Record Revenue Growth
Total revenue reached RMB 8.4 billion, up by 18% year-over-year, driven by strong growth in new subscription and advertising services.
Significant Online Music Revenue Increase
Online music revenues grew 26% year-on-year to RMB 6.9 billion, supported by expansion in the subscriber base and ARPPU.
Strong Subscriber Growth
SVIP subscribers exceeded 15 million, with significant enhancements in subscriber benefits and offerings.
Successful Concert and Artist Merchandise Initiatives
Revenue from concerts and artist merchandise more than doubled year-over-year, validating the strategy of building a comprehensive music entertainment platform.
Innovative Product Launches
The launch of the interactive community 'Bubble' on QQ Music enables users to engage directly with hundreds of K-pop artists.
Improved Profit Margins
Gross margin rose by 2.4 percentage points year-on-year to 44.4%, driven by improved cost efficiencies and strong growth in subscriptions and advertising.
Promising Non-Subscription Services
Strong traction in non-subscription services, including advertising and artist-related merchandise, contributing to revenue growth.