Return to User Growth
Global daily active users reached 483 million and monthly active users reached 956 million, both up 5% year-over-year, marking a return to DAU growth in Q1.
Revenue and Top-Line Acceleration
Total revenue increased 12% year-over-year to $1.53 billion in Q1, with advertising revenue of $1.24 billion (up 3% YoY) and other revenue of $285 million (up 87% YoY).
Material Profitability Progress
Adjusted EBITDA was $233 million, an improvement of $125 million year-over-year, with adjusted EBITDA flow-through of 75% on YoY revenue growth; net loss narrowed to $89 million from $140 million a year ago.
Improving Margins and Cash Generation
Adjusted gross margin expanded 3 percentage points to 57% in Q1. Operating cash flow was $327 million and free cash flow was $286 million in the quarter (trailing 12-month free cash flow $609 million).
Subscriptions and 'Other' Revenue Momentum
Other revenue (primarily subscriptions) grew 87% YoY to $285 million, driven by Memories storage, Snapchat+ and Lens+ adoption; subscriptions contributed to higher ARPU and margin expansion.
Ad Product and Performance Gains
Direct-response improvements: Dynamic Product Ads revenue grew >30% YoY; goal-based app bidding revenue grew 27% YoY; App Purchases revenue grew 87% YoY; Pixel Purchase conversions per dollar improved >23% YoY. Nearly 70% of ad spend uses AI-powered automation.
New and Scalable Ad Surfaces Showing Early Traction
Sponsored Snaps scaled in Chat (nearly 75% of U.S. Chat DAUs saw ads in Chat), with per-impression click-through rate improving 226% and 7-day conversion volume up 59%; Promoted Places drove >20 million incremental visits in early campaigns.
Product Engagement and AR Ecosystem Strength
Spotlight shares/reposts grew 62% YoY globally (124% YoY U.S.); Spotlight posters grew ~74% YoY U.S. and ~61% YoY globally; time spent watching Spotlight +11% YoY. AR engagement strong: >75% of Snapchatters use AR daily, Lens usage ~9 billion times/day, and >400,000 lenses submitted in Q1 (up >150% YoY).
Balance Sheet and Capital Actions
Ended Q1 with approximately $2.8 billion in cash and marketable securities, completed $350 million of share repurchases in Q1 and had $400 million remaining on the repurchase authorization.