Enhanced Content And FeaturesStrong momentum in non-subscription streams, alongside richer content partnerships, enhanced privileges, and AI-driven features, should sustain engagement and ARPPU growth.
Leadership In Live EntertainmentTME is expected to further strengthen its leadership in live entertainment and the fan-based economy, key pillars of its long-term growth strategy.
Non-Subscription Revenue GrowthTME delivered solid results, led by a strong 50% y/y surge in non-subscription music revenue, driven by robust concert and merchandise performance.