Customer DemographicsASO saw an uptick in $100K+ households in 3Q & the magnitude was amplified in 4Q, with the Top 10% of spenders poised to see outsized growth as upper-middle income households seek to stretch their budgets.
Loyalty ProgramASO enrolled 11M members shortly after launching its loyalty program, and there's potential for increased frequency and spending among the bottom 90% of customers.
Product ExpansionASO has expanded its depth and breadth of Nike apparel by an average of ~20% in store, which could support ASO’s ability to receive more premium allocations from new and existing brands.