Significant User Growth
Daily active users reached 453 million in Q4 2024, an increase of 39 million year-over-year.
Revenue and Profitability Improvement
Q4 revenue increased 14% year-over-year to $1.56 billion, with $276 million in adjusted EBITDA and $182 million in free cash flow.
Snapchat+ Subscription Growth
Snapchat+ subscribers grew from 7 million to 14 million in 2024, with subscription revenue increasing 131% year-over-year.
Strong Performance in Rest of World and Europe
Rest of World revenue grew 35% year-over-year, and Europe revenue grew 20% year-over-year.
AI and AR Innovation
Significant strides in AI research, including a new AI model capable of generating images quickly and the introduction of the Lens Creator Rewards program.