, the equity ratio remains relatively low, with stockholders' equity comprising only about 30.46% of total assets, pointing to reliance on liabilities.

Cash Flow

Positive

Operating cash flow has improved, indicating better cash generation from operations. The free cash flow has grown significantly, showcasing improved efficiency in cash management. However, the company still faces challenges with achieving positive net income, affecting the overall cash flow to net income ratios.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	5.53B	5.36B	4.61B	4.60B	4.12B	2.51B
Gross Profit	2.99B	2.89B	2.49B	2.79B	2.37B	1.32B
EBITDA	-310.94M	-492.60M	-1.10B	-1.18B	-337.55M	-742.21M
Net Income	-532.35M	-697.86M	-1.32B	-1.43B	-487.95M	-944.84M
Balance Sheet
Total Assets	7.94B	7.94B	7.97B	8.03B	7.54B	5.02B
Cash, Cash Equivalents and Short-Term Investments	3.38B	3.38B	3.54B	3.94B	3.69B	2.54B
Total Debt	4.24B	4.24B	4.34B	4.18B	2.63B	2.00B
Total Liabilities	5.49B	5.49B	5.55B	5.45B	3.75B	2.69B
Stockholders Equity	2.45B	2.45B	2.41B	2.58B	3.79B	2.33B
Cash Flow
Free Cash Flow	295.15M	218.65M	34.79M	55.31M	223.00M	-225.48M
Operating Cash Flow	476.74M	413.48M	246.52M	184.61M	292.88M	-167.64M
Investing Cash Flow	-583.15M	-717.08M	570.95M	-1.06B	90.23M	-729.86M
Financing Cash Flow	-41.39M	-428.62M	-458.79M	306.71M	1.07B	922.79M

Snap Technical Analysis

Technical Analysis Sentiment

Positive

Last Price8.72

Price Trends

50DMA

8.34

Positive

100DMA

8.91

Negative

200DMA

10.01

Negative

Market Momentum

MACD

-0.04

Negative

RSI

57.18

Neutral

STOCH

58.47

Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SNAP, the sentiment is Positive. The current price of 8.72 is above the 20-day moving average (MA) of 8.27, above the 50-day MA of 8.34, and below the 200-day MA of 10.01, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 57.18 is Neutral, neither overbought nor oversold. The STOCH value of 58.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SNAP.

Snap Risk Analysis

Snap disclosed 65 risk factors in its most recent earnings report. Snap reported the most risks in the "Finance & Corporate" category.

Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added 0 New Risks

Snap Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PINS	80 Outperform	$23.91B	12.76	48.41%	―	17.81%	1175.52%
TME	76 Outperform	$27.59B	22.30	14.37%	0.96%	4.59%	83.27%
RDDT	74 Outperform	$26.14B	222.69	5.77%	―	64.12%	―
MTCH	64 Neutral	$7.57B	15.22	-865.98%	2.50%	0.40%	-11.05%
SNAP	63 Neutral	$13.42B	―	-23.97%	―	14.91%	59.90%
Sector *	61 Neutral	$41.22B	-1.26	-14.49%	3.94%	2.29%	-73.14%

* Communication Services Sector Average

Performance Comparison

SNAP

Snap

8.72

-7.89

-47.50%

TME

Tencent Music Entertainment Group

19.10

5.22

37.61%

PINS

35.95

-8.12

-18.43%

MTCH

Match Group

30.85

0.83

2.76%

RDDT

Reddit Inc Class A

143.01

79.12

123.84%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 28, 2025